A comparative analysis of KFC video advertisements and the impact on its customers of Bengaluru /
Title
A comparative analysis of KFC video advertisements and the impact on its customers of Bengaluru /
Subject
Media Studies
Description
In India, today fast food being one of the most successful businesses and also all over the world because of the economic development, increase in per capita income, people having less time to cook, people having no time to wait in restaurants and people are ready to spend. One popular fast food chain in India is KFC and one of the tools of KFC to reach its customers is through visual advertisements.
Creator
T, Cyril. - 1324009
Source
Master of Science in Communication
Publisher
CHRIST (Deemed To Be University)
Date
2015
Contributor
Department of Media Studies
Format
PDF
Language
English
Type
Masters Dissertation
Collection
Citation
T, Cyril. - 1324009, “A comparative analysis of KFC video advertisements and the impact on its customers of Bengaluru /,” CHRIST (Deemed To Be University) Institutional Repository, accessed April 27, 2024, http://archives.christuniversity.in/items/show/1310.