A critical analysis of the contemporary popular malayalam motion pictures as compared to the malayalam movies of 1980s /
subject: Communication, Media Studies
description: Malayalam new wave films prominently made by Adoor Gopalakrishnan and Aravindan bagged several national awards which helped to make a mark in the history of Indian cinema. But these movies were not reaching the wavelength of general audience who found it difficult to relate to it. Later the types of movies were produced which was a synthesis of art films and commercial films. It was called middle stream cinema because it contained the aspect of realistic portrayal of human life and social issues. It was also easy for the general audience to grasp the content of those movies. So the period of 1980s where the middle stream films flourished was a mile stone in Malayalam cinema. The movies which were produced after 2000 in Malayalam also showed a sense of social reality in it compared to the previous decade. With the kind of technical advancement filmmakers of current era are able to experiment in the narratives maintaining the realistic feel of movies. The analysis showcases changing trends of the movies from the Malayalam movie industry taking into consideration the technological advancements, socio-economic and cultural factors.
creator: Paul, Ajith. - 1134001
publisher: CHRIST (Deemed to be University)
date: 2012-03-19
format: PDF
language: English
type: MPhil

Effectiveness of films in propagating environmental issues - A comparison between live action and animation films /
subject: Communication, Media Studies
description: The thesis aims at finding out which is a better medium to communicate environmental issues. For the purpose of the research, four films were selected, two live action films and two animation films. 2012 and 8 Below are the two live action films and Wall-E and Madagascar are the two animation films. The study had a sample of 86 people, 45 females and 41 males respectively between the age group of 18 to 28 years. A survey was conducted, consisting of four questions each for the four films. The questions were devised to find out the theme of the films, whether or not the film has scientific grounding and if yes as to the reason why. After tabulating and analysing the results it can be seen that animation films are more popular as 76% of the sample has seen the animation films and majority of the sample believes the films have scientific grounding and that the issues and rendered in a comic fashion. 2012 and Madagascar have been watched equally by the sample, both of them have 80 percent.
creator: Chandrashekhar, Deepa. - 1024017
publisher: CHRIST (Deemed to be University)
date: 2012-03-19
format: PDF
language: English
type: Masters' Dissertation

Importance of political cartoons to newspapers /
subject: Communication, Media Studies
description: Political cartoons are an important part in any newspaper. Political cartoons adorn a small part of a newspaper, often in a corner. The position of this piece although small the impact is huge. A cartoon conveys a lot of information in very few words. The emotions behind the political cartoons are genuine and although harsh, are taken with a sense of humour. While incomparison editorials are, firstly for the elite masses who understand the highly intellectual content of the piece, also editorials have a tendency to be politically correct and hold back, unlike cartoons. Cartoons are generally blatant about their stand on the issue. There have been controversial cartoons like JyllandsPostenthe Mohammad cartoon and the effective yet less controversial R.K.Laxman.
creator: Lawate, Meghana M. - 1024026
publisher: Christ (Deemed To Be University)
date: 2012-03-19
format: PDF
language: English
type: Masters' Dissertation

A study on strategic use of language in newspapers headlines /
subject: Communication, Media Studies
description: The language we use to communicate with one another is like a knife. In the hands of a careful and skilled surgeon, a knife can work to do great good. But in the hands of a careless or ignorant person, a knife can cause great harm. Exactly as it is with our words- Anonymous. For the news media, particularly the newspaper, the greatest weapon is the power of words. The success or failure of a newspaper depends largely on the way its headlines appear to the readers. A well thought out headline does half the job of conveying the message. And consequently, a poorly written one can lead to misinterpretation. This research is an effort to delve into a complete understanding of the structuring of headlines in English newspapers and analyzing it against the use of phrases and words that are misleading and ambiguous.
creator: Sherpa, Pema. - 1024031
publisher: CHRIST (Deemed to be University)
date: 2012-03-19
format: PDF
language: English
type: Masters' Dissertation

Influence of social issues potrayed in commercial movies on the youth audience /
subject: Communication, Media Studies
description: The dissertation titled Influence of social issues portrayed in commercial movies on the youth audience speaks about the effectiveness of the film as a means of communication to the large audience especially to the youth. As in the recent times the film industry is growing tremendously and many films are Bourne to experimentation, and commercial films also changing. In this regard this research paper analyses the implication of the commercial films on the youth audience as they are more prone to the changes of the media. The researcher analysis in this research paper the effectiveness of the commercial films on the youth audience, For this purpose the researcher conducted survey analysis taking 100 respondents as the sample size of youth group ranging from 15 -30 age group. In the literature review the researcher have used few theories to explain the phenomenon and also have collected few previously done researches related to the area of the subject.
creator: S K, Melvin Deepak. - 1024003
publisher: CHRIST (Deemed to be University)
date: 2012-03-19
format: PDF
language: English
type: Masters' Dissertation

Preferences of 24 hours news channel viewers in Kerala /
subject: Communication, Media Studies
description: Keeping the demand of Infotainment programs, the media houses started producing news magazines, entertainment magazines and news programs for different channels. Within a short span of time news journalism became so popular in Kerala and now more and more media houses were planning to setup their news channels in the state. By several measures news channels has come to realize the potential for news broadcasting. Each network has dramatically expanded their news programming over the decades and TV news producers take great pains to make their stories visually appealing to present news instantaneously and to make viewers feel they are a part of the events shown. New computerized graphical techniques present technical and statistical data in compelling formats.
creator: S, Mithun. - 1024004
publisher: CHRIST (Deemed to be University)
date: 2012-03-19
format: PDF
language: English
type: Masters' Dissertation

Comparative analysis of original movies and its remakes in India /
subject: Communication, Media Studies
description: The remake is a phenomenon both well-known and immediately recognizable but in India it is not theoretically analyzed. However, by analyzing these remakes, we can understand how these films reflect some specific cultural differences between one state and other State in India. Here researcher has taken four original and its remake films to understand the phenomena of remake. The highly intensed watching the films has helped researcher to understand the difference of films original and remakes. Researcher took one Tamil Movie and its remake in Hindi and also a Malayalam Movie and its remake in Tamil. Films are Tamil Singam to Hindi Singam and Malayalam Manichithrathazhu to Tamil Chandramukhi.
creator: R, Pandu. - 1024005
publisher: CHRIST (Deemed to be University)
date: 2011-03-19
format: PDF
language: English
type: Masters' Dissertation

Impact of photographs and its placement in news articles on readers /
subject: Communication, Media Studies
description: The research is carried out to study the impact of photographs and its placement on readers in newspapers. The photographs and headline are the heavyweights, more than any other element they attract attention. This study tries to focus on the role of photographs in newspaper articles on its readers. It evaluates on the terms of its placement as well. Photographs in newspapers are researched through semiotics analysis, content analysis and other qualitative techniques. This study is undertaken in both qualitative and quantitative techniques. The researcher has used the random sampling technique with a sample size of 108. The analysis is also made on the basis of in-depth interview with experienced and seasoned members of print organisations.
creator: V, Pushkar. - 1024006
publisher: CHRIST (Deemed to be University)
date: 2012-03-19
format: PDF
language: English
type: Masters' Dissertation

Representation of print media in films /
subject: Communication, Media Studies
description: This research is a study on Representation of print media in films. Creating awareness about the representation is one of the objectives of the study. Before forming an opinion about the representation of print media in films it is important to know what those representations represent. Today there are online newspapers and it co-exists with the traditional print media. Thus the researcher has found it more important to study the portrayal of the print media in films in the context of todays time and space. The researcher is not trying to appeal that print media should be potrayed in a certain way. The research contains analysis some films to study the representation. Researcher is not being judgemental about the representations but only investigating what is the depiction of print media, journalists and professions in films as films are a different medium from print.
creator: Dey, Samrat. - 1024007
publisher: CHRIST (Deemed to be University)
date: 2012-03-19
format: PDF
language: English
type: Masters' Dissertation

Portrayal of sikhism in hindi movies /
subject: Communication, Media Studies
description: A Sikh is known for his strength and valor, comedians, a true friend to someone, dedicated, hard work. These are the general characteristics that are taken into consideration while dealing with how we perceive their nature on screen. Over the past few years Portrayal of Sikhism has evolved from being a comedian to a more serious role and some of the stories being based on true lifes of Sikhs. With portrayal of Sikhs in Hindi movies, the image of the community has been lifted despite them being stereotyped in cinema in form of various actors, enacting the roles of a Sikh on screen whose enactment has helped in uplifting the communitys image in the minds of the people despite the Sikh religion being the lowest in the population count.
creator: Sethi, vaneet singh. - 1024008
publisher: CHRIST (Deemed to be University)
date: 2012-03-19
format: PDF
language: English
type: Masters' Dissertation

An analysis on the portrayal of India by national geographic magazine /
subject: Communication, Media Studies
description: The research is an analysis on how the magazine National Geographic has portrayed India over the years and whether or how it has changed. National Geographic being an all American historical magazine might have its own ways of portraying particular nations. India being known for festivals, colors, superstition and snake charmers has always been portrayed countless number of times as only the above mentioned stereotypical explanation. May it be in movies, cartoons, books, etc., National Geographic being a credible magazine has never failed to bring forth to the world all historical aspects of any country. Bollywood, Spicy food, Religion etc. has been a hot topic for both Nat Geo magazine and television. The researcher wishes to find out if the magazine has portrayed India differently over the years.
creator: Sreenivasan, Deepthi. - 1024018
publisher: CHRIST (Deemed to be University)
date: 2012-03-19
format: PDF
language: English
type: Masters' Dissertation

Social networking- A comparative study on the new google + project and facebook /
subject: Communication, Media Studies
description: This research project set out to study the new Google + Project, a new social network by Google. The dissertation looks at the social network as compared to already existing social networks especially Facebook, what the sight possesses that other social networks may not have and how successful the site will be in the years to come and if there is a need for a new social network after what is already there. The researcher went out to find out from users of the social networks, how popular Google plus and Facebook are and how frequently the sites are and what possible future the sites have. The researcher found out that Google plus isnt as popular as Facebook just yet but in years to come if they can learn from the mistakes that the already existing social network have made and develop on that to make the site more user friendly.
creator: Marcus, Funmilola Miriam. - 1024021
publisher: CHRIST (Deemed to be University)
date: 2012-03-19
format: PDF
language: English
type: Masters' Dissertation

Social media and crisis communication the new age mantra? /
subject: Communication, Media Studies
description: The topic Social Media and Crisis communication ?? The new age mantra? is indeed one where immense amount of research is possible. Simply because social media today has become one of the most rapidly growing means of communication. The researcher through this research aims to find out if Public relations professionals use this medium extensively while communicating crisis. The theory used behind this research is ??uses and gratification theory. The research begins with the theoretical aspect of social media and crisis communication. The researcher has taken examples of a few ground breaking crisis that have taken place in the consumer world and cited their examples where in prominent use of social media has made people aware of the crisis and it is the same social media that has eventually regained peoples faith back into the brand.
creator: Modi, Noopur. - 1024030
publisher: CHRIST (Deemed to be University)
date: 2012-03-19
format: PDF
language: English
type: Masters' Dissertation

Strength of internet ties and impact of facebook on youth /
subject: Communication, Media Studies
description: This dissertation aims at studying the social networking sites impact on people and relationships. There are different reasons why people use social networking sites like Facebook. The study aims to check whether it is the loneliness or the need for socialization that encourages networking on such sites. Study looks into Facebook and other social networking sites have changed the youngsters lives and lifestyles. This research tries to find out how this new media trend has affected peoples attitude towards life and also their attitude towards relationships. A questionnaire has been used to find the opinion of the people regarding the social networking concept. 75-100 people were researched to find out the exact need for social networking. The ability of networks to introduce new actors and new contents in the process of social organization, with relative independence to the power centres, increased over time with technological change, and more precisely, with the evolution of communication technologies.
creator: Chacko, Rose Maria. - 1024035
publisher: CHRIST (Deemed to be University)
date: 2012-03-19
format: PDF
language: English
type: Masters' Dissertation

An analysis on if presentation style attracts readers to read an article /
subject: Communication, Media Studies
description: This study is to analyse if readers read an article due to the presentation style of an article (writing style, graphic designs, layout and topic) they come across. Readers pick a magazine based on their interest and the magazines may contain what they already know, something additional to the knowledge they already have and also from the areas that they are ignorant about. They may or may not read all the articles from that particular magazine and if at all they read there can be a solid reason behind it. I want to analyze if it is because of their interest or due to the presentation style. There have been studies done in this particular field but not on any particular point of view. They have also not stressed much on the contrast of presentations style and content. This study can be a means through which many magazines or other print media can reach up to the audience and make them read the articles. The researcher prefers qualitative study as analyze on why they read an article has to be done. It is by means of a questionnaire that I am going to do the qualitative study.
creator: Chandran, Rugma. - 1024036
publisher: CHRIST (Deemed to be University)
date: 2012-03-19
format: PDF
language: English
type: Masters' Dissertation

A study of customers expectation towards depository participants of Bangalore city /
description: The exponential growth of the capital market witnessed in recent years had resulted in a near complete breakdown of the paper based transaction system. The amount of capital raised has shot up, the number of issues had increased substantially, trading volumes on the stock exchanges had grown several fold and the markets had become institutionalised with the entry of Foreign Institutional Investors (FIIs) and private mutual funds. As a result, there had been an increase in paper work causing a gridlock at every stage. This delays the clearance and settlement of trades, registration of securities and increases back office paper work for intermediaries. The outdated systems had increased settlement risks and have rendered the implementation of a Delivery versus Payment (DP) system impossible. The systemic risks face further threat by theft, forgery, bad delivery, issue of fake share certificates and loss of certificates. This had eroded investor confidence.
creator: S, Susan. - 0931605
source: Department of commerce
publisher: CHRIST (Deemed to be University)
date: 2010-03-19
format: PDF
language: English
type: Mphil

Soft computing techniques for hub sequence analysis /
subject: Computer Science
description: Bioinformatics, the combination of Biology and Information Technology has become a pioneer industry booming worldwide. One of the grand challenges in biology is to understand organizing principles of bimolecular networks. There seems to be a deliberate effort towards uncovering new laws of biological complexity. One of the most pressing needs in this area is the understanding of protein-protein interaction networks and their complexity. Hub proteins- network elements with high connectivity- literally ??hold the networks together. Though several experimental methods have been developed to identify hub proteins, it is important to supplement procedures for pattern recognition to classify/predict hub protein sequences. This research work aims at the classification and prediction of hub proteins of two model organisms- Homo sapiens and Escherichia coli using different computational approaches of pattern recognition such as Principal Component Analysis (PCA), Artificial Neural Network (ANN) and Linear Discriminant Analysis using (i) Class Dependent Approach (LDACD), (ii) Class Independent Approach (LDACIND), and (iii) Normal Bayes Classification (LDANB).
creator: S, Athmaja. - 0935005
publisher: CHRIST (Deemed to be University)
date: 2010-03-19
format: PDF
language: English
type: Mphil

Evaluation and analysis of quality in e commerce (B2C Website) /
subject: Computer Science
description: There has been a phenomenal growth in Ecommerce in the last few years and it is still growing. As the market is expanding, more and more organizations want to have web presence. Due to sudden and rapid demand in Ecommerce website, website development companies are ignoring or skipping the quality factor. Apart from this, due to popularity of Internet, more and more consumers are buying products and services through ecommerce websites. The software development companies want to delivery the products quickly, to make fast money. To meet the deadlines, usually the quality of the product is not taken as a priority, resulting in a product full of bugs, being shipped to the customers. Once the software becomes live, more and more bugs keep coming resulting in loss of business and credibility of the organization is affected. Lack of quality Ecommerce websites result in consumers moving back to the alternate methods of shopping or switching to another website. With the increase in the competition, companies have started studying the consumer behavior and determining the factors that affect the quality of Ecommerce websites form the consumers perspective. During these years, several lessons have been learned about the technology, business and economy of Ecommerce.
creator: Gupta, Rashmi. - 0935011
publisher: CHRIST (Deemed to be University)
date: 2010-05-19
format: PDF
language: English
type: Mphil

Employee performance prediction model /
subject: Computer Science
description: With the dominance of knowledge power in the success of an organization, competent human resource has become crucial for realization of organizational objectives. Human Resource Management, HRM is a set of tasks to maintain and develop a proficient human resource. A performance appraisal process helps the HRM in identifying the strengths and weaknesses of an employee. This evaluation of employee is based on several different parameters according to the work domain and organizational objectives. This activity of employee evaluation has a high significance in making strategic decisions of manpower planning than just salary reviews. The objective of the prediction model constructed in the study is to assist HR personnel in decision making by predicting the performance of an employee.
creator: Wagh, Rupali Sunil. - 0935012
publisher: CHRIST (Deemed To Be University)
date: 2010-05-19
format: PDF
language: English
type: MPhil

A conceptual study on searching techniques used in ontology based search engines /
subject: Computer Science
description: Search engines play a vital role in finding the relevant information across the web and make it available on the finger tips. But they seemed to be less efficient to understand the relationship between the keywords which had an adverse effect on the results it produced. Semantic search engines ?? only solution to this; is still an unrealized dream due to various underlying issues. Reducing the time taken to search the semantic annotated documents is a highly demanded solution for semantic search engines. This research focuses on a study and improvisation of searching techniques used in semantic search engines keeping time complexity as the major factor. Developing semantic search engines is considered to be a time consuming and tedious process. The reasons attributed to that are ?? It is a mightier task to semantically annotate each and every resource (text and multimedia files) available on the net as the number keeps on increasing in an exponential order per day.
creator: Rose, Sareena. - 0935013
publisher: CHRIST (Deemed To Be University)
date: 2022-05-19
format: PDF
language: English
type: MPhil