Brand review scale for brand management /
Title
Brand review scale for brand management /
Subject
Marketing
Description
Patent Number: 202211039578, Applicant: Dr. Mahesh Chandra Joshi.
Big firms have enough resources for various activities such as branding, market research, innovation, product development etc. which are very important for survival and growth of an organization. Small firms also wish to execute these activities but many times resource constraints refrain them form activities like market research which either requires inhouse research team or hiring of external agency for the task.
Big firms have enough resources for various activities such as branding, market research, innovation, product development etc. which are very important for survival and growth of an organization. Small firms also wish to execute these activities but many times resource constraints refrain them form activities like market research which either requires inhouse research team or hiring of external agency for the task.
Creator
Giri, Pratibha.
Publisher
Intellectual Property India
Date
2022
Language
English
Type
Patent
Collection
Citation
Giri, Pratibha., “Brand review scale for brand management /,” CHRIST (Deemed To Be University) Institutional Repository, accessed July 27, 2024, https://archives.christuniversity.in/items/show/2732.