Social media strategies of royal challenges Bangalore team and perception of its fans /
Title
Social media strategies of royal challenges Bangalore team and perception of its fans /
Subject
Media Studies
Description
Indian Premier League (IPL) buzz is primarily driven by marketing actions of the broadcaster, Here the researcher brings out the key aspects for the success of Royal Challengers Bangalore (RCB) franchise through social media part of sports communication to connect with their fans to build a brand identity, manage reputations, and engage fans through various clubs.
Creator
PRAKASH R, SURYA. - 1324026
Source
M S Communication
Publisher
Master of Science in Communication
Date
2015
Contributor
CHRIST (Deemed To Be University)
Format
PDF
Language
English
Type
Masters Dissertation
Collection
Citation
PRAKASH R, SURYA. - 1324026, “Social media strategies of royal challenges Bangalore team and perception of its fans /,” CHRIST (Deemed To Be University) Institutional Repository, accessed April 26, 2024, http://archives.christuniversity.in/items/show/1337.