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Impact of Traditional Practices on Domestic Violence among the Women of the East Khasi Hills
Khasi hills is situated in the northern part of India. Many issues of domestic issues are reported in this area. The reasons, intensity or frequency of domestic violence varies according to the cultural background and socio-economic class. In many societies, women face a lot of issues associated with the culture and traditional practices of that community. According to certain traditional practices followed in societies, women are expected to conduct herself according to what has been taught and practice for generations. Violations of those norms lead to severe consequences. Domestic violence is also an outcome of such norms followed in the society. Therefore, the present study focuses on understanding the traditional practices followed in the Khasi community and its effect on domestic violence. For the study, the researcher selected 150 women from East Khasi Hills Districts. A descriptive research design is used for the study. Convenient sampling method was used along with a close-ended questionnaire for gathering information. Descriptive statistics, Man-Whitney test, Chi-Square, Spearman Correlation were used for analysis of the different traditional practices and type of domestic violence. The research finding indicates that women in the Khasi hills faced physical and psychological violence, in which psychological violence is found to be more prominent. Inheritance is one of the factors that have a significant impact on domestic violence. The traditional practices followed by the Khasi community is a reason for women being abused by their spouse. Effective intervention programme and Capacity Building for different Stakeholders on the different causes and preventive measures on incidence of domestic violence can bring about positive change in matters related to domestic violence towards women in the state of Meghalaya. -
Impact of values and psychographic traits on compulsive buying behaviour in fast fashion brands
The Fast Fashion is emerging as a rapidly growing category in the Indian garment retailsector. Fast Fashion provides the latest trendy fashionable affordable clothing to consumersmultiple times in a year. The pressure of fast fashion influences the buying behavior ofconsumers resulting in compulsive purchasing tendencies (Johnson & Attmann, 2009). Theresearch study focuses on the compulsive buying behavior of Fast Fashion brand consumers.In India, Fast Fashion is emerging as an important and growing category in the garment retail. Because of rapid fashion cycles, what is ???in??? is always changing, causing consumers to feel pressure to continually update their wardrobes (Cwerner, 2001).Compulsive buying consumers buy more frequrntly without controlling their the urge to purchase(Muller, et al., 2015). The significant percentage of fast fashion buyers qulify as ???excessive shoppers??? and this international phenomenon is spreading around the world. (Greenpeace International, 2017). Shopping for clothes reflect broader values (Tatzel, 1982) and for the retailers to be successful the knowledge of consumers about culturally-defined values is important (Hyllegard et al., 2005).The extensive review of literature shows that there is a lack of research both in academic and marketing aspects regarding Compulsive buying behaviours of Fast Fashion consumer with respect to value psychographic traits. The objective of the research study is to understand the effect of Values on Compulsive Buying Behaviour of Fast Fashion Brands and to analyse the mediating vi effect of Psychographic Traits (Fast Fashion involvement, Fashion???Consciousness and Innovativeness) on Compulsive Buying Behaviour.The study used List of value (LOV) Scale to find the impact of consumer values on compulsive buying behaviour. The psychographic traits are used as intervening variable. The survey is conducted for participants aged 18-25 yrs. Analysis of data is done using Factor analysis, Anova, Multiple Regression. The study will help marketer of Fast Fashion clothing to frame their product and communication strategy in such a way that it appeals to the consumers with required psychographic traits and values. -
IMPLICATIONS OF ALLOWING FDI IN INDIAN MULTI- BRAND RETAIL
The retail industry in India has often been hailed as one of the sunrise sectors in the economy.The Indian government is mulling about allowing FDI in multi- brand retailing. While some people welcome this move, others oppose it. The study tries to identify the opinion of retailers towards this move. The study examines the issues related to various aspects of FDI including, product related, place related, process related, promotion related, people related, price related issues, physical evidence and environmental related issues. Survey research method was followed in this study. Questionnaire was used for collecting primary data. Secondary data is collected from selective sources of data like journals, websites, text books, company brochures, magazines and newspapers. The convenience sampling technique was used. A sample of 200 retailers was selected from the Bangalore city. The statistical techniques which are used in the study include descriptive statistics, frequencies and percentages, reliability test, chi- square test, one- way ANOVA, two- way ANOVA and Correlation. The following were the hypotheses in the study: H1 ?? Agreement on FDI in retail is dependent on the duration of business among the retailers H2 ?? Agreement on FDI in retail is dependent on the level of investment among the retailers H3 ?? There is statistically significant difference on perception on agreement of FDI in retail by various levels of agreed and non- agreed retailers H4 ?? There is statistically significant difference on perception on agreement of FDI in retail by various levels of investments of business among retailers H5 ?? There is statistically significant influence on perception on agreement of FDI in retail based on both agreed level and level of investments H6 ?? There is statistically significant relations among the perceived factors of agreement on FDI in retail among retailers. The major findings of the study was that there is a mixed reaction among the retailerstowards allowing FDI in multi- brand retail, a majority of them seems to directly or indirectly prefer the entry of foreign players. However the respondents prefer a calibrated and cautious approach towards the introduction of FDI thereby safeguarding the interests of small retailers. If FDI is allowed in retail, there could be a multi ?? sector growth. India Inc. can expect a path of growth to achieve its target of 9 per cent GDP growth rate. The new firms that enter the market will get new technology and can acquire competitiveness. . It is estimated that FDI in multi- brand retail will create nearly 10 million job opportunities in the next three to four years. This will help in reducing the countrys unemployment to a large extent. The creation of more jobs will enhance the standard of living of farmers as they would get better returns on their yields by selling directly to the retailers rather than selling it in the intermediaries. FDI will also help in bringing food inflation under control. Key Words: Multi- brand Retailing, FDI, Organized Retailing, Unorganized Retailing -
IMPORTANCE OF POLITICAL CARTOONS TO NEWSPAPERS
Political cartoons are an important part in any newspaper. Political cartoons adorn a small part of a newspaper, often in a corner. The position of this piece although small the impact is huge. A cartoon conveys a lot of information in very few words. The emotions behind the political cartoons are genuine and although harsh, are taken with a sense of humour. While incomparison editorials are, firstly for the elite masses who understand the highly intellectual content of the piece, also editorials have a tendency to be politically correct and hold back, unlike cartoons. Cartoons are generally blatant about their stand on the issue. There have been controversial cartoons like JyllandsPostenthe Mohammad cartoon and the effective yet less controversial R.K.Laxman. The dissertation will concentrate on how political cartoon are infact one of the most important parts of any newspaper. It will try to understand the effectiveness of political cartoons over editorials. How political cartoons are a means of communication. The researcher will also try to understand how R.K.Laxman and the common man have become symbols for the ??aamaadmi??. The methods of research will include a qualitative analysis of political cartoons by interview and a quantitative analysis by questionnaire method to understand how people perceive cartoons over editorials. The researcher having completed the researcher is in a position to make comments about the effectiveness and popularity of cartoons. -
INCREDIBLE INDIA TVC AND YOUTH TODAY
The paper deals with the television commercial of Incredible India. It studies whether these advertisements can be used to generate goodwill for the country. Incredible India advertisements are a rare combination of extraordinary words, music and visual. It is an initiative by the Government of India to promote tourism. They are small snippets capturing India at its best. The advertisement frequency is low. But if strategically used can prove beneficial in creating benevolence towards the country. The paper throws light on the negative treatment given to news by todays broadcast media. It analyzes whether the effect of it can be countered by the portrayal of beautiful India in the ??Incredible India advertisements. It studies if the result of viewing this advertisement can lead to overlooking of the flaws of our country. It specially tries to look into the effect that it might have on the youth. The methodology used for this study is experiment based. The researcher initially showed the respondents five television commercials and then followed it by distributing questionnaires which would help learn the consequences of viewing the advertisement. The limitation of the paper was the lack of journals, articles or related materials on the concerned topic. Nevertheless, considering all materials that were present, the research gave a holistic prospective to the advertising campaigns and its effect on the youth. -
INDIA-CHINA RELATIONS AS PORTRAYED IN INDIAN NEWSPAPER (THE TIMES OF INDIA)
Newspapers have been the primary source of information in the Indian sub-continent for decades. They often reflect how the nation is progressing and the information carried by them educates the readers. India and China are emerging super-powers and being neighbours neither of them can afford to ignore the other. A newspaper is expected to report objectively, regardless of the political relationship a nation shares with its neighbour. The research aims to see how Indo-China relations are reflected in the largest selling English daily newspaper in India, The Times of India. -
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INFLUENCE OF RADIATIVE TRANSFER ON RAYLEIGH-B??NARD-MARANGONI CONVECTION IN A COUPLE-STRESS FLUID SATURATED POROUS MEDIUM
The problem of Rayleigh-Benard-Marangoni convection in a couple-stress fluid saturated porous medium with thermal radiation is studied within the framework of linear stability analysis. Only infinitesimal disturbances are considered. The linear stability analysis is based on the normal mode technique. The Darcy law is used to model the momentum equation. The fluid between the boundaries absorbs and emits thermal radiation. The boundaries are treated as black bodies. The absorption coefficient of the fluid is assumed to be the same at all wavelengths and to be independent of the physical state. The principle of exchange of stabilities is valid and the existence of oscillatory instability is ruled out. The expression for the stationary Darcy-Rayleigh number is obtained as a function of the governing parameters, viz., the wave number, the couple-stress parameter, the conduction-radiation parameter, the absorptivity parameter, the Marangoni number and the Biot number. The Galerkin method is used to determine the eigenvalues. The effect of various parameters on the stability of the fluid layer is discussed through figures and tables. -
Influence of auto mobile magazines on customers In finalizing a choice of vehicle
Automotive journalism is a new field that became popular in media with arrival of world leading vehicle manufacturers to India. There are number of new vehicle manufacturers entered to Indian market in the last decade. Automotive journalism got its grid with the flood of new vehicles in the market. Initially auto mobile news and related articles were just a part of the main news papers or magazines. The situation changed drastically with the introduction of auto mobile magazines in India. Flow of manufacturers towards Indian market is still happening and the number of vehicles from motorcycles to big trucks launching in Indian market is not easy to count. In this situation finding a right vehicle according to the need and budget is not an easy task to the customers who wants to buy a vehicle. Now, Indian vehicle market it so huge and test driving each and every car is not an easy task to choose one. The situation forced the auto mobile journalism and automotive magazines to function as a separate field of journalism. The research tries to find out how far these auto mobile magazines are helpful to the people who want to buy a vehicle. Research then tries to analyse the readers of the auto mobile magazines and influence of magazine on customers in their decision making process. -
Influence of Celebrity Endorsement on Women Consumers Purchase Decision of Lifestyle Product - A Study with Reference to the City of Bangalore
Companies have been using celebrities to promote their product and entice the consumers to buy eventually. Since decades this strategy is used by the marketers extensively to attract the consumers to buy the products. Many studies have been done in this area of marketing and most of them talk about celebrity endorsement as a consumer attention seeker. This research talks about the consumer perception about the celebrity in the advertisement and how far do the huge amount of money pumped into celebrity endorsement can be justified? The questionnaires were given to 300 women falling in the age group of 20-40 years residing in the city of Bangalore. By analyzing the data, it strongly came out that celebrity endorsers do not have any effect on the women consumers purchase decision of lifestyle products in the city of Bangalore. It was found that even if the celebrity advertisements get the attention of the women consumer, it may not necessarily convert the attention into purchase decision which depends on many other factors like quality, quantity, experience, price etc. and also one of the most important variables, it depends on the type of product. As a whole the crores of money invested celebrity endorsements cannot be justified in terms of the returns i.e. it may or may not bring a positive impact on the buying behavior of the consumers. In chapter one, the study presents an overview of marketing and consumer behavior. It explains the marketing trends and it is in this century. Then the concept of marketing gave way to the concept advertising and celebrity endorsements. It also talks about celebrity and consumer perception. Chapter two discusses about the various literature reviews relating to the current study. Many studies are citied both by foreign and Indian researchers pertaining to the present study. However, all the possible studies relating to celebrity endorsements are cited. Journals, e-magazines and books were referred. Chapter three discusses about the Research design. The questionnaires were given to 300 women falling in the age group of 20-40 years residing in the city of Bangalore. The sampling technique used here is partially judgmental convenient sampling. Chapter four discusses the analysis and interpretation of the data collected for the research with the help of different statistical and analytical tool. Chi square, F-test and Anova are the statistical tools used for this study Chapter five talk about the findings, suggestions and conclusions for the study. Scope for further study is also given in this chapter. -
Influence of Emotional Labour on General Health of Cabin Crew and Airline Ground Employees
The purpose of this study is to examine the influence of emotional labour and its two forms ?? deep acting and surface acting on the general health of airline employees. Further, the study aims to find if there is any influence of emotional labour and its two forms deep acting and surface acting across demographics. The demographics that are included in the study are gender, age, marital status, and work tenure. This study adopts a quantitative research design. Survey forms are distributed among airline employees. A total of 295 airline employees participated in this study. Out of the 295 participants, 190 works as cabin crew and 105 as airline ground employees. The study finds that emotional labour does not significantly influence the general health of airline employees. Also, deep and surface acting do not show any significant influence on the general health of employees. The study reveals that emotional labour-deep and surface acting vary across demographics. The female employees experience more emotional labour than the male employees. Also the female employees engage in deep acting than their counterparts. The employees belonging to the age group of 31 to 35 years and with 11 to 15 years of work experience are seen to experience more emotional labour than their respective counterparts. This study has major implications in the HRM department of industries and also in Aviation Psychology in India. However, the study is not free from limitations. One of the major limitations is that the study only included airline cabin crew and airline ground employees and hence cannot be generalized to other population. Keywords: emotional labour, deep acting, surface acting, general health -
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Influence of Parenting Style on Loneliness in Young Children
This study aimed to understand the influence of parenting style on loneliness in young children. The sample consisted of 60 children among which 30 are lonely and 30 nonlonely children. 30 parents and 15 teachers of the lonely children were also selected for the in-depth interview. Purposive sampling technique was used to obtain the sample. The study uses Childrens loneliness questionnaire to identify children who are lonely and a structured interview to gather data from parents and teachers regarding their perception of childs loneliness. Chi square was used to identify the parenting style of the lonely children. Following an exploratory analysis of the data obtained, it was found that a considerable number of children feel lonely at very young age. The present study also found positive relationship between parenting style and childs feelings of loneliness. The result shows the evidence that loneliness is prevalent among children in this generation but the amount of awareness parents and teachers have about this issue is very low. This could be because of perception among parents and teachers that children of younger age do not experience loneliness. -
Influence of radiative transfer on Rayleigh-Benard-Marangoni canvection in a couple-stress fluid saturated porous medium
The problem of Rayleigh-Benard-Marangoni convection in a couple-stress fluid saturated porous medium with thermal radiation is studied within the framework of linear stability analysis. Only infinitesimal disturbances are considered. The linear stability analysis is based on the normal mode technique. The Darcy law is used to model the momentum equation. The fluid between the boundaries absorbs and emits thermal radiation. The boundaries are treated as black bodies. The absorption coefficient of the fluid is assumed to be the same at all wavelengths and to be independent of the physical state. The principle of exchange of stabilities is valid and the existence of oscillatory instability is ruled out. The expression for the stationary Darcy-Rayleigh number is obtained as a function of the governing parameters, viz., the wave number, the couple-stress parameter, the conduction-radiation parameter, the absorptivity parameter, the Marangoni number and the Biot number. The Galerkin method is used to determine the eigenvalues. The effect of various parameters on the stability of the fluid layer is discussed through figures and tables.