32 20 1473 https://archives.christuniversity.in/files/original/f9f2ad67ca5a4a2411a50692f26678f3.pdf fe7be36c0236a6a3fa97efc7ec16d670 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A study on the portrayal of women characters in Zoya Aktar's films / Subject The topic of the resource Media Studies Description An account of the resource Leaving behind the social fabric which has time and again labelled Indian women merely as good wives, home makers and mothers , Indian women took it in their stride to take up the duties which are essentially thought of being male only, and proved that they are equal to their male counterparts; if not better in some cases. Creator An entity primarily responsible for making the resource Dey, Prerona. - 1537149 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/e5c333cc44f74a93e5a5784fc56b8b80.pdf b48f62464962803328b9ca19aed8c232 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Persuasive techniques used by advertisers in television commercials / Subject The topic of the resource Media Studies Description An account of the resource The purpose of this research is to observe the persuasive techniques used by advertisers in television commercials focussing on eight different advertisements belonging to four different categories. The researcher concentrates on the different components utilized by promoters to summon passionate reaction on the viewers/consumers. The commercials chosen by the researcher depict essential connections that are esteemed and kept up in the society. Creator An entity primarily responsible for making the resource Dixit, Pratibha. - 1537148 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/f38f8e3a8e3b44dee3cdf0b689babe3b.pdf 282544d763e5daa13abff4eae77d1c3b Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Beverage brands and subliminal messaging: An analysis of its presence in advertising and the awareness among consumers / Subject The topic of the resource Media Studies Description An account of the resource Advertising, as an industry designed to buy and sell products, was seen as the perfect platform to attract investors, marketers and consumers. It evolved over time and began to engulf several other domains and soon became the best platform to persuade mass audiences. Marketers began to use a technique of mass persuasion or mass psychoanalysis to guide their advertisements and campaigns. It has become one of the most effective means to sell consumers their products or ideas or even attitudes and behaviours. Creator An entity primarily responsible for making the resource Shroff, Nikita Kumar. - 1537147 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource Pdf Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/d93faf645845becff2d08c9c8b376524.pdf 198034be044ddc3fdf85471fb3aac0be Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A feminist interrogation of gender and class representation in specific detergent advertisements / Subject The topic of the resource Media Studies Description An account of the resource Women have been stereotyped by society at large to be caretakers in the domestic front. Advertisement is a tool used to influence people and stereotypes have often been included in advertisements to target a specific audience. Washing clothes has been stereotyped as a women’s job in society across the globe. The concept of Feminism is to bring about equality of both genders in all spheres if life. Creator An entity primarily responsible for making the resource George, Natasha. - 1537146 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/67eed1de439d2c02c181b697f7d583d4.pdf 32ece15f55f24b5d05b7daa7e3a43cbf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Changing representation of women in recent bollywood cinema / Subject The topic of the resource Media Studies Description An account of the resource For almost a century, popular Hindi films rarely dealt with women issues and if it all it attempted to do so, the role of a women was restricted to be either that of nurturer or the epitome of sacrifice and forgiveness. Films like Mother India or Bandini glorified woman’s ability to give up her choices and even life for the sake of her family and dear ones. But post LPG (Liberalization, Privatization and Globalization) this scenario has gradually changed. Today, we come across films where a woman not only expresses her choice but she is also unapologetic about herself. Cinema very interesting deals with gender representation in a consensually problematic manner where the provider of the image as well as the receiver of the medium believes that the space is designed to give women her place only in a particular way. Creator An entity primarily responsible for making the resource Majumdar, Meghna. - 1537145 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/0a113bfbe8300a314177250bfe903e3b.pdf 928ac7c113b092d001709ac6c28b5fd5 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Marketing strategies adopted by 5 Bangalore based start-ups / Subject The topic of the resource Media studies Description An account of the resource Marketing strategies allow the organizations to take up the best opportunities available within the limited resources and thus help in maximizing the sale rate and giving a tough sustainable competition. It is a planning process to achieve certain goals, missions and set benchmarks with the help of promotional activities. Marketing helps to generate awareness among the consumers about the product or service and the company which again accelerates the demand among the customers and sales leads. Creator An entity primarily responsible for making the resource Saha, Koyel. - 1537144 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/1f3d989aafff9cede38c8f2964ae4e69.pdf 163b357741858c0e21d7fd29c0407b4d Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Social media as an instrument for political communication: A case study on the Kanhaiya Kumar issue / Subject The topic of the resource Media Studies Description An account of the resource Social Media has emerged as an essential tool of communication and has created new ways of political mobilizing and encourage social media users in political activities ranging from joining their political groups by tweeting, status update, expressing supports through blogs and videos on Youtube. Kanhaiya Kumar is the current President of the Jawaharlal Nehru University Students' Union. He is also a leader of the All India Student Federation (AISF), the student wing of the Communist Party of India (CPI). Creator An entity primarily responsible for making the resource Jose, Jini K. - 1537143 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/ad62b54557d8b4d41d57669cb60a9c6f.pdf 49157cd0d8d165d776ef849a09374707 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Relevance of comic books in the Indian context / Subject The topic of the resource Media Studies Description An account of the resource The purpose of the study is to find out whether comic books are still relevant in the minds of their Indian readers. With the advent of television, cellular phones, and the world wide web- readers of the 90’s had rapidly lost interest in these printed illustrations due to the lack of innovation and distribution. Creator An entity primarily responsible for making the resource Mathew, Jaicy V. - 1537142 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/7799d08ac315c04f89469017504a4370.pdf 4459048bc529b4b2d3219385457287d2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Exploring women centric roles in contemporary Telugu movies / Subject The topic of the resource Media Studies Description An account of the resource The present study deals with the scenario of women centric films in the Telugu film industry, and how the characterization of these women characters is done in the select films. The films dealt with, are chosen from the contemporary era varying from 2000-2016. Various aspects of the roles have been explored in order to elicit the importance of these characters and also their contribution to the overall plot. Creator An entity primarily responsible for making the resource Garapati Lakshmi, Nikitha. - 1537141 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/882d3309901608c316ac1c571d9b7241.pdf fd1b672e614fa9b563bb4570c878f739 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A study on the coverage of Bhil community in mass media / Subject The topic of the resource Media Studies Description An account of the resource Bhils, India's second biggest tribal group, live in Madhya Pradesh, Gujarat, Rajasthan and Maharashtra. Bhils are popularly known as the bow men of Rajasthan. They are the most widely scattered tribal groups in India. They form the largest tribe of the whole South Asia. This Dissertation paper “A study on the coverage of Bhil Community in Mass Media” aims to study the Mass Media coverage of Bhil community with special reference to Print Media. Creator An entity primarily responsible for making the resource Rawat, Ganga. - 1537140 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/11f077fe65df2c43c5285403ee3cf5bc.pdf bf21045d9783a2029a58308426a3d018 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Storytelling: An effective way of advertisement / Subject The topic of the resource Media studies Description An account of the resource When the word advertisement strikes the minds of the audience, the very first thing they tend to do is either change the channel or skip it. The term advertisement has always been as something that is only meant to promote a product or a service. Until the last few years, have always seen advertisement as just an Integrated Marketing Communication. Storytelling form of advertisement is not something we see very often on TV or on the Internet. Creator An entity primarily responsible for making the resource Naidu, Deepthi. - 1537139 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/2d96bd7c3fba347ce7e7c1c929064503.pdf ee3f3b08ceb1022bcb1fef63cd7a621f Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Social marketing: Tracing the shifts in marketing strategies after the entry of social media / Subject The topic of the resource Media Studies Description An account of the resource The paper is concerned with exploring the topic of social marketing from various angles. First and foremost thing that the researcher has looked into the notion that says social media is same as social media marketing. The researcher has taken the efforts to explain how the two i.e. social marketing and social media marketing differ from each other by giving examples through case studies of two companies Lifebuoy and Times of India and their social marketing initiatives. Creator An entity primarily responsible for making the resource Sethia, Chetna. - 1537138 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/9077afe3c805322d9a3dc1bba72338f2.pdf d75c91f8e12ea9740900e27bfa0bfb51 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Representation of women in fairytales: A comparison between three literary texts and their movie adaptations / Subject The topic of the resource Media Studies Description An account of the resource Fairytales have been known to create a beautiful world around us. Children have read it or heard it as bed time stories which lead them to dream, create their own fantasies or become a princess who waits for her Prince Charming. Through the passage of time these fairytales have undergone numerous changes with each being of them being of great significance to the norms and culture in place for the society that was in place at the time. Creator An entity primarily responsible for making the resource Radhakrishnan, Athira P M. - 1537135 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/e3657dbaec25154719700e90bddd54c1.pdf 36b01fffb7e695d8cb1ac29acfbf5250 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Portrayal of Pakistanis in Kabir Khan films / Subject The topic of the resource Media Studies Description An account of the resource The Bollywood cinema has metamorphosed into an abiding passion for audience all over the world cutting across demographic and political boundaries. Besides the rather visible signs of the extensive hold that mainstream Hindi cinema has on Particularly the Indian society, the fact remains that, contemporary commercial Hindi films have reflected political and social concerns of all the time. Creator An entity primarily responsible for making the resource Pereira, Anvita. - 1537134 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/fe29fe3e0342311be1f81a8e2d923f1a.pdf df994b691b6b73d7d3eadef15c2d3d56 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Corporate social responsibility of Tata company - A public relations strategy / Subject The topic of the resource Media Studies Description An account of the resource Tata Group, a global enterprise was founded by Jamshedji Tata in the year 1868. The conglomerate is headquartered in India. The company comprises over 100 liberated functioning businesses. Tata Sons is the main parent and major investment stock company and also the promoter of various other Tata companies. Tata as a company believes in providing quality products and services to its customers. But at the same time they also maintain good employee relationship through loyalty programs and initiatives. Creator An entity primarily responsible for making the resource Singh, Ankita. - 1537132 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/ff2b90778cf3cd69b3119dc5c80fa391.pdf 255c399c982e756982a2323fa0657f5d Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Marketing strategies of surrogate advertisements of liquor products in India / Subject The topic of the resource Media Studies Description An account of the resource Advertisements have a strong influence in our life we like them because they provide information and create awareness about the market. But, the Government of India has restricted promotion of certain products on television like liquor, tobacco, pan etc. To overcome this companies use surrogate advertising. Creator An entity primarily responsible for making the resource Nair, Amrutha K B. - 1537130 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/b1421a7bf661a62e30f47d474ac18878.pdf caf99bc55bbe04355546dc1ef44bc71a Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Reportage of AFSPA incidents in mainstream media: Media shying away from criticising army / Subject The topic of the resource Media Studies Description An account of the resource The primary focus of the research work deals with the limited coverage of Armed Forces Special Powers Act by the National Media. Armed Forces Special Powers Act came into existence in the newly formed India in the year 1957. Media has been catering the interest of millions, but what about those sections of the Indian society which are suppressed by the imperialistic state apparatus? Creator An entity primarily responsible for making the resource Menon, Amritha. - 1537129 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/e7ef12aa8a677bdde8c191420c204625.pdf 5c1ebfc2fc52baf9bb067f32b78e52cb Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Analysing different appeals in Cadbury India commercials / Subject The topic of the resource Media Studies Description An account of the resource Appeals are an important aspect in the field of advertising that are used widely to promote or market a product by persuading its consumers. Television is one of the strongest medium that brings out the clarity of advertising appeals. This study aims to analyse the different appeals that are used by the brand Cadbury in India. Creator An entity primarily responsible for making the resource Anand, Akansha Rachel. - 1537128 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/22c1b0b8b5cdf93f6c613cd00cbf6853.pdf 25dea2ae6aee9db9c2ff4827c39b0b1d Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The influence of personality traits on young Bangaloreans who prefer death metal music / Subject The topic of the resource Media Studies Description An account of the resource Death metal is often stereotyped as an extreme form of art which reflects community attitudes. Through this study, I intend to analyze the big 5 personality traits among young Bangalorean's that have a preference for death metal music. This paper will also will attempt to analyze the lyrics of 10 famous tracks from the genre that will be studied in terms of misogynic and occult themes. Creator An entity primarily responsible for making the resource Suresh, Vishnu Kallungal. - 1537127 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/4a325c58544877f839be64891d21bde8.pdf fe2680cd4aab463904b3a852cdb9d4fd Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A study on the current status of Kathakali with special reference to participation of women / Subject The topic of the resource Media Studies Description An account of the resource The human evolution has witnessed a journey of joy and pain, might vary from region to region yet all community share a common thread and nostalgia. Art forms are such communication tools which preserved and promoted such cultural events. Kathakali is the indigenous art form of Kerala, the southern state of India. Katha means Story and Kali means Performance Kathakali, the world renowned Classical Dance-Drama of Kerala, originated in Kottarakkara during the first quarter of the 15th Century. Creator An entity primarily responsible for making the resource Menon, Vishnu Achutha. - 1537126 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation