A study of the influence of user-generated content in online media, on the purchase intention of consumers for fashion products in Bangalore

- Title
- A study of the influence of user-generated content in online media, on the purchase intention of consumers for fashion products in Bangalore
- Creator
- V. Nithya
- Source
- media studies
- Date
- 2014
Files
Collection
Citation
V. Nithya, “A study of the influence of user-generated content in online media, on the purchase intention of consumers for fashion products in Bangalore,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 15, 2025, https://archives.christuniversity.in/items/show/1448.