Humour as a tool for brand recall. Understanding the concept through five star advertisements /
Title
Humour as a tool for brand recall. Understanding the concept through five star advertisements /
Subject
Media Studies
Description
Advertisements are considered as one of the effective tool of promoting a service or product. Though it has high impact on people it uses different appeals to attract the viewers. One of the effective appeals used by advertisers is humour. Humour has been used widely in advertisements since years. Everyone likes humour and the concept behind using humour in advertisements is clearly based on the people’s psychology. The researcher tries to find out whether humour is used as a tool for brand recall or not by using different qualitative and quantitative methods.
Creator
Rajan, Raveena. - 1424044
Source
Master of Arts in Media and Communication Studies
Publisher
CHRIST (Deemed To Be University)
Date
2016
Contributor
Department of Media Studies
Format
PDF
Language
English
Type
Masters Dissertation
Collection
Citation
Rajan, Raveena. - 1424044, “Humour as a tool for brand recall. Understanding the concept through five star advertisements /,” CHRIST (Deemed To Be University) Institutional Repository, accessed April 26, 2024, http://archives.christuniversity.in/items/show/1386.