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Sustainable Service Marketing: The Ethics of Corporate Social Responsibility
Corporate Social Responsibility (CSR), as a marketing strategy, influences the sales and other important factors of the company. Consumers support the firm that is inclined and committed to the environment and social responsibility. An effective CSR initiative has the capability of improving the companys reputation and enhancing customer loyalty. Innovation can be stimulated by CSR challenges, resulting in the creation of sustainable goods and services. Furthermore, including CSR into fundamental business plans is helpful for the companies and the society. CSR must be incorporated into service marketing that goes beyond token gestures; businesses must embrace sustainable practices that complement brand values and consumer demands. This development reflects a wider recognition that sustainable and ethical business practices are closely related to long- term corporate achievement. Considering the above, this chapter explores the ethical dimensions of CSR while practicing sustainable market management along with its impact on the customers and the environment. -
Sustainable Spending in Destinations : Factors Discouraging Tourists
Purpose: This study investigated the factors influencing tourists sustainable spending behavior in tourism destinations aimed to provide insights for policymakers and businesses to promote sustainability. The research objectives included identifying key factors affecting sustainable spending, assessing their impact, and examining their implications. Methodology: A quantitative approach utilizing confirmatory factor analysis (CFA) was employed to analyze data collected from tourists visiting destinations. Findings: The major findings revealed six significant factors: Perceived costs, availability, awareness, convenience, hedonism & benefits, and culture, elucidating the complex interplay shaping sustainable spending behavior. Theoretical Implications: The importance of perceptions, awareness, and cultural norms in understanding tourists spending decisions has been found to be value added to the literature. A comprehensive measurement technique has been produced in the literature. Practical Implications: This study offered insights for marketers to address perceived cost concerns, enhance availability, and promote awareness of sustainable options. Policymakers could use these findings to formulate targeted policies and incentives to encourage sustainable spending. This research also contributed to advancing the understanding of sustainable tourism spending and provided actionable insights to promote sustainability in line with the United Nations Sustainable Development Goals (UNSDGs). 2024, Associated Management Consultants Pvt. Ltd.. All rights reserved. -
Sustainable Supply Chain Analytics for Anomalously Potential Fraudulent Logistics
The primary focus of this research is to detect potential anomalous and fraudulent cotton ginning transactions. The analysis of monitoring systems utilizing substantial analytics is often time-consuming and requires painstaking analysis afterward. In addition, the paper discusses how Third-Party Logistics affects the warehousing process and its antidromic role in distribution channels. Data for this study came from an established cotton gin operation in Tanganyika/Tanzania-East Africa. Ultimately, the results should allow cotton ginning to be improved by understanding anomalous activities. Cotton ginning fraud will be explained for the first time in scholarly journals using supply chain analytics. 2022 IEEE. -
Sustainable synergies: Performance evaluation of cement mortar with red mud and industrial by- products
This study examines the potential of red mud, a by-product of the alumina industry, as a partial replacement for cement in mortar, aiming to advance sustainable construction in line with UN SDGs 9, 11, and 12. Red mud was incorporated at 1090 % by weight, together with 4 % Ground Granulated Blast Furnace Slag (GGBS) or 4 % fly ash as supplementary cementitious materials. The mixes were tested for compressive strength, flexural strength, water absorption, apparent porosity, and bulk density at 3, 7, and 28 days. The optimum performance was achieved with 3040 % red mud and GGBS, yielding a 28-day compressive strength of 19.29 MPa and flexural strength of 4.55 MPa, outperforming both control and fly-ash-based mixes. Higher red-mud levels increased water absorption (approximately 18 %) and porosity (approximately 15 %). Microstructural analyses (SEM-EDX, XRD, FTIR) confirmed the formation of Calcium Silicate Hydrate (C-S-H), Calcium Aluminate Hydrate (C-A-H), and ettringite phases. The research introduces a novel tri-component binder system (cement-red mud-GGBS/fly ash) that transforms industrial waste into a durable, low-carbon construction material, promoting resource circularity and carbon reduction. 2025 The Authors -
Sustainable Synergy: Exploring the Relationship Between Environmental Marketing and Green Entrepreneurship for Business
Environmental marketing and green entrepreneurship have emerged as vital approaches for businesses to integrate sustainability principles into their operations. This study explores the relationship between environmental marketing and green entrepreneurship as a sustainable approach for businesses. The methodology adopted for this study involves an exploratory literature review, which includes a review of scholarly articles on environmental marketing and green entrepreneurship. The sample description included a wide range of literature from diverse sources, covering various aspects of environmental marketing and green entrepreneurship. Literature was analyzed using qualitative thematic analysis, which involves identifying recurring themes, patterns, and insights from the literature. The results reveal that environmental marketing and green entrepreneurship are closely interconnected with the themes that emerged. The discussion revolves around the conclusions drawn from the results, including the implications for businesses, consumers, and society, and the potential benefits of integrating environmental marketing and green entrepreneurship as a sustainable approach. The study provides insights for businesses, policymakers, and other stakeholders on the importance of environmental marketing and green entrepreneurship in driving sustainable business practices and fostering environmental sustainability. 2025 by Apple Academic Press, Inc. -
Sustainable Technologies for Recycling Process of Batteries in Electric Vehicles
The effective management of batteries has always been a key concern for people because of the imposing challenges posed by battery waste on the environment. This paper explores strategic perspectives on the sustainable management of batteries incorporating modern techniques and scientific methodologies giving batteries a second-life application. A paradigm shift towards the legitimate use of the batteries by the introduction of round economy for battery materials and simultaneously checking the biological impression of this fundamental innovation area. 2023 IEEE. -
Sustainable tourism development in the backwaters of South Kerala, India: The local government perspective
Improper waste management continues to be a major challenge in the backwater destinations of South Kerala, India and the local government has been identified as a key player having a strong influence on sustainable tourism development initiatives in the destination. The study examines the major obstacles encountered while implementing sustainable tourism development practices in the backwater destinations of South Kerala, India. Qualitative data collected with the support of semi-structured interviews with top government officials of the Tourism Industry is used for the study. The findings from the study show that improper waste management affects sustainable tourism development in the backwater destinations, and that community involvement and community support are pre-requisites for implementing solid waste management practices in the backwater destinations of the state. The study also enlightens the roles of various stakeholders in waste management so as to develop a strong perspective of sustainable tourism development in the region. 2020 Editura Universitatii din Oradea. All rights reserved. -
SUSTAINABLE TOURISM PRACTICES: A PERCEPTION of BACKWATER TOURISM DESTINATIONS in SOUTH KERALA, INDIA
The Tourism Industry in South Kerala focuses more on Houseboat Tourism and Backwater Tourism. The unique, natural features set this destination apart from nearby places, as backwater destinations are rich in numerous natural resources. The sustainable development of these resources will highly enhance the livelihood of the communities in the backwater regions. They will be able to attract tourists seeking unique backwater experiences. Therefore, this article intends to comprehend the stakeholders' perceptions on Sustainable Tourism Development in the backwater destinations of South Kerala in India. A total of 277 respondents participated in the research and the study adopted a quantitative research design, while considering the influence of various factors on the Economic, Social and Environmental Sustainability. The data gathered from the study illustrated that the perception of stakeholders about Sustainable Tourism Development varied across different groups. Hence, all the stakeholders in the Tourism Industry need to work together, as this coordination will help to strengthen future development plans, in order to minimize the negative impacts of tourism in the backwater destinations of South Kerala. The study has also identified key turning points that will help to reshape the Sustainable Development of backwater tourism destinations of South Kerala. 2021 Editura Universitatii din Oradea. All rights reserved. -
Sustainable Waste Management and Womens Empowerment
Waste management is a problem faced by major cities. Rural migration to urban areas created unplanned residential areas and high population density, and temporary living structures have a direct impact on poor waste management systems in urban areas. From September 2020 until February 2021, a case study was conducted (the first lockdown period of the COVID-19 Pandemic) among women members from an urban slum in Bangalore with objectives to understand the prevalent process of waste management and comprehend the association between womens empowerment and sustainable waste management in a slum community. The purposive sampling technique was applied to select 10 women members of the slum community for this community-based participatory research as co-researchers from the slum community, along with all stakeholders. The results show that the women members could implement the immediate plans on waste management, including educating their neighbours on waste management, to ensure that a large part of the society they are living in is aware of it. The women members demonstrated their motivation and willingness in their actions in the slum neighbourhood concerning sustainable waste management. They applied their participatory activities to empower other women in the area by focussing on every stretch of the slum and educating on the management of waste. All the actions by the women members in the urban slum community and the stakeholders of waste management in that community intend to support the quality of life and strengthen the resilience to climate change through sustainable waste-management and are reflected in SDG 3, SDG 5, SDG 11, and SDG 13. 2024 CRC Press. -
Sustainable X-Band Microwave Absorber Using Tea Waste and Recycled Carbon Composites
This paper introduces an innovative eco-friendly flat microwave absorber designed for X-band applications, utilizing plant waste and recycled materials, thereby contributing to a circular economy. The composite material is composed of 75 % used tea powder and 25 % carbon sourced from discarded batteries. The electromagnetic (EM) absorption performance of the proposed composite has been characterized, revealing enhanced absorption capabilities, averaging around 26.2 % for a thickness of 5 mm, compared to a 100 % tea waste configuration across the X-band frequency range. Furthermore, the results indicate that EM absorption improves with increasing frequency. The environmental advantages of this composite, including waste reduction and a minimal carbon footprint, position it as an attractive alternative to conventional RF absorbers. This sustainable solution shows promise for applications in EM interference shielding and microwave energy harvesting. 2025 European Association on Antennas and Propagation. -
Sustaining livelihoods and culture through tourism development: The case of sriniketan in West Bengal, India
The rural area of Sriniketan in West Bengal, India is full of cultural embodiments that can not only serve as a base to develop tourism but also generate sustainable livelihoods. However, the Sriniketan region suffers from chronic poverty and its unique culture is getting depleted thanks to the lack of awareness and interest among locals. With the help of the DFID Sustainable Livelihood Framework (DFID-SLF), this study tries to analyse the contributions that culture-based tourism can make towards generating sustainable livelihoods at Sriniketan. A modified SLF has been prepared with an added element of cultural capital as a contribution to the existing livelihood literature and guiding sheet for future practitioners. Based on the primary (in-depth interviews of fifteen households and five key respondents) and secondary data collected, this paper concludes that tourism development in Sriniketan can not only aid its cultural preservation but also generate an alternate source of livelihood and thereby, making both (culture and livelihoods) sustainable 2023, IGI Global. All rights reserved. -
Sustaining Sustainable: Investigating the Full Spectrum of Food Waste, from Production Through Consumption to Disposal
Purpose: The purpose of this research is to explore the primary factors that contribute to food waste. Additionally, it creates practical strategies to cope with food waste and encourages to perform sustainable practices to improve the environment. Additionally, the study presents an analytical framework for supply chain problems as well as the methods that are environmentally friendly. Methodology: The research begins by defining how sustainable development should be incorporated in the hospitality sector and by briefly outlining its attributes. Next, it discusses the expanding interest in supply chain management and outlines an overview of the breadth of academic research on sustainability in the literature related to the hotel industry. Findings: The paper examines the enormous ecological and economic effects of food waste, including how it contributes to the adverse global warming, the dwindling of natural resources, and also the loss of worthwhile financial investments. Additionally, it highlights the social effects of food wastage, such as how it contributes to gaps in access to nourishing foods and food insecurity. Research Limitations: It attempts to shed light on the scope of food loss, identify major contributing variables, and suggest methods to reduce food loss along the whole supply chain through an examination of current literature and data. Practical Implication: The practical application of this research is to offer evidence-based insights and practical recommendations to policymakers, organizations, and people with an aim to decrease food waste and enhance the effectiveness of the food system. The Author(s), under exclusive license to Springer Nature Switzerland AG 2024. -
Sustaining teacher social-emotional competence: a systematic review of implementation and retention strategies; [??????????? ?????????-????????????? ?????????????? ????????: ??????????????? ????? ????????? ?????????? ? ???????????]
Social-emotional competence (SEC) refers to educators capacity to regulate emotions, sustain psychological resilience, and cultivate constructive relationships with students, colleagues, and school leadership. Elevated levels of SEC among teachers are strongly associated with enhanced well-being, emotionally supportive classrooms, and improved student engagement and achievement. Despite growing attention to SEC development initiatives, critical gaps remain regarding demographic variability in outcomes, optimal implementation strategies, and enduring institutional barriers. This systematic review, conducted in accordance with PRISMA guidelines, screened 1519 studies published between 2012 and 2024, yielding 16 peer-reviewed articles that met the inclusion criteria. Findings demonstrate that SEC interventions reliably enhance educators emotional regulation, mindfulness, and overall psychological well-being, irrespective of gender, professional experience, or cultural context. However, the long-term sustainability of these benefits is contingent upon enabling school environments, strong leadership, continuous professional development, and adequate resource allocation. Implementation challenges including time constraints, inconsistent program fidelity, and varying levels of teacher readiness underscore the need for adaptive, context-sensitive models. This review provides evidence-based recommendations for the effective design, integration, and sustained impact of SEC programs across diverse educational settings. Ved A., Kareem J., 2026. -
Sustaining Tomorrow: Strategies for Long-Term Environmental Governance
Long-term environmental governance (EG) is crucial for addressing global environmental challenges such as climate change, biodiversity loss, and resource depletion. This chapter explores the principles, challenges, and emerging trends in EG, emphasizing the necessity of sustainability-focused policies that transcend short-term interests. It discusses key governance frameworks, including the Paris Agreement and the Convention on Biological Diversity (CBD), highlighting their successes and limitations. The study underscores the role of corporate responsibility, technological innovations, and collaborative governance in promoting sustainable environmental management. It also identifies political, economic, and global disparities as significant barriers to effective governance. This chapter concludes with policy recommendations advocating adaptive governance structures, enhanced international cooperation, and localized sustainability initiatives. By integrating scientific advancements, stakeholder engagement, and long-term policy planning, EG can ensure a balanced approach to development and ecological preservation, securing a sustainable future for coming generations. 2026 John Wiley & Sons Ltd. All rights reserved. -
SVD-CLAHE boosting and balanced loss function for Covid-19 detection from an imbalanced Chest X-Ray dataset
Covid-19 disease has had a disastrous effect on the health of the global population, for the last two years. Automatic early detection of Covid-19 disease from Chest X-Ray (CXR) images is a very crucial step for human survival against Covid-19. In this paper, we propose a novel data-augmentation technique, called SVD-CLAHE Boosting and a novel loss function Balanced Weighted Categorical Cross Entropy (BWCCE), in order to detect Covid 19 disease efficiently from a highly class-imbalanced Chest X-Ray image dataset. Our proposed SVD-CLAHE Boosting method is comprised of both oversampling and under-sampling methods. First, a novel Singular Value Decomposition (SVD) based contrast enhancement and Contrast Limited Adaptive Histogram Equalization (CLAHE) methods are employed for oversampling the data in minor classes. Simultaneously, a Random Under Sampling (RUS) method is incorporated in major classes, so that the number of images per class will be more balanced. Thereafter, Balanced Weighted Categorical Cross Entropy (BWCCE) loss function is proposed in order to further reduce small class imbalance after SVD-CLAHE Boosting. Experimental results reveal that ResNet-50 model on the augmented dataset (by SVD-CLAHE Boosting), along with BWCCE loss function, achieved 95% F1 score, 94% accuracy, 95% recall, 96% precision and 96% AUC, which is far better than the results by other conventional Convolutional Neural Network (CNN) models like InceptionV3, DenseNet-121, Xception etc. as well as other existing models like Covid-Lite and Covid-Net. Hence, our proposed framework outperforms other existing methods for Covid-19 detection. Furthermore, the same experiment is conducted on VGG-19 model in order to check the validity of our proposed framework. Both ResNet-50 and VGG-19 model are pre-trained on the ImageNet dataset. We publicly shared our proposed augmented dataset on Kaggle website (https://www.kaggle.com/tr1gg3rtrash/balanced-augmented-covid-cxr-dataset), so that any research community can widely utilize this dataset. Our code is available on GitHub website online (https://github.com/MrinalTyagi/SVD-CLAHE-and-BWCCE). 2022 Elsevier Ltd -
SVM Based AutoEncoder for Detecting Dementia in Young Adults
Dementia's impact on cognitive function necessitates timely diagnosis for effective intervention. Understanding the need for timely detection, the proposed work integrates SVM's decision boundary determination and autoencoder's noise reduction capabilities. The proposed work advances in dementia detection in young adult. Results indicate promising performance, with the model achieving high accuracy around 85.33%. The ROC curve illustrates a balanced trade-off between sensitivity and specificity, while the precision-recall curve highlights effective classification. Importantly, the model surpasses existing literature, underscoring its practical utility. While acknowledging limitations, such as parameter fine-tuning, this study lays the groundwork for refining and expanding this innovative methodology. In summary, this research contributes to the urgent field of early dementia detection, potentially transforming patient care and intervention strategies. 2023 IEEE. -
SVM Ensemble Model for Investment Prediction
International Journal of IT, Engineering and Applied Sciences Research, Vol-1 (2), pp. 19-23. ISSN-2319-4413 -
Svsl on combination of star with path
Super Vertex Sum Graph is a graph which admits super vertex sum labeling. In this paper, we combine stars and paths under different combinations which results in formation of new graphs and construct algorithm to obtain optimal super vertex sum labeling for the new graphs formed and their super subdivided graphs. 2020 Author(s). -
Swarm Intelligence Decentralized Decision Making In Multi-Agent System
This research aims to understand how groups of agents can make decisions collectively without relying on a central authority. The research could focus on developing algorithms and models for distributed problem solving, such as consensus-reaching and voting methods, or for coordinating actions among agents in a decentralized manner. The research could also look into the application of these methods in various fields like distributed robotics, swarm intelligence, and multi-agent systems in smart cities and transportation networks. Swarm intelligence in decentralization is an emerging field that combines the principles of swarm intelligence and decentralized systems to design highly adaptive and scalable systems. These systems consist of a large number of autonomous agents that interact with each other and the environment through local communication and adapt their behaviors based on environmental cues. The decentralized nature of these systems makes them highly resilient and efficient, with potential applications in areas such as robotics, optimization, and block chain technology. However, designing algorithms and communication protocols that enable effective interaction among agents without relying on a centralized controller remains a key challenge. This article proposes a model for swarm intelligence in decentralization, including agents, communication, environment, learning, decision-making, and coordination, and presents a block diagram to visualize the key components of the system. The paper concludes by highlighting the potential benefits of swarm intelligence in decentralization and the need for further research in this area. 2023 IEEE. -
Sway of Social Media Financial Content on Financial Literacy of Youngsters in a Metropolitan City
On social media, the financial material has steadily been shaping the financial actions and knowledge levels of youngsters globally. This research was intended to study the influence of social media financial content on the financial literacy of youngsters in Bengaluru, a metropolitan city in India. The study looked into the patterns of social media usage for financial information acquisition, the types of financial content consumed, and the perceived impact on financial decision-making processes and overall financial literacy levels. The results showed that while gender and marital status significantly influence the type of financial content consumed, factors such as age, educational background, occupation, and income level did not exhibit significant variations in content preferences. The study highlighted that the diversity of social media platforms and the nature of content available on these platforms play pivotal roles in shaping the financial literacy levels of youngsters. The conclusion reflects that there is a clear relationship between social media engagement and financial information acquisition. The Author(s), under exclusive license to Springer Nature Switzerland AG 2026.