Development of personalized diet and exercise recommender system based on clinical data
subject: Computer Science and Engineering
description: The present health scenario indicates that thyroid diseases are a common challenge experienced by most individuals. According to the statistics in India, one out of eight women suffer from thyroid-related conditions. Hyperthyroid, hypothyroid, or thyroid cancer are categories of thyroid disorder. It is imperative to maintain optimum levels of secretion of the thyroid hormones as the imbalance could lead to thyroid diseases. Therefore, thyroid patients must be vigilant regarding their iodine intake and follow a customized daily diet and exercise plan. The diet plan, along with balanced iodine levels, must also be able to meet the patient's nutritional needs. A personalized diet plan could help thyroid patients to be more aware and focused on their body metabolism. Existing recommender systems usually provide generic diet recommendations, and unfortunately, it may not be beneficial to patients suffering from a specific disease. Content-based Neighborhood-Conditional RBM (CB-NCRBM) model has posited to recommend Top-3 diet and exercise plans for thyroid patients. The proposed model considers the joint probability distribution of different scores using the user profile. Similarly, preference and health scores are estimated based on content features. The model feeds these scores as visible units to conditional RBM. The proposed model also integrates several content-based features such as users' physiological profiles, thyroid disease information, food, and exercise preferences. The proposed recommender model validates the experimental results using recommendation error and classification accuracy metrics. The proposed hybrid model outperforms several popularly used recommendation models, such as collaborative filtering, content-based, and pure RBM models. The system also provides a feedback loop to enhance the quality of the recommended diet and exercise plans based on user experience.
creator: Sheshrao, Vairale Vaishali
source: Author's Submission
publisher: Christ(Deemed to be University)
date: 2020-01-01
contributor: Shukla, Samiksha
rights: Open Access
relation: 61000134
format: PDF
language: English
type: PhD

Synthesis and characterization of biowaste-derived porous carbon supported palladium: a systematic study as a heterogeneous catalyst for the reduction of nitroarenes
subject: Biowaste; Heterogeneous catalysis; Nitroarene reduction; Palladium based catalysts; Porous carbon
description: In this study, we present a green synthesis approach for the fabrication of porous carbon supported palladium catalysts derived from Caesalpinia pods. The synthesis involves self-activation of Caesalpinia pods in a nitrogen atmosphere at various temperatures (600C, 800C, and 1000C) to produce porous carbon nanoparticles. Among the synthesized carbon materials, the sample CP-CNS/10 synthesized at 1000C exhibited the highest surface area of 793 m2/g with an average pore size diameter of 1.8nm. The resulting porous carbon material served as an efficient support for palladium nanoparticles, with a low metal loading of about 0.2mol% Pd for the reaction. This catalyst demonstrated excellent performance in the reduction of nitroarenes to their corresponding aromatic amines. The successful incorporation of approximately 4.5% Pd during the deposition process highlights the potential of the porous carbon supported palladium catalyst synthesized at 1000C for a sustainable and efficient heterogeneous catalyst for the reduction of nitroarenes. Graphical Abstract: (Figure presented.) Akadiai Kiad Budapest, Hungary 2024.
creator: Shetty A.; Hegde G.
source: Reaction Kinetics, Mechanisms and Catalysis, Vol-137, No. 6, pp. 2989-3004.
publisher: Springer Science and Business Media B.V.
date: 2024-01-01
rights: Restricted Access
relation: ISSN: 18785190
format: Online
language: English
type: Article
coverage: Shetty A., Department of Chemistry, Christ University, Hosur Road, Bangalore, 560029, India, Centre for Advanced Research and Development (CARD), Christ University, Hosur Road, Bangalore, 560029, India; Hegde G., Department of Chemistry, Christ University, Hosur Road, Bangalore, 560029, India, Centre for Advanced Research and Development (CARD), Christ University, Hosur Road, Bangalore, 560029, India

Biomass-Derived Carbon Materials in Heterogeneous Catalysis: A Step towards Sustainable Future
subject: biomass-derived carbon materials; catalysis; electrocatalysis; organic reactions; photocatalysis; surface modification
description: Biomass-derived carbons are emerging materials with a wide range of catalytic properties, such as large surface area and porosity, which make them ideal candidates to be used as heterogeneous catalysts and catalytic supports. Their unique physical and chemical properties, such as their tunable surface, chemical inertness, and hydrophobicity, along with being environmentally friendly and cost effective, give them an edge over other catalysts. The biomass-derived carbon materials are compatible with a wide range of reactions including organic transformations, electrocatalytic reactions, and photocatalytic reactions. This review discusses the uses of materials produced from biomass in the realm of heterogeneous catalysis, highlighting the different types of carbon materials derived from biomass that are potential catalysts, and the importance and unique properties of heterogeneous catalysts with different preparation methods are summarized. Furthermore, this review article presents the relevant work carried out in recent years where unique biomass-derived materials are used as heterogeneous catalysts and their contribution to the field of catalysis. The challenges and potential prospects of heterogeneous catalysis are also discussed. 2022 by the authors.
creator: Shetty A.; Molahalli V.; Sharma A.; Hegde G.
source: Catalysts, Vol-13, No. 1
publisher: MDPI
date: 2023-01-01
rights: All Open Access; Gold Open Access
relation: ISSN: 20734344
format: Online
language: English
type: Review
coverage: Shetty A., Department of Chemistry, CHRIST (Deemed to be University), Hosur Road, Bangalore, 560029, India, Centre for Advanced Research and Development (CARD), CHRIST (Deemed to be University), Hosur Road, Bangalore, 560029, India; Molahalli V., Department of Chemistry, CHRIST (Deemed to be University), Hosur Road, Bangalore, 560029, India, Centre for Advanced Research and Development (CARD), CHRIST (Deemed to be University), Hosur Road, Bangalore, 560029, India; Sharma A., Department of Chemistry, CHRIST (Deemed to be University), Hosur Road, Bangalore, 560029, India, Centre for Advanced Research and Development (CARD), CHRIST (Deemed to be University), Hosur Road, Bangalore, 560029, India; Hegde G., Department of Chemistry, CHRIST (Deemed to be University), Hosur Road, Bangalore, 560029, India, Centre for Advanced Research and Development (CARD), CHRIST (Deemed to be University), Hosur Road, Bangalore, 560029, India

Sustainable carbonaceous nanomaterial supported palladium as an efficient ligand-free heterogeneouscatalyst for Suzuki-Miyaura coupling
description: A novel ligand-free heterogeneous catalyst was synthesized via pyrolysis of Samanea saman pods to produce carbon nanospheres (SS-CNSs), which served as a carbon support for immobilizing palladium nanoparticles through an in situ reduction technique (Pd/SS-CNS). The SS-CNSs effectively integrated 3% of Pd on their surfaces with no additional activation procedures needed. The nanomaterials obtained underwent thorough characterization employing various techniques such as FT-IR, XRD, FE-SEM, TEM, EDS, ICP-AES, and BET. Subsequently, the efficiency of this Pd/SS-CNS catalyst was assessed for the synthesis of biaryl derivatives via Suzuki coupling, wherein different boronic acids were coupled with various aryl halides using an environmentally benign solvent mixture of EtOH/H2O and employing only 0.1 mol% of Pd/SS-CNS. The catalytic system was conveniently recovered through centrifugation and demonstrated reusability without any noticeable decline in catalytic activity. This approach offers economic viability, ecological compatibility, scalability, and has the potential to serve as an alternative to homogeneous catalysis. 2024 RSC.
creator: Shetty A.; Sunil D.; Rujiralai T.; P. Maradur S.; N. Alodhayb A.; Hegde G.
source: Nanoscale Advances, Vol-6, No. 9, pp. 2516-2526.
publisher: Royal Society of Chemistry
date: 2024-01-01
rights: All Open Access; Gold Open Access; Green Open Access
relation: ISSN: 25160230
format: Online
language: English
type: Article
coverage: Shetty A., Department of Chemistry, CHRIST (Deemed to Be University), Hosur Road, Bangalore, 560029, India, Centre for Advanced Research and Development (CARD), CHRIST (Deemed to Be University), Hosur Road, Bangalore, 560029, India; Sunil D., Department of Chemistry, Manipal Institute of Technology, Manipal Academy of Higher Education, Manipal, Karnataka, 576104, India; Rujiralai T., Center of Excellence for Innovation in Chemistry, Division of Physical Science, Faculty of Science, Prince of Songkla University, Songkhla, Hat Yai, 90112, Thailand; P. Maradur S., Materials Science & Catalysis Division, Poornaprajna Institute of Scientific Research (PPISR), Bidalur Post, Devanahalli, Karnataka, Bengaluru, 562164, India; N. Alodhayb A., Department of Physics and Astronomy, College of Science, King Saud University, Riyadh, 11451, Saudi Arabia; Hegde G., Department of Chemistry, CHRIST (Deemed to Be University), Hosur Road, Bangalore, 560029, India, Centre for Advanced Research and Development (CARD), CHRIST (Deemed to Be University), Hosur Road, Bangalore, 560029, India, Materials Science & Catalysis Division, Poornaprajna Institute of Scientific Research (PPISR), Bidalur Post, Devanahalli, Karnataka, Bengaluru, 562164, India

Parle Products: The Journey of Budget Brand Toward Premiumization
subject: budget/value brand; premium brands and brand transformation; Premiumization; segmentation
description: Parle Products has been one of the foremost pioneers of the biscuit and confectionery industry in India. Since its inception in 1929, Parle has been synonymous with quality, nutrition, taste, and affordability in India. Having more than 40 brands across different product categories in its portfolio, Parle Products has come a long way. Due to the enormous success of brand Parle-G, the mother brand Parle has been associated with values of affordability and quality. Parle has always been a strong player in the value segment and thus customers associate all brands of the company as being the affordable brand with quality. While the industry peers such as Britannia and Indian Tobacco Company (ITC) have positioned themselves as a champion of premium segments, Parle Products is still known as an affordable or budget brand among Indian masses. Considering the increasing demand for premium biscuits among the new generation of consumers, Parle Products has introduced the new division Parle Platina in 2017. But the transformation of value or budget brand into the luxury and premium brands is not easy, as the legacy of value brand among the masses is not easy to shake off. This becomes more difficult and challenging in a highly fragmented, competitive, and price-sensitive biscuit market like India. Another problem for the Parle Products is to hit the sweet spot between the mass market and the premium demographic which the brand is currently missing out in a highly fragmented and competitive Indian biscuit market. 2020 K. J. Somaiya Institute of Management.
creator: Shetty A.S.; Anand K.; A. N R.
source: Business Perspectives and Research, Vol-9, No. 1, pp. 159-181.
publisher: SAGE Publications Ltd
date: 2021-01-01
rights: Restricted Access
relation: ISSN: 22785337
format: Online
language: English
type: Article
coverage: Shetty A.S., School of Business and Management, Christ University, Bangalore, Karnataka, India; Anand K., School of Business and Management, Christ University, Bangalore, Karnataka, India; A. N R., School of Business and Management, Christ University, Bangalore, Karnataka, India

Old Monk: The Resurrection of a Heritage Brand
subject: brand extension; brand repositioning; Brand salience; consumer behavior; strategic branding; strategic management
description: This case is developed to discuss options related to strategy in general and marketing strategy in particular that were implemented by an iconic brandOld Monkin the compelling attempt to revive the its brand value and relevance. The protagonist in the case is Mr Hemanth Mohan, the Director of this brand who is faced with serious challenges in resurrecting the brand in a hypercompetitive, ever-changing lifestyle alcoholic beverages market in India. The most significant of the challenges faced by Mr Mohan are changing tastes and preferences of the consumer, new foreign brands entering into the market, strong regulation, close monitoring from the government, and the monopoly of state-managed liquor retail chains. This case addresses and provides for the evaluation of various strategic options available for the brand in terms of repositioning itself in the relevant markets. The case presents questions related to how effectively a traditional brand can carry forward the legacy to redeem its brand value in the light of changing tastes and customer preferences. The case proposes to bring to light the importance of strategic decisions to be made around managing brand extensions in addressing the dilemma of brand value being spread too thin versus capitalizing on the past glory of the brand in finding life for the newly launched products under the known umbrella. This case is developed with an intent to be discussed among students pursuing undergraduate and/or graduate education in management discipline. The case is well aligned to be relevant for discussing concepts related to brand management, marketing strategy, strategic management, and consumer behavior. The content of this case is designed to be discussed and delivered in a typical 90-min class session, allowing students 120 min of pre-reading time and 120 min of post-discussion report preparation. 2020 K.J. Somaiya Institute of Management Studies and Research.
creator: Shetty A.S.; Anand K.; Chandra D.
source: Business Perspectives and Research, Vol-8, No. 2, pp. 324-331.
publisher: SAGE Publications Ltd
date: 2020-01-01
rights: Restricted Access
relation: ISSN: 22785337
format: Online
language: English
type: Article
coverage: Shetty A.S., Institute of Management, Christ University, Bengaluru, Karnataka, India; Anand K., Institute of Management, Christ University, Bengaluru, Karnataka, India; Chandra D., Institute of Management, Christ University, Bengaluru, Karnataka, India

Tanishq: Brand Activism Gone Wrong?
subject: Brand Activism; Brand Crisis Management; Brand Management; Controversial Advertising Campaigns; Social Media Backlash
description: Mansoor Khan, 45, brand manager, Tanishq Jewellery for Media and Communications, was facing lots of backlashes for Tanishqs advertisement on interfaith marriage advertisement aired to promote unity and harmony amongst different communities. In contrast to its stated objective of promoting unity and oneness, this interfaith marriage advertisement created a huge controversy in social media dividing its consumers and netizens into two opposing camps supporting and some even boycotting the advertisement. The brand Tanishq was trolled because of its alleged insensitivity and blindness towards the recent spate of killings in interfaith love affairs and marriages across different parts of India. This controversial advertisement of interfaith marriage and its resultant controversy has left the brand manager pondering should brands rely on more mainstream work rather than any edgy or controversial messaging? Should brands add their business voice to the societal and cultural debates or just stick to conventional advertisement? Or should Tanishq take a moral high stand and continue to promote the advertisement or should it withdraw the controversial advertisement? Whether the reckless pursuit of social, environmental, political and cultural issues and brands may alienate the very customer base, who they try to impress? Therefore, this case intends to teach the postgraduate students of marketing about concepts and theories of brand activism, celebrity endorsement, brand management and brand crisis management. 2023 MDI.
creator: Shetty A.S.; Anand K.; Shree S.; Rachel Debby F
source: Vision
publisher: Sage Publications India Pvt. Ltd
date: 2023-01-01
rights: Restricted Access
relation: ISSN: 9722629
format: Online
language: English
type: Article
coverage: Shetty A.S., School of Business and Management, Christ University, Karnataka, Bangalore, India; Anand K., School of Business and Management, Christ University, Karnataka, Bangalore, India; Shree S., School of Business and Management, Christ University, Karnataka, Bangalore, India; Rachel Debby F, School of Business and Management, Christ University, Karnataka, Bangalore, India

How to win back the disgruntled consumer? The omni-channel way
subject: Brand advocacy; Brand disloyalty; Brand loyalty; Omni- channel marketing
description: In a conventional wisdom, it was believed that in traditional consumer journey, consumer will engage in an extended consideration and evaluation before entering into the loyalty loop. But with the emergence of online and offline advocacy the modern consumers may skip various traditional phases and may directly enter into loyalty loop. Being well informed and empowered modern-day consumer would wait hardly few seconds before he shifts loyalty to the rival brands. Hence, the retailers and marketers need to deal with well informed and empowered consumers who are disloyal to the core. Therefore, this paper proposes the adoption of Omni-channel marketing as a strategy to deal with disloyal customers. This study is both analytical and theoretical in nature and is based on the secondary data as well as extensive review of literature on the subject. The findings of the study recommend that the adoption of Omni-channel marketing will reduce the loyalty depressing factors and increases the loyalty supporting factors amongst the consumers by creating seamless experience throughout their consumer journey. Therefore, this paper proposes the adoption of Omni channel marketing to retailers, brands and marketers to deal with well informed, empowered and disloyal consumers and to convert them into loyal consumers. 2018, Academy of Business and Retail Management Research.
creator: Shetty A.S.; Jeevananda S.; Kalghatgi J.R.
source: Journal of Business and Retail Management Research, Vol-12, No. 4, pp. 200-207.
publisher: Academy of Business and Retail Management Research
date: 2018-01-01
rights: All Open Access; Bronze Open Access
relation: ISSN: 17518202
format: Online
language: English
type: Article
coverage: Shetty A.S., Institute of Management, Christ University, Bangalore, India; Jeevananda S., Institute of Management, Christ University, Bangalore, India; Kalghatgi J.R., Institute of Management, Christ University, Bangalore, India

Imperative of revisiting the operational risk control architecture in public sector banks cyjdf (PSBs) in India: A qualitative analysis
subject: Banking frauds; Internal control; Management; Operational risk; Prudential measures
description: The banking sector in India has contributed to economic growth, parity and equity while equally keeping focus on profit and social objectives. The successive prudential and regulatory reforms introduced in the banking sector have made it more robust and stronger to withstand the bubbles and external shocks. Still, the Indian banking sector in general and public-sector banks (PSBs) in particular have been suffering from the bank frauds. This study endeavors to cover the increasing incidences of banking frauds in PSBs and probes the weaknesses and chinks in the operational risk architecture at the PSBs in India. This study selects Punjab National Bank as a true representative of PSBs and treats it as a critical case study to apply the learning and findings to the PSBs in India. This qualitative analysis of the study revealed that the chinks in the operational risk control mechanism and lax corporate governance are the main reasons behind the increasing incidences of frauds at PSBs. The findings of the study showed that a strong corporate governance and compliance framework, robust risk management architecture, investment in people, technology and systems will go a long way in achieving tighter control and supervision, streamlining processes and, most of all, adhering to a culture of checks and balances. 2019 LLC CPC Business Perspectives. All Rights Reserved.
creator: Shetty A.S.; Nagendra B.V.; Jeevananda S.; Divakar G.M.
source: Banks and Bank Systems, Vol-14, No. 1, pp. 137-146.
publisher: LLC CPC Business Perspectives
date: 2019-01-01
rights: All Open Access; Gold Open Access
relation: ISSN: 18167403
format: Online
language: English
type: Article
coverage: Shetty A.S., Institute of Management, Christ University, Bangalore, India; Nagendra B.V., Institute of Management, Christ University, Bangalore, India; Jeevananda S., Institute of Management, Christ University, Bangalore, India; Divakar G.M., Institute of Management, Christ University, Bangalore, India

Development of a scorecard to measure the satisfaction and happiness in higher education
subject: happiness; higher education; PERMA; satisfaction; scorecard.
description: This study aims to identify and test the antecedents affecting students' satisfaction and its relationship with happiness. A conceptual model was designed with the dimensions such as happiness, recognition, gratitude, physical health, and negative emotion to measure students' satisfaction. Martin Seligman's 'theory of well-being' was employed to measure the happiness of the students. Data was collected from 202 respondents and a structural equation modelling (SEM) approach was employed for analysis. The results of the study indicate that physical health, gratitude, and negative emotion influence the satisfaction of students in higher education. It was found that positive emotion and relationships have a significant influence on the happiness of the students. A relationship between satisfaction and happiness was developed. In extension to the present study's findings, a model and scorecard are proposed that can be used to measure the happiness and satisfaction of students in higher educational institutions in India. 2024 Inderscience Enterprises Ltd.. All rights reserved.
creator: Shetty D.K.; Malarout N.; Naik N.; Kamath R.; Duhan A.; Parthasarathy K.
source: International Journal of Business Information Systems, Vol-45, No. 2, pp. 143-171.
publisher: Inderscience Publishers
date: 2024-01-01
rights: Restricted Access
relation: ISSN: 17460972
format: Online
language: English
type: Article
coverage: Shetty D.K., Department of Humanities and Management, Manipal Institute of Technology, Manipal Academy of Higher Education, Manipal, Karnataka, India; Malarout N., Department of Humanities and Management, Manipal Institute of Technology, Manipal Academy of Higher Education, Manipal, Karnataka, India; Naik N., Department of Mechanical and Manufacturing Engineering, Manipal Institute of Technology, Manipal Academy of Higher Education, Manipal, Karnataka, India; Kamath R., School of Business and Management, CHRIST (Deemed to Be University), Kengeri Campus, Karnataka, Bangalore, India; Duhan A., Department of Commerce, Bhagat Phool Singh Mahila Vishwavidyalaya, University in Sonipat, Khanpur Kalan, Haryana, India; Parthasarathy K., School of Management Studies, Kongu Engineering College, Erode, Tamil Nadu, 638060, India

Covid-19 and indian commerce: an analysis of fast moving consumer goods (Fmcg), and retail industries of tomorrow
subject: COVID-19; COVID-19 and Business; COVID-19 and Commerce; Fast-moving consumer goods (FMCG); Post COVID FMCG; Retail
description: Introduction: This paper examines the effect of COVID-19 on Fast Moving Consumer Goods (FMCG) and Retail industries of India and examines emerging trends in these markets. Background: COVID-19 has impacted our lives from all the fronts. Businesses and Global Commerce will never be the same once the world restarts post COVID-19. Multiple new trends like Direct to Consumer model(D2C), Omnichannel fulfilment, etc. would emerge in the industries of tomorrow. Macroeconomic Dynamics, consumer behaviour and supply-side disruptions form a complex network that drives these trends in the economy. This network has to be studied to proactively identify the emerging trends in the industry. Methods: Existing literature on COVID-19 and its effect on business and commerce in India were retrieved through secondary research. The retrieved literature was analyzed to identify emerging trends. Conclusion: Emerging trends in FMCG and Retail industry suggest that the previously existing layers of wholesalers, distribu-tors, etc. between the producer and the end consumer is being eliminated. Companies are leveraging technology to achieve direct distribution and thus, are getting closer to the customer. 2020 Global Research Online. All rights reserved.
creator: Shetty G.; Nougarahiya S.; Mandloi D.; Sarsodia T.; Dabade S.J.
source: International Journal of Current Research and Review, Vol-12, No. 17, pp. 23-31.
publisher: Radiance Research Academy
date: 2020-01-01
rights: All Open Access; Gold Open Access
relation: ISSN: 22312196
format: Online
language: English
type: Article
coverage: Shetty G., Department of Professional Studies, Christ (Deemed to be University), Bengaluru, India; Nougarahiya S., Institute of Engineering and Technology, Devi Ahilya University, Indore, India; Mandloi D., Department of Applied Science, Institute of Engineering and Technology, Devi Ahilya University, Indore, India; Sarsodia T., Department of Electronics, Institute of Engineering and Technology, Devi Ahilya University, Indore, India; Dabade S.J., Department of Applied Science, SAGE University, Indore and Research Scholar at School of Chemical Sciences, Devi Ahilya University, Indore, India

Stigma among COVID-19 patients in South India-A cross-sectional study
subject: COVID-19; home isolation; hospital care; stigma
description: Background: COVID-19 has a significant biopsychosocial impact on the lives of people who are infected, with the stigma associated with the illness being one of the major issues. However, the level of stigma based on demographics, gender differences, hospital-based or home-based care is yet to be explored. Hence, this study aimed to infer the level of stigma between these groups in the urban district of south India. Materials and Methods: This cross-sectional study recruited 50 participants who were recently infected with COVID-19 and were receiving either hospital or home-based care. The stigma was assessed using a standardized questionnaire which has four domains. MannWhitney U test was conducted to analyze the data. Results: Median age is 54 years and the majority of the participants are male (74%). The mean score of enacted stigma subscale was 4.48, disclosure fear was 2.34, internalized stigma was 2.82, perceived externalized stigma was 7.32 and the total stigma mean score was 17. The perceived externalized stigma subscale was higher in males (7.57 5.96) when compared to females 6.62 5.53. Total stigma scores were higher for males 17.2 10.1 when compared to females 16.2 10.5. The total stigma score was more (17 10.3) among home isolated COVID patients as compared to hospitalized patients (16.9 10.2). Conclusion: Increased levels of stigma among COVID-19 patients have various important psychosocial implications. This study highlights the need for larger prospective cohort studies to further understand stigma in the context of COVID-19. 2022 by the Author(s).
creator: Shetty K.V.; Amaresha A.C.; Bamney U.; Rajkumar R.P.; Srivastava P.; Mahesh G.
source: Archives of Mental Health, Vol-23, No. 2, pp. 123-128.
publisher: Wolters Kluwer Medknow Publications
date: 2022-01-01
rights: All Open Access; Gold Open Access
relation: ISSN: 25899171
format: Online
language: English
type: Article
coverage: Shetty K.V., School of Social Work, Ignou, New Delhi, India; Amaresha A.C., Department of Sociology and Social Work, Christ (Deemed to Be University), Karnataka, Bengaluru, India; Bamney U., Department of Social Work, Central University of Karnataka, Karnataka, Kalaburagi, India; Rajkumar R.P., Department of Psychiatry, Jawaharlal Institute of Postgraduate Medical Education and Research, Puducherry, India; Srivastava P., Department of Clinical Psychology, Institute of Psychiatry, West Bengal, Kolkata, India; Mahesh G., School of Social Work, Ignou, New Delhi, India

Quality Efficacy Issues in Mangoes: Decoding Retailers Supply Chain
subject: Efficacy; Export; Mangoes; Manpower; Quality; Supply chain
description: This research article tries to uncover the elements and compelling reasons causing supply chain inefficacy concerning low quality at the retailer level of the mangoes supply chain in Karnataka. The descriptive research approach was used in work. The research was conducted in the biggest mango-producing areas of Karnataka. Factors were discovered by factor analysis. A systematic questionnaire was used to determine how much the mango sector may improve supply chain efficacy. Contingent on the factor analysis, four variables for low quality were identified: functional difficulties, knowledge, Manpower, and resources. It was also discovered that the functional component is the compelling factor causing supply chain inefficacy. The study is confined to the retailer level of the Mango supply chain, focusing on four Mango-producing districts in Karnataka. Furthermore, the measures for the key causes under each aspect causing hindrances in supply chain efficiency in terms of quality have been discovered. There is a scarcity of materials to enhance the supply chain efficiency of merchants in Indias mango business. This research attempted to address a literature gap and help practitioners improve the mango supply chain in underdeveloped nations. This paper also serves the 2nd goal, Zero Hunger, End starvation, improve food security and nutrition, and promote sustainable agriculture of sustainable development. The Author(s), under exclusive license to Springer Nature Switzerland AG. 2024.
creator: Shetty L.; Desai K.; Srivastava S.
source: Studies in Systems, Decision and Control, Vol-487, pp. 795-805.
publisher: Springer Science and Business Media Deutschland GmbH
date: 2024-01-01
rights: Restricted Access
relation: ISSN: 21984182
format: Online
language: English
type: Book chapter
coverage: Shetty L., Christ Deemed To Be University, Bengaluru, India; Desai K., SVKMs Narsee Monjee Institute of Management Studies, Bengaluru, India; Srivastava S., Christ Deemed To Be University, Bengaluru, India

Shaping sustainable paths for perishable food supply chains - contemporary insights and future prospects
subject: Bibliometric analysis; Food supply chains; Perishable; Sustainability
description: The pursuit for a sustainable system for perishable Food Supply Chains (FSCs) centres on delivering sustenance to potential stakeholders while minimizing environmental repercussions and conserving precious natural resources. Despite extensive literature review on process and quality in FSCs, the existing gap between research and industry practice still remains a challenge. A lack of comprehensive framework encompassing all stages of perishable FSCs and a dearth of understanding regarding consumer preferences and recent market trends emphasize the need for further research. The present study efforts to address the existing gap by employing an advanced bibliographical technique that categorizes emerging research trends and transcends conventional literature approaches. Through an extensive analysis, the present study objectives to scrutinize the current state of sustainability within perishable FSCs while also mapping out a blueprint for forthcoming research. This comprehensive exploration identifies five pivotal themes: Strategic Governance and Innovation, Consumer Attitudes and Short FSCs, Sustainable Supply Chains Network Design, Sustainable Supply Chains and Circular Economy, and Integration of Emerging Technologies. By probing into prescriptive content analysis, the study delves into research gaps and trends, providing an all-encompassing panorama of prior sustainable FSC research. Furthermore, the study concentrates on two generic research questions that pave the way for embracing sustainable approaches in the realm of perishable FSC research, thereby propelling the field towards a more impactful and sustainable future. The Author(s), under exclusive licence to Springer Nature B.V. 2024.
creator: Shetty L.; Srivastava S.; Dwivedi A.; Pamucar D.; Patil A.
source: Environment, Development and Sustainability
publisher: Springer Science and Business Media B.V.
date: 2024-01-01
rights: Restricted Access
relation: ISSN: 1387585X; CODEN: EDSNB
format: Online
language: English
type: Review
coverage: Shetty L., Operations and Decision Sciences, Christ University, Bengaluru, India; Srivastava S., Operations and Decision Sciences, Christ University, Bengaluru, India; Dwivedi A., Jindal Global Business School, O.P. Jindal Global University, Sonipat, India; Pamucar D., Faculty of Organizational Sciences, Department of Operations Research and Statistics, University of Belgrade, Belgrade, Serbia, Department of Industrial Engineering & amp; Management, Yuan Ze University, Taoyuan, Taiwan, Department of Mechanics and Mathematics, Western Caspian University, Baku, Azerbaijan; Patil A., International Management Institute New Delhi, New Delhi, India

Brand activism and millennials: An empirical investigation into the perception of millennials towards brand activism
subject: Boycotting; Brand activism; Brand Equity; Brand management; Buycotting; Millennials
description: The reckless pursuit of social, environmental, political and cultural issues and brands may alienate the very customer base, whom they try to impress, especially the millennials. Hence, this study intends to study the perceptions of millennials towards brand activism, so that the findings from the study can help the brand managers to steer their brands into the troubled waters of brand activism. The methodology followed is HTAB (Hypothesize, Test, Action, Business), a popular analysis framework given by Ken Black in his book titled "Business Statistics: Contemporary Decision Making (6th ed.)" A sample comprising of 286 respondents was collected. The final data had 286 observations and 45 features across seven categories. It was found that millennials prefer to buy a brand if it supports a cause or purpose and they stop buying if brand behaves unethically. It was also observed that there is no gender difference amongst the millennials towards their perceptions concerning brand activism. Moreover, millennials across different income categories have similar perceptions of brand activism. It was also substantiated that the emotional tie of the millennials with the brand existing for a cause goes beyond price shifts and brands taking a political stance, cherry-picking of issues and being disruptive prompts and creates profound backlash for the brands. Shivakanth Shetty, Nagendra Belavadi Venkataramaiah, Kerena Anand, 2019.
creator: Shetty S.; Venkataramaiah N.B.; Anand K.
source: Problems and Perspectives in Management, Vol-17, No. 4, pp. 163-175.
publisher: LLC CPC Business Perspectives
date: 2019-01-01
rights: All Open Access; Gold Open Access
relation: ISSN: 17277051
format: Online
language: English
type: Article
coverage: Shetty S., Institute of Management, Christ University, Bangalore, India; Venkataramaiah N.B., Institute of Management, Christ University, Bangalore, India; Anand K., Institute of Management, Christ University, Bangalore, India

Higher education institutions as a catalyst for sustainability development
description: Growing concerns about the planet and society have led to the evolution of the concept of sustainable development. This concept gained popularity when the World Commission on Environment and Development released its report Our Common Future in 1987. In 1975, United Nations Educational, Scientific and Cultural Organization (UNESCO) brought sustainability as the International Environmental Education Program focusing on environmental education. This gave birth to the idea that Higher Educational Institutions (HEIs) can play a significant role in promoting the sustainability agenda. Over the years, this was done by implementing sustainability initiatives on the campus. These initiatives mostly focused on the environment and ignored the social and economic dimensions of sustainability. Given the paucity of adequate knowledge in this field, the chapter aims to explore the challenges in implementing sustainable initiatives and suggest a framework that will guide HEIs to act as a catalyst for sustainability development. 2024, IGI Global. All rights reserved.
creator: Shetty S.H.
source: Teaching and Learning for a Sustainable Future: Innovative Strategies and Best Practices, pp. 1-16.
publisher: IGI Global
date: 2024-01-01
rights: Restricted Access
relation: ISBN: 978-166849860-6; 978-166849859-0
format: Online
language: English
type: Book chapter
coverage: Shetty S.H., Christ University, India

Key Indicators of Corporate Financial Status: Empirical Evidence from Indian Industrial Sector
subject: Bankruptcy; Financial Distress; Financial Ratios; Financial Status; IBC; India; Key Indicators
description: The present pandemic situation has led to the rise in the number of financially distressed companies in the Indian business ecosystem. Stakeholders, especially shareholders, unsecured and trade creditors who do not enjoy lien on company assets, should be extra cautious about the financial status of a company before making any investment or lending decision. The present study attempts to suggest the key indicators of corporate financial status after analysing 12 ratios from the financial statements of 162 sample companies for five financial years. The suggested key indicators can assist the shareholders and creditors in differentiating a financially distressed company from a financially sound company in the Indian industrial sector. 2021 SCMS Group of Educational Institutions. All rights reserved.
creator: Shetty S.H.; Vincent T.N.
source: SCMS Journal of Indian Management, Vol-18, No. 4, pp. 68-79.
publisher: SCMS Group of Educational Institutions
date: 2021-01-01
rights: Restricted Access
relation: ISSN: 9733167
format: Online
language: English
type: Article
coverage: Shetty S.H., Department of Commerce, CHRIST (Deemed to be University), Hosur Road, Bengaluru, 560029, India; Vincent T.N., Department of Commerce, CHRIST (Deemed to be University), Hosur Road, Bengaluru, 560029, India

The Role of Board Independence and Ownership Structure in Improving the Efficacy of Corporate Financial Distress Prediction Model: Evidence from India
subject: bankruptcy; board independence; financial distress; IBC; logistic regression; ownership structure
description: The study aimed to investigate the role of non-financial measures in predicting corporate financial distress in the Indian industrial sector. The proportion of independent directors on the board and the proportion of the promoters share in the ownership structure of the business were the non-financial measures that were analysed, along with ten financial measures. For this, sample data consisted of 82 companies that had filed for bankruptcy under the Insolvency and Bankruptcy Code (IBC). An equal number of matching financially sound companies also constituted the sample. Therefore, the total sample size was 164 companies. Data for five years immediately preceding the bankruptcy filing was collected for the sample companies. The data of 120 companies evenly drawn from the two groups of companies were used for developing the model and the remaining data were used for validating the developed model. Two binary logistic regression models were developed, M1 and M2, where M1 was formulated with both financial and non-financial variables, and M2 only had financial variables as predictors. The diagnostic ability of the model was tested with the aid of the receiver operating curve (ROC), area under the curve (AUC), sensitivity, specificity and annual accuracy. The results of the study show that inclusion of the two non-financial variables improved the efficacy of the financial distress prediction model. This study made a unique attempt to provide empirical evidence on the role played by non-financial variables in improving the efficiency of corporate distress prediction models. 2021 by the authors.
creator: Shetty S.H.; Vincent T.N.
source: Journal of Risk and Financial Management, Vol-14, No. 7
publisher: Multidisciplinary Digital Publishing Institute (MDPI)
date: 2021-01-01
rights: All Open Access; Gold Open Access; Green Open Access
relation: ISSN: 19118074
format: Online
language: English
type: Article
coverage: Shetty S.H., Department of Commerce, CHRIST (Deemed to Be University), Bengaluru, 560029, India; Vincent T.N., Department of Commerce, CHRIST (Deemed to Be University), Bengaluru, 560029, India

Hydrous nickel oxyhydroxide thin films on copper foil as robust electrocatalysts for alkaline oxygen evolution
description: Balancing catalytic activity and durability remains a major challenge for nickel-based oxygen evolution reaction (OER) electrodes, especially when supported on earth-abundant metals. Here, we demonstrate how the electrodeposition environment governs the structural and electrochemical evolution of nickel coatings on copper foil toward hydrous NiOOH active layers. Nickel was electrodeposited from sulfate baths at pH 3 and 4 to yield compact (Ni-Cuf-3) and hierarchically nodular (Ni-Cuf-4) films, respectively. Structural and electrochemical analyses reveal that deposition pH dictates the oxidemetal coupling and, consequently, the OER performance. Ni-Cuf-4 exhibited a lower overpotential (434 mV at 50 mA cm?2) and approximately tenfold higher Cdl (2.68 mF cm?2vs. 0.221 mF cm?2), corresponding to a larger density of electrochemically accessible sites. In contrast, Ni-Cuf-3 delivered a higher turnover frequency (TOF ?1 O2 s?1 per Ni site) and superior durability (?60 h at 800 mA cm?2). Impedance spectroscopy highlights distinct interfacial charge transfer characteristics arising from the different film morphology. Importantly, both electrodes achieve reduced nickel loading while suppressing copper dissolution, offering a sustainable pathway to durable, cost-effective OER catalysts. This journal is The Royal Society of Chemistry, 2026
creator: Shetty, Ankith; Mukherjee, Poulami; Higashimine, Koichi; Taniike, Toshiaki; R. S., Vishwanath; Sunajadevi, Kalathiparambil Rajendra Pai
source: Catalysis Science and Technology;Volume;16;Issue;6;pp.2205-2216
publisher: Royal Society of Chemistry
date: 01-01-2026
rights: Restricted Access; Hardcopy may be available in the library
relation: ISSN: 20444753; CODEN: CSTAG
format: online
language: English
type: Article
coverage: Shetty A., Centre for Research in Functional Materials (CRFM), JAIN (Deemed-to-be University), Jain Global Campus, Karnataka, Bengaluru, 562112, India; Mukherjee P., Graduate School of Advanced Science and Technology, Japan Advanced Institute of Science and Technology, 1-1 Asahidai, Ishikawa, Nomi, 923-1292, Japan; Higashimine K., Center for Nano Materials and Technology, Japan Advanced Institute of Science and Technology, 1-1 Asahidai, Ishikawa, Nomi, 923-1292, Japan; Taniike T., Graduate School of Advanced Science and Technology, Japan Advanced Institute of Science and Technology, 1-1 Asahidai, Ishikawa, Nomi, 923-1292, Japan; R. S. V., Centre for Research in Functional Materials (CRFM), JAIN (Deemed-to-be University), Jain Global Campus, Karnataka, Bengaluru, 562112, India; Sunajadevi K.R.P., Department of Chemistry, Christ University, Karnataka, Bengaluru, 560029, India

Copper-boosted thiol-functionalized carbon nanospheres from biomass: a novel non-noble metal based recoverable catalyst for efficient nitro-to-amine reduction
description: In this work, the synthesis and catalytic activity of thiol-functionalized copper-deposited porous carbon derived from dry oil palm leaves (Cu/TF-CNS) was investigated for the reduction of aromatic nitro compounds. The procedure to synthesize porous carbon nanospheres involves the pyrolysis of oil palm leaves in a nitrogen atmosphere at 1000 C. The resulting porous carbon material was further functionalized with thiol groups to facilitate the uniform deposition of copper nanoparticles and serve as an efficient support. Excellent catalytic performance was shown by the Cu/TF-CNS catalyst in reducing aromatic nitro compounds to their corresponding aromatic amines with a low copper loading of only 4 mol% which is an inexpensive non-noble metal in the presence of NaBH4 as a reducing agent and EtOH/H2O as green solvents. The products were identified using 1H NMR spectroscopy. The catalyst was isolated from the reaction mixture and reused upto 10 cycles without any significant loss in the activity. The ICPAES analysis confirmed the successful incorporation of approximately 8.9% Cu during the deposition process and the reusability of the catalyst underscores its efficacy as a sustainable and effective heterogeneous catalyst for nitroarene reduction. 2025 The Royal Society of Chemistry.
creator: Shetty, Apoorva; Bag, Braja Gopal; Sirimahachai, Uraiwan; Hegde, Gurumurthy
source: Catalysis Science and Technology;Volume;15;Issue;5;pp.1525-1537
publisher: Royal Society of Chemistry
date: 01-01-2025
rights: All Open Access; Hybrid Gold Open Access
relation: ISSN: 20444753; CODEN: CSTAG
format: online
language: English
type: Article
coverage: Shetty A., Department of Chemistry, Christ University, Hosur Road, Bangalore, 560029, India, Centre for Advanced Research and Development (CARD), Christ University, Hosur Road, Bangalore, 560029, India; Bag B.G., Department of Chemistry & Chemical Technology, Vidyasagar University, West Bengal, Midnapore, 721102, India; Sirimahachai U., Department of Chemistry, Centre of Excellence for Innovation in Chemistry, Faculty of Science, Prince of Songkla University, Songkla, Hat Yai, 90112, Thailand; Hegde G., Department of Chemistry, Christ University, Hosur Road, Bangalore, 560029, India, Centre for Advanced Research and Development (CARD), Christ University, Hosur Road, Bangalore, 560029, India