Impact of catchment, direct to consumer advertisement on consumer buying intention: Retailer and consumer aligned perspective from Indian pharmaceuticals industry /
Title
Impact of catchment, direct to consumer advertisement on consumer buying intention: Retailer and consumer aligned perspective from Indian pharmaceuticals industry /
Subject
Pharmaceutical Industry
Description
Internaional Journal of Management Studies, Vol.6, Issue 1, Part 5, ISSN No: 2249-0302.
Creator
A S Suresh
Publisher
Internaional Journal of Management Studies
Date
2019
Language
English
Type
Journal Article
Collection
Citation
A S Suresh , “Impact of catchment, direct to consumer advertisement on consumer buying intention: Retailer and consumer aligned perspective from Indian pharmaceuticals industry /,” CHRIST (Deemed To Be University) Institutional Repository, accessed July 27, 2024, https://archives.christuniversity.in/items/show/1917.