ANALYSIS OF ORGANISATION BLOGS AS A PR TOOL

http://archives.christuniversity.in/disk0/00/00/58/94/01/1224032_PoojaBalachandran.pdf

Title

ANALYSIS OF ORGANISATION BLOGS AS A PR TOOL

Description

Organisation blogs have been used by organisations constantly at present times with the evolution of the digital world taking place. Every organisation involves various mediums through which they are constantly kept in the minds of the people. The researcher aims to find out the patterns and strategies used in organisation blogs as a Public relations tool. There are many public relations tools like in house publications, press conferences, Press releases, PR campaigns have been used by organisations since decades. The researcher aims to find out the growing importance of organisation blogs in the current scenario. The researcher would adopt qualitative method for the study. The researcher would analyse the blogs of top brands and conduct expert interviews.

Creator

Balachandran Pooja

Source

Media Studies

Date

Collection

Citation

Balachandran Pooja, “ANALYSIS OF ORGANISATION BLOGS AS A PR TOOL,” CHRIST (Deemed To Be University) Institutional Repository, accessed March 2, 2024, http://archives.christuniversity.in/items/show/1204.

Output Formats