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A Study on the Factors Influencing Customer Satisfaction in Multi-Brand Apparel Retail
Numerous research studies have been done in the area of retailing, but there is no research that identifies the main factors that influence customer satisfaction in multi-brand apparel retail. A study on this aspect is important as the apparel retail industry is growing very fast in India with the advent of many foreign brands in this sector. This study aims to understand the main factors influencing customer satisfaction in multi-brand apparel retail. Primary data is collected through survey method, using a structured questionnaire designed to capture the required variables to extract the factors influencing customer satisfaction in multi-brand apparel retail. The respondents are surveyed through convenience sampling method. The appropriate variables are identified through literature review of a number of articles on organised apparel retailing. After considering appropriate variables of apparel retail service quality and store characteristics, the structured questionnaire consisting of 17 independent variables and 1 dependent variable measured on a likert scale of 1 to 5, is used to collect data from the apparel retail customers. Factor analysis on these independent variables resulted in extraction of 4 main factors. Then Regression analysis is done on the 4 factors taking customer satisfaction as the dependent variable. The results of the analysis reveal that the factors significantly influence customer satisfaction in multi-brand apparel retail. It was also found through regression analysis that there is a significant impact of customer satisfaction on shopping budget in multi-brand apparel retail. Also, a significant relationship was found between family monthly income and shopping budget in multi-brand apparel retail. The implication of this research is that the results would help multi-brand apparel retailers to formulate marketing strategies with a focus on the factors identified, to improve customer satisfaction and refine their approach to reach out to their consumers and retain them, when they come to shop in their apparel retail store. -
A Study on the Factors Influencing Online Buying in Fast Moving Consumer Goods with Particular Reference to Household Items
Internet impact on retailing has been tremendous and it has provided the retailers another channel through which to reach customers situated far away. The internet penetration in the country is 11.4 % as per the latest figures. The E ??commerce space is growing by 47 % to more than $460 billion in 2011 ( IAMAI) The online buying has provided huge benefits to customers like 24/7 convenience shopping, saving time, discounts, more choice and assortment of goods, and price comparisons across brands. At present the online retail Industry is Rs 2500 crores and growing at 35 % annually. It is expected to reach Rs 7000 cr by 2015 ( Assocham 2011 ) In this study attempt has been made to identify factors responsible for buying online and also factors impacting customers for not buying through online household essentials. In the study demographic profile of the customers were looked into. The study is limited to Bangalore city only. Based on the literature survey, hypotheses have been developed. Out of 500 questionnaires distributed across Bangalore city, about 362 fully filled questionnaires were got and this was used for the study. The respondents profile and descriptive statistics has been analysed for online and non ?? online respondents. . Factor analysis has been done to find out the minimum factors involved in the online and non online buying decision. Hypotheses testing have been done using relevant tests. Some recommendations have been made on the strategies which Online retailers can adopt to attract more online buyers by taking care of some of their concerns. Some of the key findings of the study are:-- o Non - Online buyers feel there is lack of security of transactions in online shopping. o Non - Online buyers feel Touch and feel is important for buying household essentials. o One of the Reasons for Non ?? Online buyers not adopting online buying is they consider it is difficult to return goods. o Non ?? online buyers who are in the age group (36 -55yrs) are reluctant to switch to online buying. -
A study on the family environment of persons with thalassemia major
The objective of the study was to assess the family environment of persons with thalassemia major disorder. The clinical profile of the persons with thalassemia, the family awareness about the disorder and the social, financial, emotional and the couple relationship aspects due to thalassemia were also studied. The parents of the persons with thalassemia major were included in the study. Interviews were carried out with each of the subjects using a standard questionnaire to assess the family environment. The other aspects were studied using a semi structured questionnaire. The results show that 42 percent has a family income of less than 5000 Rupees per month. There is no mutual emotional support among 54 percent of the couples. 66 percent of the parents are not involved in any social activities. 14 percent of the parents feel burden and another 14 percent feel burnout and 38 percent are anxious about the sick child. The relationship with the non thalassemic child in the family is affected among 55 percent of the parents. 86 percent of the parents are aware about the need of iron chelation and the genetic nature of thalassemia. Family environment is significantly affected by the duration of the illness, treatment cost, number of thalassemia persons in the family, lack of awareness on the genetic nature on thalassemia. Hospital admissions restrict the recreational activities and also lead to lose of control in the family. Organization in the family is significantly affected where there is more number of persons with thalassemia. The subjects assessed expressed varying concerns about the family relationships, life long illness of the child and other psycho social issues. They feel that their competitiveness, career development, financial needs and relationships with their spouse and with their normal child are hampered by the illness of the child. It establishes that various psycho social interventions are imperative for such families. -
A STUDY ON THE IMPACT OF MICRO FINANCE IN BANGALORE RURAL
This study unveils the impact of microfinance activities in nine villages in Bangalore rural. The study investigates the variables like women empowerment, savings before and after microfinance, monthly income, socio economic index, financial benefits, and purpose of savings. To study the problem there were six null hypotheses were framed. To test it data were collected from 400 beneficiaries of microfinance through questionnaire. The detailed questionnaire reveals the personal data, economic condition, group organization, knowledge and awareness of microfinance activities, savings pattern, training details, impact of training, credit utilization, impact of microfinance schemes, influence of microfinance schemes on community affairs, and expenditure pattern of the microfinance beneficiaries. The data collected have been analyzed using the Karl Pearsons correlation coefficient, Chi-square Paired t-test and ANOVA using SPSS 11.0 statistical software and the results obtained there by have been interpreted. The following were the objectives of the study. -To study the difference between savings before microfinance and savings after microfinance -To study difference between different occupations as a result of microfinance and monthly income -To study the difference between different occupations and the purpose of savings from microfinance activities -To study the relationship between microfinance with women empowerment and socio economic index -To study the relationship between microfinance with Main Occupation and socio-economic index -To study the relation between Socio Economic Index and Financial Benefits derived out of Micro Finance Schemes The following findings were derived from the study. 1. The study shows that there is significant difference between savings before microfinance and savings after microfinance. It is evident from the study that the savings after micro finance has improved the savings of the beneficiaries tremendously. 2. There is difference between different occupations as a result of microfinance and monthly income. 3. There is difference between different occupations and the purpose of savings from microfinance activities. 4. There is relation between microfinance with women empowerment and socio economic index. 5. There is relation between microfinance with Main Occupation and socio economic index. 6. There is relation between Socio Economic Index and Financial Benefits derived out of Micro Finance Schemes. Formal lenders discriminate against small borrowers because of the high cost of information acquisition and their weak enforcement capacity. This has led to the search for alternative financial service delivery systems for poor borrowers all over the developing world. The most popular alternative has been microfinance. Microfinance services produce positive effect on output, investments and savings of the beneficiaries. To achieve increase in the output, investments and savings of the rural people of India microfinance services should be intensified. Microfinance services result in the women empowerment in the rural and semi urban areas of India. The expansion of microfinance services will empower poor people to stabilize economically through better agricultural productivity, trade, animal husbandry, increased savings and investment. Key words:Micro finance,Women Empowerment ,Socio Economic Index -
A Study on the Impact of Microfinance in Women Empowerment with Specific Reference to ESAF Microfinance and Investments Pvt. Ltd. (EMFIL)
This study attempts to understand the impact of microfinance on women empowerment, in terms of changes in income and savings, preference for formal sources of credit, socio-economic status, and political participation. The study also attempts to find whether the members of a private microfinance institution are satisfied with the services offered by them. The study was conducted on a sample of 220 women beneficiaries of microfinance services of a leading MFI operating in Kerala state. The sample was selected by convenience sampling. The results of the study show that microfinance programs have created a positive impact to its beneficiaries. Majority of the respondents are engaged in various income generating activities because of the credit facilities provided by microfinance institutions. This resulted in a significant change in their income level and savings after participating in microfinance programs. This has helped them to earn income for their family and also enabled them to play an important role in their family and also in society. After joining microfinance programs they also preferred formal financial institutions for availing credit facilities. It was also found that microfinance has empowered women socially, economically and politically. The results also indicated that the MFI selected for the study was able to provide good service to its members and the members were satisfied on the services offered by the MFI. Keywords: Microfinance, Microfinance Institutions (MFI), Women Empowerment, Social, Economic and Political Empowerment. -
A Study on the Impact of Microfinance on the Members of the Self Help Groups in Karnataka State, India
The present study focuses on assessing the extent to which the Microfinance programs have been effective in bringing about the change it is supposed to in the state of Karnataka, India. Therefore, an impact assessment is suited to know the ground reality of these programs. The study takes into consideration the socio-economic variables in order to assess the over-all effect of the programs. Apart from interventions and influences coming from the Microfinance programs, there are also other factors that influence the effect. These other factors are largely associated with the location where these programs are conducted. Locations or Regions bring with it difference in culture, social, occupational and demographical aspects which are also taken into account the study. The study shows that there is a significant change in the socio-economic lives of the poor of the different regions of Karnataka. However, the results are not as impressive as they should have been. All in all, the impact of the microfinance programs exhibits a dull, or rather, yet-to-explore field, urging efforts to reach out more effectively to the rural poor. Keywords: Impact Assessment, Microfinance, Karnataka, Self Help Groups, Savings Accumulation, Consumption Pattern, Accessibility to Credit -
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A STUDY ON THE INFLUENCE OF FAMILY ENVIRONMENT IN THE DEVELOPMENT OF AGGRESSIVE BEHAVIOR IN CHILDREN
This study designates the influence of family environment in the development of aggressive behavior in children. The purpose of the study was to find out how the family environment influences the aggressive behavior in children. The study was conducted in 5 government aided schools run by the diocese of Mananthavady in Wayanad district of Kerala State. The study included fifty, 10 to 12 year old school going children and their mothers. Family environment scale was used to find the family environment of the children and Aggressive Questionnaire was used to find the level of aggression in children. The raw data were subjected to various statistical analyses. The study brings in (1) the structure and systems in the families (2) the types and levels of aggression in children. The study found that 54 % of the children are with high aggression and 36 % of the children are with very high aggression. Over all the result found that the family environment has a significant role in the development of aggressive behavior in children. The more poor structure and systems in family environment creates the more aggressive children. Key words: family environment, physical aggression, verbal aggression, anger, hostility. -
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A STUDY ON THE ROLE OF RESORTS IN THE REVITALIZATION OF ART FORMS OF KERALA
Tourism can be seen as one of the major industries across the world in preservation, conservation and revitalization of culture. One of the major forms of tourism which is engaged in this activity is cultural tourism. This form of tourism provides experience of rural lifestyle with tourists visiting villages and staying with local communities in order to understand and experience their way of living. Different scholars have defined cultural tourism differently, in view of cultural attraction emerging as a major motivational factor for tourists to visit destinations. It has been described as a tourist activity; which helps in overcoming social isolation and sharing culture through tourism. In the present scenario, the art forms can be seen only in the tourist destinations and other tourist generating regions. There is not much effort taken by the Government and stakeholders in sustaining these cultures for future generation. In India, the state of Kerala is known as the major hub of art forms and this is one of the principle reasons for the tourism growth in this state. The current status of the art forms of Kerala is in a dying state. Hence the present study deals with the role of the resorts in the revitalization of art forms. Various research studies conducted in this area are very general in nature and there is a gap with regard to studying specific art forms. The area of study covers various resorts located in Kerala. In this study an effort has been taken to link the relationship between resorts and art forms and the way in which it is revitalized. For this purpose the study was conducted by collecting data from both primary and secondary sources. The sets of questionnaire for the study was developed and administered with the help of a statistician. Some of the major findings of the study showed that 97% of resorts have performances of art forms on daily basis and the performances are conducted on tourist demand. Resort owners are accompanying various tourism components and offering attractive package to the tourists. Culture is a part of life and an individuals identity which ultimately becomes the image of the society. Art forms, cuisines, customs, lifestyle, traditions etc constitute culture. Further research can be done on these areas linking with tourism which will not only help in the preservation of culture but also in a way attracting tourists to particular destinations. -
A STUDY ON THE SELF-ESTEEM AND SOCIAL RELATIONS OF ADOLESCENTS WITH LEARNING DISABILITY.
According to World Health Organization Learning disability is a state of arrested or incomplete development of mind. The most common learning disabilities are Dyslexia, Dyscalculia Dysgraphia, Auditory and Visual Processing Disorders and Nonverbal Learning Disabilities. Adolescents with learning difficulty have trouble expressing their feelings, calming themselves down, and reading non-verbal cues which can lead to difficulty in the classroom and with their peers. In India approximately 13 to 14 per cent of all school children suffer from learning disorders (Sadaket 2009). The social relationships of the adolescents with learning disability have a positive influence on their self esteem. It helps them to maintain a constructive relationship with their peers, teachers and parents. The study was focused to know the relationship of self esteem and social relation in adolescents with learning disability. The study was conducted among all the Adolescents with Learning Disability, in an alternative school in Bangalore. The size of the sample was 50 which include both genders and the sampling design was purposive sampling. Adolescents with learning disability of the age group 11 to 18 years were included for the study. The students level of self-esteem was assessed by using a 10-item scale developed by Rosenberg (1965). The Rosenberg Self- Esteem Scale was rated on a 4-point Likert scale ranging from 1 (strongly disagree) to 4 (strongly agree). The researcher reverse scored five items that were negative in nature so that higher scores would indicate higher level of self-esteem. The scale ranges from 0-30. Scores between 15 and 25 are within normal range; scores below 15 suggest low self- esteem. A semi structured questionnaire was designed to gather information on the socio demographic profile and social relation of adolescents with learning disability. A pilot study was conducted among 10 percent of samples and necessary modifications were made. The statistical analysis was done on the data using SPSS. The level of significance was fixed at 0.005(p<0.05). The results show that, among the total respondents, 62.0 percent of them are male respondents (n=31) and 38.0 percent are female respondents (n=19).56 percent of the respondents are being compared with their siblings by their parents. The study indicates that 44 percent of the respondents feel stressed due to parental pressure. The respondents who fall under the age group of 16-19 years have a higher self-esteem than the respondents who fall under the age group of 11-15 years. The study shows that, statically there is a significant relationship between the respondents relationship with parents with respect to respondents self-esteem. There is less significant relationship between the respondents relationship with peers with respect to respondents self-esteem. Present study indicates that, statically there is a significant relationship between the respondents relationship with teachers with respect to respondents self-esteem. Learning disability is a disorder which can be remedied using appropriate instructional strategies. The early identification helps in remedial teaching and building self-esteem. The present study indicates that adolescents with learning disability with better social relationship will have high self-esteem. Realizing the importance of self-esteem and its relationship with social relation, a multidisciplinary approach is required to initiate appropriate interventions in building self-esteem and teaching learning disabled child. Thus the learning disabled child can be mainstreamed effectively. -
A study on the self-esteem and social relations of adolescents with learning disability /
According to World Health Organization Learning disability is a state of arrested or incomplete development of mind. The most common learning disabilities are Dyslexia, Dyscalculia Dysgraphia, Auditory and Visual Processing Disorders and Nonverbal Learning Disabilities. Adolescents with learning difficulty have trouble expressing their feelings, calming themselves down, and reading non-verbal cues which can lead to difficulty in the classroom and with their peers. In India approximately 13 to 14 per cent of all school children suffer from learning disorders (Sadaket 2009). The social relationships of the adolescents with learning disability have a positive influence on their self esteem. It helps them to maintain a constructive relationship with their peers, teachers and parents. The study was focused to know the relationship of self esteem and social relation in adolescents with learning disability. The study was conducted among all the Adolescents with Learning Disability, in an alternative school in Bangalore. The size of the sample was 50 which include both genders and the sampling design was purposive sampling. -
A study on the voting patterns and the impact of Kormangala smart votescampaign in ward 151, Kormangala , Bangalore /
The study on the voting patterns and the impact of Koramangala Smart Votes campaign, in Koramangala Ward 151, Bangalore. This aims at studying the voting pattern of the residents of Koramangala from two wards 151 and 147. Koramangala Smart Votes, a campaign which was conducted by the Smart Vote members to help the residents vote and vote for a right candidate by distributing profiles and organizing debates connecting the residents and the contesting candidates. The impact of this campaign has been assessed with the help of Lok Sabha and BBMP elections 2010 and the voter turn out in wards 151 and 147. To measure the impact, the researcher has done a quantitative and comparative study among the residents of wards 151 and 147 with a sample size of 60 respondents from each ward. It could be observed that Education helps to create better democratic environment and the Koramangala Smart Votes campaign was fairly successful in getting the residents to vote for the BBMP elections 2010. -
A Study on Work Engagement among the School Teachers
Work engagement is a measurable degree of an persons positive or negative emotional attachment to their job, colleagues and organization which profoundly influences their willingness to learn and perform at work. Now a days it is observed that the commitment and dedication of the teachers in their profession as decreasing. It is also seen that teacher turnover is also becoming high. Even though the teachers in the schools were paid good, the turn over seems to be increasing. The study here tries to investigate the relationship with the work engagement and the socio demographic characteristics of teachers where the demographic variables could explain the relationship between the dimensions of work engagement. Descriptive research design is being used in the study . This design is helpful to identify the socio demographic characteristics and its relationship between the Work engagement among School teachers . The sample consisted of 100 school teachers who having more than one years of experience and the sample was selected by using the convenient sampling method. The study was done using the UWES Scale developed by Wilmar Schaufeli and Arnold Bakker in 2003 and nineteen other questionnaires were developed to know the other factors contributing to work engagement. The resourceful work environment can foster teachers work engagement. Consequently, the study shows that the older experienced married teachers shows the high level of work engagement where the educational qualification has no much role in it. This means that the young generation is not much interested in the profession with a a passion rather than they themselves consider it as a job. The work engagement can be increased among them through making interventions like improving and enhancing effective job and personal resources. -
A study to identify Critical Factors affecting Performance of Low Cost Airlines in India
The main objective of the study is to identify the critical factors affecting performance of low cost airlines in India For this purpose, the research focused on the low cost airline industry with regards to their macro environment, its strategic aspects and an analysis of the industry The study incorporated the Porters Five Forces Model to study the five forces having an impact on the industry and thus directing a firms strategic actions The study also conducted an industry analysis from the point of view of travel agents through questionnaire A customer satisfaction survey was also done to know their satisfaction levels and loyalty to a particular airline. This is achieved by the adoption of primary research techniques including surveys and interviews of the industry specialist and customers and secondary research including reading the existing literature on the subject, industry reports and articles published in journals A critical analysis of the industry highlighted the factors having an impact on the industry as a whole The porters five forces analysis revealed the current and future trends for the industry and provided an understanding for future survival strategies for the airlines. Industry professionals state that the Airline industry is in infancy stage They have a long way to go The factors such as airport infrastructure, massive expansion plans, aggressive growth strategies, demand and supply patterns and the exchange rate mechanism affects their performance But the highest factor restricting the growth of any airline is the high price of ATF All the three- industry professionals, travel agents and consumers believe that LCCs have benefited the industry providing low fares and making air travel affordable They are quite positive about the times ahead and hope that the industry will bounce back Consumers are quite satisfied and content with the offerings As suggested by a consumer that they should be named as ??value for money airlines and not LCCs The Porters Five Forces analysis revealed that there are high entry barriers as this is a highly capital intensive industry and that buyers and suppliers both have high bargaining power There is moderate threat of substitute like railways looking at the future potential of the aviation sector The analysis further revealed that the market is highly competitive with very few players and to reach the customers expectations the players have to cut their prices most often thus creating an imbalance in the cost and revenue Also, unhealthy competitive practices prevail in the industry which hamper the overall growth process and thus affect the performance The research provided insight on the future opportunities and the several future industry success and survival factors The research also gives further scope of the study and thereby concludes that there needs to be a consensus so that both the regulatory bodies and the airlines are benefited thus promoting growth and prosperity of the country. Dissertation Layout: The first chapter of the dissertation titled ??Introduction primarily covered a range of aspects from history to the LCC situation globally and then following it traces to India thus leading to the statement of the problem and the objectives of the study The second chapter ??Review of Literature covered the previous research on the factors impacting the performance of low cost airlines The third chapter ??Research Methodology covered the data collection process, sampling description and the methodology for data analysis The fourth chapter titled ??Data Analysis and Interpretation covered the customer satisfaction and industry analysis The fifth chapter ??Summary and Conclusion listed the major findings, implications and limitations, scope for further research and conclusion drawn from the research. Keywords: LCCs, critical factors, performance, airlines, low cost, ATF, aviation. -
A Technological Framework for ICT Implementation in Teaching-Learning Process
Information and Communication Technology (ICT) has penetrated into all walks of life and education sector is no exception. Many studies reveal that ICT is an extremely powerful tool that could bring about tremendous changes in the education process. Innovation has become mandatory to sustain in the global competitive environment. ICT plays an important role in reaching various goals. Its ability to transcend time and space allows learning to take place 24 hours a day, 7 days a week eliminating geographical barriers. Information and Communication Technology (ICT) is foreseen as a tool to overcome various challenges in education. Many education institutions have taken a keen initiative towards the usage of ICT based teaching-learning systems so as to enhance efficiency. In this context, LMS has been identified as the most accepted ICT-based tool in the present education system. Through review of literature, it is evident that LMS is widely implemented in education sector. However, it is identified that various essential parameters that could enhance the performance are not adequately addressed in the present ICT-based LMS systems. The primitive and essential features of ICT- based LMS were identified. A detailed analysis on applicability of the identified features was done from the perspective of three major stakeholders namely students, teachers and technical experts. The inference of this analysis revealed that current LMS systems address only 25% of interoperability issues, followed by 21% accessibility and 19% of adaptability. This analysis further revealed that reusability accounts for 11% and affordability for 8% only. Hence, it is evident that the essential parameters are not completely addressed in the present LMS system. A comparative study of various existing LMS systems pertaining to various parameters identified was performed. A technological hybrid LMS framework was developed at macro and micro level to address the various LMS challenges identified like interoperability, accessibility, durability, adaptability and affordability so as to improve the system. Finally, a SCORM (Sharable Content Object Reference Model) enabled hybrid LMS framework was developed as the outcome of the research. This framework would enhance the overall performance and provide complete ICT based solutions for educational institutions. -
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A Trust Model for Cloud Security and Privacy for Startups in India
The great advantage of cloud computing is elasticity, the ability to add capacity or applications almost at a moments notice. Companies buy exactly the amount of storage, computing power, security and other IT functions that they need from specialists in data-centre computing. On the other side, there are also some disadvantages to using cloud computing that must be considered. In the cloud, the customer may not have the kind of control over their data or the performance of the applications that they need, or the ability to audit or change the processes and policies under which users must work. The security of cloud, and associated privacy concerns, give many organizations pause as they think through their particular cloud computing concerns. Security and privacy concerns include physical security and simple access to facilities and equipment, as well as logical security, industry compliance requirements, audit ability, and more. -
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Achievement of children in academics: An exploration into parental philosophies /
The current study is an exploration into parental philosophies behind their involvement in the academic lives of their children. 14 pairs of parents and children were interviewed and the data gathered was analyzed using thematic analysis. The role that parents play in shaping the academic and vocational choices of their children was analyzed. The framework of this study included childrens perspectives on parental involvement in their academic lives as well. This was to gain insight into childrens point of view on how similar or different their thinking was from their parents on matters such as education, hobbies, career goals, academic expectations.