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The elements of culture and their effectiveness in advertising /
Advertisements are considered to be one of the most effective ways of promoting a product or a service. Though it has a high impact on people on its own, it uses different techniques to attract its viewers. One of the effective ways of penetrating a consumer's mind has been through his/her culture. Culture has been present in all advertisements since years. Cultures in advertisements were either set to change the audiences' or the local culture was incorporated in advertisements for a better impact. -
The Experience of Divorce: The Emotional conflict and coping among divorced young adults
Divorce is the termination of marriage to a legally wedded marriage between a man and a woman. Divorce is fast becoming a common factor among young couples these days. Even though divorce is a way out for the struggling marriage, it is traumatic for most of the individuals who separate from their partners. This study is to capture the experience that every spouse goes through during and after divorce. The first two chapters explain divorce from the previous study undertaken to put into a perspective about the study on divorce. And the subsequent studies on coping and the consequences of coping by the divorcees. This study aims to focus on how they manage to cope and face their marital breakdown. Thereafter how they pick their lives and proceed with their new life after separation. The divorce experience of 12 males and females were recorded and explored through thematic analysis. The findings have indicated that the experience of divorce is traumatic and painful. It takes time for them to get over that bitter experience of divorce. The study highlights various coping strategies enabling the divorced to adapt to life after separation. Keywords: Emotional conflicts, Coping and consequences of coping -
The Experience of Flow among Kathak Dancers
Flow is a state of optimal experience proposed by Mihalyi Csikszentmihalyi (1975). Flow is the holistic experience that people feel when they act with total involvement and is characterized by intense engagement and enjoyment. The flow state has been explored diverse contexts such as art, music, theater, education and sports. The main contribution of flow studies to positive psychology involves adding value, purpose and enjoyment to subjective experience, thereby leading to a richer and intentional life existence. Dance is one such activity that increases enjoyment by integrating ones awareness with oneself and the surroundings. Kathak is a form of North Indian Classical dancing that lays emphasis on speed and rhythm. The present study aims to analyze the experience of flow in the context of Kathak performance. It also seeks to describe the experience of flow by linking challenge in the performance and skill of the dancer, the importance of feedback in performance and the unique competencies that enable a person to enter and maintain the state of flow. Seven Kathak dancers from Bangalore were interviewed in order to analyze how they experience flow. The research paradigm employed was phenomenology and in-depth interviews were used to gather data. Thematic analysis was the technique used in the study to generate themes. The findings of the study state that the dancers perceive Kathak as a challenging dance. The dancers perception of their skills influences their flow experience during performance. The Guru was seen to be an influential person whose feedback was considered valuable. The response from the audience and the dancers own self reflection were also important sources of feedback. The dancers had identified different purposes for performing Kathak. They were all motivated by their inner drives. The dancers also experienced a transformation from their personal selves when they were immersed in the dance. Self-confidence was seen to be an important facilitator of flow whereas anxiety was seen to be a major inhibitor. The results will be able to help dancers understand the importance of optimal experiences during dancing. An awareness of the what facilitates and inhibits flow can lead dancers to intentionally work on having clearer goals, better concentration, less self consciousness and raising the challenge level for themselves. The findings can be applied to dance therapy and also contributes to both research of dance and the relationship between dance and psychology in India. Keywords: Flow, experience, Kathak, challenge, feedback. -
The Experience of Meditation among Long Term Sahaja Yoga Practitioners and its Role in Facilitating Well Being and Managing Stress
Meditation is increasingly becoming a popular practice and is used as a strategy for stress management, coping with illness and spiritual growth. It is estimated that meditation is being practiced by a hundreds of millions worldwide (Deurr, 2004). However, results of the published studies on meditation have often been interpreted to be inconsistent (Shear, 2007). This could be attributed to the modification and westernisation of the original ancient meditation practice (Manocha,2008). Also, it is not clearly understood how the experience of meditation leads to stress management and well being. Hence, Sahaja yoga which is based on the classical understanding of meditation and begins with Self realization or Kundalini awakening was chosen for investigation for the present study. The present study aims to understand the experience of meditation among long term meditators and understand its role in facilitating well-being and management of stress. To achieve this 6 long term meditators were interviewed using a semi-structured interview guide and were also requested to make diary entries of their daily meditation experience. All the participants were full time working adults. Interpretative phenemonological analysis was used to analyse the interview transcripts. The results of the study indicate that Sahaja yoga meditation practice aids its practitioners to attain thoughtless awareness and experience ??Sahaja and ??witness states which is accompanied by experience of indescribable bliss and peace. These states were found to create a sense of well-being among the practitioners and also had a significant role in facilitating physical, psychological, social and spiritual well-being and helped in the management of stress as well. Since, participants found it easy to balance it with work and family responsibilities it can be recommended for working adults. Key words: meditation, Sahaja yoga, stress, well-being. -
The Experience of Transition From Being A Breast Cancer Patient to Survivor: Treatment Experience of Naturopathy/ Yoga
Women's experience of breast cancer and conventional treatment is challenging and demanding. The period after completion of first line of treatment for the removal of cancer, is known to be stressful. Women have to rebuild their life by accepting their illness and the limitations it brings on. They suffer from a wide range of psycho social issues such as low self esteem, body image concerns, difficulties in role functionality, added to which they must also deal with residual symptoms and a compromised state of health after undergoing invasive treatments such as surgery/ chemotherapy. The treatment plan does not adequately address these concerns which are critical for adjustment to life after treatment. Many women are increasingly looking for alternative treatments for support, which reflects their unmet needs. Naturopathy functions in a holistic domain that aims to help patients move towards a better state of health and treats every individual's experience as unique. Hence the present study aimed to understand the process of transition from being a patient to becoming a survivor, focussing on the treatment experience of Naturopathy. Six women participated in semi structured in-depth interviews and provided details about their life. Based on the phenomenological approach, data was analysed using Interpretative Phenomenological Analysis. Themes that emerged have been organised into Life before diagnosis, Living with cancer and Surviving breast cancer, in order to understand the meaning participants' attached to their whole experience. Participants of the study found the treatment experience of Naturopathy to be helpful in enabling their transition towards becoming a survivor and regaining a sense of normalcy in their life. They associated positive feelings/ emotions during the process of therapy, and felt empowered through a greater sense of awareness and control over their body/mind Key words: Naturopathy, Breast cancer, Treatment experience, Cancer Survivorship -
The family strengths of the Lambhanis of Bellary district /
The study titled The Family Strengths of the Lambhanis of Bellary District aimed at identifying and exploring Family Strengths of the Lambhanis their perpetuation. The study was based on the Family Strengths Model using an Interpretivistic Research Philosophy and a Grounded Theory Research Paradigm within a Qualitative Framework. The sample of the study was taken through a key informant. The participants were from Dasarhalli Thanda, Bellary District, Karnataka. They were all adults both men and women. Three Focus Groups were conducted and the interviews were unstructured, data was collected until Data Saturation was reached. The data was recorded/taped, translated and transcripts written. The data gathered was then coded based on the Grounded Theory Method proposed by Strauss and Corbin (1998). -
THE IMPACT OF ADVERTISING ON CHILDREN
Advertising is a pervasive influence on children. Young people watch more than 40, 000 advertisements per year. Advertisements are basically to sell a product. Advertisements are everywhere, televisions, internet, newspapers and magazines etc??This study is about the impact of few selected advertisements on children. The target age groups are from 3 to 17 which would be divided into three groups. Five ages per group. Group 1: age 3 to 7, Group 2: age 8 to 12 and Group 3: age 13 to 17. Each of these age groups are affected in different ways. Some are effected mentally, and some physically. But these effects would not take effect immediately; it would take effect as the child grows. This is because no matter how the advertisements are made, most of the children never understand the effects on the advertisements and since they like the creativity in the advertisements they actually consume the product. No matter what the product is, let it be from a chocolate to an electronic product like an Air Conditioner. It is said that children from the ages of 3 to 7 are found to be more interested in toys and 8 to 12 are interested in food that no matter how the food is and how it tastes they would force their parents to buy them the product. And the children in the ages between 13 to 17 prefer shopping for themselves, this could be because they start to have a mindset that they have become ??teenagers??, they prefer buying clothes, cosmetics, electronic gadgets (mobile phones, iPods, and watches). -
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The Impact of Changes in Monetary Variables on Stock Prices of Commercial Banks in India
Commercial banks in India, as agents of the reserve bank of India, are key players in the implementation of exchange rate and interest rates and have huge role to control the inflation in the country. The purpose of this study is to examine impact on banking stocks because of frequent changes in important monetary variables. The concern is whether or not current economic indicators, as reflected in interest rates exchange rates and inflation, can explain banking stock returns. This study considered NSE bank nifty index as banks stocks representative because this bank index consist of all major banks listed in the Indian capital market The explanatory variables in this study considered the three important monetary variables namely foreign exchange rates ,long-term interest rates and inflation rates. This paper tries to find the impact of changes in monetary variables on bank nifty. Also the relationship (long run and short run) between bank nifty and monetary variables has been analysed. Different econometric tools have been applied in the study to attain the objectives. The econometric tools like unit root test, ordinary least squares, Johansen-Juselius (1990) Multivariate Co integration test and Vector error correction model (VECM). Based on the unit root test, it is found that all the variables are used in the study are non stationary at level and become stationary at first differences. Johansen cointegration test prove that there is long run relationship between bank nifty and three monetary variables. Based on the result of Ordinary least squares on vector error correction equation this study find that monetary variables have significant impact on bank stock return, but major portion of the bank nifty movement is explains by its own innovations. And also this study find that changes in foreign exchange rates and long term interest rates are affecting the bank nifty movement negatively. But the whole sale price index or inflation rates does not affect the bank nifty or banks stock price movement significantly. Among the three monetary variables are used in this study foreign exchange rates have high influence on bank stock prices. -
The Impact of corporate governance and capacity utilization on zimbabwe aviation industry
The study investigates the impact of corporate governance and capacity utilization on Zimbabwe Aviation industry, focusing on Air Zimbabwe Holdings. The study examined and newlinecritically analyzed the governance process and level of capacity utilization of the aviation industry in Zimbabwe. The major objectives of the study were to analyze the impact of failures and weaknesses of corporate governance on Air Zimbabwe Holding and to measure the extent of capacity utilization in Air Zimbabwe Holding and its impact on the unit cost of service. The study utilized mixed method where both quantitative and qualitative research methods were combined in the research design. The research philosophy is rooted in both positivism newlineand Interpretivism. The philosophy accommodates the realist ontology and interpretivist. Quantitative approach was used because of its easiness in data analysis. Qualitative method was also used because of its in-depth approach in understanding phenomena under study. The population of this study constituted the board of directors of Air Zimbabwe, the owner newlineand the executive management. The population was considered given the nature of the study newlinethat is corporate governance. The research used questionnaires and interview techniques in collecting primary data. Secondary data was derived from different search engines, books and company periodicals. The research instruments, questionnaires were tested for reliability using Cronbach s Alpha at coefficient of 70. Content analysis of secondary data was used to define a check list of qualitative variables on corporate governance. The hypothesis was tested by means of Analysis of variance. The Statistical Package for the Social Sciences (SPSS) version 20 was used to analyse newlineprimary data. The SPSS was used to create a code book that enabled different scientific tests to be carried out. Frequency analysis was run in order to clean the data.ANOVA inferential statistics in the form of p-values for each of the independent variables was performed. -
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The impact of holistic education on value preference social comperence and leadership skills of engineering students
Students usually begin their academic journey in college or university during the late adolescence (17-20 years). In this dynamic period of lifespan, they are highly vulnerable to the limitations in personality development related issues of gender, self-esteem, competition, and cultural membership which may result in many challenges in life. Viewing positively, students at this age could be trained for integral growth holistically. Holistic education involves the complete and solid formation of every aspect of a student s personality. Its goal is to nurture individuals to be intellectually competent, spiritually mature, morally upright, psychologically integrated, physically healthy and socially acceptable (CMI Vision, 1991). Hence, the focus is to enable an individual to go beyond the acquisition, generation and application of knowledge but to transcend to higher realms of self-development, social integration and contribution. Thus, Holistic Education makes an attempt to take one through various aspects of personal, interpersonal and social dimensions of human life, and finally, helps individuals to understand the reality of life to live fully as human beings. This study was embarked to assess the impact of Holistic Education on the value preference, social competence, and leadership skills of engineering students. newlineThe research design was single group pre-test, post-test and delayed post-test experimental design. The researcher developed and standardised the Holistic Education curriculum with the support of the relevant literature and the subject experts. A pilot study was conducted on first year engineering students to get hands-on experience of the programme and to assess the impact of the facilitative tool. For the present intervention, 55 students from the first-year engineering class of a university in Bengaluru were selected using stratified random sampling method. -
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The Impact of Workforce Diversity on Organizational Climate in the Banking Industry
Liberalization, privatization, and globalization have paved the way to open the economy and integrate new philosophies and ideologies into the organization. The banking organization and other MNCs had opted for the ethos of enhancing the diversity of working professionals with the adoption of LPG. The novel approach to workforce diversity and organizational climate in the banking industry is considered in this study. The relevance of workforce diversity and the formation of an organizational climate are emphasized in this research work. The study's goal was reached through a series of steps, such as reviewing relevant literature and creating an appropriate theoretical framework. These steps laid the groundwork for creating and finalising research tools, which were done with the help of experts in the field. The creation of instruments for evaluating diversity and organizational climate was the final phase in this process. The study was carried out by using stratified sampling method with the participation of 778 bank employees from public and private banks located in the geographical area of Bangalore. The study's outcome states that There is no significant relationship between workforce diversity and organizational climate in the banking industry is rejected; this can be interpreted as the better organizational climate is highly correlated with the employees attitude towards organizational diversity. It indicated the importance of inculcating diversity and a favourable attitude towards diversity in the banking sector for the smooth conduction of work. "There is a significant relationship between workforce diversity and organizational climate in the banking industry". "Workforce diversity significantly influences the variation in the Organizational Climate". "Employee's belief differs significantly based on demographic profile, job profile, and organizational profile on workforce diversity in the banking industry" findings show only a few categories in the hypothesis. The gender of the reporting authority and the classification of the bank offers the difference in employees belief about gender diversity. "Employee's attitude differs significantly based on demographic profile, job profile, and organizational profile on workforce diversity in the banking industry" only a few demographic categories (marital status, gender of the reporting authority, and classification of bank) have a difference. Employee perception differs based on demographic profile, job profile, and organizational profile on workforce diversity in the banking industry. The study found that gender, gender of reporting authority, classification of the bank, monthly salary, and employee work experience show the difference in employees' perception towards workforce diversity. Employee culture differs based on demographic profile, job profile, and organizational profile on workforce diversity in the banking industry; the gender of the authority and classification of the bank show the difference in employees' culture. "Employee's organizational climate differs significantly based on a demographic variable, job profile, and organizational profile on workforce diversity in the banking industry, age, gender, gender of the reporting authority, and classification of the bank show the difference in organizational climate. The study found a positive correlation between the variable and the independent variables are the constant and strong predictors of the dependent variable. Employees' attitude towards workforce diversity is assessed based on demographics, job, and organisational profiles. Workforce diversity is appraised by evaluating different components of it, such as employees' beliefs, attitudes, perceptions, and culture. The results show that employees with same-gender reporting authority have a positive attitude towards workforce diversity and experience a positive organizational diversity climate. The public bank employees have a positive attitude towards workforce diversity and experience a positive organizational diversity climate. Employees' attitudes differ based on their marital status also. Employees' perception differs based on their work experience in the same bank and the monthly salary; those with 11 to 15 years of experience tend to have a positive perception. Age, gender, gender of the reporting authority, and the bank's classification are considered contributing factors to the organizational climate. The current study found the gender of reporting authority shows a difference in perception of gender diversity and organizational climate; the employees who have same-gender reporting authority tend to experience a positive organizational climate and a positive attitude towards workforce diversity. Classification of the bank also shows a difference where public bank employees experience a positive organizational climate and a positive attitude towards workforce diversity. Six hypotheses were tested, and a model for the banking industry in Bangalore was developed based on the results of these hypotheses testing. Theoretical models support all hypotheses. Fit indices show that all CB-CFA and CB-SEM models are a good fit. -
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The Influence of Geographical Separation on Marital Satisfaction and Subjective Well Being among Married Couples
Married couples undergoing geographical separation in their married life due to reasons other than marital discord is becoming a very common phenomenon in the Indian scenario. The aim of this study was to determine whether there is a significant difference in Marital Satisfaction (and Subjective Well Being) among married couples who are staying together and married couples who are staying geographically apart. It was hypothesized that there is a significant difference among married couples who are living together and living geographically apart in their Marital Satisfaction (H1), there is a significant difference among married couples who are living together and living geographically apart in their Subjective Well Being (H2), and that there is a significant positive relationship between Marital Satisfaction and Subjective Well Being (H3). This study was conducted on 30 married couples who were staying together and 40 married couples who were staying geographically apart between the age ranges of 30-45 years. The participants were selected using the purposive sampling technique. The marital satisfaction and subjective well being of the participants were measured using the Marital Satisfaction Scale (MSS) and Subjective Well-being Inventory (SUBI) respectively. The data obtained for statistically analyzed. The Independent Samples t test was done to find the significance of difference between means of marital satisfaction among married couples who are living together and living geographically apart. The t value was found to be significant at 0.01 levels, thereby, accepting the first hypothesis (H1). In order to find the significance of difference between means of subjective well being among married couples who are living together and living geographically apart, the Independent Samples t test was done. And the t value was found to be significant at 0.01 levels, thereby, accepting the second hypothesis (H2). Pearsons product moment correlation was done in order to find the direction and strength of relationship between Marital Satisfaction and Subjective Well Being. The correlation coefficient showed a strong positive relationship between both the variables thus accepting the third hypothesis (H3). -
THE INFLUENCE OF HYPNOTIC RELAXATION ON STRESS AMONG BSc. NURSING STUDENTS
The study aims to understand the influence of hypnotic relaxation on stress among BSc. Nursing Students. It tries to find out whether hypnotic suggestions can be useful in dealing with stressful events in their hospital and study level experiences. Convenience sampling technique was employed. The GHQ -12 was administered as a screening tool to the 1st and 2nd year nursing students from NIMHANS. 60 BSc. nursing students were selected after GHQ screening. These 60 participants responded as having high perceived stress and divided into two groups. The experimental group had 30 participants and control group had 30 participants. Post assessment indicated that the experimental group who were provided with regular hypnotic relaxation had significantly reduced their perceived stress. Key Words: Hypnotic Relaxation, Stress, BSc. Nursing Students. -
