Brand review scale for brand management /

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Title

Brand review scale for brand management /

Subject

Marketing

Description

Patent Number: 202211039578, Applicant: Dr. Mahesh Chandra Joshi.
Big firms have enough resources for various activities such as branding, market research, innovation, product development etc. which are very important for survival and growth of an organization. Small firms also wish to execute these activities but many times resource constraints refrain them form activities like market research which either requires inhouse research team or hiring of external agency for the task.

Creator

Giri, Pratibha.

Publisher

Intellectual Property India

Date

2022

Language

English

Type

Patent

Collection

Citation

Giri, Pratibha., “Brand review scale for brand management /,” CHRIST (Deemed To Be University) Institutional Repository, accessed March 2, 2024, http://archives.christuniversity.in/items/show/2732.

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