Green is the new beautiful: exploring the role of sustainability in building brand equity in cosmetic brands
Brand equity; Consumer trust; Eco-friendly product innovation; Green brand image; Perceived environmental responsibility; Sustainability
Purpose This study investigates how embracing environmental responsibility and eco-friendly innovation in cosmetic brands cultivates brand equity. It specifically explores the mediating roles of a green brand image and consumer trust in driving sustainable value creation through these initiatives. Design/methodology/approach A quantitative research design was employed using survey data from 326 online respondents, mainly young and educated females. A structured questionnaire with Likert-scale items adapted from validated studies measured environmental responsibility, eco-friendly product innovation, green brand image, consumer trust and buying engagement. Data analysis included reliability testing, factor analysis and structural equation modeling with bootstrapping to examine direct and mediating relationships. Findings The study results show that perceived environmental responsibility strongly predicts buying engagement and significantly improves green brand image and consumer trust. Eco-friendly product innovation positively influences consumer trust but does not directly strengthen green brand image, indicating that innovation alone is insufficient without clear communication. Green brand image and consumer trust act as key mediators influencing buying engagement. Originality/value This study presents an empirically validated framework explaining how perceived environmental responsibility and eco-friendly innovation enhance brand equity. It highlights the distinct mediating roles of green brand image and consumer trust, emphasizing the importance of transparent communication in aligning sustainability initiatives with consumer perceptions and supporting informed strategic decision-making. Naveen Kumar R, Neerupa C, Muthukrishnan R, Vengatesan G and Muthu Kumar T
R, Naveen Kumar; C, Neerupa; R, Muthukrishnan; G, Vengatesan; T, Muthu Kumar
European Journal of Management Studies;pp.1-19
https://doi.org/10.1108/EJMS-07-2025-0092 https://www.scopus.com/pages/publications/105038360122?origin=resultslist
R N.K., Kristu Jayanti Institute of Management, Kristu Jayanti (Deemed to be University), Bengaluru, India; C N., Department of Professional Accounting and Finance, School of Commerce, Accounting and Finance, Kristu Jayanti (Deemed to be University), Bengaluru, India; R M., School of Management, Sri Krishna College of Engineering and Technology, Coimbatore, India; G V., School of Commerce, Finance and Accountancy, CHRIST (Deemed to be University), Bangalore, India; T M.K., Department of Management, Rajalakshmi School of Business, Chennai, India
Exploring cybernetic approaches to sustainable co-working spaces in emerging economies: a sentiment analysis
Circular economy; Co-working spaces; Cybernetic principles; India and UAE; Shared economy; Sustainability
Purpose In quest of achieving long-term sustainability of co-working spaces (CWSs) and drawing on the cybernetic principles, this study aims to develop a resilient business model promoting economic viability, encouraging environmental responsibility and reinforcing its social impact. Furthermore, to address the transformative shift in way people work in emerging economies, this study probed respondents from India and United Arab Emirates (UAE) and finally identified critical challenges and opportunities bringing in maximum customer satisfaction and achieving long-term business profitability. Design/methodology/approach Using a multi-method qualitative triangulation approach (sentiment analysis), the study collected primary data from India and UAE, analysed through the grounded theory approach. Whereas secondary data in form of tweets was tested using text-mining approach using NVivo. The findings from the dual study were corroborated to identify common dimensions, leading to the development of a hypothetical framework. Findings In CWSs business, dynamic organisation culture holds key in fostering future sustainability, and the study has explored its important antecedents like adaptive management, continuous innovation and technological integration. The impact of these antecedents was found to be moderated by two critical dimensions of regulatory challenges and competitive landscape. Furthermore, the study delved into connecting with the principles of circular economy moderating the impact of dynamic organisation culture towards long-term sustainability of CWSs. Practical implications This study applies cybernetic principles alongside shared and circular economy frameworks to assess consumer perceptions of CWSs. The insights generated can guide researchers, entrepreneurs, urban planners and policymakers in designing flexible business models, strengthening community networks and exploring diverse revenue streams to enhance resilience and long-term growth. Originality/value This research provides empirical evidence on the sustainability dynamics of CWSs, offering a balanced perspective on overcoming challenges and leveraging growth opportunities. Additionally, it bridges the concepts of cybernetics, shared economy and circular economy, presenting a novel framework for ensuring the sustainable development of CWS businesses. 2025 Emerald Publishing Limited
Restricted Access; Hardcopy may be available in the library
https://doi.org/10.1108/F-03-2025-0047 https://www.scopus.com/pages/publications/105022725903?origin=resultslist
Mondal S., School of Business and Management, CHRIST (Deemed to be University), Bengaluru, India; Samaddar K., SIU SIBM Bengaluru, Bangalore, India
I am less biased than others: themediating effect of career exploration on decision styleandbiasblind spot
bias blind spot; Career development; Career exploration; Cognitive biases; Decision styles
Purpose: This study primarily investigated the tendency of management students to exhibit bias blind spots on three biases related to career decision-making. Second, it also explores how different decision styles, namely rational and intuitive, relate to bias blind spots, considering career exploration as a key factor that might influence this relationship. Design/methodology/approach: To gather data from 277 second-year MBA students specializing in management and business administration from two southern states of India. SPSS software was used to measure the bias blind spot score, and partial least squares structural equation modeling (PLS-SEM) was used to test the hypotheses. Findings: The research findings highlight that students exhibit a bias blind spot tendency during self and environment exploration, and the decision styles indirectly affect bias blind spots through the mediating effects of career exploration. Originality/value: These findings have implications for future research in career psychology, career guidance, and social psychology and for developing interventions to enhance career exploration behavior and decision-making styles to mitigate cognitive biases in career decision-making. 2025, Emerald Publishing Limited.
Priya. L, Josephine; Kumar. P, Arun; Vilvanathan, Lavanya
Higher Education, Skills and Work-based Learning;
https://doi.org/10.1108/HESWBL-08-2024-0235 https://www.scopus.com/pages/publications/86000453663?origin=resultslist
Priya. L J., Department of Management Studies, National Institute of Technology Tiruchirappalli, Tiruchirappalli, India; Kumar. P A., School of Business and Management, Christ University, Bangalore, India; Vilvanathan L., Department of Management Studies, National Institute of Technology Tiruchirappalli, Tiruchirappalli, India
Facilitating career decisions through servant leadership: a moderated mediation approach
Career decidedness; Career exploration self-efficacy; Feedback-seeking behavior; Mentorship; Servant leadership; Student career development; Teaching leadership styles
Purpose In the context of management educations growing emphasis on employability and student-centered pedagogy, this study aims to explore how faculty mentors servant leadership fosters career development outcomes among postgraduate students in the discipline of management. Specifically, it examines the direct influence of servant leadership on students career exploration self-efficacy and career decidedness, the mediating role of career exploration self-efficacy and the moderating effect of students feedback-seeking behavior. Design/methodology/approach Survey data were collected from 428 final-year postgraduate students belonging to the management discipline across Indian business schools using a structured questionnaire. Structural equation modeling was employed to test the hypothesized relationships through the partial least squares approach (PLS-SEM) using SmartPLS (version 4.1.0.8) software. Findings The results demonstrate that servant leadership has a significant positive effect on students career exploration self-efficacy and career decidedness. Career exploration self-efficacy mediates this link, while feedback-seeking behavior enhances the relationship between servant leadership and self-efficacy. Practical implications The study provides insights for business schools, management educators and human resource professionals. Encouraging faculty to adopt servant leadership practices can build students confidence in exploring career paths and making informed career decisions. In addition, cultivating a culture of feedback-seeking among students can further strengthen the developmental impact of faculty mentorship and enhance self-awareness. These findings align with the goals of responsible management education and contribute to Sustainable Development Goal 4 (SDG4): Quality Education. Originality/value This study extends the career self-management (CSM) model into the context of management education and training. By highlighting the combined roles of servant leadership, career exploration self-efficacy and feedback-seeking behavior, it offers a fresh perspective on how faculty mentoring can enhance student employability and career readiness. Emerald Publishing Limited
Arun Kumar, P.; Thaliyan, Delma; Josephine Priya, L.
Higher Education, Skills and Work-based Learning;Volume;16;Issue;2;pp.347-361
https://doi.org/10.1108/HESWBL-08-2025-0374 https://www.scopus.com/pages/publications/105025453873?origin=resultslist
Arun Kumar P., School of Business and Management, Christ University, Bengaluru, India; Thaliyan D., School of Business and Management, Christ University, Bengaluru, India; Josephine Priya L., National Institute of Technology Tiruchirappalli, Tiruchirappalli, India
Entropy generation analysis for nanofluid flow in a stationary cone-disk system
Modified Buongiorno nanofluid model; Nanofluid; Response surface methodology; Stationary cone-disk system; Swirling flow
Purpose Cone-disk systems have applications in industrial, pharmaceutical and biomedical fields. This study aims to develop a mathematical model to study the heat and mass transfer characteristics of TiO2-H2O nanofluid flow in a stationary cone-disk system (SCDS), considering the modified Buongiorno nanofluid model (MBNM). The research provides new insights into the effects of swirling flow, nanoparticle interactions, heat/mass transfer features and entropy production in an SCDS. Design/methodology/approach This study uses the MBNM with experimental correlations for the nanofluids viscosity and thermal conductivity. The mathematical model comprises of NavierStokes momentum equation, convection-diffusion equation for the energy and nanoparticle volume fraction and the incompressibility constraint equation. The governing equations, along with the relevant boundary conditions, are transformed from partial differential form to ordinary differential form using the self-similar transformations derived through Lie-group theory. The resulting two-point boundary value problem is solved numerically. A second-law thermodynamic analysis is conducted to investigate the entropy generation within the system. In addition, desirability function and response surface methodology are used to simultaneously optimize the rate of heat and nanoparticle mass transfer on the disk surface. Findings The results reveal that non-swirling flow conditions lead to higher rates of heat and nanoparticle mass transfer compared to swirling flows. Parametric analysis demonstrates the influence of key nanofluid parameters on entropy generation and transport phenomena. Optimal values of three influential parameters were identified to maximize heat and mass transport at the disk surface. Originality/value This research offers a novel application of the modified Buongiorno model in the context of an SCDS. To the best of the authors knowledge, no prior studies have examined entropy generation in the SCDS configuration while simultaneously performing a sensitivity analysis aimed at optimizing heat and mass transfer. The findings contribute to improved thermal system designs in nanofluid-based applications. 2025 Emerald Publishing Limited
Basavarajappa, Mahanthesh; John, Anagha Susan; Shevchuk, Igor V.
International Journal of Numerical Methods for Heat and Fluid Flow;pp.1-33
https://doi.org/10.1108/HFF-07-2025-0485 https://www.scopus.com/pages/publications/105025449665?origin=resultslist
Basavarajappa M., Department of Mathematics and Physics, Texas A&M International University, Laredo, Texas, United States; John A.S., Department of Mathematics, CHRIST (Deemed to be University), Bangalore, India; Shevchuk I.V., Fakult f Informatik und Ingenieurwissenschaften, Technische Hochschule Koln, Gummersbach, Germany
Psychological safety and employee development: the role of energy at work in strengthening job embeddedness in Indian luxury hotels
Employee engagement; Energy at work; Job embeddedness; Leadership development; Psychological safety
Purpose This study aims to investigate how psychological safety impacts the levels of energy felt at work, and vice versa, whether energy acts as a mediator between psychological safety and the multiple dimensions of job embeddedness that include organizational, community fit, sacrifice and link. Design/methodology/approach The data had been gathered from 458 hotel employees with the help of a structured questionnaire consisting of established scales of psychological safety and energy at work and, additionally, job embeddedness. A set of statistical analyses, including confirmatory factor analysis and hypothesis testing, were used to test the validity and reliability of the measurement model. Findings The findings affect training and development practices in the hospitality industry. This is especially true for leadership development, resilience training and learning programs that promote psychological safety and help keep employees for the long term. Originality/value This study contributes to the existing literature by providing important information about the psychological and energetic factors that impact job embeddedness, which would contribute to enhanced employee satisfaction and organizational effectiveness in the hospitality industry. 2026 Emerald Publishing Limited
Nigli, Kerwin Savio; Pinto, Andrea Shania; Mohanty, Sattwik
Industrial and Commercial Training;pp.1-14
https://doi.org/10.1108/ICT-10-2025-0123 https://www.scopus.com/pages/publications/105036314914?origin=resultslist
Nigli K.S., Department of Hotel Management, School of Business Management, Christ University, Bengaluru, India; Pinto A.S., Department of Hotel Management, School of Business Management, Christ University, Bengaluru, India; Mohanty S., Department of Hotel Management, School of Business Management, Christ University, Bengaluru, India
Collaborative service robots and employee career sustainability: a mixed-methods study of trust and innovativeness as moderators
Career sustainability; Collaborative service robots; Humanrobot collaboration; Innovativeness; Mixed methods approach; Trust
Purpose This study aims to explore how the integration of collaborative service robots (cobots) in the workplace influences employees long-term career sustainability. Specifically, it investigates the moderating roles of perceived innovativeness, trust and employee type in this relationship. The research integrates insights from decent work theory, career sustainability theory, perceived innovativeness theory and initial trust theory to develop and validate a comprehensive conceptual framework. Design/methodology/approach A sequential mixed-method design was adopted. In Phase I, qualitative data were gathered through in-depth interviews with ten senior women managers from software development firms in India. Using grounded theory analysis via NVivo, key themes and constructs were identified. In Phase II, a structured questionnaire was developed based on these findings and distributed among employees working in manufacturing, logistics and hospitality sectors industries actively using service robots. A total of 755 usable responses were analysed using structural equation modelling with SmartPLS 4. Findings The analysis confirmed that humanrobot collaboration effectiveness, perceived working conditions and perceived autonomy significantly impact employees career sustainability, as reflected through their health, happiness and productivity. Furthermore, both trust in service robots and perceived organisational innovativeness emerged as significant mediators in these relationships. In addition, the strength of these relationships varied across managerial and non-managerial employees, highlighting the contingent role of employee type in shaping career sustainability outcomes in robot-enabled workplaces. Practical implications The findings provide actionable insights for HR professionals, technology managers and policymakers by underscoring the need for role-sensitive implementation strategies when introducing collaborative robots. Tailoring trust-building and innovation initiatives according to employee roles can help ensure that automation supports, rather than undermines, sustainable career development. Originality/value This study advances the human-centred automation literature by introducing employee type as a critical boundary condition in the relationship between collaborative robotics and career sustainability. Through a multidisciplinary and mixed-methods approach, it offers nuanced theoretical and practical contributions to understanding differential employee experiences in technologically augmented work environments. 2026 Emerald Publishing Limited
Poulose, Jeanne; Payal, Ruchi; Sharma, Vinod
International Journal of Conflict Management;pp.1-38
https://doi.org/10.1108/IJCMA-05-2025-0157 https://www.scopus.com/pages/publications/105035337485?origin=resultslist
Poulose J., School of Business and Management, Christ University, Bengaluru, India; Payal R., Department of Analytics, Institute of Management Technology Ghaziabad, Ghaziabad, India; Sharma V., Symbiosis Centre for Management and Human Resource Development (SCMHRD), Symbiosis International (Deemed University), Pune, India
Brain-friendly approach to work environment and its motivational influence on ambidexterity and engagement of faculty in higher education
Ambidexterity; Engagement; Motivation; Neuroscience; SCARF; Work environment
Purpose: As the higher education landscape continues to evolve, educational managers need to be adaptable and embrace versatility and interactivity in their management methods. The research investigates the interplay between brain-friendly work environment, motivation, ambidexterity and engagement among higher education faculty. Design/methodology/approach: This research investigates the relationships and mechanisms among various variables in higher education using a quantitative approach. Data were collected through surveys administered to educators in South India, focusing on their perceptions of brain-friendly work environments, motivation, ambidexterity and engagement. The questionnaire employed established standard scales, and a thorough analysis was conducted on the 437 responses received. Findings: The study establishes the significance of creating environments conducive to brain functioning, leading to the development of motivated, ambidextrous and engaged educators. Research limitations/implications: The study paves the way for experimental research, which can add rigour to the current findings. Additionally, other factors beyond the SCARF dimensions which can promote ambidexterity and engagement can be explored in future research. The findings of the study can be applied and tested in other organisational settings. Practical implications: A brain-friendly experience will function as a powerful motivational tool that enhances the productivity of faculty in the higher education sector. The insights of the study will help educational leaders in designing a productive work environment and governments in making policies which help to improve the quality of the higher education sector. Social implications: The quality and contributions of faculty members in the higher education sector are crucial for shaping society. This research contributes to the knowledge of creating motivated, ambidextrous and engaged faculty who can mould the future in todays competitive society. Originality/value: The concept of a workplace that prioritizes cognitive well-being is becoming increasingly relevant in education. Research results contribute significantly to existing knowledge and highlight the importance of creating an environment that supports optimal brain function, leading to enhanced employee performance. These findings offer valuable insights for educational leaders and policymakers seeking to improve working conditions. 2025, Emerald Publishing Limited.
Joy, Sebin; Kumar, Arti Arun; Nair, Sridevi
International Journal of Educational Management;Volume;39;Issue;4;pp.1080-1102
https://doi.org/10.1108/IJEM-02-2024-0117 https://www.scopus.com/pages/publications/105007248645?origin=resultslist
Joy S., School of Business and Management, Christ University, Bengaluru, India; Kumar A.A., School of Business and Management, Christ University, Bengaluru, India; Nair S., School of Business and Management, Christ University, Bengaluru, India
The double-edged sword of ChatGPT: fostering and hindering creativity in postgraduate academics in Bengaluru
Assessment; Creativity; Generative AI; Intrinsic motivation; Learning; Policy implementation
Purpose: This research examines the complex relationship between usage of Chat Generative Pre-Trained Transformer (ChatGPT) amongst student and their creativity, learning and assessment using empirical data collected from postgraduate students. In addition, the study explores the students intrinsic motivation for usage to understand student categories. This research seeks to provide further insights into this artificial intelligence tool in enhancing the educational ecosystem for all stakeholders concerned. Design/methodology/approach: The target population of this research the students of post-graduation in diverse fields of science and management. A five-point Likert scale-structured questionnaire adapted from earlier literature relevant to the research questions was adopted for data collection. The data were collected for twomonths, resulted in 403 usable responses. Ethical considerations of assurance of confidentiality to the participants were strictly adhered to. Structured equation modelling (SEM) was employed to explore the relationships between the constructs of the study for the assessment of latent relationships. SmartPLS 4 was used to explore these relationships. Findings: Usage has a negative impact on a students creativity, but increased usage of ChatGPT encourages a students adoption due to its perceived usability. Pedagogical applications of ChatGPT aid students as a learning tool but require controlled usage under supervision. Originality/value: This study is innovative in the context of postgraduate students, where very little evidence of creativity exists. Through this research, the authors illuminate how ChatGPT use affects academic performance, benefiting educators as a tool but for evaluation and assessment, policymakers and students. Thefindings of the study provide implications that help to create effective digital education strategies for stakeholders. 2024, Emerald Publishing Limited.
International Journal of Educational Management;Volume;39;Issue;2;pp.317-337
https://doi.org/10.1108/IJEM-03-2024-0181 https://www.scopus.com/pages/publications/105001065644?origin=resultslist
Rajan S., Faculty of Management and Commerce, MS Ramaiah University of Applied Sciences, Bengaluru, India; Niranjan L.R., School of Business Studies and Social Sciences, CHRIST (Deemed to be University) Bannerghatta Campus, Bengaluru, India
Navigating real estate purchase decisions: an interplay of influential factors
Attitude; Hedging; Long term value; Peer influence; Real estate purchase decision; Social trends
Purpose The purpose of this study is to investigate the relationship between social trends, peer influence, personal attitudes regarding real estate purchase decisions, perception of long-term property value and the mediating effect of hedging in influencing property and real estate purchases. Design/methodology/approach Using a combination of quantitative surveys, this study aims to provide a comprehensive knowledge of the factors influencing real estate buying decisions. Data were obtained from 399 young consumers in four Indian cities. Using structural equation modeling, the suggested conceptual framework is examined. Findings The studys findings suggest that attitude plays an important role in influencing real estate purchase decisions. Young adults also tend to look for long-term gains or value when purchasing a home. Developing durable products for the customers is the best way to grow business, according to the results. Originality/value To the best of the authors knowledge, this is the first paper that examines the role of sentimental, personal and financial factors in real estate purchase decisions. The study provides insights into how these factors interact and affect the decisions of consumers in real estate. The authors hope that the findings will be useful for real estate professionals to better tailor their services to meet the needs of their customers. 2024 Emerald Publishing Limited
Sam, Asha Jaisy; Davidson, Benny Godwin J.; George, Jossy P.; Muttungal, Peter Varghese
International Journal of Housing Markets and Analysis;Volume;18;Issue;5;pp.1334-1353
https://doi.org/10.1108/IJHMA-05-2024-0062 https://www.scopus.com/pages/publications/85200114947?origin=resultslist
Sam A.J., School of Business and Management, Christ University, Bangalore, India; Davidson B.G.J., School of Business, University of the Fraser Valley, Abbotsford, Canada; George J.P., School of Business and Management, Christ University, Bangalore, India; Muttungal P.V., Department of Psychology, Christ University, Bangalore, India
Examining the impact of website layout and dark triad approach on real estate purchase decisions in India: a young adult socialization mediated model
Dark triad approach; Machiavellianism; Narcissism; Psychopathy; Real estate purchase decisions; Website quality; Young adult socialization
Purpose: This study aims to determine website quality, young adult socialization and dark triad personality as the factors influencing the real estate purchase decision. In addition, this study also measures the mediating effects of young adult socialization on real estate purchase buying behavior. Design/methodology/approach: Related literature, quantifiable variables with a five-point Likert scale, hypothesis testing and mediators are used to study the model. A systematic questionnaire that was divided into four sections was used. A total of 336 valid responses were collected and analyzed through a structural equation model. Findings: The results suggest that dark triad personality and young adult socialization considerably affect real estate purchase decisions. The development proves website quality does not significantly impact real estate purchase behavior. Research limitations/implications: This study is limited to a few young consumers responses. Future studies could be more widespread globally and should include more variables and offline methods of purchasing behavior. Originality/value: As per the review of existing literature, this research is the first, to the best of the authors knowledge, to determine the factors affecting the real estate purchase decision with factors like website quality, dark triad personalities and young adult socialization involving it. 2024, Emerald Publishing Limited.
Pradeep, Ishika; George, Jossy P.; Davidson, Benny Godwin J.
International Journal of Housing Markets and Analysis;Volume;18;Issue;4;pp.855-874
https://doi.org/10.1108/IJHMA-12-2023-0181 https://www.scopus.com/pages/publications/85186192763?origin=resultslist
Pradeep I., School of Business and Management, Christ University, Bangalore, India; George J.P., School of Business and Management, Christ University, Bangalore, India; Davidson B.G.J., School of Business, Department of Marketing, University Canada West, , Canada and Acsenda School of Management, University of the Fraser Valley, Vancouver, Canada
Influence of ChatGPT in professional communication moderating role of perceived innovativeness
ChatGPT; Information quality; Information system success model; Perceived innovativeness; Professional communication; Service quality; System quality
Purpose: ChatGPT, a cutting-edge language model, stands as an unparalleled, unmatched conversational ally, showcasing novel versatility and intelligence in its responses. This research delves into the incorporation of ChatGPT, a powerful generative AI tool, into professional communication. This study utilizes the information system success model (ISSM) to examine the role of ChatGPTs in strengthening information quality (IQ), system quality (SQ) and service quality (SEQ) for improving customer usage intention (UI) and satisfaction (SAT). The study also investigates the moderating impact of perceived innovativeness between these relationships. Design/methodology/approach: The research collected data from a sample of 400 customers through an online survey and validated the hypothesized relationships using structural equation modelling (SEM). Process Macros 4.1 in SPSS 22.0 is used to test the moderating role of perceived innovation between IQ, SQ and SEQ and UI and SAT. Findings: The results of SEM analysis indicate that IQ, SQ and SEQ all positively support UI to use ChatGPT for professional communication with SAT. The result also establishes that perceived innovativeness positively moderates the relationship between IQ, SQ and SEQ and UI and SAT. Originality/value: This research study offers novel contributions to the literature and body of knowledge by establishing the moderating role of perceived innovativeness in strengthening the relationship between IQ, SQ and SEQ and UI and SAT. Further, this study also proposes a 2*2 matrix to segment the UI and SAT of ChatGPT users in professional communication with varying degrees of perceived innovativeness. 2024, Emerald Publishing Limited.
Mathur, Smriti; Anand, Vandana; Sharma, Durgansh; Vishnoi, Sushant Kr.
International Journal of Information and Learning Technology;Volume;42;Issue;1;pp.107-126
https://doi.org/10.1108/IJILT-01-2024-0002 https://www.scopus.com/pages/publications/85213718106?origin=resultslist
Mathur S., Christ University, Bengaluru, India; Anand V., Christ University, Bengaluru, India; Sharma D., Christ University, Bengaluru, India; Vishnoi S.K., Institute of Management Studies, Ghaziabad, India
Strategic framework to analyze critical success factors of marketing 4.0 operations: evidence from an emerging economy
Critical success factors; Digital transformation; Fuzzy-DEMATEL; Marketing 4.0
Purpose This research study aims to develop a strategic framework that identifies, classifies and prioritizes the critical success factors (CSFs) essential for implementing Marketing 4.0 in emerging economies. It seeks to bridge the gap between theoretical discourse and operational realities in digitally transforming markets. Design/methodology/approach Following an elaborate review of the extant literature, 38 such CSFs emerged, which were then segmented using principal component analysis into seven relevant dimensions. The constructs were validated using confirmatory factor analysis (CFA). Thereafter, the fuzzy-decision-making trial and evaluation laboratory (DEMATEL) was used to map the cause-and-effect relationship among the reduced component factors. Findings The results demonstrate that digital marketing (S2), channel cohesiveness (S3), driving technologies (S5) and mutual value proposition (S7) are found to be cause factors, while customer engagement (S1), market dynamism (S4) and strategic marketing (S6) are identified as effect factors. Originality/value The novelty of this study is embedded in integrating multianalytical approaches like principal component analysis, CFA and Fuzzy-DEMATEL to empirically validate and rank the CSFs of Marketing 4.0. This study also extends the theoretical understanding of Marketing 4.0 by aligning critical enablers with the dynamics of emerging markets. 2026 Emerald Publishing Limited
Vishnoi, Sushant Kumar; Sharma, Shikha; Mathur, Smriti; Virmani, Naveen; Singh, Rajesh Kumar; Bernadett, Koles
International Journal of Innovation Science;pp.1-31
https://doi.org/10.1108/IJIS-02-2025-0061 https://www.scopus.com/pages/publications/105028889593?origin=resultslist
Vishnoi S.K., Department of Marketing, Institute of Management Studies (IMS) Ghaziabad -B School, Ghaziabad, India; Sharma S., School of Business studies, Vivekananda Institute of Professional Studies, New Delhi, India; Mathur S., School of Business and Management, Christ University, Bangalore, India; Virmani N., Department of Operations Management, Institute of Management Studies (IMS) Ghaziabad- B School, Ghaziabad, India; Singh R.K., Department of Operations Management, Management Development Institute, Gurgaon, India; Bernadett K., Department of Marketing, SKEMA Business School - UniversitCe dAzur, Nice, France
Prioritizing evaluation criteria of IoT-driven warehousing startups: asilver lining to the unorganized sector in food supply chain
AHP and COPRAS; Food and beverage; Internet of Things; Unorganized sector; Warehousing startups
Purpose: This research is designed to meet two research objectives: firstly, to weigh up the criteria of Internet of Things (IoT) adoption in warehousing startups; secondly, to rank warehousing startups on the basis of benefits they derive from IoT adoption catering to an unorganized sector in the food supply chain. Design/methodology/approach: A blend of analytic hierarchy process (AHP) and complex proportional assessment (COPRAS) methods of multi-criteria decision-making techniques were applied. AHP determined the weights of various criteria using pairwise comparison, and COPRAS technique ranked the 10 warehousing startups on account of performance indicators. The study has been conducted at the warehousing startups of Bangalore, a hub of food warehousing startups. Findings: The critical findings of the study revealed that these food warehouse startups attain improved productivity in terms of enhancing efficiency when implemented with IoT adoption. When evaluated using both AHP and COPRAS techniques, the combined results show WH5 as the best performing and WH10 as the least performing warehouse startups. Practical implications: Warehouses that are embarking on their business opportunity in food storage can strategize to leverage the benefits of IoT in terms of food safety and security, capacity planning, layout design, space utilization and resilience. Originality/value: Despite the numerous research works on food supply chain, the research on IoT in warehousing startups is limited. The rankings for the 10 food warehousing startups integrated with IoT using AHP-COPRAS approaches are the novelty of this work. 2024, Emerald Publishing Limited.
Vedapradha, R.; Joshi, Deepika; Hariharan, R.
International Journal of Logistics Management;Volume;36;Issue;2;pp.589-610
https://doi.org/10.1108/IJLM-12-2023-0509 https://www.scopus.com/pages/publications/105001083015?origin=resultslist
Vedapradha R., School of Commerce, Mount Carmel College Autonomous, Bangalore, India; Joshi D., Department of Operations and Supply Chain Management, St. Josephs Institute of Management, Bangalore, India; Hariharan R., School of Business and Management, Christ (Deemed to be University), Yeshwanthpur Campus, Bengaluru, India
Positive psychology in individual wellness: a thematic illustration of drama as a therapeutic framework in identity transformation
Eudaimonia; Positive psychology; Psychodrama; Theatre and drama; Theatre of the Oppressed; Well-being
Purpose: The language of participative theatre can be considered immersive in the treatment of its dialectics where participants engage fully with their dichotomies and value systems through physical and psychological exploratory processes as they commit themselves to transformation. Design/methodology/approach: The use of drama as an intervention for challenging recurring mental models of oppressive narratives is used extensively in experiential psychotherapy and as a socio-psychological integrative tool. This experiential methodology allows for an organic development and expression of themes and motifs by encouraging a participant to develop a deeper awareness of how he/she interprets their identity and that of the community in which they function. Findings: This paper aims to review the implications of applying drama-based interventions as positive psychotherapeutic devices to facilitate self-reflection and active-constructive responding in enabling a rendering of positive patterns of thought and purposeful movement towards emotional and physical well-being. Practical implications: Research on the principles of positive psychology suggests that positive emotions lead to therapeutic change. Nurturing positive emotions which are immanent in spirituality, creativity and optimistic perseverance through autonomy and self-regulation enable individual potential to come to meaningful fruition. Originality/value: The paper conceptualizes psychodrama as a framing technique in enabling reflexive action in identity transformation and well-being. 2024, Emerald Publishing Limited.
International Journal of Organizational Analysis;Volume;33;Issue;2;pp.349-364
https://doi.org/10.1108/IJOA-01-2024-4236 https://www.scopus.com/pages/publications/85197735261?origin=resultslist
DSouza A., Department of Management, CHRIST (Deemed to be University) Pune Lavasa Campus, Lavasa, India; Rani J., Department of Management Studies, Sikkim Manipal Institute of Technology Majitar Technical Campus, Majitar, India
Employee experience, well-being and turnover intentions in the workplace
Purpose This study aims to examine the role of employee experience in influencing employee well-being and turnover intentions within organizations. The mediating role of well-being will also be investigated, along with an exploration of whether these relationships differ across genders, specifically in the Indian corporate context. Design/methodology/approach A descriptive, quantitative study was conducted using structured questionnaires to gather data from 111 employees in the Indian corporate sector. The study used a non-probability judgment sampling method. Data was analyzed through SPSS for descriptive and inferential statistics, and partial least squares was used to explore mediation and model fit. Findings The study found a significant impact of employee experience on well-being, as well as a negative correlation between both employee experience and turnover intention and well-being and turnover intention. Well-being was found to partially mediate the relationship between employee experience and turnover intention. Gender-based analysis revealed no significant differences in the relationships between these variables for men and women. Originality/value This research highlights the universal applicability of employee experience as a predictor of well-being and turnover intention, irrespective of gender. By establishing that gender does not moderate these relationships, this study provides new insights challenging traditional assumptions about gender disparities in workplace outcomes. 2024 Emerald Publishing Limited
Nair, Sridevi; Hawaldar, Aparna; Kumar, Arti
International Journal of Organizational Analysis;Volume;33;Issue;8;pp.2287-2306
https://doi.org/10.1108/IJOA-06-2024-4567 https://www.scopus.com/pages/publications/85208217011?origin=resultslist
Nair S., School of Business and Management, CHRIST University, Bangalore, India; Hawaldar A., School of Business and Management, CHRIST University, Bangalore, India; Kumar A., School of Business and Management, CHRIST University, Bangalore, India
Machine learningbased approaches for enhancing human resource management using automated employee performance prediction systems
Artificial intelligence; Decision making; Employee performance; Human resource; Machine learning; Random Forest
Purpose This study focuses on enhancing the accuracy and efficiency of employee performance prediction to enhance decision making and improve organisational productivity. By introducing advance machine learning (ML) techniques, this study aims to create a more reliable and data-driven approach to evaluate employee performance. Design/methodology/approach In this study, nine machine learning (ML) models were used for forecasting employee performance: Random Forest, AdaBoost, CatBoost, LGB Classifier, SVM, KNN, XGBoost, Decision Tree and one Hybrid model (SVM + XGBoost). Each ML model is trained on an HR data set covering various features such as employee demographics, job-related factors and past performance records, ensuring reliable performance predictions. Feature scaling techniques, namely, min-max scaling, Standard Scaler and PCA, have been used to enhance the effectiveness of employee performance prediction. The models are trained to classify data, predicting whether an employees performance meets expectations or needs improvement. Findings All proposed models used in the study can correctly categorize data with an average accuracy of 94%. Notably, the Random Forest model demonstrates the highest accuracy across all three scaling techniques, achieving optimise accuracy, respectively. The results presented have significant implications for HR procedures, providing businesses with the opportunity to make data-driven decisions, improve personnel management and foster a more effective and productive workforce. Research limitations/implications The scope of the used data set limits the study, despite our models delivering high accuracy. Further research could extend to different data sets or more diverse organisational settings to validate the models effectiveness across various contexts. Practical implications The proposed ML models in the study provide essential tools for HR departments, enabling them to make more informed data driven decisions with regard to employee performance. This approach can enhance personnel management, improve workforce productivity and fostering a more effective organisational environment. Social implications Although AI models have shown promising outcomes, it is crucial to recognise the constraints and difficulties involved in their use. To ensure the fair and responsible use of AI in employee performance prediction, ethical considerations, privacy problems and any biases in the data should be properly addressed. Future work will be required to improve and broaden the capabilities of AI models in predicting employee performance. Originality/value This study introduces an exclusive combination of ML models for accurately predicting employee performance. By employing these advanced techniques, the study offers novel insight into how organisations might transition from a conventional evaluation method to a more advanced and objective, data-backed approach. 2024 Emerald Publishing Limited
Uppal, Aakanksha; Awasthi, Yashmita; Srivastava, Anubha
International Journal of Organizational Analysis;Volume;33;Issue;8;pp.2307-2346
https://doi.org/10.1108/IJOA-07-2024-4643 https://www.scopus.com/pages/publications/85208648589?origin=resultslist
Uppal A., Symbiosis Law School, Noida, Constituent of Symbiosis International (Deemed) University, Noida, India; Awasthi Y., School of Commerce, Finance and Accountancy, Christ University, Bengaluru, India; Srivastava A., Department of Management, Institute of Technology and Science, Ghaziabad, India
Workplace aesthetics and employee behaviour: introducing the Office Peacocking Scale (OPS)
Aesthetics; Employee behaviour; Office environment; Scale development
Purpose This study introduces the concept of Office Peacocking, defined as the deliberate enhancement of office aesthetics and amenities to attract attention and influence employee behaviour. The purpose of this paper is to develop and validate the Office Peacocking Scale (OPS), a psychometric tool that measures how workplace aesthetics impact employee engagement, time spent in the office and social dynamics. Design/methodology/approach Using the DeVellis scale development method, the study followed a multi-stage process involving item generation, expert validation, pilot testing and exploratory factor analysis. A survey was administered to 375 employees across corporate sectors such as IT, finance, marketing and operations. Reliability was assessed using Cronbachs alpha, and factor analysis was conducted to determine underlying dimensions. Findings The OPS scale demonstrated acceptable reliability and revealed two dimensions: Aesthetic-Experiential Display and Symbolic-Social Signalling. The results suggest that enhanced office aesthetics significantly influence employee motivation, visibility-seeking behaviours and emotional connection to the workplace. Research limitations/implications The findings are based on a cross-sectional survey within a limited geographic and sectoral scope, which may affect generalizability. Future studies could explore longitudinal validation and cross-cultural applicability of the scale. Practical implications The OPS scale offers HR professionals and workspace designers a practical tool to evaluate how employees perceive and respond to office enhancements. It supports strategic decisions in workplace design aimed at boosting engagement, retention, and organizational identity. By understanding the psychological and social effects of office aesthetics, organizations can foster inclusive and meaningful work environments that go beyond superficial design trends. Originality/value This study pioneers the empirical measurement of Office Peacocking, contributing a validated scale and offering fresh insights into the symbolic and behavioural implications of workplace aesthetics. 2026 Emerald Publishing Limited
International Journal of Organizational Analysis;pp.1-18
https://doi.org/10.1108/IJOA-07-2025-5716 https://www.scopus.com/pages/publications/105028913904?origin=resultslist
Nair S., School of Business and Management, Christ University, Bengaluru, India; Hegde N., School of Business and Management, Christ University, Bengaluru, India
The role of social antecedents in enhancing psychological safety for women in software development organisations: a mixed-methods investigation
Co-worker support; Psychological safety; Social antecedents; Social support; Supervisor support; Trust
Purpose: This paper aims to study the social influences on psychological safety among women employed in software development organisations in India. By integrating conceptual and practical perspectives, the research aims to provide insights into developing inclusive workplace environments for women. Design/methodology/approach: A sequential mixed-methods approach was used. In the first phase, qualitative interviews were conducted with 10 senior women managers to explore enablers of psychological safety and identify key antecedents, including supervisor support, coworker support, trust and social embedding. In the second phase, a quantitative survey using a five-point Likert scale was distributed to 300 women in operational roles, yielding 250 valid responses for statistical analysis. Findings: The results indicate that social embedding mediates the impact of trust and supervisor support on psychological safety. Furthermore, trust moderates the relationship between supervisor support and social embedding. Both coworker and supervisor support influence trust, which enhances psychological safety, underscoring the significance of social relationships in shaping workplace experiences. Practical implications: The paper provides valuable insights for firms seeking to develop HR policies and leadership practices that promote psychological safety for women. By emphasising the role of social embedding and trust, companies can create inclusive and supportive environments that enhance job engagement, retention and overall well-being. Originality/value: This research is a pioneering effort to explore the role of social antecedents in psychological safety among women in an emerging economy, contributing to the wider discourse on gender, workplace culture and organisational behaviour. 2025, Emerald Publishing Limited.
Mutsuddi, Indranil; Mohanachandran, Dileep Kumar; Sharma, Vinod; Poulose, Jeanne; Mahajan, Yogesh
International Journal of Organizational Analysis;
https://doi.org/10.1108/IJOA-11-2024-4982 https://www.scopus.com/pages/publications/105007539916?origin=resultslist
Mutsuddi I., JIS University Kolkata, Kolkata, India; Mohanachandran D.K., Hensard University, Toru-Orua, Nigeria; Sharma V., Symbiosis Centre for Management and Human Resource Development, Symbiosis International University, Pune, India; Poulose J., School of Business and Management, CHRIST (Deemed to be University), Bangalore, India; Mahajan Y., Symbiosis Centre for Management and Human Resource Development, Symbiosis International University, Pune, India
Analyzing the synchronization and causality between Indias financial and business cycle: empirical evidence and policy insights
Aggregate financial cycle; Business cycle; Causality; Comovement; Concordance index; Emerging country; Financial interlinkage; Financial market; Financial stability; G0; G1; G4; Indian financial cycle; Lead-lag relationship; Synchronization
Purpose This research aims to develop an aggregate financial cycle for India and understand its interrelationship with the business cycle. To study this relationship, the research focuses on examining the level of synchronization, comovement and leadlag relationship between the aggregate financial cycle and the business cycle of India. Design/methodology/approach The study uses principal component analysis and wavelet transform analysis to develop the aggregate financial cycle and understand its time-frequency characteristics, respectively. Then the study undertakes a three-step econometric analysis to measure the various aspects of the relationship between the financial and business cycles. Findings The study found that the aggregate financial cycle and the Indian business cycle have long-term equilibrating relationships. The comovement and the degree of synchronization between the two cycles are moderate, which shows that the relationship between them is relatively dynamic. Further, the leadlag relationship indicated that the financial cycle often leads the business cycle and not vice versa. Originality/value The research stands out as one of the few works to capture multiple dimensions of the financial market into a single aggregate financial cycle to present a broader picture of an emerging market setting, such as India. This study adds to the literature by systematically investigating the relationship between financial and business cycles over the short-, medium- and long-term horizons. Emerald Publishing Limited
Paul, Vinuth; Rajan, Sruthi; K.S., Sujit; Purswani, Geetanjali; Kumara R, Naveen
International Journal of Emerging Markets;pp.1-16
https://doi.org/10.1108/IJOEM-02-2025-0338 https://www.scopus.com/pages/publications/105039899267?origin=resultslist
Paul V., Christ University, Bengaluru, India; Rajan S., Christ University, Bengaluru, India; K.S. S., Christ University, Bengaluru, India; Purswani G., Christ University, Bengaluru, India; Kumara R N., Christ University, Bengaluru, India