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Neuroscience of social understanding
Comprehending human behavior and interactions requires an understanding of the social mind. Social cognitive neuroscience provides a lens to understand these complexities. This chapter explores the core brain mechanisms that control social conduct by exploring the field of social cognitive neuroscience. It examines aspects of social cognition, like the theory of mind, social perception, empathy, and decisionmaking. It explains how the brain helps navigate complex social contexts by looking at complex interactions between neurological processes and social behaviors. Important subjects include the function of the mirror neuron system, temporoparietal junction and prefrontal cortex in mediating social cognition. It discusses the implications of social cognitive neuroscience for understanding diseases such as schizophrenia and autism spectrum disorder, which are characterized by social deficiencies. Through this research, we learn about the social mind and its brain foundations, and it opens the door to novel interventions that improve interpersonal relationships and social well-being. 2024 by IGI Global. All rights reserved. -
Developing anticipatory and cognitive skills for sustainable management
This chapter's subject is integrating cognitive and anticipatory abilities, systems thinking proficiency, and social and emotional intelligence into sustainable management practices. The chapter examines the significance of proactive strategies in tackling the intricacies of economic, environmental, and social systems. Suggestions centre on frameworks for skill development, cultural alignment, and individual, team, and organizational progress to cultivate a dynamic learning environment. By adopting these principles, organizations can effectively navigate uncertainties, cultivate ethical leadership, and achieve sustainable outcomes. 2024 by IGI Global. All rights reserved. -
Consumer ethnocentrism and buying intentions on OTT platforms
This research delves into how OTT platforms are transforming media consumption patterns and explores the role of consumer ethnocentrism in shaping buying behaviors within this context. Through a literature review and quantitative research methodology using a Likert-scale questionnaire, the study investigates the relationship between consumer ethnocentrism, buying intentions, and various influencing factors on OTT platforms. Contrary to expectations, the findings show that consumer ethnocentrism has minimal impact on buying behavior. Instead, factors such as price, content variety, personalized recommendations, cultural alignment, ease of platform usage, familiarity with foreign content, and language preferences are crucial in determining viewers' buying intentions. The chapter concludes by recommending that OTT platforms integrate cultural sensitivities into their strategies to better cater to diverse viewer preferences, thereby enhancing market competitiveness and audience engagement. 2024, IGI Global. -
Decoding the alchemy of employee retention: A case of the manufacturing sector of the National Capital Region, India
The ability of a company to retain its staff is referred to as employee retention. It may also be referred to as a decrease in employee attrition or employee turnover rate. Employee retention is one such mechanism which ensures that the human capital stays with the organisation for a longer duration. The study focusses on identifying the drivers of employee retention in the manufacturing industry with respect to certain factors such as mentoring, career development, work environment, job autonomy, and compensation. This research has used the descriptive research design with some elements of exploratory research design. The sample size for the study was 122. Primary data has been collected with the help of a prevalidated questionnaire with multiple-choice closed-ended questions on a five-point Likert scale. The collected data was analysed using Excel and SPSS with statistical tools like T-test, ANOVA, multiple linear regression, etc. A direct positive relation has been found between mentoring, work environment and compensation, and the employees' intention to stay. 2024, IGI Global. -
Innovative recruitment channels: Leveraging social media and virtual job fairs for talent acquisition
Amidst the dynamic realm of talent acquisition, organizations are increasingly adopting inventive approaches propelled by technological progressions and shifts in candidate conduct. Employing social media platforms has evolved into a crucial strategy for engaging, retaining, and attracting top talent. Ethical considerations, data-driven insights, and compliance are critical factors that significantly influence recruitment practices. Emerging virtual job marketplaces provide employers with novel opportunities to network with prospective employees. By embracing digital transformation, leveraging emerging technologies, and prioritizing candidate experience, organizations can remain competitive in attracting and retaining talent in today's dynamic job market. 2024, IGI Global. -
Internet of things for building a smart and sustainable environment: A survey
In the previous decade, internet of things (IoT) has emerged as a transformative force in the quest to create smarter and more sustainable environments. By interconnecting a large array of sensors, devices, and infrastructure, IoT technology enables the real-time collection, analysis, and utilization of data to optimize resource management, improve decision-making, and reduce environmental impact. In smart cities, homes, industries, and agricultural settings, IoT plays a pivotal role in achieving resource efficiency, environmental preservation, and economic growth. However, its widespread adoption also poses several challenges related to privacy, security, and interoperability. As IoT continues to evolve, it promises to shape a future where sustainability and technological innovation go hand in hand, making a path toward more resilient, efficient, and livable environments. 2024, IGI Global. All rights reserved. -
Sentimental analysis on Amazon book reviews: A deep learning approach
[No abstract available] -
Exploring challenges in online higher education for AI integration using MICMAC analysis
The consequence of Covid-19 has affected the traditional higher education system. Acknowledging the significant role of online education in national development for accessibility and quality education, countries around the world have understood its importance in current digital era. Indian policymakers have been giving due importance to enhancing the education quality, however the progress made by the country in higher education is not adequate. Amidst all the inadequacies of traditional education system, artificial intelligence (AI) technologies are bringing new ray of hope to democratize education system. This chapter is subjected to identify the challenges in online education and suggest specific ways to address each of them. The challenges are categorized into internal and external challenges/barriers. These challenges have been modeled with the expertise of educationalist's opinions and interpretive structural modeling to create a hierarchy of the barriers using MICMAC analysis and categorize these barriers into four clusters. 2024, IGI Global. All rights reserved. -
A conceptual study on the impact of COVID-19 awareness campaigns by social media influencers on brand awareness
Covid 19 has severally affected various people across the world. Undoubtedly, a campaign on forming awareness of the pandemic among people is very important in order to curb the transmission from individual to individual. In this regard, social media influencers have played a significant role in many awareness campaigns organized by companies and the World Health Organization (WHO) because of their popularity and influence among the audience. Social media influencer campaigns on awareness of the pandemic conducted during this period have generated audience engagement. Moreover, it is vital to study the crucial factors that determine the creation of brand awareness among consumers related to influencer marketing campaigns on covid 19 awareness. This study has proposed a conceptual framework by integrating the variables from various theories. This research has incorporated variables such as awareness of covid 19, consumer engagement, physical health, mental health, and brand awareness. This study provides both theoretical and managerial implications. 2024, IGI Global. -
A comprehensive view of artificial intelligence (ai)-based technologies for sustainable development goals (sdgs)
Agenda 2030, aimed at sustainable and inclusive development through seventeen SDGs formulated by the United Nations (UN), has become a massive challenge for most nations around the world. Many countries are setting a plan of action for achieving carbon neutrality by 2050. Due to this, industries are under immense pressure to mitigate harmful emissions and incorporate SD in their business activities. In the past decade, AI has grown as the dominating technology which influences nearly every aspect of human life, i.e., society, business, environment, etc. This chapter provides a comprehensive view of AI-driven technological applications in achieving SDGs. It provides a snapshot of the emerging relationship between AI applications and sustainable development and how AI could be used to create sustainable business models. Large-scale adoption of AI-driven technologies has enormous potential from the sustainable development perspective. The purpose of this chapter is to map the application of AI-based technological tools and solutions with the various SDGs. Further, this chapter also extends the discussion on AI-based technology as an enabler of or barrier to addressing sustainable development issues. It provides an important insight for policymakers, practitioners, investors, and other stakeholders about the conducive influence of AI on society, governance, and ecology in line with the priorities underlined in the UN SDGs. 2024 Walter de Gruyter GmbH, Berlin/Boston. -
The brain at work: Understanding how neuroscience shapes organizational behavior
This book chapter delves deep into the realm of organizational behaviour through the lenses o neuroscience, aiming to shed light on the convoluted relationship between the brain, behaviour and organizational dynamics. The integration of neuroscience and organizational behaviour offer profound insights into understanding the underlying mechanisms driving human behaviour at the workplace. The foundation lies in establishing an extensive understanding of neuroscience principles and their relevance in shaping the organizational behaviour. Central to this exploration are the key brain areas such as the prefrontal cortex, amygdala, and hippocampus, each playing a prominen role in influencing employee choices, emotional responses, memory, and decision-making processe within an organizational setting. Additionally, neurotransmitters like dopamine and serotonin are examined for their impact on motivation, reward-seeking behaviour, mood regulation, and socia interactions in the workplace. Building upon these foundational concepts, the chapter investigate the benefits of integrating neuroscience into organizational behaviour research and practice Notably, it addresses the importance of understanding unconscious biases and their implications on decision-making processes, aiming to foster fairer and more equitable organizational environments Moreover, the study explores how insights from neuroscience can optimize employee well-being engagement, and workplace satisfaction by identifying neural mechanisms associated with stress burnout, and work-life balance. 2024 by IGI Global. All rights reserved. -
Nurturing employee well-being and mental health: The cornerstone of retention strategies
This chapter explores the critical importance of employee mental health and well-being concerning global talent procurement and retention strategies. This study examines the dynamic nature of mental health in the workplace, emphasizing its potential to improve employee retention. Through an analysis of contemporary methodologies, obstacles, and inventive resolutions, this chapter aims to furnish organizations endeavouring to establish healthier and more efficient work environments with valuable insights. Furthermore, the chapter predicts forthcoming developments and trends in this crucial field. 2024, IGI Global. -
Gender-Based microaggressions, impostor phenomenon, and turnover intention among women IT Employees
Microaggressions are everyday verbal, behavioural, or environmental slights that signal hostility towards marginalised groups. Such microaggressions when extended towards women in a workplace can lead to a lasting impact on the health and well-being of the women employees. The professional growth and development also would be hampered, deterring women from climbing ladders of professional success. The present study aims to understand the impact of gender-based microaggressions on women and questions whether such microaggressions can be linked to impostor phenomenon and turnover intention in them. Primary data was collected from 129 women IT employees employed in Bangalore's informational technology sector in four different job positions. Descriptive statistics, correlation analysis, and Kruskal-Wallis Test were used for data analysis. The results show that there are significant and positive relationships between gender-based microaggressions and impostor phenomenon and turnover intention among women IT employees. 2024, IGI Global. -
Textile tourism and the challenges of the indigenous handloom sector in Northern Kerala
This study investigates the functioning of indigenous handloom enterprises and their relationship with textile tourism. It also explores the regional textile industry and the challenges weavers encounter in promoting their goods to visitors and exporters. Data was collected using a purposive sampling method, and a structured questionnaire was administered to 120 weavers from four textile weaving centers in Kozhikode, Kerala. The most significant obstacle for weavers and independent producers is the lack of direct communication with customers and the limited access to information provided by manufacturers, corporations, and gallery owners. Firstly, handcrafted items are becoming more accessible and affordable; secondly, the interest of the younger generation is gradually fading, which reduces the number of skilled professionals. The result of this study provides insight into how Khadi Textiles has the potential to contribute positively to socioeconomic achievements and enhance weaver's and destination image. 2024, IGI Global. All rights reserved. -
Emerging world of the metaverse: An Indian perspective
[No abstract available] -
Neurodiversity at the Workplace: The new paradigm of talent acquisition and retention
The importance of neurodiversity in the workplace has gained popularity in recent years. Companies can access a pool of distinctive skills and viewpoints that can stimulate innovation, creativity, and productivity by embracing neurodiversity in the workplace. This chapter examines the idea of neurodiversity in relation to hiring and retaining talent, emphasizing the advantages for both companies and workers. It covers methods for establishing welcoming environments at work that support neurodiverse workers and help them reach their full potential. It also looks at how corporate culture, HR regulations, and leadership all contribute to creating a welcoming workplace for individuals who are neurodiverse. Companies can promote diversity, equity, and inclusion at the workplace in addition to attracting and retaining neurodiverse employees (NDEs). A conceptual framework has been proposed to demonstrate the influence of various factors like awareness, perceived benefits, accommodation, organizational policy, stigma, and unconscious bias on retention of NDEs. 2024, IGI Global. -
The neuropsychology of leadership
In today's rapidly evolving workplace, understanding leadership and management from cognitive, affective, and social neuroscience perspectives contributes greatly to organizational success. This proposed chapter will delve into the specific relevance of the neuropsychology of leadership, highlighting executive control, decision-making, problem-solving, inhibitory control, emotional regulation, and stress management as crucial components of effective leadership. The chapter will also highlight the importance of cognitive profiling, mental health assessments, neuroplasticity, cognitive enhancement, and neurofeedback in the context of leadership and management. This proposed chapter aims to provide a comprehensive overview of the interplay between neuropsychology and leadership, emphasizing its potential to enhance individual and collective success in the modern workplace. 2024 by IGI Global. All rights reserved. -
Cognitive synergy: Enhancing late career engagement with ergonomic solutions
The chapter explores the intricate relationship between cognitive ergonomics and late career employees, emphasizing the challenges and opportunities of an aging workforce. It combines research findings and case studies to understand how cognitive aging affects job performance and satisfaction. A central theme is the importance of technology training and support for older workers. As technology advances, organizations must ensure their older employees have the skills to navigate these changes. This includes training in new software and tools, and ongoing support. Flexible work arrangements are also crucial, reducing stress and fatigue from long commutes and rigid schedules. Health screenings and age-friendly workplaces are key. Regular health screenings and access to healthcare can address physical and cognitive challenges. Designing workspaces and processes for older workers fosters inclusivity and diversity. In conclusion, the chapter offers recommendations for organizations to leverage the late career workforce. 2024 by IGI Global. All rights reserved. -
Cultivating self-esteem: Exploring the intersection of culture, neurocognition, and behavior among female media professionals
This study employed a comprehensive research strategy utilizing both online and offline methodologies to gather insights from 278 female media professionals in Karnataka. The survey, conducted from May 2023 to October 2023, encompassed a substantial timeframe, allowing for a thorough data collection process and the observation of potential variations over the months. The self-esteem scale and workplace communication behaviour inventory scale were employed for the data collection. All correlations were statistically significant affirming the reliability of these associations. Linear regression analyses further elucidated the relationships between self-esteem and specific workplace behaviours. 2024 by IGI Global. All rights reserved.