The current status of celebrity endorsements in advertising /

The current status of celebrity endorsements in advertising /

Media Studies

In advertisements celebrity endorsements are considered a time tested successful tool. It increases recall value and positively reinforces the product in the minds of the consumer. The attributes attached to the celebrity automatically gets transferred to the product and the consumer starts to view in the product in a positive light. Casting a celebrity in advertisements does not guarantee high sales. Completely banking on a celebrity to boost sales is not a viable plan of action.

BAISHYA ANKITA

Media Studies