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Factors Affecting the Performance of Private Label Brands in Indian Online Market: An Assessment of Reliability and Validity
Asian Journal of Management, Vol. 7, Issue 3, pp. 223-230, ISSN No. 0973-8705 -
Neuromarketing: The new science of advertising /
Universal Journal Of Management, Vol.3, Issue 12, pp.524 - 531, ISSN No: 2331-950X. -
Shock advertising and its impact on the younger generation /
Advances In Economics And Business Management, Vol.3, Issue 6, pp.653-657, ISSN: 2394-1553 (Online), 2394-1545 (Print). -
Influence of product placements in films and television on consumers brand awareness /
Archives of Business Research -
A study on consumer perception regarding private label branding in India /
European Journal Of Business And Management, Vol.7, Issue 10, pp.388-395, ISSN No: 2222-2839 (Online) 2222-1905 (Print) -
Geometry of generalized Ricci-type solitons on a class of Riemannian manifolds
In this paper, the notion of generalized Ricci-type soliton is introduced and its geometrical relevance on Riemannian CR-manifold is established. Particularly, it is shown that a Riemannian CR-manifold is Einstein when its metric is a generalized Ricci-type soliton. Next, it has been proved that a Riemannian CR-manifold is Einstein-like, when its metric is a generalized gradient Ricci-type almost soliton (or generalized Ricci-type almost soliton for which the soliton vector field is collinear to the CR-vector field). Finally, we present an example of generalized Ricci-type solitons which illustrate our results. 2022 Elsevier B.V. -
Critical point equation on almost f-cosymplectic manifolds
Purpose: Besse first conjectured that the solution of the critical point equation (CPE) must be Einstein. The CPE conjecture on some other types of Riemannian manifolds, for instance, odd-dimensional Riemannian manifolds has considered by many geometers. Hence, it deserves special attention to consider the CPE on a certain class of almost contact metric manifolds. In this direction, the authors considered CPE on almost f-cosymplectic manifolds. Design/methodology/approach: The paper opted the tensor calculus on manifolds to find the solution of the CPE. Findings: In this paper, in particular, the authors obtained that a connected f-cosymplectic manifold satisfying CPE with \lambda=\tilde{f} is Einstein. Next, the authors find that a three dimensional almost f-cosymplectic manifold satisfying the CPE is either Einstein or its scalar curvature vanishes identically if its Ricci tensor is pseudo anti?commuting. Originality/value: The paper proved that the CPE conjecture is true for almost f-cosymplectic manifolds. 2021, H. Aruna Kumara, V. Venkatesha and Devaraja Mallesha Naik. -
Certain results on trans-paraSasakian 3-manifolds
Let M be a trans-paraSasakian 3-manifold. In this paper, the necessary and sufficient condition for the Reeb vector field of a trans-paraSasakian 3-manifold to be harmonic is obtained. Also, it is proved that the Ricci operator of M is invariant along the Reeb flow if and only if M is a paracosymplectic manifold, an ?-paraSasakian manifold or a space of negative constant sectional curvature. 2022 Walter de Gruyter GmbH, Berlin/Boston. -
m-quasi-?-Einstein contact metric manifolds
The goal of this article is to introduce and study the characterstics of m-quasi-?-Einstein metric on contact Riemannian manifolds. First, we prove that if a Sasakian manifold admits a gradient m-quasi-?-Einstein metric, then M is ?-Einstein and f is constant. Next, we show that in a Sasakian manifold if g represents an m-quasi-?-Einstein metric with a conformal vector field V, then V is Killing and M is ?-Einstein. Finally, we prove that if a non-Sasakian (?, )-contact manifold admits a gradient m-quasi-?-Einstein metric, then it is N(?)-contact metric manifold or a ?-Einstein. Kumara H.A., Venkatesha V., Naik D.M., 2022. -
STATIC PERFECT FLUID SPACE-TIME ON ALMOST KENMOTSU MANIFOLDS
In this work, we intend to investigate the characteristics of static perfect fluid space-time metrics on almost Kenmotsu manifolds. At first we prove that if a Kenmotsu manifold M is the spatial factor of static perfect fluid space-time then it is ?-Einstein. Moreover, if the Reeb vector field ? leaves the scalar curvature invariant, then M is Einstein. Next we consider static perfect fluid space-time on almost Kenmotsu (?, ?)0-manifolds and give some characteristics under certain conditions. 2021 Bulgarian Academy of Sciences. All rights reserved. -
Long run relationship between macroeconomic indicators and Indian sectoral indices
Investors and fund managers continuously strive to find new ways to diversify their portfolio and minimise risk exposure. The study aims to find out whether the macroeconomic indicators exert the same influence on stock prices across the entire stock market or varies across different sectors. The impact of macroeconomic indicators would not be the same on all the sectors. This paper provides empirical evidence of macroeconomic indicators such as crude oil prices, interest rates, foreign currency rates, money supply and inflation rates having a varied impact on Nifty50 index and each of the select sectoral stock indices namely, Nifty Bank, Nifty IT and Nifty financial services. The sample period runs from Jan 2009 to Jan 2019. The study employs the Error Correction Mechanism to study whether the macroeconomic indicators have the same impact across sectoral stock indices in the long run. The findings show that variations in macroeconomic variables do not trigger the same response from all the sectoral stock indices. While most of the variables chosen have a significant influence on Nifty50 index and NiftyIT; Nifty financial services and Nifty Bank remain unaffected by changes in few major macroeconomic variables or show opposite reaction than the other sectors. The findings of the study have significant implications for long term investors and investment managers for building a diversified portfolio and thereby protecting themselves from financial losses during adverse market conditions. 2019, Institute of Advanced Scientific Research, Inc.. All rights reserved. -
Death of Vernaculars and Language Hegemony: An ethnography of the higher education sector in 21st century India
The paper examines how new age pedagogies and neoliberal policies consciously work towards naturalizing English languages hegemony in institutions of Higher Education (IHE) in India. An ethnographic study the paper foregrounds the precarious positioning of non-English Indian languages vis-vis the pervading discourses of internationalization and education as job/skill oriented. Hegemony of English in the present is coupled with a restructuring of language departments as well as fleeting market demands for human capital. The paper also brings into question the role of the Internet and related technologies in reorganizing the linguistic dynamics of HE. Instead of democratizing, the Internet produces new monopolies in knowledge production, controls knowledge traffic from global North to South and further legitimizes the language hegemony. The paper argues that, in the last two decades, the neoliberal rupture has been leading HE institutions to a death of vernaculars within their physical, cultural and academic spaces. 2024, Hiroshima University,Research Institute for Higher Education,. All rights reserved. -
Decolonising the Gateway of India
This article interrogates how a colonial monument, the Gateway of India in Mumbai, former Bombay, continues to carry and be endowed with a title that is a misplaced embodiment of Indian social histories. Built in the 1920s, this monument, definitely a work of architectural grandeur, continues to carry its erroneous rendition and confines Indias vast social histories to the colonial moment, with an anglo-centric focus. As the monument symbolises the memory of the colonial regime, it also signifies its oppression as well as its exit from the subcontinent, rather than witnessing anyone coming to India, except King George in 1911, as the monuments title seems to suggest. A mnemonic device of colonialism, this misleading label needs to be seriously revisited, for it not only romanticises the colonial past but also fails to lead our memories back to certain crucial episodes in earlier social histories, from which the monument and its specific place, Mumbai, are more or less fully absent. 2023 The Author(s). -
Aquila Optimizer Based Optimal Allocation of Soft Open Points for Multi-Objective Operation in Electric Vehicles Integrated Active Distribution Networks
The appropriate position and sizing of soft open points (SOPs) for reducing the detrimental impact of electric vehicle (EV) load penetration and renewable energy (RE) variation on active distribution networks (ADNs) are provided in this study. Soft open points (SOPs) have been used to create a multi-objective framework that considers loss minimization and voltage profile enhancement. The non-linear multi-variable complicated SOP allocation problem is solved for the first time using a modern meta-heuristic Aquila optimizer (AO). The modified IEEE 33-bus benchmark and IEEE 69-bus ADNs are used in the simulations. Before SOPs, the average real power loss in IEEE 33-bus AND was 370.329 kW, but after SOPs, it was reduced to 259.356 kW (i.e., 29.96 percent reduction). Similarly, effective SOPs integration in the IEEE 69-bus resulted in a loss reduction of 81.07 percent. AO's computational efficiency is also compared to that of multiobjective particle swarm optimization (MOPSO), particle swarm optimization (PSO), and cuckoo search algorithm (CSA). The AO has produced better results in terms of lower losses, improved voltage profile despite variations in EV load penetration, and RE and load volatility in ADNs, according to the results 2022. International Journal of Intelligent Engineering and Systems.All Rights Reserved -
Does Haryana's SHG Participation Help the Quality of Life of Dalit Women? An Approach Based on Composite Index and Treatment Effect
This study aimed to assess the impact of Self Help Groups and their specific interventions, such as vocational training programmes and the use of loans in productive means, on the empowerment of Dalit women of Haryana. A selected control group from OBCs was studied, and it was shown how the livelihood interventions of Self Help Groups bridged the gap between SC (Dalit) and OBC women beneficiaries. The study selected four districts from Haryana with an equitable distribution of SC and OBC women beneficiaries and 360 respondents with equal distribution of SC and OBC women beneficiaries from Haryana and used a Likert scale data for the analysis. Principal component analysis (PCA) and treatment effects were carried out using the propensity score matching method (PSM), the composite index for women's economic empowerment was inferred, and important empowerment factors were identified in Haryana. Results compared and contrasted the implications for different social groups and districts selected for the study and concluded that Self Help Group interventions significantly affected the women empowerment of both social groups and uplifted the Dalit women beneficiaries to the level of OBC women in Haryana. A large number of training programmes are to be conducted to promote more small businesses and micro-enterprises. 2024, Creative Publishing House. All rights reserved. -
Analysis and predictions of spread, recovery, and death caused by COVID-19 in India
The novel coronavirus outbreak was first reported in late December 2019 and more than 7 million people were infected with this disease and over 0.40 million worldwide lost their lives. The first case was diagnosed on 30 January 2020 in India and the figure crossed 0.24 million as of 6 June 2020. This paper presents a detailed study of recently developed forecasting models and predicts the number of confirmed, recovered, and death cases in India caused by COVID-19. The correlation coefficients and multiple linear regression applied for prediction and autocorrelation and autoregression have been used to improve the accuracy. The predicted number of cases shows a good agreement with 0.9992 R-squared score to the actual values. The finding suggests that lockdown and social distancing are two important factors that can help to suppress the increasing spread rate of COVID-19. 2018 Tsinghua University Press. -
Influence of Solvent Environment on the Photophysical Properties of Maleamic Acid and Maleimide Derivatives
Absorption and fluorescence spectra of novel maleamic acid (E)-4-oxo-4-(4-((2-oxooxazolidin-4-yl)methyl)phenylamino)but-2-enoic acid (OMPBA) and its maleimide derivative 1-(4-((2-oxooxazolidin-4-yl)methyl)phenyl)-1H-pyrrole-2,5-dione (OMPPD) were recorded in a series of eighteen solvents of increasing polarity at room temperature (25C). A large Stokes shift indicates a bathochromic fluorescence band shift for both molecules. The photoluminescence properties and intramolecular charge transfer (ICT) behavior of OMPBA and OMPPD were analyzed. In the case of OMPPD, ICT contributes to a larger extent towards positive solvatochromism compared to OMPBA. Ground-state and singlet excited-state dipole moments of OMPBA and OMPPD were calculated using solvatochromic methods proposed by Bilot and Kawski, Lippert and Mataga, Bakhshiev, Kawskii and Chamma and Viallet, and also Reichardt. The ground state dipole moment was found to be larger than for the singlet excited state for both molecules. Optimized geometry and HOMOLUMO energies of OMPBA and OMPPD have been determined by DFT and TDDFT/B3LYP/6-311G (d, p). The HOMOLUMO energy gap was calculated from cyclic voltammetry and compared with theoretical values with good agreement. GCRD parameters such as ionization potential (IP), electron affinity (EA), electronegativity ?, chemical potential (?), chemical hardness (?), chemical softness (s) and electrophilicity (?) were calculated for OMPBA and OMPPD. 2018, Springer Science+Business Media, LLC, part of Springer Nature. -
Synthesis, crystal structure and photophysical properties of (E)-4-(4-(2-hydroxybenzylideneamino)benzyl)oxazolidin-2-one
A new Schiff base, (4-(benzylideneamino)benzyl)oxazolidin-2-one has been synthesised from 4-(4-aminobenzyl)oxazolidin-2-one and salicylaldehyde by a simple condensation reaction. Single-crystal X-ray analysis of (E)-4-(4-(2-hydroxybenzylideneamino) benzyl)oxazolidin-2-one (HBOA) revealed that there is a 1-D, slipped, face-to-face motif with off-set, head-to-tail stacked columns. Detailed studies on photophysical properties of the synthesised compound in solutions indicate their potential applications in the field of organic light emitting devices and nonlinear optical materials. Absorption and fluorescence study of HBOA has been conducted in a series of solvents with increasing polarity at room temperature. Ground and excited state dipole moments have been determined experimentally by using LippertMataga polarity function, Bakhshiev solvent polarity parameter, KawskiiChammaViallet solvent polarity parameter and Richardt?s microscopic solvent polarity parameter. Due to the considerable ?-electron density redistribution, the excited state dipole moment was found to be larger than that of the ground state. The ground state dipole moment value was determined by quantum chemical method which was used to estimate excited state dipole moment through solvatochromic correlations. KamletTaft and Catalan methods were used to get the information of both non-specific solutesolvent interactions and hydrogen bonding interactions. TD-DFT (B3LYP/6-311G(d,p)) has been used for the determination of HOMOLUMO energies. Mulliken charges and Molecular electrostatic potential were also evaluated from DFT calculations. 2016 Elsevier B.V. -
Estimation of Ground-State and Singlet Excited-State Dipole Moments of Substituted Schiff Bases Containing Oxazolidin-2-one Moiety through Solvatochromic Methods
Absorption and fluorescence studies on novel Schiff bases (E)-4-(4-(4-nitro benzylideneamino)benzyl)oxazolidin-2-one (NBOA) and (E)-4-(4-(4-chlorobenzylidene amino)benzyl)oxazolidin-2-one (CBOA) were recorded in a series of twelve solvents upon increasing polarity at room temperature. Large Stokes shift indicates bathochromic fluorescence band for both the molecules. The photoluminescence properties of Schiff bases containing electron withdrawing and donating substituents were analyzed. Intramolecular charge transfer behavior can be studied based on the influence of different substituents in Schiff bases. Changes in position and intensity of absorption and fluorescence spectra are responsible for the stabilization of singlet excited-states of Schiff base molecules with different substituents, in polar solvents. This is attributed to the Intramolecular charge transfer (ICT) mechanism. In case of electron donating (?Cl) substituent, ICT contributes largely to positive solvatochromism when compared to electron withdrawing (?NO2) substituent. Ground-state and singlet excited-state dipole moments of NBOA and CBOA were calculated experimentally using solvent polarity function approaches given by LippertMataga, Bakhshiev, Kawskii-Chamma-Viallet and Reichardt. Due to considerable ?- electron density redistribution, singlet excited-state dipole moment was found to be greater than ground-state dipole moment. Ground-state dipole moment value which was determined by quantum chemical method was used to estimate excited-state dipole moment using solvatochromic correlations. Kamlet-Abboud-Taft and Catalan multiple linear regression approaches were used to study non-specific solute-solvent interaction and hydrogen bonding interactions in detail. Optimized geometry and HOMO-LUMO energies of NBOA and CBOA have been determined by DFT and TD-DFT/PCM (B3LYP/6-311G (d, p)). Mulliken charges and molecular electrostatic potential have also been evaluated from DFT calculations. 2016, Springer Science+Business Media New York. -
Photophysical study of 6-amino-3-methyl-4-(4-nitrophenyl)-1,4-dihydropyrano[2,3-c]pyrazole-5-carbonitrile and estimation of ground-state and singlet excited-state dipole moments by solvatochromic approaches
An investigation of absorption and fluorescence behaviour of 6-amino-3-methyl-4-(4-nitrophenyl)-1,4-dihydropyrano[2,3-c]pyrazole-5-carbonitrile (NDPPC) at room temperature was carried out using a series of twelve organic solvents with different polarities. Ground and excited state dipole moments were determined experimentally by using LippertMataga polarity function, Bakhshiev solvent polarity parameter, Kawski-Chamma-Viallet solvent polarity parameter, Reichardt's microscopic solvent polarity parameter, Kamlet-Abboud-Taft multiple linear regression and Catalan dipolar polarizibility approach. Due to considerable ?- electron density redistribution, the value of excited state dipole moment was found to be greater than that of the ground state. The ground state dipole moment value was determined by quantum chemical method which was used to estimate excited state dipole moment using solvatochromic correlations. Both non-specific solute-solvent interactions and hydrogen bonding interactions were investigated by using Kamlet-Abboud-Taft and Catalan method. TD-DFT (B3LYP/6-311G (d,p)) was used for the determination of HOMO-LUMO energies. 2016 Elsevier B.V.