Browse Items (1422 total)
Sort by:
-
Dynamic strategies and evolutionary trajectories: A comprehensive review of experiential marketing in the soft drink industry
This comprehensive review explores the evolution of experiential marketing in the soft drink industry from 2005 to 2024. It uses analysis from a diverse set of 62 scholarly articles, Google books, Google Scholar, SSRN, Fig share, and various publishers such as Taylor & Francis, IGI Global, and Springer. The study traces the industry's trajectory from traditional marketing approaches to a digital-centric paradigm. The research captures pivotal moments in the development of experiential marketing strategies, emphasizing the integration of technology, sustainability, and community engagement. Key findings highlight the industry's adaptability to changing consumer preferences, the strategic use of data-driven insights, and the importance of inclusivity in crafting compelling brand narratives. The study identifies overarching trends, challenges, and opportunities that shaped the experiential marketing landscape in the soft drink industry over the past two decades. 2024, IGI Global. All rights reserved. -
Does gamification affect customer brand engagement and brand value co-creation?
The study examines the relationship between gamification and customer brand engagement, focusing on its impact on brand value co-creation. It analyzes various studies published between 2013 and 2023, revealing that gamification positively influences brand engagement by fostering active participation, emotional connections, and increased motivation. It also facilitates brand value co-creation by encouraging consumers to actively contribute to brand development, innovation, and advocacy. Design considerations like game mechanics, aesthetics, and personalized experiences are crucial for maximizing gamification's impact on customer engagement and brand value co-creation. The review identifies potential moderating factors, such as consumer characteristics, cultural differences, and industry-specific dynamics, which may influence the effectiveness of gamification strategies. 2023, IGI Global. All rights reserved. -
Social media and economics education: Addressing challenges and leveraging tools for K-12 educators
This case study focuses on the challenges and opportunities associated with integrating social media into the K-12 economics curriculum. Ms. Smith, a high school economics teacher, faced a number of challenges when implementing social media into her teaching practices, including issues related to student engagement, cyberbullying, and privacy concerns. However, she also recognized the potential benefits of using social media in the classroom, including increased student engagement, improved collaboration and communication, and enhanced access to information and resources. To address these challenges, Ms. Smith implemented a number ofremedies and measurements, including providing professional development for teachers, establishing clear guidelines for social media use, providing technical support, encouraging parent involvement, and regularly assessing the impact of social media on student learning. Through her approach, Ms. Smith was able to effectively integrate social media into her economics curriculum and enhance student learning and engagement. 2024, IGI Global. All rights reserved. -
The role of social media in empowering digital financial literacy
This systematic review examined the role of social media in enhancing financial literacy among individuals by collecting and reviewing 60 articles published from 2021 to 2023. The findings revealed that social media has a positive impact on financial literacy through the dissemination of financial education, promotion of financial awareness, and sharing of financial experiences. The review also identified digital financial literacy, entrepreneurial learning, and financial knowledge as significant determinants of financial literacy, while demographic characteristics, social media usage behavior, risk attitude, and overconfidence played a role in determining financial literacy. The study recommends that financial institutions, policymakers, and educators leverage social media for promoting financial literacy, and social media usage skills to improve financial literacy among individuals. Overall, the study suggests that the use of social media can democratize financial literacy and enable individuals from diverse backgrounds to access financial education and information. Copyright 2023, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. 2023 by IGI Global. All rights reserved. -
RPA Revolution in the Healthcare Industry During COVID-19
Over the last year, the evolution in Robotic Process Automation (RPA) has been staggering. The automation it brings to applications has yielded efficiency, reduced operating costs, and decreased the time of research, development, and production. Industries have already integrated RPA into their workflow and are profoundly transforming into an intelligent automated industry with minimum human intervention, calling this the fourth industrial revolution. In this race of transformation, the healthcare industry is quite ahead of many other industries. It stood the test of time when COVID-19 was spreading rapidly and was also resilient against all odds. The system did experience an unprecedented crisis that depicted its weakness, fragility, and unpreparedness. The healthcare system was forced to adapt to a new paradigm. And though there was the loss of life and economy, we learned to evolve as a community to tackle this crisis. This chapter sheds light on the role of RPA and covers how these technologies can assist healthcare workers in their day-to-today activities, reviewing what the fourth industrial revolution would look like in the healthcare sector. The intelligent, automated system would provide a seamless experience of gathering information by various means, processing, and assisting healthcare workers to deliver quality treatment. 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. -
Corporate Social Responsibility and Sustainability Development Mapping: Practical Application Beer and Nigel Roome Model
Toyota is one of the highly appreciated companies for CSR performance in India. The central theme of this research paper is to apply Beers and Nigel Roome model of sustainability to the Japanese automobile manufacturer operating in India. In the first part of analysis, we have discussed the relevance of Beers model to the Toyota CSR activity. In the second part of analysis, we make an effort to take forward the work of Basavaraj et al. (2018) who framed the questionnaire to map the Nigel Roome model to Toyota CSR case. The contribution of this case is to bring the new dimension in data presentation and analysis of Roome theoretical model on weak sustainability versus strong sustainability. The case analysis provides new insights for CSR managers to map their performance pictorially using Tableau software. Finally, we conclude, Toyota follows significant components of cybernetic model. Due to conscious effort of Toyota, India has positioned itself substantially well in the CSR ranking. 2022, Springer Nature Singapore Pte Ltd. -
Study on Falkner-Skan Flow of MWCNT-MgO/ EG Hybrid Nanofluid
In this chapter, a theoretical study of the Falkner-Skan flow and heat transport of a Newtonian ethylene glycol containing MWCNT-MgO hybrid nanoparticles on a wedge-shaped surface using the modified Buongiorno nanofluidic model (MBNM) is performed. The mechanisms of Brownian motion (BM) and microscopic thermophoresis (MT) of solid nanoparticles are implicitly included together with the thermophysical properties. The effects of thermal radiation, the Lorentz force, and Joule heating are examined. The passive control of the nanoparticles and the thermal jump boundary conditions are considered. The governing equations are modeled using the conservation of mass, the Navier-Stokes equation, the conservation of energy, and the conservation of nanoparticle volume fraction. The Prandtl boundary layer and Rosseland heat flux approximations were used. The velocity, temperature, and volume fraction of nanoparticles behaviors are analyzed for various parameters. It is determined that the temperature of the hybrid nanofluid increased due to the presence of Joule heating, radiative heat flux, Brownian motion, and thermophoresis aspects in the system. Furthermore, a hybrid nanoliquid exhibits a higher heat transfer rate than mono nanoliquid and base fluid. 2024 selection and editorial matter, Katta Ramesh, Fateh Mebarek-Oudina, and Basma Souayeh; individual chapters, the contributors. -
Initial Public Offerings (IPOs) Performance: Bibliometric Analysis of Scholarly Articles on Short-Run Performance
Initial Public offerings are used by the companies to raise capital from the public and to enter in to the public markets. To understand the concept of short-run performance and long-run performance of the company is essential for the investors, regulators and market analysts to evaluate market efficiency. there are many researches were conducted on IPO from the year 1991 to till date, shows the importance of the IPOs. This paper conducted a bibliometric analysis on IPO performance landscape. The data were collected using the Dimensions data base. The articles so collected were from the period 1991 to 2024. Total of 126 articles were identified and considered for the current research. The extracted database was analyzed using VOSview software. Using the software, the current research identified the key authors in the field of IPO research, their organizations, countrywide research contributed in the field of IPO performance both short-run and long-run, especially short-run. The Author(s), under exclusive license to Springer Nature Switzerland AG 2025. -
Unveiling the Dynamics of Initial Public Offerings: A Comprehensive Review of IPO Pricing, Performance, and Market Trends
Initial Public Offerings (IPOs) serve as pivotal moments in the financial markets, representing a company's transition from private to public ownership. The importance of IPOs lies in their capacity to raise substantial capital, facilitating business expansion and development. This paper conducts an in-depth analysis of Initial Public Offerings (IPOs) in India spanning the period from 2018 to 2022, with a particular focus on their listing day performance. The study categorizes IPOs into various issue price ranges, revealing substantial variability in listing day returns across these categories. It underscores the importance of pricing strategy, emphasizing the need for companies to carefully assess their issue prices to align with market demand. Furthermore, the analysis highlights the varying levels of risk associated with IPO investments based on issue price ranges, advocating for diversification and thorough due diligence. In addition, the paper emphasizes the dynamic nature of IPO markets, influenced by factors beyond pricing, and encourages a balanced approach that considers both potential rewards and challenges. This research provides valuable insights for stakeholders, guiding companies, investors, and analysts in making informed decisions in the dynamic world of IPOs. The Author(s), under exclusive license to Springer Nature Switzerland AG 2024. -
Citizen data in distributed computing environments: Privacy and protection mechanisms
Data security is paramount in the increasingly connected world. Securing data, while in transit and rest, and while under usage, is essentialfor deriving actionable insights out of data heaps. Incorrect or wrong data can lead to incorrect decisions. So, the confidentiality and integrity of data have to be guaranteed through a host of technology-inspired security solutions. Organizational data is kept confidentially by the businesses and governments, often in distant locations (e.g., in cloud environments), though more sensitive data is normally kept in house. As the security mechanisms are getting more sophisticated, cyber security attacks are also becoming more intensive, so there is a constant battle between the organisations and the hackers to be one step ahead of the other. In this chapter, the aim is to discuss various mechanisms of accomplishing citizens ' data confidentiality and privacy and to present solution approaches for ensuring impenetrable security for personal data. 2021 by IGI Global. All rights reserved. -
The Role of Corporations in Achieving Ecological Sustainability: Evaluating the Environmental Performance of Corporations
Industrial development of the past 200 years has brought immeasurable wealth and prosperity. However, it has also caused an unintended eco-logical degradation. Hence, the focus of environmental law has shifted from the creation of global frameworks to deal with environmental problems to comply with those frameworks. As a result, the primary actors in environmental law have shifted from the state and the global community to corporations. As a consequence, environmental policies must develop along legally holistic lines. The role corporations have had in achieving ecological sustainability is poorly understood. In the backdrop of the above issues, the chapter examines the implications of ecologically sustainable development for corporations. It articulates corporate ecological sustainability through the concepts of environmental management and ecologically sustainable competitive strategies. It further examines the implications that these concepts have for a corporation in the long run. 2020 by IGI Global. -
National Education Policy 2020: Equity and inclusion in India's education system
The term "equity" in education refers to justice and fairness in the allocation of educational resources and opportunities. In order to achieve educational equity, it is necessary to remove the structural obstacles that prevent students from realizing their full potential. Obstacles like socioeconomic inequalities, prejudice, and unequal resource distribution often act as barriers to quality education. In this background, the present chapter will critically analyze a few significant opportunities offered by the New Education Policy 2020, such as three language formulas, privatization, NEP financing, special education zones policy implications, and challenges in implementation. Even though the opportunities and milestones offered by NEP 2020 are irrefutable, apprehensions pertaining to its scope and usefulness also exist, questioning the sanguinity of the policy. 2024, IGI Global. All rights reserved. -
The neuropsychology of leadership
In today's rapidly evolving workplace, understanding leadership and management from cognitive, affective, and social neuroscience perspectives contributes greatly to organizational success. This proposed chapter will delve into the specific relevance of the neuropsychology of leadership, highlighting executive control, decision-making, problem-solving, inhibitory control, emotional regulation, and stress management as crucial components of effective leadership. The chapter will also highlight the importance of cognitive profiling, mental health assessments, neuroplasticity, cognitive enhancement, and neurofeedback in the context of leadership and management. This proposed chapter aims to provide a comprehensive overview of the interplay between neuropsychology and leadership, emphasizing its potential to enhance individual and collective success in the modern workplace. 2024 by IGI Global. All rights reserved. -
Economic Analysis, Environmental Impact, Future Prospects and Mechanistic Understandings of Nanosensors and Nanocatalysis
It is crucial to understand the economic importance of sensors and catalysis. Economy always plays a major role in the field of nanotechnology. The ever-growing industrial revolution raises many concerns to understand the phenomena and to develop inexpensive devices for sensing applications. However, manufacturing such devices have caused a severe impact on environment. Thus, it is a requirement to understand the mechanistic aspects and also future prospects of nanosensors and catalysis to achieve sustainable technologies for the future. 2023 selection and editorial matter, Anitha Varghese and Gurumurthy Hegde; individual chapters, the contributors. -
A Sustainability Approach to Geopolymer Brick Manufacture Using Mine Wastes
India has tons of by-products of industries like fly ash, ground granulated blast furnace slag (GGBS), and mine tailings from different ores. By incorporating these wastes in bricks, the carbon footprint can be minimized. This research pivots around the use of iron ore tailings (IOT) and slag sand as a substitute for clay or shale in the manufacture of stabilized geopolymer blocks. Iron ore tailings and slag sand were used for substitution in the range of 20-40% and 15-40% with increments of 5%. Fly ash, ground granulated blast furnace slag, and sodium silicates (Na2SiO3) were used with a constant value of 15%. The bricks were cast and cured at ambient temperature. The study includes testing of mechanical properties of geopolymer bricks as per IS recommendations. To study the macroanalysis, SEM and XRD analyses were also carried out on raw materials and developed composites. The outcomes of this investigation show that the inclusion of 25% of IOT and 30% of slag sand is acceptable as brick material. Springer Nature Singapore Pte Ltd. 2022. -
An experimental study on utilisation of red mud and iron ore tailings in production of stabilised blocks
Construction of bricks using waste materials is one among the many ways to address the problems encountered in infrastructure. In the present study, various industrial and mining wastes have been used to manufacture stable bricks. These wastes include red mud (RM) from Hindalco, and iron ore tailings (IOT) from BMM Ispat, Bellary. Both RM and IOT were combined in different proportions with ground-granulated blast furnace slag (GGBS) and waste lime. In first series, IOT was replaced in the range of 45% to 60% with increments of 5%, and RM was replaced in the range of 15% to 30% with increments of 5%. In the second series, RM was replaced in the range of 45% to 60% with increments of 5%, and IOT was replaced in the range of 15% to 30% with increments of 5%. Tests were performed as per the Indian and ASTM standards on both the raw material and the developed composites. These tests include liquid, plastic limit, particle size, XRF, XRD, and SEM on raw materials, while tests performed on composites were compressive strength, water absorption, efflorescence, porosity, apparent specific gravity, and bulk density. Results of the study indicate that addition of IOT up to 55% is acceptable as brick material. Springer Nature Singapore Pte Ltd 2020. -
Service industry alchemy: A symphony of digital innovations in customer engagement
The emergence of digitization, automation, and artificial intelligence has transformed service delivery, allowing businesses to increase productivity, tailor client experiences, and provide cutting-edge solutions. The delivery, use, and accessibility of services are changing in various service sectors due to innovations. Among them, healthcare, education, and finance have received considerable attention in recent years. To synthesize prior research on innovations in the service industry, the chapter attempts a thematic, sentiment, and bibliometric analysis of the research domain. For the analysis, data was extracted from the Scopus database and was filtered by application of inclusion-exclusion, with the use of NVivo and Bibliometric software VOS viewer. Most productive and influential articles, authors, journals, and affiliations were recognized. Thematic mapping and trend analysis revealed past and present research subdomains that were used for the prediction of future research agendas. 2024, IGI Global. All rights reserved. -
Analysing the Ascendant Trend of Veganism: A Comprehensive Study on the Shift towards Sustainable Dietary Choices
Background: Veganism has become a prominent social and culinary movement due to concerns about animal welfare, environmental sustainability, and ones own health. Vegans strive to consume only plant-based meals in order to lessen the suffering of animals, stop the environmental damage caused by the animal agriculture sector, and enhance their own health. Objective: This chapter aspires to understand various dynamics of consumer consciousness towards veganism through social media analysis (Twitter) and research opinions. Materials and Methods: This chapter used a qualitative approach and a three-part methodology. Firstly, a literature review examines the impact of veganism on human health, ethical needs and sustainable food choices. Secondly, the authors extracted tweets and analysed them using data visualisation software- NVivo with the essential parameters being themes, sentiment, world map, and word cloud. Results: Sentiment analysis explained consumer perception towards veganism as a storming blackball result of 36.1 present positive insights. Word map analysis describes veganism as a global phenomenon. The third part analysed the Scopus research data and identified food, diet and meat as major themes in veganism. The Scopus database sentimental analysis also re-emphasised the growing positive insights towards it. Conclusion: This study highlighted the significance of veganism as a sustainable dietary choice for addressing urgent global issues while promoting a thoughtful and compassionate approach to eating. It is also emerging as a powerful tool for positive change in preserving and promoting biodiversity. 2024 selection and editorial matter, Mourade Azrour, Jamal Mabrouki, Azidine Guezzaz, Sultan Ahmad, Shakir Khan and Said Benkirane; individual chapters, the contributors. -
Demystifying artificial intelligence and customer engagement: A bibliometric review using TCCM framework
Artificial intelligence (AI) has grabbed the attention of the extent of literature and customer engagement of many business organizations in the past decade, especially with the advancement of machine learning and deep learning. However, despite the great potential of AI to solve customer problems and engage customers, there are still many issues related to practical uses and lack of knowledge to create value through customer engagement. In this context, the present study aims to full fill the gap by providing a critical literature review based on 53 A* and A categories of Australian Business Deans Council (ABDC) journals (2011-2023) by highlighting the benefits, challenges, framework, and future research directions in theory, context, characteristic and methodology (TCCM) areas. These findings contribute to both theoretical and managerial perspectives for developing a future novel theory and new forms of management practices. 2024, IGI Global. All rights reserved. -
Text Summarization Using Combination of Sequence-To-Sequence Model with Attention Approach
In daily life, we come across tons and tons of information which can be related to news articles or any kind of social media posts or customer reviews related to product. It is difficult to read all the content due to time constraint. Being able to develop the software that can identify and automatically extract the important information. There are two types of summarization methods. Extractive text summarization is the method where it picks the important content from the source text and gives same in the form of short summary, and on the other hand, abstractive summarization is the technique where it gets the context of the source text, and based on that context, it regenerates small and crisps summary. In this paper, we use the concept of neural network with attention layer to deal with abstractive text summarization that generates short summary of a long piece of text using review dataset. 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.