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Predictors of online buying behaviour
This study creates a framework by looking into various research on customer acceptance of new selfservice technologies and internet purchasing behaviour systems. According to this research, customers' attitudes towards online purchasing are initially influenced by the direct impacts of relevant characteristics of online shopping. These characteristics include functional, utilitarian characteristics and usefulness, emotional and hedonic characteristics. It looks at the technology acceptance theory (TAM) established by David in 1989 and the theory of reasoned action (TRA) to understand factors determining the attitudes of users towards online shopping for users using technology. It also provides conceptual models by using the brand image of the online platform, past experiences of buyers, information related to the product, convenience of the shoppers and trust of the customers towards online shopping. 2024, IGI Global. All rights reserved. -
A comparative study of text mining algorithms for anomaly detection in online social networks
Text mining is a process by which information and patterns are extracted from textual data. Online Social Networks, which have attracted immense attention in recent years, produces enormous text data related to the human behaviours based on their interactions with each other. This data is intrinsically unstructured and ambiguous in nature. The data involves incorrect spellings and inaccurate grammars leading to lexical, syntactic and semantic ambiguities. This causes wrong analysis and inappropriate pattern identification. Various Text Mining approaches are being used by researchers which can help in Anomaly Detection through Topic Modeling, identification of Trending Topics, Hate Speeches and evolution of the communities in Online Social Networks. In this paper, a comparative analysis of the performance of four classification algorithms, Support Vector Machine (SVM), Rocchio, Decision Trees and K-Nearest Neighbour (KNN) for a Twitter data set is presented. The experimental study revealed that SVM outperforms better than other classifiers, and also classifies the dataset into anomalous and non-anomalous users opinions. The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd 2021. -
Adaptive artificial bee colony (aabc)-based malignancy pre-diagnosis
Lung cancer is one of the leading causes of death. The survival rate of the patients diagnosed with lung cancer depends on the stage of the detection and the timely prognosis. Hence, early detection of anomalous malignant cells is needed for pre-diagnosis of lung cancer as it plays a major role in the prognosis and treatment. In this work, an innovative pre-diagnosis approach is suggested, wherein the size of the dataset comprising risk factors and symptoms is considerably decreased and optimized by means of an Adaptive Artificial Bee Colony (AABC) algorithm. Subsequently, the optimized dataset is fed to the Feed-Forward Back-Propagation Neural Network (FFBNN) to perform the training task. For the testing, supplementary data is furnished to well-guided FFBNN-AABC to authenticate whether the supplied investigational data is competent to effectively forecast the lung disorder or not. The results obtained show a considerable improvement in the classification performance compared to other approaches like Genetic Algorithm (GA) and Particle Swarm Optimization (PSO). The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd 2021. -
Deducing Water Quality Index (WQI) by Comparative Supervised Machine Learning Regression Techniques for India Region
Water quality is of paramount importance for the wellbeing of the society at large. It plays avery important role in maintaining the health of the living being. Several attributes like biological oxygen demand (BOD), power of hydrogen (pH), dissolved oxygen (DO) content, nitrate content (NC) and so on help to identify the appropriateness of the water to be used for different purposes. In this research study, the focus is to deduce the Water Quality Index (WQI) by means of artificial intelligence (AI)-based machine learning (ML) models. Six parameters, namely BOD, DO, pH, NC, total coliform (CO) and electrical conductivity (EC) are used to measure, analyze and predict WQI using nine supervised regression machine learning techniques. Bayesian Ridge regression (BRR) and automatic relevance determination regression (ARD regression) yielded a low mean squared error (MSE) value when compared to other regression techniques. ARD regression model parameters as independent a priori so that non-zero coefficients do not exploit vectors that are not just sparse, but they are dependent. In the estimation process, BRR contains regularization parameters; regularization parameters are not set hard but are adjusted to the relevant data. Due to these reasons, ARD regression and BRR models performed better. 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. -
Idealised Bilinear Moment-Curvature Curves of Reinforced Masonry (RM) Walls
In this paper, an analytical investigation of the axial loadflexural strength interaction of reinforced masonry walls is carried. The curvature ductility of masonry walls is evaluated for walls with different modes of reinforcement configurations under different levels of axial loads. An analytical expression for evaluating the curvature ductility of masonry walls at varying axial loads is proposed in this paper. Value of curvature ductility obtained from the proposed expression is compared with existing methods. Results indicate the proposed model can be used to determine the ductility of reinforced masonry walls. 2020, Springer Nature Singapore Pte Ltd. -
Selfipendant and Extremal Pendant Graphs
[No abstract available] -
Security mechanisms in cloud computing-based big data
In the existent system, data is encrypted and stored when passed to the cloud. During any operations on the data, it is decrypted and then the computation is done. This decrypted data is vulnerable and prone to be misused. After the computations are done, the data and the result are encrypted and stored back in the cloud. This creates an overhead to the system as well as increases time complexity. With this chapter, the authors aim to reduce the overhead of the systems to perform repeated encryptions and decryptions. This can be done by allowing the computations to happen directly on the encrypted text. The result obtained by performing computations on encrypted data will be the same as the ones done on the original plain text. This new security solution is fully fit for processing and retrieval of encrypted data, effectively leading to the broad applicable project, the security of data transmission, and the storage of data. The work is secured further with additional concepts like probabilistic and time stamp-based encryption processes. 2021, IGI Global. -
Security mechanisms in cloud computing-based big data
In the existent system, data is encrypted and stored when passed to the cloud. During any operations on the data, it is decrypted and then the computation is done. This decrypted data is vulnerable and prone to be misused. After the computations are done, the data and the result are encrypted and stored back in the cloud. This creates an overhead to the system as well as increases time complexity. With this chapter, the authors aim to reduce the overhead of the systems to perform repeated encryptions and decryptions. This can be done by allowing the computations to happen directly on the encrypted text. The result obtained by performing computations on encrypted data will be the same as the ones done on the original plain text. This new security solution is fully fit for processing and retrieval of encrypted data, effectively leading to the broad applicable project, the security of data transmission, and the storage of data. The work is secured further with additional concepts like probabilistic and time stamp-based encryption processes. 2021, IGI Global. -
A secured predictive analytics using genetic algorithm and evolution strategies
In the banking sector, the major challenge will be retaining customers. Different banks will be offering various schemes to attract new customers and retain existing customers. The details about the customers will be provided by various features like account number, credit score, balance, credit card usage, salary deposited, and so on. Thus, in this work an attempt is made to identify the churning rate of the possible customers leaving the organization by using genetic algorithm. The outcome of the work may be used by the banks to take measures to reduce churning rates of the possible customers in leaving the respective bank. Modern cyber security attacks have surely played with the effects of the users. Cryptography is one such technique to create certainty, authentication, integrity, availability, confidentiality, and identification of user data can be maintained and security and privacy of data can be provided to the user. The detailed study on identity-based encryption removes the need for certificates. 2020 by IGI Global. All rights reserved. -
Biofuels from bio-waste and biomass
The planet's limited natural fossil fuel reserves are anticipated to be very soon owing to massive usage. Biofuels would be a critical alternative source that may reduce global warming and CO2 emissions. The food-versus-fuel dilemma is, however, one of the key drawbacks of first-generation biofuels like corn ethanol, sugarcane ethanol, etc. Cellulose and hemicellulose, the primary constituents of lignocellulosic feedstocks, could be reduced to sugars by either thermochemical/biological processes before being fermented to generate biofuels. However, owing to structural heterogeneity, more complicated operational techniques are required before the production technology can be commercialized, and several challenges must be addressed. This chapter provided an assessment of various feedstocks, availability, various processing techniques, obstacles, and current technical developments in the generation of biofuels from biomass. 2023, IGI Global. -
GutBrain Axis: Role in Hunger and Satiety
The human gastrointestinal tract consists of nearly 100 trillion microorganisms, referred as gut microbiota or gut microbiome. The microbial colonization in the human gut begins at the time of birth and its colonization increases with age which is influenced by factors like age, diet, and antibiotic treatment. Gut microbiota is believed to play a major role in human health as well as various physiological activities like metabolism, nutrition, physiology, etc. Imbalance of the normal gut microbiota has been linked with gastrointestinal conditions such as inflammatory bowel disease (IBD), irritable bowel syndrome (IBS) as well as wider systemic manifestations of disease such as obesity, type 2 diabetes, and atopy. Gutbrain axis, a two-way (bi-directional) connection and communication between the gut and the brain has potentially huge influence over our health which integrates neural, hormonal, and immunological signaling between the gut and the brain. There is growing evidence on the influence of gastrointestinal (GI) microbiota that modulates appetite, feeding, and metabolism as well as regulates the mechanisms of digestion. Gut hormones like Ghrelin, Cholecystokinin (CCK), Pancreatic Polypeptide (PP), Peptide YY (PYY), Glucagon-Like Peptide 1 (GLP-1), Oxyntomodulin (OXM), Glucagon, Gastric Inhibitory Polypeptide (GIP), and Amylin have been identified in the gastrointestinal system which have a fundamental role in coordinating digestive process within the gastrointestinal system, thus regulating feeding behavior and energy balance. Studies have indicated that the modulation in gut microbiota regulates the production of ghrelin and PYY in overweight and obese patients and helps in promoting weight loss and improves glucose regulation. Considering the importance of the role of gut microbiota on hunger and satiety, this chapter was written where we have discussed the gutbrain axis and its role in hunger and satiety. Further, mechanism of appetite regulation by gut microbiota and their role in obesity control have also been discussed. Finally, future perspectives on application of gut microbiota as potential probiotic solutions for obesity and related metabolic disorders will be discussed. Springer Nature Singapore Pte Ltd. 2022. -
Quantum cryptography: An in-depth exploration of principles and techniques
Quantum cryptography is evolving in the field of data security and cryptographic research, as it offers a high level of security based on the principles of quantum mechanics. This chapter provides an extensive understanding and in-depth explanation about the basic concepts of the techniques implemented in quantum cryptography. The exploration of the fundamental concepts begins with elaboration on the foundational concepts of quantum mechanics, such as no-cloning, entanglement, superposition, and quantum state measurement, which are crucial for the better understanding of quantum cryptography. Further, the chapter delves more into the quantum key distribution (QKD) protocols such as BB84, BBM92, and B92. All the QKD protocols are analysed and compared based on the underlying principles and techniques. Furthermore, the importance and benefits of the integration of quantum cryptography with the traditional algorithms are also discussed. The chapter also aims to provide thorough study of quantum cryptography principles, challenges, and future directions along with a detailed comprehensive review of quantum cryptographic techniques. 2025 selection and editorial matter, Keshav Kumar and Bishwajeet Kumar Pandey; individual chapters, the contributors. -
Higher Education in Maldives amidst the Pandemic: An Intersectional Approach to Digital Education
The Covid-19 outbreak upended the core foundations of societies across the globe, leading to dramatic shifts in knowledge, attitudes, and values. The education sector, known for its traditional classroom model, had to adapt quickly. However, the pandemic's impact varied widely due to social, cultural, economic, geographic, and gender factors. Amid such inequal pandemic disruptions, Maldives presents a unique case as an upper-middle-income economy with diverse higher education (HE) opportunities. The pandemic pushed Maldives towards digital education, capitalizing on pre-existing capabilities. The study employs an intersectional feminist approach to the gender digital divide, seeking to understand how the rapid adoption of digital education in Maldives' higher education institutions (HEIs) has unfolded during the pandemic. The analysis reveals deeply entrenched gender norms that have had a disproportionate impact on women students and lecturers in HEIs. Factors like unpaid domestic labour and care work, lack of suitable home space, absence of psychological support, and reinforcement of gender roles have primarily widened the gender digital divide in digital education during the pandemic. Moreover, local, social, and cultural attitudes further exacerbate this divide signifying a pressing need to re-evaluate women's roles in HEIs in the post-pandemic world. 2025 selection and editorial matter, Padma Rani, Bhanu Bhakta. -
Countering educational disruptions through an inclusive approach: Bridging the digital divide in distance education
The COVID-19 pandemic has created havoc across the globe, irrespective of governments, industries, and societies. The education sector is one of the most extensively affected by the global health crisis, manifesting expansive negative consequences to learners from various age groups and socioeconomic statuses. Despite the predicaments posed by the pandemic, academic institutions continue to provide education through a distance learning approach. However, the educational disruptions have underscored the lack of digital resources and competencies, excluding poor and unconnected students. Likewise, transitioning to remote education exposed the digital divide and inequalities that have been neglected for a long time. If the ultimate objective is to provide distance education, it is vital to devise solutions to problems faced by underprivileged students. This chapter investigates these challenges that impede the successful adoption of distance education and offers strategies to counter the disruptions as it seems apparent that online education is here to stay. 2022, IGI Global. All rights reserved. -
Enhancements of women's entrepreneurship: A theme-based study
Woman entrepreneurs are defined as a group of women who initiate, organize, and run a business concern, from a situation where a woman was not even allowed to get out of their home, to today, running most of the successful brands of the world, contributing a major part to the economic growth, and breaking the stereotypes by providing a reality check to the male dominance. There has been a wide range of public policies enrolled out to facilitate and encourage the growth of women's entrepreneurship. A few such policies from India have proved to be successful, which will be outlined in this book chapter. From the past times of not gaining adequate recognition for their support, women have emerged successful in overcoming hardships such as lack of visibility, lack of training and educative support about public policies provided by governments to women entrepreneurs, fewer opportunities, and walking out of the social stigma. 2023, IGI Global. All rights reserved. -
Perceived cyber security challenges in adoption and diffusion of FinTech services in India
FinTech is a term that refers to a new type of digital technology that intends to build up and automate the distribution and management of financial services. FinTech is an abbreviation for "financial technology." FinTech, or financial technology, assists companies, business holders, and consumers in managing their financial procedures and methods. The high adoption rate of fintech services creates a whole ecosystem of looters and hackers. This indeed is scary, and this chapter makes an attempt to understand the adoption rate of fintech services and diffusion challenges at the same time. 2023, IGI Global. -
Application of Artificial Intelligence on Smart Tourism Eco Space: An Integrated Approach in Post-COVID-19 Era
The AI-integrated approach in recent times has evolved with innovative techniques and gained much importance in the post-COVID-19 scenario. This chapter extends contemporary and exponential research findings for Smart Tourism Practices and the Application of AI-enabled systems for the Tourism Ecosystem. It highlights for various service segments like hotels, motels, resorts, restaurants, cafes, airlines, and destinations under this large umbrella known as the hospitality sector. Smart tourism eco space capacitates an ICT-enabled system consolidates tourism resources and information technologies. Perhaps, with multiple challenges, a successful implementation of smart tourism approaches empowers and supports a smart system in place. The tourism eco space is highly vulnerable, and this situation in the service sector creates an intense requirement of a comprehensive view of digitally enabled smart tourism eco space with innovative mechanisms to remain contact-free with less human intervention. The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024. -
Democratising Intelligent Farming Solutions to Develop Sustainable Agricultural Practices
In this chapter, the transformative potential of democratising intelligent farming solutions is discussed, primarily in the context of the sustainable farming. Technologies including the Internet of Things (IoT), global positioning systems (GPS), Unmanned Aerial Vehicles (UAVs), computer vision, and artificial intelligence (AI) have redefined farming activities. Such advances have allowed decision-making and optimised resource utilisation to be driven by real-time data. The democratisation of AI tools are meant to make AI-driven agriculture accessible to all. As such, this chapter discusses the interplay of bottom-up and top-down approaches, highlighting their roles in promoting the accessibility of AI tools and their benefits to farmers. The integration of such AI tools would transform contemporary agriculture into agriculture 4.0. This revolution would be characterised by real-time data, predictive analytics, and precision farming techniques. Further, the integration of technology such as wireless networks and the global navigation satellite system (GNSS) increases precision and the ability to monitor farming activities. The idea of democratising intelligent farming solutions is meant to herald agriculture 4.0, which would improve crop quality, climate resilience of crops, and the income of farmers. It would also improve broader macroeconomic aspects by promoting education and information and communication technology (ICT) skills and potentially reducing income inequality gap while promoting socio-economic well-being. 2025 selection and editorial matter, Sirisha Potluri, Suneeta Satpathy, Santi Swarup Basa, and Antonio Zuorro; individual chapters, the contributors. All rights reserved. -
Neuro-Leadership: A New Paradigm in Leadership Thought
Leadership is not a static occurrence. It is a dynamic one that constantly evolves. Leadership is seen as a means to enhance ones personal, professional, and social lives. Organizations believe that leaders bring in unique assets to the organization; which contribute to the bottom line of the company. The conclusions drawn from research findings on leadership portray an image of a process that is far more sophisticated and complex than the condensed view, popularly accepted. This chapter will provide a comprehensive evaluation of different approaches to leadership and highlight the importance of a new paradigm. Ground breaking insights have started to surface regarding neurosciences and brain functioning that has significantly influenced leadership thought. The traditional approaches of leadership could not adapt to the world of unlimited information which needed continuous evolution; however, our brain can adapt and change leading to the emergence of neuro-leadership. The chapter will trace the journey of neuroleadership and its increasing relevance in the current scenario, especially in terms of employee and organization performance. 2024 by Nova Science Publishers, Inc. -
Application of AI-Based Learning in Automated Applications and Soft Computing Mechanisms Applicable in Industries
The term artificial intelligence is used to describe a method through which computers may teach themselves new skills and develop themselves, without the help of humans or any predetermined instructions. Machines are fed data and trained to look for patterns; these patterns are then used as templates for further learning. They get the agency to choose their own actions and alter their habits accordingly. The term soft computing refers to a group of computational techniques that draw inspiration from both AI and natural selection. Solutions to difficult real-world situations that have no simple computer solution are provided, and they are both practical and cost-effective. Soft computing is an area of study in mathematics and computer science that has been around since the early 1990s. The idea for this project sprang from the fact that people can think of solutions that are close to the ones in the actual world. It is via the use of approximations that the science of soft computing is able to solve difficult computational challenges. Industrial automation is used by a diverse variety of industries and companies to improve the effectiveness of their processes by leveraging a number of technology developments. Many routine tasks are being changed by industrial applications. Industrial automation that reduces breakdowns and repairs quickly might help a business save money. 2024 selection and editorial matter, Nidhi Sindhwani, Rohit Anand, A. Shaji George and Digvijay Pandey; individual chapters, the contributors.