Model between mind share branding factors and trustworthiness /

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Title

Model between mind share branding factors and trustworthiness /

Subject

Academic Model Building ( Management )

Description

Patent Number: 202111055024, Applicant: Dr.Vikas Singla.
The importance of Mindshare branding (MB) strategy in building long-term and sustainable psychological links with consumers had been sufficiently highlighted in literature. However, very few research attempted to provide a structured tool for its measurement. This study proposed a 13-point four-factor multidimensional scale which could be used to measure MB formally. Dimensions measuring MB were derived from literature and then examined on different brands in order to achieve a reliable and valid scale.

Creator

Joshi, Mahesh Chandra.

Publisher

Intellectual Property India

Date

2021

Language

English

Type

Patent

Collection

Citation

Joshi, Mahesh Chandra., “Model between mind share branding factors and trustworthiness /,” CHRIST (Deemed To Be University) Institutional Repository, accessed December 8, 2023, http://archives.christuniversity.in/items/show/2573.

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