Exploring the efficiency and scalability of using algae as a biomass feedstock for biofuel production
Benthic algae; Brackish algae; Genetically modified microalgae; Triacylglycerols
Sustainability is paramount to preserving essential resources for future generations. The widespread use of fossil fuels generates significant pollution, severely impacting both terrestrial and aquatic ecosystems through phenomena such as acid rain. Despite their rapid growth, high photosynthetic efficiency, and ability to thrive in a variety of conditions, algae have become a viable alternative biomass feedstock for biofuel production. This review explores the efficiency and scalability of algae-based biofuels, focusing on key factors such as biomass yield, lipid content, and conversion technologies. Algae have a higher lipid yield compared to traditional biofuel feedstocks such as corn or soybeans, making them an attractive option for large-scale fuel production. However, several obstacles hinder the widespread adoption of algae-based biofuels, including high production costs, energy-intensive cultivation, and water consumption. This paper also examines the efficiency and suitability of various cultivation technologies, including open ponds and photobioreactors, for large-scale production. Algal biofuel production could become more economically viable and environmentally sustainable through the integration of carbon capture technology and wastewater treatment. Advances in genetic engineering and metabolic optimization are further increasing lipid productivity, offering promising prospects for large-scale applications. This review additionally provides an analysis of genetic engineering techniques aimed at increasing biofuel yields. The study emphasizes the potential of algae-based biofuels to serve as environmentally friendly alternatives to traditional fossil fuels, highlighting these innovative approaches. While the evaluation acknowledges that algae-based biofuels can reduce dependency on fossil fuels and help mitigate climate change, it also notes that further research and development are necessary to overcome current financial and technological challenges. This review explores the recent advancements in algae cultivation, harvesting techniques, and biofuel extraction processes. Its goal is to present a comprehensive understanding of the current state of algae as a sustainable and effective feedstock for biofuel production, along with future prospects. 2025 Elsevier B.V.
Gopalakrishnan, Niranjana Karukayil; Balasubramanian, Balamuralikrishnan; Meyyazhagan, Arun; Chaudhary, Aditi; Palani, Vino; Kamyab, Hesam; Pappuswamy, Manikantan
Algal Research;Volume;90;Issue;;Article No.;104251;
Restricted Access; Hardcopy may be available in the library
https://doi.org/10.1016/j.algal.2025.104251 https://www.scopus.com/pages/publications/105013242949?origin=resultslist
Gopalakrishnan N.K., Department of Life Sciences, School of Sciences, Christ University, Bangalore, 560029, India; Balasubramanian B., Department of Food Science and Biotechnology, College of Life Science, Sejong University, Seoul, 05006, South Korea; Meyyazhagan A., Department of Life Sciences, School of Sciences, Christ University, Bangalore, 560029, India; Chaudhary A., Department of Life Sciences, School of Sciences, Christ University, Bangalore, 560029, India; Palani V., Department of Botany, Sri Vidya Mandir Arts and Science College (Autonomous), Tamil Nadu, Krishnagiri, 636 902, India; Kamyab H., UTE University, Faculty of Architecture and Urbanism, Architecture Department, TCEMC Research Group, Quito, 170527, Ecuador, Department of Biomaterials, Saveetha Dental College and Hospital, Saveetha Institute of Medical and Technical Sciences, Chennai, 600077, India, The KU-KIST Graduate School of Energy and Environment, Korea University, 145 Anam-ro, Seongbuk-Gu, Seoul, 02841, South Korea; Pappuswamy M., Department of Life Sciences, School of Sciences, Christ University, Bangalore, 560029, India
Exploring the efficiency of green synthesized silver nanoparticles as photocatalysts for organic dye degradation: unveiling key insights
AgNPs; biosynthesis; dye degradation; green synthesis; photocatalysis; silver nanoparticles
Silver nanoparticles (AgNPs) have received a lot of interest for their several applications, including their remarkable potential as photocatalysts for organic dye degradation. This research thoroughly investigates the efficacy of ecologically friendly, green-synthesized AgNPs in the treatment of synthetic dye-contaminated wastewater. The synthesis of AgNPs from various biological substrates is investigated, emphasizing their economic viability, significant conductivity, and considerable biocompatibility. The improper disposal of synthetic dyes in wastewater poses severe environmental and health risks due to their non-biodegradable nature and persistent chemical features. In response to this challenge, this review paper investigates the capability of AgNPs to serve as effective photocatalysts for degrading a range of organic dyes commonly found in industrial effluents. Specific dyes, including methyl orange, congo red, nitrophenol, methylene blue, and malachite green, are studied in the context of wastewater treatment, providing insights into the efficacy of AgNPs synthesized from diverse biological sources. The review sheds light on the photocatalytic degradation methods used by green-synthesized AgNPs, shedding light on the transition of these synthetic dyes into less hazardous compounds. It also delves into the toxicity aspect of the AgNPs and its possible remediation from the environment. The ecologically friendly synthesis procedures investigated in this work provide an alternative to traditional methods, highlighting the importance of sustainable technologies in solving modern environmental concerns. Furthermore, a comparative examination of various biological substrates for AgNPs synthesis is presented, evaluating their respective dye degradation efficiencies. This not only helps researchers understand the environmental impact of synthetic dyes, but it also directs them in choosing the best substrates for the production of AgNPs with enhanced photocatalytic activities. 2024 The Author(s). Published by IOP Publishing Ltd.
Sharma A.; Sunny S.; Arulraj J.; Hegde G.
https://doi.org/10.1088/2632-959X/ad4d09 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85195105589&doi=10.1088%2f2632-959X%2fad4d09&partnerID=40&md5=3a1eaf77697fd490a03be109b2b7d1da
Sharma A., Department of Chemistry, School of Sciences, CHRIST (Deemed to be University), Hosur Road, Bengaluru, 560029, India, Centre for Advanced Research and Development (CARD), CHRIST (Deemed to be University), Hosur Road, Bengaluru, 560029, India; Sunny S., Department of Chemistry, School of Sciences, CHRIST (Deemed to be University), Hosur Road, Bengaluru, 560029, India; Arulraj J., Department of Chemistry, School of Sciences, CHRIST (Deemed to be University), Hosur Road, Bengaluru, 560029, India; Hegde G., Department of Chemistry, School of Sciences, CHRIST (Deemed to be University), Hosur Road, Bengaluru, 560029, India, Centre for Advanced Research and Development (CARD), CHRIST (Deemed to be University), Hosur Road, Bengaluru, 560029, India
Exploring the ethical implications of generative AI
Generative Artificial Intelligence (AI), an ever-evolving technology, holds immense promise across various industries, from healthcare to content generation. However, its rapid advancement has also given rise to profound ethical concerns. Illicit black-market industries exploit generative AI for counterfeit imagery, and in educational settings, biases and misinformation perpetuate. These issues underscore the need to grapple with the risks accompanying generative AI integration. Exploring the Ethical Implications of Generative AI emerges as a wellspring of insight for discerning academic scholars. It sets the stage by acknowledging generative AI's multifaceted potential and its capacity to reshape industries. The book addresses these complex ethical concerns, offering a comprehensive analysis and providing a roadmap for responsible AI development and usage. Its intended audience spans business leaders, policymakers, scholars, and individuals passionate about the ethical dimensions of AI. The book's objective is a twofold mission: to identify and dissect the ethical challenges inherent in generative AI while prescribing practical guidelines for its responsible development and utilization. By amalgamating the current research landscape, it aims to provide a comprehensive view of the field. Furthermore, the book introduces a set of practical guidelines that can serve as a guiding light for developers and users in diverse contexts, including workplaces, media, healthcare, education, and the military. By comprehensively addressing issues like bias, privacy, misuse, accountability, and responsibility, this book becomes the definitive guide for academic scholars navigating the ethical dilemmas of generative AI, ultimately safeguarding the responsible evolution of this groundbreaking technology. 2024 by IGI Global. All rights reserved.
Exploring the Ethical Implications of Generative AI, pp. 1-295.
Ara A., University of Hail, Saudi Arabia; Ara A., Department of Computer Science, Christ College, Bangalore, India
Exploring the ethical issues and considerations in neuromarketing
Neuromarketing is an interdisciplinary field consolidating neuroscience, psychology, and marketing, aiming to understand consumer behaviour at the subconscious level. However, as neuromarketing techniques become increasingly sophisticated, ethical issues and considerations have emerged as a focal point of debate and scrutiny. The paper critically evaluates foundational ethical principles, such as informed consent, beneficence and nonmaleficence, privacy and confidentiality, transparency, scientific or methodological rigor, predicting and influencing consumer choices, safeguarding the vulnerable population, and commitment to abiding and respecting the guidelines and codes of ethics. It also includes the emerging techniques and research, need for ethics and terms like neuroethics and brain privacy. 2024, IGI Global. All rights reserved.
Sensible Selling Through Sensory Neuromarketing, pp. 144-163.
Sindhuja S., Christ University, India; Malik R., Chitkara Business School, Chitkara University, Punjab, India
Exploring the Extent of Technology Acceptance and Workplace Behavior of Employees in the Transport Sector of Bahrain
Employee behavior; Job satisfaction; Organizational performance; Technology acceptance; Transport sector
The research objectives of the study are to establish the level of technology acceptance, the factors influencing it and the impact of technology acceptance on work-related behaviours with commendation objectives to analyse the level of technology acceptance, to determine the factors and to make recommendations. According to this studys hypothesis, the level of technology acceptance has a positive impact on job satisfaction and job performance with perceived ease of use and perceived usefulness as the determinants. This research adopts a positivist philosophy and an exploratory research method, which entails a deductive approach based on questionnaires to survey 69 transport sector employees in Bahrain as the source of data. Credibility of data also shows a positive correlation between technology acceptance with job satisfaction, ease of use and organizational performance. The study focuses on the perceived usefulness and ease of use of the technology pointing out the need for the employees to be involved in the integration of the technologies in order to improve performance and to address stress at workplace. The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.
Suvarna, Sampath; Aranha, Rekha; Basavaraj, Santosh; Balasundaram, Sathiyaseelan
Studies in Big Data;Volume;171;pp.277-288
Springer Science and Business Media Deutschland GmbH
https://doi.org/10.1007/978-3-031-83911-5_25 https://www.scopus.com/pages/publications/105003767798?origin=resultslist
Suvarna S., Christ University, Bengaluru, India; Aranha R., Christ University, Bengaluru, India; Basavaraj S., Christ University, Bengaluru, India; Balasundaram S., Christ University, Bengaluru, India
Exploring the facets of chatbots and automation in tourism with special reference to ChatGPT
This chapter examines the role of chatbots, specifically ChatGPT, in the tourism industry, focusing on their influence on employment opportunities and job roles. It evaluates both the positive and negative impacts of chatbots on various aspects of tourism job roles, emphasizing their potential to enhance efficiency and customer satisfaction while acknowledging concerns regarding job displacement and diminished human interaction. Additionally, the study explores the benefits and drawbacks of automation in the tourism sector, highlighting its potential to streamline operations and improve productivity while also addressing challenges such as technical issues and the need for workforce upskilling. Furthermore, the chapter discusses strategies for upskilling the tourist workforce to effectively navigate the increasing automation in the industry and mitigate potential job losses. Lastly, the ethical implications of using ChatGPT in the tourism sector are examined, emphasizing the importance of responsible implementation to ensure fairness and human-centric values in tourism experiences. 2024, IGI Global. All rights reserved.
AI Innovations in Service and Tourism Marketing, pp. 411-428.
Jose S., Christ University, India; Mohanty P., Christ University, India
Exploring the factors of learning organization in school education: therole of leadership styles, personalcommitment, andorganizational culture
Leadership styles; Learning organization; Organizational culture; Personal commitment; School education
Purpose: This study aims to test the conceptual model of the factors of learning organization and explore the degree of mediation of organizational culture in the relationship between leadership styles, personal commitment, and learning organization in school education. Design/methodology/approach: The learning organization profile (LOP) and OCTAPACE profile served to measure learning organization and organizational culture, respectively. The researchers developed scales to measure principals leadership styles and teachers personal commitment. Data included 750 school teachers. Findings: This study found a good fit in the proposed conceptual model. The organizational culture had a significant mediating effect on the path of leadership styles and learning organization and a significant mediating effect on the path of personal commitment and learning organization. Originality/value: To promote a more comprehensive learning culture, school principals should consider two specific organizational mechanisms: the intangible cultural components (such as corporate values, beliefs, and norms) and the tangible structural components (such as organizational structure and workflow systems). These two domains play a crucial role in creating a conducive learning environment. 2024, Jacqueline Kareem, Harold Andrew Patrick and Nepoleon Prabakaran.
https://doi.org/10.1108/CEMJ-12-2023-0457 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85209391291&doi=10.1108%2fCEMJ-12-2023-0457&partnerID=40&md5=4204c282539bf24f2db248eba8afe5a3
Kareem J., School of Education, CHRIST (Deemed to be University), Bangalore, India; Patrick H.A., CMS Business School, Jain University, Bangalore, India; Prabakaran N., CMS Business School, Jain University, Bangalore, India
Kareem, Jacqueline; Patrick, Harold Andrew; Prabakaran, Nepoleon
Central European Management Journal;Volume;33;Issue;2;pp.232-251
All Open Access; Gold Open Access; Green Open Access
https://doi.org/10.1108/CEMJ-12-2023-0457 https://www.scopus.com/pages/publications/85209391291?origin=resultslist
Exploring the far-reaching consequences of malnutrition during pregnancy and beyond: A comprehensive review
Deficiency manifestations; Development; Fetal; Malnutrition; Microbiome; Supplementation
In India, maternal and infant malnutrition continues to be a significant contributor to health problems. Fetal malnutrition can result from an inadequate nutrient supply, necessary nutrition services, and ideal practices before, during, and following pregnancy. This comprehensive review delves into the complex relationships among hormone changes, microbial ecosystems, and nutrition, and how these relationships affect the health of mothers and their offspring. The review highlights how important it is to maintain good nutrition during pregnancy and to comprehend the dietary modifications that pregnant people make on their own to create interventions that work. Important minerals like calcium, iron, folic acid, iodine, and vitamin D are covered. Acknowledging the mutualistic association between the eating habits of mothers and the diverse microbiomes found in their gut, vagina, and oral channels, the review explores the influence on hormone levels and their consequences during gestation. Diverse fetal developmental needs are depicted by the table that outlines food requirements for each of the three trimesters. The detrimental effects of poor prenatal nutrition on a mothers health and its repercussions for neonates are examined. The effects of malnutrition after delivery, including difficulties throughout pregnancy, healing periods, and general effects on mental and physical health, are well studied. The study, which adopts a worldwide viewpoint, finds that societal norms, information gaps, and poverty are the main causes of malnutrition. Prevention techniques are discussed, emphasizing the significance of taking a comprehensive approach to addressing this vital issue in both the Indian and global contexts. 2024 Visagaa Publishing House.
Prabhakar L.; Herenjal S.S.; Deshpande M.K.; Choudhary A.; Chaudhary A.; Sana Ansar S.; Pappuswamy M.; Balasubramanian B.
Natural Resources for Human Health, Vol-4, No. 4, pp. 427-452.
All Open Access; Hybrid Gold Open Access
https://doi.org/10.53365/nrfhh/192940 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85205689509&doi=10.53365%2fnrfhh%2f192940&partnerID=40&md5=2a8dd173845ac82a4fd80149061d0453
Prabhakar L., Department of Life Sciences, CHRIST (Deemed to be University), Karnataka, Bangalore, 560 029, India; Herenjal S.S., Department of Life Sciences, CHRIST (Deemed to be University), Karnataka, Bangalore, 560 029, India; Deshpande M.K., Department of Life Sciences, CHRIST (Deemed to be University), Karnataka, Bangalore, 560 029, India; Choudhary A., Department of Life Sciences, CHRIST (Deemed to be University), Karnataka, Bangalore, 560 029, India; Chaudhary A., Department of Life Sciences, CHRIST (Deemed to be University), Karnataka, Bangalore, 560 029, India; Sana Ansar S., Department of Life Sciences, CHRIST (Deemed to be University), Karnataka, Bangalore, 560 029, India; Pappuswamy M., Department of Life Sciences, CHRIST (Deemed to be University), Karnataka, Bangalore, 560 029, India; Balasubramanian B., Department of Food Science and Biotechnology, College of Life Science, Sejong University, Seoul, South Korea
Exploring the Frontier: Space Mining, Legal Implications, and the Role of Artificial Intelligence
Artificial Intelligence; Environmental Ethics; Legal Frameworks; Space Mining; Technological Advancements
This analysis delves into the multifaceted dimensions of space mining and artificial intelligence, exploring technological advancements, legal challenges, environmental concerns, and ethical implications. Through topic modeling and sentiment analysis of 160 articles, five core themes are identified: Technological and Exploration Advances, Resource Extraction and Environmental Concerns, Legal and AI Integration, Ethical and Paradigm Shifts, and challenges and Innovations in Space Mining. The discussion highlights the optimistic yet cautious outlook on space mining, emphasizing the need for continued innovation, comprehensive legal frameworks, ethical stewardship, and environmental protection as humanity ventures into this new frontier. 2024 IEEE.
TQCEBT 2024 - 2nd IEEE International Conference on Trends in Quantum Computing and Emerging Business Technologies 2024
Institute of Electrical and Electronics Engineers Inc.
https://doi.org/10.1109/TQCEBT59414.2024.10545181 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85204501959&doi=10.1109%2fTQCEBT59414.2024.10545181&partnerID=40&md5=c0c4ae8090ccaabcfe79694c8bcfde66
Yadav R.K., Christ University, Bengaluru, India; Somu C.S., Christ University, Bengaluru, India
Exploring the genuineness of CSR in India between two different major public sector companies reliance power & shell petroleum a case study /
The past two decades have witnessed a remarkable change in the way businesses run and operate. Profit maximization no longer remains the focus of businesses. The turn of events, have pressurized firms to put serious efforts into a wide range of social responsibility activities and thus shift the corporate goals from socio-economic focus towards increasing shareholder value to the welfare of all stakeholders. This study aims at understanding how genuine the Corporate Social Responsibility (CSR) in India is by looking at two rival power company’s giants - Reliance power and Essar Power.
Master of Arts in Communication and Media Studies
Exploring the Impact of Behavioral Biases on Young Investors Portfolio Performance: An Examination through the Lens of Nudging Green: Behavioral Economics for Environmental Sustainability
Behavioral finance; Biases; Financial market; Investors behavior
PurposeThis research paper delves into identification of interaction and relationship among numerous factors like investors behavior, psychological factors of investors, specific biases, financial knowledge and literacy, and portfolio value of young investors. Through this research paper we can conclude that investors are increasingly affected by the biases that exist. These biases act as a hindrance in their process of decision making. Design/methodology/approachIn this research paper a survey was conducted and the poll consisted of various questions. In this research paper, a convenience sampling technique was used and responses from 295 investors were collected for analysis of the data. In this paper we have used descriptive analysis and regression correlation for the purpose of analysis which ultimately unfolds the relationship between biases and investors portfolios. FindingsThis paper unfolds the various behavioral factors and other factors that shape the investment portfolio of youth. The paper dwells into the intricate study of behavioral factors that affect youth and determines their investment pattern. Research limitation/implicationsLimited samples have been collected for this paper and that is the limitation of this paper. As the sample size is limited there is a high probability that with a larger group of investors, the behaviour pattern and biases may differ. As most of the investors are young their knowledge about trading market and investment market is quite limited which ultimately generates hindrances in analysis. Maximum number of investors are quite young which increases the probability of biases in the decision making process. Practical implicationsThis paper will help scholars, analysts, academicians, practitioners, policymakers, brokers, and investors to frame better strategies in order to deal with behavioural biases and other behavioural factors. In order to not get influenced with behavioral biases and other behavioral factors, young people can plan out their investments in a better way. The youth of our country can have greater understanding regarding investments if they are given enough wisdom regarding the same through workshops, webinars, seminars, lectures, curriculum. Originality/valueIn this paper investors behavior, psychological factors, specific biases, financial knowledge and literacy are factors that influence the investment portfolio of young investors. Young investors can keep these factors in mind in order to increase their portfolios value which will ultimately lead to better investment decisions among them. The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.
World Sustainability Series, Vol-Part F3319, pp. 85-104.
Rai A., Department of Commerce, CHRIST (Deemed to be University) Delhi NCR, Ghaziabad, India; Kar A., Department of Commerce, CHRIST (Deemed to be University) Delhi NCR, Ghaziabad, India; Singh S., Department of Commerce, CHRIST (Deemed to be University) Delhi NCR, Ghaziabad, India; Yadav S., Department of Commerce, CHRIST (Deemed to be University) Delhi NCR, Ghaziabad, India
Exploring the impact of creative movement on experential learning in Indian primary school education
child development; Creative dance; experiential learning; India; pedagogy; primary education
This research paper explores the potential of creative dance as an innovative pedagogy for experiential learning in Indian primary school children. The study investigates the impact of incorporating creative dance into the curriculum on various aspects of child development, including cognitive skills, social-emotional growth, and physical well-being. Through a mixed-methods approach, including quantitative assessments and qualitative observations, the research examines the effectiveness of creative dance in enhancing learning outcomes and overall educational experiences. The findings suggest that creative dance can serve as a powerful tool for experiential learning, fostering creativity, critical thinking, and holistic development among Indian primary school children. The Author(s) 2025.
N, Swetha; U Kalebar, Rajiv; Mahadev, A.V.R.; Katoch, Gaurav
https://doi.org/10.1177/20427530251313715 https://www.scopus.com/pages/publications/85218205191?origin=resultslist
N S., Alliance Ascent College, Alliance University, Bangalore, India; U Kalebar R., School of Business and Management, Christ (Deemed to be University), Bangalore, India; Mahadev A.V.R., Global Institute of Business Studies, Bangalore, India; Katoch G., Himachal Pradesh University Regional Centre, Dharamshala, India
Exploring the Impact of Disengagement on the Burnout Among ICU Nurses of Indian Private Hospitals: The Influence of Perceived Organization Support
Burnout; Disengagement; Perceived organisation support
Among healthcare workers, the nursing workforce has a high intensity of burnout which occurs as a response to the pressure they face at their workplace. Burnout in nursing professionalsis a widespread phenomenon characterized by a reduction in nurses energy that manifests in emotional exhaustion, lack of encouragement, and feelings of frustration and may lead to a decrease in work efficacy. This is a significant issue in human services that needs to be addressed.Several studies have been done on nurses; however, burnout in Indian ICU nurses has not received much attention. Intensive Care Units are specialized hospital areas requiring constant attention and vigorous patient care. Studies state that ICU nurses have to be more alert due to the severity of the illness in patients. Nurses in ICUs face many challenges at work which could lead to burnout. Disengagement is one such factor that might lead to burnout in nurses. When people experience disengagement, they feel detached from their workplace. Previous studies indicate that due to pandemic experiences, nurses are disengaging at a rate twice that of other healthcare staff. The challenging demands of their work have significantly affected the nurse's psychological wellness and overall health. Limited studies have been done on ICU nurse disengagement and its effect on burnout in Indian settings. Therefore, the study aims to examine how nurse disengagement affects the burnout they experience. Healthcare organizations must prioritize the support to be extended and care for the nurses well-being to prevent further disengagement. Nurses may become more committed to the organization when they feel supported by hospital administrators and have lighter workloads. This paper focuses on exploring the consequences of disengagement on burnout experienced by ICU nurses and the influence of Perceived Organizational Support (POS) between them. The sample used for the study was 449 nurses working in the ICU divisions of private hospitals in India. This study employed a simple random sampling technique. A survey was utilized and distributed to the nursing professionals working in the ICU divisions. The commonly recognized aspects of burnout are emotional exhaustion, depersonalization, and reduced personal achievement. The study results indicated that disengagement has no impact on the emotional exhaustion experienced by ICU nurses. However, it influences depersonalization and nurses achievement. The study results state that POS moderated the relationship between disengagement and the two burnout aspects: depersonalization and personal achievement. From the findings, it may be concluded that perceived organizational support is crucial in encouraging greater personal accomplishment, reduced depersonalization, and bringing about positive change for disengaged ICU nurses. Better organizational support for ICU nurses becomes a critical responsibility of nursing administration. The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.
Studies in Big Data, Vol-158, pp. 111-126.
Kamath R.R., Christ (Deemed to Be University), Bangalore, India; Kumar A.A., Christ (Deemed to Be University), Bangalore, India; Seshadri V., Christ (Deemed to Be University), Bangalore, India
Kamath, Radhika R; Kumar, Arti Arun; Seshadri, Vinita
Studies in Big Data;Volume;158;pp.111-126
https://doi.org/10.1007/978-3-031-70855-8_11 https://www.scopus.com/pages/publications/85209576708?origin=resultslist
Exploring the impact of influencer marketing strategies on sustainability in the fashion industry
attitudes; consumer intentions; fashion industry; influencer marketing; source credibility; sustainable fashion
Social medias explosive expansion has forced firms to rethink their marketing tactics to communicate with a wider range of customers by providing value and enabling two-way dialogue. Influencers may contribute to increasing brand awareness and giving value to companies when they work with brands and the appropriate target audience. This study aims to evaluate the influence of source credibility dimensions such as trustworthiness, attractiveness, and perceived expertise on consumer attitudes toward fashion influencers and to assess how these attitudes impact consumers intentions to make purchases and provide recommendations. Also, determine the direct impacts of source credibility on these purchase and recommendation intentions. The research includes 342 individuals who follow a famous fashion influencer in India by using the convenient sampling method. Hierarchical regression analysis has been performed on data using SPSS. The outcome of the study shows the effect of trustworthiness and perceived expertise on attitudes toward influencers in the fashion industry. Copyright 2025 Inderscience Enterprises Ltd.
Palisetty, Ramesh; Konek, Shailaja S.; Bhavikatti, Veena Ishwarappa; Vemula, Rajesh; Boddeda, Omnamasivaya; Hiremath, Sony S.
International Journal of Management and Enterprise Development;Volume;24;Issue;4;pp.367-389
https://doi.org/10.1504/IJMED.2025.148966 https://www.scopus.com/pages/publications/105018478263?origin=resultslist
Palisetty R., Department of Management, Brainware University, Barasat, West Bengal, Kolkata, India; Konek S.S., Department of Business Studies, Central University of Karnataka, Karnataka, Kadaganchi, India; Bhavikatti V.I., Department of MBA, AMC Engineering College, Bannerghatta Road, Bangalore, India; Vemula R., School of Business and Management, CHRIST (Deemed to be University), Bangalore, India; Boddeda O., MBA-Department, Gonna Institute of Information Technology and Sciences, Gonnavanipalem, Andhra Pradesh, Visakhapatnam, India; Hiremath S.S., Department of Management, Visvesvaraya Technological University Post Graduate and Skill Development Centre, Talakal, India
Exploring the Impact of Latent and Obscure Factors on Left-Censored Data: Bayesian Approaches and Case Study
Bayesian estimation; Frailty model; Left censoring; Reversed hazard rate; Survival distributions
In the realm of scientific investigation, traditional survival studies have historically focused on mitigating failures over time. However, when both observed and unobserved variables remain enigmatic, adverse consequences can arise. Frailty models offer a promising approach to understanding the effects of these latent factors. In this scholarly work, we hypothesize that frailty has a lasting impact on the reversed hazard rate. Notably, our research highlights the reliability of generalized Lindley frailty models, rooted in the generalized log-logistic type II distribution, as a robust framework for capturing the widespread influence of inherent variability. To estimate the associated parameters, we employ diverse loss functions such as SELF, MQSELF, and PLF within a Bayesian framework, forming the foundation for Markov Chain Monte Carlo methodology. We subsequently utilize Bayesian assessment strategies to assess the effectiveness of our proposed models. To illustrate their superiority, we employ data from renowned Australian twins as a demonstrative case study, establishing the innovative models advantages over those relying on inverse Gaussian and gamma frailty distributions. This study delves into the impact of hidden and obscure factors on left-censored data, utilizing Bayesian methodologies, with a specific emphasis on the application of generalized Lindley frailty models. Our findings contribute to a deeper understanding of survival analysis, particularly when dealing with complex and unobservable covariates. The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.
Gupta P.; Pandey A.; Hanagal D.D.; Tyagi S.
Springer Series in Reliability Engineering, Vol-Part F2569, pp. 293-320.
Gupta P., Department of Statistics, Central University of Rajasthan, Rajasthan, India; Pandey A., Department of Statistics, Central University of Rajasthan, Rajasthan, India; Hanagal D.D., Department of Statistics, Savitri Bai Phule Pune University, Pune, India; Tyagi S., Department of Statistics, Central University of Rajasthan, Rajasthan, India, Department of Statistics and Data Science, Christ Deemed to Be University, Bangalore, India
Exploring the Impact of Personalized Customer Experiences in Modern Business Strategies
customer engagement; Customer experience; customer relationship management; customer-centric approach; marketing strategies
In todays dynamic business landscape, individual customer experiences (CEs) play a crucial role in shaping the strategies and operations of modern organizations. Companies increasingly prioritize customer interactions, using insights from these experiences to refine their services, enhance engagement, and drive long-term success. This chapter explores how personal CEs shape the strategies and operations of modern organizations. It focuses on integrating customer-centric tools and strategies that enhance customer relationships, product and service models, and operational frameworks. The chapter employs a qualitative analysis of contemporary business practices, examining the role of CE in various industries. It incorporates insights from recent research and case studies to highlight the evolution of branding, advertising, and customer engagement strategies in response to technological advancements and changing consumer behaviors. The findings indicate that great CE is crucial for customer retention and competitive advantage.organizations that effectively leverage technology and advanced customer knowledge are better positioned to create meaningful customer relationships. The chapter also identifies gaps in traditional customer relationship management (CRM) systems, emphasizing the need for a more holistic, customer-centric approach to marketing and operations. Businesses must prioritize enhancing CEs through tailored strategies and operational models. 2026 Aarti Saini and Vikas Garg.
Venkata Subbaiah, P.; Sheela, P.; Amarnath, Debora Dhanya
Industry 5.0: Pioneering Business and Management Transformations;pp.227-234
https://doi.org/10.1108/978-1-83608-826-420261017 https://www.scopus.com/pages/publications/105031016679?origin=resultslist
Venkata Subbaiah P., GITAM School of Business, GITAM (Deemed to be) University, Visakhapatnam, India; Sheela P., GITAM School of Business, GITAM (Deemed to be) University, Visakhapatnam, India; Amarnath D.D., Christ University, Bangalore, India
Exploring the impact of psychological biases on financial investment decisions and the role of digital financial literacy
This chapter explores biases impacting stock and mutual fund investments-cognitive, affective, and behavioral. It examines digital financial literacy (DFL), highlighting social media's role in information sharing. Stressing the merging financial and digital literacies, it addresses risks in online financial behavior. Discussions cover DFL measures, online activities' correlation, and biases in decision-making. Recognizing uncertainty in the digital era is crucial for informed financial decisions amidst evolving landscapes. 2024, IGI Global. All rights reserved.
Emerging Perspectives on Financial Well-Being, pp. 150-174.
Thankachan J., Christ University, India; Kumar S., Christ University, India; Panicker S., University of Technology and Applied Sciences, Oman