Sustaining and improving higher occupancy and generating steady revenue by bringing the experience of Home away from Homefor the Customers is the business model of ServicedApartments Industry. Serviced Apartment Industry has to be highly competitive. Its performance is governed by many factors such as competition, technology, social factors and lastly Customers themselves. This study focuses only on Customer profile. To achieve results, the Serviced Apartment Owners/Managers will need to study Customers profile and their needs. Customer satisfaction and retention lead to better customer loyalty, occupancy rates, and revenue. In this paper a methodological framework to analyze and profile Serviced Apartment Customers is discussed, focusing on the factors and particularly the Customer information which could help in increasing the Occupancy. There is a trend that would normally go unnoticed if analysis of data is taken at the aggregate level but looking at them individually, it provides interesting information. 2012 Taylor & Francis Group, London.
