Impact of corporate social responsibility on consumers' purchase intent with reference to information technology professionals in Bengaluru

Impact of corporate social responsibility on consumers' purchase intent with reference to information technology professionals in Bengaluru

Economics

Today market participants' choice behaviour has multiple objectives. Consumers through their purchase choices attempt to achieve both materialistic improvement and social betterment resulting in a phenomenon called Consumer Social Responsibility (CnSR). However there is very limited research on how consumers can impact corporate social responsibility (CSR) through their buying behaviour. This study seeks to explore whether consumers' awarenes of CSR affects their purchase intent and if their knowledge of CSR situations would induce them to pay premium for such a product.

Rassindren, Marie Joseph Gerard - 1444401

CHRIST (Deemed to be University)

English

PhD