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                <text>Learning outcomes: On completion of this case study, students will be able to understand collaboration and synergy between farmers and organisations through value creation, like fundraising, based on the comprehension of the resource-based theory; understand the overview and concept of the value chain and supply chain management in the agribusiness to reduce costs of inventories; understand the concept of segmentation and positioning to increase revenue for organisations by leveraging existing resources  human and financial; and understand the branding strategy to create a sustainable competitive advantage for Suguna Foods. Case overview/synopsis: Suguna was started by two brothers, B. Soundararajan and G.B. Sundararajan, to help other farmers. Suguna, with just 200 broilers in 1984, grew to be the number 1 poultry company across India. Soundararajan was a pioneer and innovator who started contract farming in India in 1991. This model helped both the farmers and the company to became successful. The farmers always struggled to pay the cost of feed and other materials, as credit was not readily and easily available from financial institutions. Suguna helped farmers by providing feed, medicines, etc., free of cost in return for the good rearing of chickens. Because of the success of this venture, they decided to continue with it. Today, Suguna is a successful company that sells chicken, eggs and processed meat. They modernised the retail chain to supply consumers with fresh, healthy and hygienic meat. Sugunas vision was to Energize rural India by helping farmers succeed. They helped over 40,000 farmers from 15,000+ villages in 18+ Indian states. Although the growth helped both farmers and Suguna, the increased cost of raw materials for Suguna and increased input costs/power costs for farmers had to be tackled on a war footing so that both could have good income despite the increased inflation. Moreover, the retail price of live chicken was more or less stagnant in the past five years, especially after the start of the COVID-19 pandemic. Complexity academic level: This case can be used as the basis for a 90-min class discussion. This case study is suitable for use in an master of business administration course module or in an executive education program on developing an understanding of value creation in the business model in a rural market and also how the supply chain works. This case study can also be used to teach pricing, segmentation in marketing and supply chain perspectives and decision-making skills. Supplementary materials: Teaching notes are available for educators only. Subject code: CSS8: Marketing.  2023, Emerald Publishing Limited.</text>
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                <text>A S., Department of Business and Management, Christ (Deemed to be University), Bengaluru, India; Kumar S., Department of Business and Management, Christ (Deemed to be University), Bengaluru, India; Khanna S., Department of Business and Management, Christ (Deemed to be University), Bengaluru, India</text>
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                <text>corrugation; dual porosity; fractional-order derivative; nonlocal elasticity theory; Surface waves; viscoelasticity</text>
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                <text>This study focuses on the investigation of the dispersive and damping characteristics of surface waves through an irregular boundary of ocean bed composed of a fluid-saturated dual porosity/dual permeability material. The nonlocal fluid-saturated dual porosity/dual permeability layer (NFSDP2L) is confined by a nonlocal viscous liquid layer (NVLL) and a nonlocal viscous sandy substrate (NVSS) having fractional viscoelastic properties. The governing equations for the proposed model are derived using Eringens nonlocal theory. The complex frequency relation is obtained by applying the variable separation technique and enforcing appropriate boundary conditions. By dissociating the frequency relation into real (dispersion equation) and imaginary (attenuation equation) parts, graphs are generated to illustrate the influence of several key parameters., viz. nonlocality, porosity, sandiness, fractional-order, fluctuation, flatness, and position on the fundamental and higher modes of propagating waves. The effects of various parameters are also depicted through the graphical illustration of shear wave speed in NFSDP2L and NVSS. Furthermore, the surface response of shear stress against depth within the layered structure has been graphically illustrated. The validity of our mathematical model has been assessed by examining multiple relevant scenarios.  2025 Taylor &amp;amp; Francis Group, LLC.</text>
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                <text>A. R M.; Dutta R.; Gupta V.; Singhal A.; Craciun E.-M.; Das S.</text>
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                <text>Mechanics of Advanced Materials and Structures</text>
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                <text>&lt;a href="https://doi.org/10.1080/15376494.2024.2440131" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.1080/15376494.2024.2440131&lt;/a&gt;
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                <text>ISSN: 15376494</text>
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                <text>A. R M., School of Physical Sciences, Amrita Vishwa Vidyapeetham, Karnataka, Mysuru, India; Dutta R., Amrita School of Computing, Amrita Vishwa Vidyapeetham, Karnataka, Mysuru, India; Gupta V., Department of Mathematics, Gurugram University, Gurugram, India; Singhal A., Department of Mathematics, Christ University, Bangalore, India; Craciun E.-M., Faculty of Mechanical, Industrial and Maritime Engineering, Ovidius University of Constanta, Constanta, Romania, Academy of Romanian Scientists, Bucharest, Romania; Das S., School of Physical Sciences, Amrita Vishwa Vidyapeetham, Karnataka, Mysuru, India</text>
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                <text> Imperative of revisiting the operational risk control architecture in public sector banks (PSBs) in India: A qualitative analysis /</text>
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                <text>Management-Banking</text>
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                <text>Banks And Bank Systems, Vol.14, Issue 14, Part 1, pp.137-146</text>
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                <text>A. Shivakanth Shetty, Nagendra B. V., Jeevananda S. and Divakar G. M.</text>
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                <text>&lt;a href="https://www.businessperspectives.org/index.php/journals/banks-and-bank-systems/issue-308/imperative-of-revisiting-the-operational-risk-control-architecture-in-public-sector-banks-psbs-in-india-a-qualitative-analysis" target="_blank" title="Imperative of revisiting the operational risk control architecture in public sector banks (PSBs) in India: A qualitative analysis" rel="noreferrer noopener"&gt;https://www.businessperspectives.org/index.php/journals/banks-and-bank-systems/issue-308/imperative-of-revisiting-the-operational-risk-control-architecture-in-public-sector-banks-psbs-in-india-a-qualitative-analysis&lt;/a&gt;</text>
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                <text>Effects of supply chain integration on firm's performance: A study on micro, small and medium enterprises in India /</text>
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                <text>Management</text>
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                <text>Uncertain Supply Chain Management, Vol.8, Issue 1, pp.231-240, ISSN No: 2291-6830.</text>
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                <text>A. Subburaj, V.P. Sriram and Sangeeta Mehrolia</text>
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                <text>&lt;a href="http://growingscience.com/beta/uscm/3509-effects-of-supply-chain-integration-on-firms-performance-a-study-on-micro-small-and-medium-enterprises-in-india.html" target="_blank" title="Effects of supply chain integration on firm's performance: A study on micro, small and medium enterprises in India" rel="noreferrer noopener"&gt;http://growingscience.com/beta/uscm/3509-effects-of-supply-chain-integration-on-firms-performance-a-study-on-micro-small-and-medium-enterprises-in-india.html&lt;/a&gt;</text>
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                <text>Growing  Science</text>
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            <name>Date</name>
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                <text>0202-12-30</text>
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                <text>Peers, Parents and Families as agents of influence on adolescents perspectives towards people with Mental Health Problems: Mental Health Professionals Views</text>
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                <text>Adolescents; Attitudes; Mental health professionals; Peers experiencing mental health problems; Stigma</text>
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                <text>Purpose: This study aims to explore mental health professionals views on adolescent attitudes towards their peers with mental health problems and the influence of parental, familial and societal environments on these attitudes. Design/methodology/approach: A qualitative research design was used. Semi-structured interviews were conducted with seventeen mental health professionals in Bangalore, India, with at least two years of experience working with adolescents. Thematic analysis was used to analyze the interview data. Findings: Mental health professionals reported diverse adolescent attitudes towards peers with mental health issues, ranging from support to bullying and exclusion. Family dynamics, peer influence and societal stigma were identified as significant factors shaping these attitudes. Research limitations/implications: The remote interviews during the pandemic limited access to non-verbal cues and work settings. The study focused on professionals' views from Bangalore, not capturing the diverse needs of adolescents across India. Additionally, practitioners from urban settings might not represent the challenges of their rural counterparts. The high concentration of female participants hinders generalisability. Variable interview lengths and participant openness might introduce bias, likely influenced by experience and views on mental health awareness. Practical implications: The findings underscore that adolescents' views on peer mental health are crucial for mental health professionals to design targeted interventions and support systems. Implementing programs that raise mental health awareness and reduce stigma can benefit schools and communities. Social implications: This study highlights the necessity of a holistic strategy to tackle adolescent mental health. Creating supportive peer environments, encouraging open family communication, and combating societal stigma can foster a more inclusive and mentally healthy society for adolescents. Originality/value: This study contributes to the growing body of research on adolescent mental health by providing insights into professionals views of peer attitudes. It highlights the need for interventions addressing family stigma, promoting open communication and using social media for awareness.  2024, Emerald Publishing Limited.</text>
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                <text>A.S M.; N.T S.</text>
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                <text>Journal of Public Mental Health, Vol-23, No. 4, pp. 316-329.</text>
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                <text>&lt;a href="https://doi.org/10.1108/JPMH-04-2024-0048" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.1108/JPMH-04-2024-0048&lt;/a&gt;
&lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85206371455&amp;amp;doi=10.1108%2FJPMH-04-2024-0048&amp;amp;partnerID=40&amp;amp;md5=b1fbabdc2dd699323af598522f5ed045" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85206371455&amp;amp;doi=10.1108%2fJPMH-04-2024-0048&amp;amp;partnerID=40&amp;amp;md5=b1fbabdc2dd699323af598522f5ed045&lt;/a&gt;</text>
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                <text>ISSN: 17465729</text>
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                <text>A.S M., School of Psychological Sciences, Christ University, Bangalore, India; N.T S., Department of Psychology School of Psychological Sciences, CHRIST (Deemed to be University), Bangalore, India</text>
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                <text> A study of interrelation of psychological factors and demographic variables and its impact on compulsive buying behavior: A marketing perspective /</text>
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                <text>Journal of Business And Retail Management Research, Vol.13, Issue 3, pp.58-69, ISSN No: 1751-8202.</text>
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                <text>&lt;a href="https://jbrmr.com/details&amp;amp;cid=460" target="_blank" title="A study of interrelation of psychological factors and demographic variables and its impact on compulsive buying behavior: A marketing perspective" rel="noreferrer noopener"&gt;https://jbrmr.com/details&amp;amp;cid=460&lt;/a&gt;</text>
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                <text>This research made use of various machine learning (ML) and deep learning (DL) methods - such as support vector machines, random forests, logistic regression, naive Bayes, and XGBoost, convolutional neural networks (CNNs), and feedforward neural networks (FNNs) - for tweet analysis to investigate public sentiment towards Ola and Uber. The objective is to determine the most effective method for distinguishing between good and negative tweets. Feature engineering techniques improve the algorithms interpretation of tweet content. To balance out the disparity between positive and negative tweets. The project aims to uncover customer wants and concerns on Twitter to help Ola and Uber, in addition to improving Algorithms Accuracy. The study intends to help these ride-hailing businesses make educated modifications to boost customer happiness by closely examining tweets. Essentially, the study assesses how well various ML and DL algorithms comprehend user feedback on Uber and Ola. The overarching goal is to not only enhance computational methods but also contribute to the improvement of these ride-hailing services, ultimately fostering a more positive online environment for Ola and Uber enthusiasts. In summary, the study investigates sentiment analysis techniques on Twitter to optimize understanding of Ola and Uber-related tweets, aiming to facilitate positive changes for the ride-hailing services and their customers, promoting a friendlier Twitter community.  2024 IEEE.</text>
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                <text>Aamir M., Christ (Deemed to be University), School of Science, Lavasa, India; Lekha J., Christ (Deemed to be University), School of Science, Lavasa, India; Sweety, Christ (Deemed to be University), School of Science, Lavasa, India</text>
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                <text>Effects of variable viscosity and rotation modulation on ferroconvection</text>
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            <description>The topic of the resource</description>
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                <text>Ferrofluid; Magnetic numbers; Magnetorheological; Modulation; Rotation; Sawtooth; Sinusoidal; Taylor number; Thermorheological; Variable Viscosity; Waveforms</text>
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                <text>We theoretically explore the dynamics of a ferrofluid with temperature and magnetic field-dependent viscosity, which is in a RayleighBard situation and is subjected to rotation. The problem considers both sinusoidal and non-sinusoidal time-periodic variations of rotation to study the onset and post-onset regimes of RayleighBard ferroconvection. We perform a weakly nonlinear stability analysis using a truncated Fourier series representation and arrive at the third-order Lorenz system for ferrofluid convection with variable viscosity. By using the linearized form of the Lorenz system for ferrofluid convection with variable viscosity, we arrive at the critical Rayleigh number to study the onset of rotating ferroconvection. The heat transport is quantified in terms of the time-averaged Nusselt number and the effects of various parameters on it are studied. The effect of modulated rotation is found to have a stabilizing effect on the onset of ferroconvection while that of variable viscosity has a destabilizing effect. The effects of magnetorheological and thermorheological effects are antagonistic in nature. It is found that the square waveform modulation facilitates maximum heat transport in the system due to advanced onset of ferroconvection.  2021, Akadiai Kiad Budapest, Hungary.</text>
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                <text>Aanam A N.; Siddheshwar P.G.; Nagouda S.S.; Pranesh S.</text>
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              <elementText elementTextId="108094">
                <text>Journal of Thermal Analysis and Calorimetry, Vol-147, No. 7, pp. 4667-4682.</text>
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              <elementText elementTextId="108095">
                <text>Springer Science and Business Media B.V.</text>
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                <text>&lt;a href="https://doi.org/10.1007/s10973-021-10820-4" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.1007/s10973-021-10820-4&lt;/a&gt;
&lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85106440174&amp;amp;doi=10.1007%2Fs10973-021-10820-4&amp;amp;partnerID=40&amp;amp;md5=b95b9f7791fbbd7d02b070ad22cd1632" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85106440174&amp;amp;doi=10.1007%2fs10973-021-10820-4&amp;amp;partnerID=40&amp;amp;md5=b95b9f7791fbbd7d02b070ad22cd1632&lt;/a&gt;</text>
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              <elementText elementTextId="108098">
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                <text>ISSN: 13886150; CODEN: JTACF</text>
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                <text>English</text>
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                <text>Aanam A N., Department of Mathematics, CHRIST (Deemed to be University), Bengaluru, 29, India; Siddheshwar P.G., Department of Mathematics, CHRIST (Deemed to be University), Bengaluru, 29, India; Nagouda S.S., Department of Mathematics, CHRIST (Deemed to be University), Bengaluru, 29, India; Pranesh S., Department of Mathematics, CHRIST (Deemed to be University), Bengaluru, 29, India</text>
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                <text>Thermoconvective instability in a vertically oscillating horizontal ferrofluid layer with variable viscosity</text>
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              <elementText elementTextId="122636">
                <text>ferrofluid; g-jitter; magnetic numbers; magnetorheological; modulation; sawtooth; sinusoidal; thermorheological; variable viscosity; waveforms</text>
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                <text>In this paper, we construct a model motivated by the well known predator-prey model to study the interaction between criminal population and non-criminal population. Our aim is to study various possibilities of interactions between them. First we model it using simple predator-prey model, then we modify it by considering the logistic growth of non-criminal population. We clearly deduce that the model with logistic growth is better than classical one. More precisely, the role of carrying capacity on the dynamics of criminal minded population is discussed. Further, we incorporate law enforcement term in the model and study its effect. The result obtained suggest that by incorporating enforcement law, the criminal population reduces from the very beginning, which resembles with real life situation. Our result indicates that the criminal minded population exist as long as coefficient of enforcement lc does not cross a threshold value and after this value the criminal minded population extinct. In addition, we also discuss the occurrence of saddle-node bifurcation in case of model system with law enforcement. Numerical examples and simulations are presented to illustrate the obtained results.  2017 Elsevier Ltd</text>
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                <text>Abbas S.; Tripathi J.P.; Neha A.A.</text>
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                <text>Chaos, Solitons and Fractals, Vol-98, pp. 121-129.</text>
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                <text>ISSN: 9600779; CODEN: CSFOE</text>
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                <text>Abbas S., School of Basic Sciences, Indian Institute of Technology Mandi, Mandi, 175001, H.P., India; Tripathi J.P., Department of Mathematics, Central University of Rajasthan, NH-8, Bandarsindri, Kishangarh, Distt., Ajmer, 305801, Rajasthan, India; Neha A.A., Department of Mathematics, Christ University, Bengaluru, 560029, Karnataka, India</text>
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                <text>An efficient inclusion complex based fluorescent sensor for mercury (II) and its application in live-cell imaging /</text>
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                <text>Journal of Fluorescence, Vol.32, pp.1109–1124, ISSN No: 1573-4994.&#13;
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                <text>Abbo, Hanna., Cherian, Anila Rose., Titinchi, Salam., Varghese, Anitha.</text>
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                <text>&lt;a href="https://link.springer.com/article/10.1007/s10895-022-02931-4" target="_blank" title="&amp;quot; An efficient inclusion complex based fluorescent sensor for mercury (II) and its  application in live-cell imaging&amp;quot;" rel="noreferrer noopener"&gt;https://link.springer.com/article/10.1007/s10895-022-02931-4&lt;/a&gt;</text>
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                <text>Innovative Method for Alzheimer Disease Prediction using GP-ELM-RNN</text>
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                <text>Alzheimer Disease (AD); GP (Garson-Purned); Grey Level Co-occurrence Matrix (GLCM)</text>
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                <text>Brain illnesses are notoriously challenging because of their fragility, surgical complexity, and high treatment costs. Contrarily, it is not obligatory to carry out the operation, as the outcomes of the procedure may fall short of expectations. Adult-onset Alzheimer's disease, which causes memory loss and losing information to varied degrees, is one of the most common brain diseases. This will vary from person to person based on their current health situation. This highlights the need of using CT brain scans to classify the extent of memory loss and determine the patient's risk for Alzheimer's disease. The four main goals of Alzheimer's disease detection are preprocessing the data, extracting features, selecting features, and training the model with GP-ELM-RNN. The Replicator Neural Network has been utilized earlier for AD detection, however this study offers an improved version of the network, modified with ELM learning and the Garson algorithm. From this study, it is deduced that the proposed method is not only efficient, but also quite precise. In this research, GP-ELM-RNN network is built to four groups of images representing different stages of Alzheimer's disease: very mildly demented, mildly demented, averagely demented, and non-demented. The class of very mildly demented patients was found to have the highest accuracy (99.1%) and specificity (0.984%). As compared to the ELM and RNN models, this technique achieves superior accuracy (around 99.23%).  2023 IEEE.</text>
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                <text>Abd Algani Y.M.; Vidhya S.; Ghai B.; Acharjee P.B.; Kathiravan M.N.; Dwivedi V.K.</text>
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                <text>Proceedings of the 2nd International Conference on Applied Artificial Intelligence and Computing, ICAAIC 2023, pp. 723-728.</text>
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                <text>Institute of Electrical and Electronics Engineers Inc.</text>
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                <text>&lt;a href="https://doi.org/10.1109/ICAAIC56838.2023.10140571" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.1109/ICAAIC56838.2023.10140571&lt;/a&gt;
&lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85163684137&amp;amp;doi=10.1109%2FICAAIC56838.2023.10140571&amp;amp;partnerID=40&amp;amp;md5=d53996823d1b1b0781a2f67268192103" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85163684137&amp;amp;doi=10.1109%2fICAAIC56838.2023.10140571&amp;amp;partnerID=40&amp;amp;md5=d53996823d1b1b0781a2f67268192103&lt;/a&gt;</text>
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                <text>ISBN: 978-166545630-2</text>
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                <text>Abd Algani Y.M., The Arab Academic College for Education in Israel-Haifa, Department of Mathematics, Israel; Vidhya S., Rmk College of Engineering and Technology, S&amp;amp;H(Mathematics), Tamilnadu, Chennai, India; Ghai B., Ccsit Teerthankar Mahaveer University, Uttar Pradesh, Moradabad, India; Acharjee P.B., Christ University, Faculty Member, Maharashtra, Pune, India; Kathiravan M.N., Dr. N.G.P Arts and Science College, Department of Biotechnology, Tamil Nadu, Coimbatore, India; Dwivedi V.K., Vishwavidyalaya Engineering College, Department of Mathematics, Chhattisgarh, Surguja, India</text>
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