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Perceived organizational support, employee engagement and organizational commitment among millennials
Millennials (born between 1981-2000) are drastically different from any other generational cohorts, with their high education level, technological skills, social networking, self-confidence and always teeming with energy, which makes them excellent team players, unlike the previous generations who preferred to work on their own for long hours. Millennials, having grown to constitute a considerable proportion of the workforce and will continue to grow to represent more over the next 20 years, desire for immediate result and speedy advancement, which has led to perceiving them to be impatient and inconsistent. Hence, retaining them has become one of the top managerial priorities. Millennials are prone to frequent switching of jobs which is why they are attributed with the character of job-hopping. Of all the generations in the work force, Millennials are found to be less consistent in their workplace relationships which calls for the purposeful need for cultivating positive relationships with them at workplace. Organizational commitment is evidently one such gesture of an employee, towards positive and long-term relationship with the organization, as a committed employee stays with the organization and this can be brought about if the employees realize that they are being supported well by the organization. Hence, the perceived organizational support plays a pivotal role in work place relations. Another construct in the employeeorganization relationship is, which has a decisive role to play, is Employee engagement. Thus, this study intents to examine how perceived organizational support is related to organizational commitment where employee engagement mediates the relation between the two variables. An empirical study has been done, whereby carrying out a survey among 402 millennial employees across various companies in the information technology sector, as this sector experiences the rush of millennials more, compared to other traditional industries. And it was found that there is a vi significant relation that existed among perceived organization support and organizational commitment and employee engagement and organizational commitment as well. Employee engagement also turned out to be partially mediating the relationship between POS and OC. This study, done to find the relation between the three important constructs in organizational behavior and human resource management, and also to find out the difference in the variation of these three constructs based on the demographical factors, is the first of its kind to be done, among Millennials -
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Perception of Anticipatory Psychological Contract: A Study among Post Graduate Students
Psychological Contract is the the unwritten contract between employer and employee, representing mutual expectations, beliefs, and obligations. The concept is popular among the HR managers as it is based on managing employment relationships. In order to best align the requirements of the organization and employee, the Human Resource manager has to be cognizant of this unwritten ???contract???. Like all relationships, it is important to shape and understand it starting from recruitment, through talent management and finally the employee exit. High volume campus recruitment still forms a key strategy among companies in growing markets, segments. Hence the understanding of this employment relationship begins with prospective employees who are the final year students. This study talks about the employment beliefs, & future employment relationships of final year students as an ???anticipatory psychological contract??? and includes promises that the future employee wants to make to their employer, along with the obligations they expect in return. Additionally, the long-term Career expectations of students, in conjunction with their Work values was also explored, to understand their interrelationship with the anticipatory psychological contract. This interrelationship has gained importance in organizational psychology, organizational behavior, and HRM where there is an opportunity for practical application. In this study, the respondents' expectations were measured through the collection of inputs on pre-employment beliefs from final year postgraduate students soon to be part of their respective industry???s workforce. The independent variables identified from the review of literature were career strategy and work values. As part of the study, these variables were tested for correlation, and multiple regression was done to understand the impact of career strategy and work values on anticipatory psychological contract. The results proved that a significant relationship exists between the dependent variable (anticipatory psychological contract ) and independent variables( career strategy and work values). Managing psychological contract is an advantage for employees and employers whereby, both can understand the expectations of the other to prevent breach or violation of the contract. Maintaining a positive contract ensures job satisfaction, commitment and talent retention. This study is significant as the expectations during the pre-employment stage affect the psychological contract even after organizational entry. Understanding contributions to the organization and what employees receive in return are also about managing the psychological contract. This study is also aimed at employers in redesigning their recruitment & talent management strategies. The outcomes of strong HRM strategy based on psychological contract are high employee motivation, productivity, and controlled attrition rates. The study also explores the formation and transition of psychological contract from university to workplace. Lastly, the study aims in exposing the expectations of the younger generation, future workforce. The absence of a longitudinal study is a limitation which would provide the longer term view of the concept. -
PERCEPTION OF INDIA BY FOREIGNERS THROUGH SLUMDOG MILLIONAIRE
The dissertation titled Perception of India by Foreigners through Slumdog Millionaire speaks about the effectiveness of mass media in the recent times. Since times mass media has been playing a critical role in the peoples lifestyle with regard to understanding of various situations and also in decision making process. Any mass medium be it newspaper, radio,television, films etc has become a part of peoples life making them depending upon these mass media for their decision making process. Films, in particular, which caters to a large number of audiences crossing borders play a significant role in building ones perception on a culture, religion, nation, people and so on. While written reviews available online in scholarly and film journals, newspapers and the IMDB, for instance, form the backdrop to ideas in this study, the primary method of data collection is to do qualitative research through interviews of foreigners and Indians. Also, included are the qualitative questionnaires which would be administered online and off line to 100 foreigners and Indians. The problems lie in the perception of a problem by people of different culture having grown up in a varied environment. The aim of the research is to bring out the causes of such understanding towards the problem.The movie Slumdog Millionaire has been a mouth-piece of India in showcasing Indias poverty and lives of poor people. Here the Indians would have a different take on this problem with respect to foreigners who have, if not same, a contrast understanding of problem. The study helps in establishing a link between mass medium and people who would watch the film with their culture behind them. It also talks about the ethics involved in portraying a foreign nation by an alien person who is not from the same environment. -
PERCEPTION OF RETAILERS ON ADOPTING GESTURE CONTROLLED INTERACTIVE ADVERTISING AND DIGITAL DISPLAYS IN INDIA
In the advertising world, everything from billboards, to taxi signs to supermarket displays are going digital. Interactive floor advertising in malls is all the rage, especially in Western and Far East countries. Retailers across the world have been investing on gesture controlled interactive visual display systems to stand out from the crowd and turn their retail locations into a destination for customers. They use it as a means for sophisticated marketing solutions, such as, product advertising, retail merchandising, point-of-sale promotions, campaigning etc, resulting in transformation of retail customer experience. Such interactive elements not only help drive traffic to the desired location and keep visitors there for longer, but also help drive core business philosophies and return on investments. Well, all these are quite appealing to anyone in the retail business to bounce and invest with a hope to harvest, but, it has not gained as much coerce as one would expect with Indian retailers. So, it would be prudent to find their perception towards adopting this innovative marketing strategy. It is intended that the findings of this research, about the perceptions of adopting gesture controlled interactive advertising and digital displays, will be useful to retailers, consumer packaged goods organizations, distributors, mall owners, advertising agencies etc. It would help them to assess their current marketing strategies and to gain knowledge of pros and cons of incorporating this innovative form of advertising. These findings could also be used for any corrections to the investments already made in this area. The rest of the content in this report details out the research conducted in this regard followed by a conclusion. The first chapter introduces to the research topic, justifies & highlights the problem poser and the goal of the work presented in the dissertation. It also highlights the significant contributions from the investigation. The second chapter presents a critical appraisal of the previous work published in the literature pertaining to the topic of the investigation. The chapter three discusses the problem statement, overall methodology used in order to achieve the objectives of this research, present the sample characteristics, development of measurement instrument, pilot study, research variables, data collection procedure and finally the scope and limitations of the study. The fourth chapter is the penultimate chapter of the dissertation and includes a thorough evaluation of the investigation carried out. It focuses on the detailed analysis of the data obtained from the field from different retailers. Finally, the fifth chapter provides a brief report of the work carried out forms the first part of the Chapter. Conclusions derived from the logical analysis is presented and clearly enumerated. Suggestions from current findings and scope for future work are also stated in the last part of the Chapter. Key words: Retail, Interactive Advertising, Gesture Control, Digital Display. -
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PERSONAL DEVELOPMENT COMPONENTS IN POST-GRADUATE COUNSELING PROGRAMS IN BANGALORE: AN EVALUATION
The counseling profession is gaining ground in India and every year a large number of trainee counselors graduate with a masters degree that deems them fit to practice. Professional and Personal development of counselors is of paramount importance to ensure a competent and ethical service to clients. However, there is little research being done in the field of training and development of counselors. Therefore, the aim of the present study was to identify the personal development components in post graduate counseling courses in Bangalore. The researcher chose a program evaluation design. The curricula of three masters level counseling courses in Bangalore were evaluated for its personal development components. Three faculty members and twenty six trainee counselors participated in the study. Focus group and interviews were used to collect the data. The transcripts were analyzed using directed content analysis. The results showed that various aspects of the course had contributed to personal development of the trainees. They included personal and group therapy, Small group processes, micro-skills training, supervised practicum, journal writing, taught courses like family therapy, theories of counseling, life span development, transpersonal psychology and emotional development, specific workshops and the academic environment of the trainee which included their faculty and peers. Barriers to personal development were also identified and recommendations were made for the future. -
Play therapy as a rehabilitative measure among child survivors of bonded labour
A bonded labour condition is customarily because of relocation of persons due to the situations that are obligatory in nature. Bonded labour, which is characterized by a long-term affiliation between employer and employee, is usually congealed over a loan, and is entrenched complexly in India’s socio-economic culture - a culture that is a creation of class relations, a colonial history, and tenacious scarcity of resources among many citizens. The children living in such conditions face a lot of mistreatment and go through undeniable exploitation. The children present at the facility may or may not work with the parents yet go through a lot of pain, distress and abuse as the journey of cruelty and suffering is just the same as what their parent’s ordeal with. Children as young as 4 Years old are molested, beaten and abused on an average basis traumatizing the children before and after the rescue. These children are not permitted to enroll in schools as they do not have identity proofs or birth certificates. The only way of addressing the subject of emotional, physical and mental turbulence of the child in this perimeter is by enforcing play as a rehabilitative measure to help with past experiences and impending consequences. Play is essential to development because it contributes to the cognitive, physical, social, and emotional well-being of children and youth. Play also offers an ideal opportunity for parents or facilitators to engage fully with the children. Play allows children to use their creativity while developing their imagination, dexterity, and physical, cognitive, and emotional strength. When forms of play like puppetry, art, story-telling etc are added the child conjectures unpleasant feelings which she cannot hide the child is better able to act differently in relation to what he/she is feeling. The study aims to see if play therapy is a technique of rehabilitating child survivors of bonded labour. -
Political Representation of Mumbai Political Representation of Mumbai in Rohinton Mistrys Such a Long Journey and A Fine Balance
The representation of cities in works of literature is significant as it is these images of cities which are consumed throughout the world. The objective of this thesis is to examine the Political Representation of Mumbai in Rohinton Mistrys Such a Long Journey and A Fine Balance. I have used Stuart Halls essay The Work of Representation as the theoretical framework for analysing the two selected works of fiction. I have analysed representation in the two texts by applying the semiotic approach to representation; by studying the contextual major political events, characters and spaces in the city as signs which are encoded by the author in the texts to construct the city of Mumbai. It was found that the author encodes Such a Long Journey with the political representation of Mumbai as ??a city in siege, as ??a city in throes of conspiracy and as ??a city of struggle, squalor, pleasure, nostalgia, loss, spirituality and political power struggles and thus constructs the city of Mumbai in this novel . Moreover, the political representation of Mumbai in A Fine Balance is done by employing signs like Mumbai as ??a city grappling with a draconic state and its life-denying laws, Mumbai as ??an all-embracing and redemptive city and of Mumbai as ??a city great in its magnanimity but also great in its inadequacies. Thus, Mistry constructs Mumbai which is the signifying field on which Emergency politics are played out in the novel. -
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PORTRAYAL OF INTRICACIES OF HUMAN RELATIONSHIPS IN SHYAMA PRASAD`S FILMS
Cinema is the mirror of the society; it reflects every aspects of life in the society on screen. All films on screen deals with the portrayal of human intricacies in relationships, but each director has a unique way in portraying the reflected reality through visual medium. Shyama Prasad is a versatile middle stream film maker of Malayalam movie industry. The study mainly aims to analyze his movies (three selected movies) for their uniqueness in portrayal of intricacies of human relationships, which makes them stand out in the crowd by adopting the qualitative (In-depth interviews, focus group discussion and content analysis) method. -
PORTRAYAL OF POLITICAL STEREOTYPES IN BOLLYWOOD MOVIES
Bollywood movies have a stereotypical way of depicting politics and politician, corruption and bureaucracy. There has been repetition in the way themes have been portrayed. Love, loyalty, patriotism, pain, glamour, difference between rich and poor and also politics/politicians. These stereotypes have been kept aside in very few films but the general notion of the character is more or less the same. The 1980s had a league of movies that portrayed politicians as the villain and police as the hero in the films. It is this stereotyping of power, politics, corruption and politicians that the researcher would like to analyse and find a common link in the characterization and pasteurization of the same. This dissertation will analyse three films Raanjhanaa, Paa and Sarkar. It is this cinema showcasing politics is mostly a negative light. It unlike Hollywood has not glorified the deeds of the good doings of politicians instead always shown the dirt, filth and negative side of politics linking it to the underworld. This paper will try and find similar links/ traits to the portrayal and study it in detail. -
PORTRAYAL OF WOMEN IN RITUPARNO GHOSHS FILMS
Cinema is told to be the universal teacher. It is simple and can teach the audience on various issues and provide entertainment at the same time. Cinema has proved to be a wonderful source of entertainment and relaxation. Films increase our horizon while at the same time frames our thinking process as it becomes the popular culture. It is said that films have a lot of influence on the audience and the society. Sometimes knowingly or unknowingly the society is influenced by what is shown on screen and try to relate it to their own life. It is generally seen that there are stereotypical roles, gender expectations from the male and female characters, storyline in a mainstream Indian film. However there are few directors who choose to be different and deal with delicate subjects like relationships, divorce, widowhood, infidelity and LGBT (lesbian, gay, Bisexual, Transexual) issues. Rituparno Ghosh has dealt with issues related to women and places the movie from the point of view of the female character and not the usual male character. The director is said to have understood the psyche of a woman very well and establish that on screen even better. Rituparno Ghoshs always celebrated the female sexuality and liberty and was against the stereotyping of female characters which is again very rare in Indian films. This research is an attempt to see the pattern of portrayal of women in his films regarding to the kind of issues and themes he dealt with. -
PREFERENCES OF 24 HOURS NEWS CHANNEL VIEWERS IN KERALA
Keeping the demand of Infotainment programs, the media houses started producing news magazines, entertainment magazines and news programs for different channels. Within a short span of time news journalism became so popular in Kerala and now more and more media houses were planning to setup their news channels in the state. By several measures news channels has come to realize the potential for news broadcasting. Each network has dramatically expanded their news programming over the decades and TV news producers take great pains to make their stories visually appealing to present news instantaneously and to make viewers feel they are a part of the events shown. New computerized graphical techniques present technical and statistical data in compelling formats. Broadcast organizations routinely conduct researches to keep up to date on what audiences preferences about the news and continuous feedback also make television an ideal medium to satisfy the demands of the people. In addition to the presentation of more news in more technically advanced formats, there's an audience presumably better able to understand news. Thus the study will find out the characteristics and preferences of news viewing population in Kerala. -
Preparation and Application of Nanoparticles and Core-Shell Nanoparticles of Transition Metals
There is an increasing need for the development of environmentally viable, economically effective, highly active and renewable catalytic systems for the various applications in the industrial field. The demand for the decolorisaion of synthetic dyes using bioremediation methods has been in a decreased mode due to its lower decomposition rates. Hence in recent years the decomposition of these organic colorants considered to be a worldwide need. The term nanocatalysis has gained huge importance in recent years due to its selectivity, higher activity, and productivity compared to their bulk materials. The nanosize, shape, and large surface to volume ratio provide unique properties to the nanomaterials. The principles of green chemistry are mainly relies on the development of catalytic systems that work similar to nature. Nanocatalyst combines both homogeneous and heterogeneous catalysis and provides rapid and selective chemical transformations with high yield and easier separation of catalyst at the end of reaction. In this work we have synthesized various metal doped magnetite nanoparticles (Ferrite nanoparticles-NdMxFe3-xO4 where M (Mn, Co, Cu, Ni)) by precipitation and hydrothermal method. The one objective of this work was to check the photocatalytic application of prepared ferrite nanoparticles for the heterogeneous photo-Fenton degradation of MB and Rh B dyes. Each dye was degraded separately under visible light and dark with the assistance of neutral pH and H2O2, in order to shows the improved activity of catalysts under visible light. The degradation experiments using the photo-Fenton systems (Fe2+/H2O2/Visible light) suggested that, the highest degradation rate was 97% for MB and 81% for Rh B within 4h and the used catalyst was NdFe3-xCuxO4, a good photo-Fenton catalyst. . We have also tried the synthesis of core- shell nanoparticles using NdFe3O4 nanoparticles with the help of polyethylene glycol as dispersing agent. The synthesized samples were characterized by various techniques like, XRD, XPS, SEM and TEM. -
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PRICE DISCOVERY, CAUSALITY, CONDITIONAL VOLATILITY & FORECASTING IN INDIAN FUTURES MARKET: EVIDENCE FROM 2001 - 2011
This work investigates the price discovery, causality, conditional volatility and forecasting in S&P CNX Nifty spot Market returns and S&P CNX Nifty Future Market Returns. The overall data study is classified into In-sample and Out-sample observations and the research work has been carried out by using the daily data from 1st January 2001 to Dec 31st 2011. The Out-sample analysis is carried on from 1st Jan 2011 to 31st Dec 2011. The dataset for the above analysis was retrieved from www.nseindia.com. The research also refines down with long term and short term dynamics of prices between spot and futures market by using various forecasting models such as Root Mean Square Error, Mean Absolute Error, Theil??s Inequality U test etc for Out- sample observation. Apart from this, the In-sample analysis has been carried out by Market Model, Johansen Cointegration test, Granger Causality test, Vector Error Correlation Model and GARCH Model. The results of the above tests indicate futures become the base for building up the spot, the causality tests and response analysis function indicate that future prices tend to discover new information more rapidly than spot, and the hence this will indicate more accurate forecasts of spot prices but not the spot to future and this price discovery function of futures prices has strengthened of homogenous structure of Index over recent years and it is disseminated in price discovery and risk management functions Keywords: Price Discovery, NSE, Volatility, GARCH, Cointegration, VECM JEL Classification: C22, C32, F47, G11 -
Prime Influential Factors Determining Prime Influential Factors Determining Employability of Engineering Graduates in Bangalore
The question of employability has risen as a problem worldwide. India produces around 400000 engineers every year. But, according to a study done by Nasscom, only one in four engineering graduates is employable. The remaining lagged in technical skills and know-how, ability to converse in English, make oral presentations or work in teams. According to a recent survey jointly carried out by the Federation of Indian Chambers of Commerce and Industry (FICCI) and the World Bank, 64 percent of surveyed employers are ??somewhat, ??not really or ??not at all satisfied with the quality of the engineering graduates skills. Graduates are found lacking in important skills like entrepreneurship, communication in English and use of modern tools and technologies. It has been argued that if colleges want to improve the employability of their graduates, they have to focus on reducing these important skill gaps through improvements in curriculum and teaching methods. The primary objective of the paper is to identify a set of factors that may have a bearing on the employability of engineering graduates in Bangalore and then find out how they are being rated by the institutions engaged in training these graduates on one hand and their prospective employers on the other and then find out the prime factors or dimensions influencing the kind of response received from each side, i.e. the institution and the industry. Lastly, if differences are found between the decisive factors or principal components of the industry and the institution, the study also intends to propose qualitative suggestions that can help to bridge the gaps thereby accelerating chances of employability of engineering graduates. -
