Changing trends in the Promotional Strategies of Indian Television Soap Operas

Changing trends in the Promotional Strategies of Indian Television Soap Operas

The television has been a primary source of entertainment for masses across the globe. In India itself, people within households are often glued to their television sets in order to be informed or entertained. Drama is a source of life for most people and hence the end up tuning into a variety of daily soap makes that area available to them. Television soap operas have grown tremendously over the past decades and different methods have been adopted and developed to promote these soap operas. The research aims to see how promotions of television soap operas in India have changed between 2008 and 2012 with an analysis of the different kind of strategies adopted by television networks to promote and advertise their different shows.

D'Souza Joel

Media Studies