Impact of catchment, direct to consumer advertisement on consumer buying intention: Retailer and consumer aligned perspective from Indian pharmaceuticals industry /

Title

Impact of catchment, direct to consumer advertisement on consumer buying intention: Retailer and consumer aligned perspective from Indian pharmaceuticals industry /

Subject

Pharmaceutical Industry

Description

Internaional Journal of Management Studies, Vol.6, Issue 1, Part 5, ISSN No: 2249-0302.

Creator

A S Suresh

Publisher

Internaional Journal of Management Studies

Date

2019

Language

English

Type

Journal Article

Citation

A S Suresh , “Impact of catchment, direct to consumer advertisement on consumer buying intention: Retailer and consumer aligned perspective from Indian pharmaceuticals industry /,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 28, 2024, http://archives.christuniversity.in/items/show/1917.

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