CELEBRITY ENDORSEMENT AS A PART OF PR STRATEGY OF NGOS

http://archives.christuniversity.in/disk0/00/00/58/80/01/1224015_Anjali_Anand.pdf

Title

CELEBRITY ENDORSEMENT AS A PART OF PR STRATEGY OF NGOS

Description

Celebrity endorsement in India is a big market and has been growing continuously. Brands often use celebrities to make an impact on people but today even the non-governmental organizations have been taking help of celebrities to endorse their cause and the NGO. Moreover, this has become an inevitable part of their public relations strategy. This paper analysis the public relations strategies of three NGOs and tries to find out why there is a requirement of celebrities in the non-profit sector and also how the celebrities have contributed to its development.

Creator

ANAND ANJALI

Source

Media Studies

Date

Collection

Citation

ANAND ANJALI, “CELEBRITY ENDORSEMENT AS A PART OF PR STRATEGY OF NGOS,” CHRIST (Deemed To Be University) Institutional Repository, accessed July 21, 2024, https://archives.christuniversity.in/items/show/1191.

Output Formats