Effectiveness and Perception of 4P's on Green Products in FMCG

Title

Effectiveness and Perception of 4P's on Green Products in FMCG

Subject

Management

Description

International Journal of Multidisciplinary Research and Development, Vol. 3, Issue 11, pp. 311-355, ISSN No. 2349-4182

Creator

Ganesh

Publisher

International Journal of Multidisciplinary Research and Development

Date

Language

English

Citation

Ganesh, “Effectiveness and Perception of 4P's on Green Products in FMCG,” CHRIST (Deemed To Be University) Institutional Repository, accessed April 25, 2024, http://archives.christuniversity.in/items/show/1656.

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