A comparative analysis of KFC video advertisements and the impact on its customers of Bengaluru /

Title

A comparative analysis of KFC video advertisements and the impact on its customers of Bengaluru /

Creator

T, Cyril. - 1324009

Contributor

Department of Media Studies

Description

In India, today fast food being one of the most successful businesses and also all over the world because of the economic development, increase in per capita income, people having less time to cook, people having no time to wait in restaurants and people are ready to spend. One popular fast food chain in India is KFC and one of the tools of KFC to reach its customers is through visual advertisements.

Source

Master of Science in Communication

Date

2015-02-03

Publisher

CHRIST (Deemed To Be University)

Subject

Media Studies

Format

PDF

Language

English

Type

Masters Dissertation