A study of the influence of user-generated content in online media, on the purchase intention of consumers for fashion products in Bangalore

http://archives.christuniversity.in/disk0/00/00/72/59/01/PROJECT_Final_Dec13th-REWORK_NITHYA-3.pdf

Title

A study of the influence of user-generated content in online media, on the purchase intention of consumers for fashion products in Bangalore

Creator

V. Nithya

Source

media studies

Date

Collection

Citation

V. Nithya, “A study of the influence of user-generated content in online media, on the purchase intention of consumers for fashion products in Bangalore,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 29, 2024, http://archives.christuniversity.in/items/show/1448.

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