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                <text>The paper examines the constructs of digital marketing strategies on two aspects. Exploring the numerous digital marketing strategies related to Generation Z through a comprehensive desk review and archival research and confirming the explored factors to create a valid and measurable instrument.It is important to quantify and develop a scale to measure the effectiveness of digital marketing strategies on Generation Z. The first section of the study is exploratory factor analysis (EFA), establishing the effectiveness of digital marketing strategies on Generation Z. The second section deals with Confirmatory Factor Analysis (CFA), confirming the factors coined through exploratory factor analysis. The dimensions identified in the research can help marketers create exclusive digital marketing strategies to target Generation Z.  2020 SCMS Group of Educational Institutions. All rights reserved.</text>
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                <text>SCMS Journal of Indian Management, Vol-17, No. 2, pp. 54-69.</text>
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                <text>Anjum A., Department of Commerce, CHRIST (Deemed to be University), India; Thomas M.R., Department of Commerce, CHRIST (Deemed to be University), India; Prakash P.K., Department of Commerce, CHRIST (Deemed to be University), India</text>
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                <text>The COVID-19 pandemic hastened the distant work revolution and gave rise to a distinct consumer group called digital nomads. Digital nomads, which include independent contractors, self-employed people, and people who have escaped the confines of the office, have the ability to work from home while travelling both domestically and abroad. However, there are worries that the rise of the digital nomad could worsen already problematic travel issues like overtourism. The purpose of this study is to conceptually analyse the effects of digital nomads on tourist locations by reviewing existing literature and recent reports. Understanding the effects of digital nomadism is essential in a world where popular places battle overtourism. With its main arguments nestled within the critical literature review, the study can be categorized as a viewpoint paper. The study also draws important inspiration from the grey literature because the subject is current.  The Editors and Contributors Severally 2024.</text>
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                <text>Anubha, Department of Tourism and Hospitality Management, Jamia Millia Islamia (a Central University), New Delhi, India; Hussain S., Department of Tourism and Hospitality Management, Jamia Millia Islamia, India; Mohanty P., Department of Business Administration, Christ University, Bengaluru, India; Gavinolla M.R., National Institute of Tourism and Hospitality Management, Hyderabad, India</text>
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                <text>Digital marketing is the promotion of a product or service through at least one form of electronic media. This form of marketing is distinct from traditional marketing, but it uses some of the ideologies of traditional marketing. This research article examines the various technologies and platforms used in digital marketing that allow any organization or business to do this form of marketing and study what works for them and what does not. The article also explores the recent advancements in digital marketing due to the increase in users and the vast amount of data collected from these users. The two main advancements analyzed and discussed in this paper are machine learning (ML) and artificial intelligence (AI) tools.  2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.</text>
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                <text>Lecture Notes in Networks and Systems, Vol-400, pp. 669-677.</text>
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                <text>Technology has disrupted many industries from the start of Industrialization era to the Industry 4.0 era. There has been an exponential growth in the technological front and people are talking about Industry 5.0. Digital transformation is a critical direction in which organizations will have to move toward in order to succeed in this competitive world. To make a smooth transition, firms must understand the basic building blocks of the digital transformation process and the key areas it touches upon namely customer experience, operational process and dynamic business models. Organizations will also have to identify the enablers of digital transformation which they can work on to smoothen the transformative process. Firms will also need the framework of digital transformation spelling out the roadmap for effective digital transformation. Firms on the urge to go for digital transformation will face numerous challenges in all the stages of implementation namely the initiation phase, the execution phase and the governance phase. A clear understanding of these challenges will help the firms to overcome or mitigate these challenges and be successful in their digital transformation process.  2023 by V. Harish, A. Mansurali and D. Krishnaveni. All rights reserved.</text>
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                <text>Clinical legal education (CLE)promotes skill training and service learning. It provides an opening to comprehend the law and practice through practical training. Access to justice with lawyering skills is the fundamental objective of CLE. Law students can uphold the 'rule of law' and play the leading role in legal services to the needy. Millions of people continue to be denied access to the legal system. The success of the digital transformation in CLE depends on the availability and efficiency of the adoption of advanced technology. The main theme of this chapter is to examine how the law schools approached the mode of CLE amidst the COVID-19 pandemic and the challenges faced while delivering services through VLC and examine the various types of online pro bono works. This chapter is designed in both doctrinal and analytical in terms of methodology. It also focuses on the new experiences globally in using IT and the methods that law schools can use through technology to improve access to justice.  2023, IGI Global. All rights reserved.</text>
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                <text>Digital technology is transforming society and business like never before. Digital technology has made inroads into all sections of society, especially with the pandemic restricting interaction and movement in the physical space. Education systems and institutions have witnessed a drastic change in their pedagogy. Education institutions adopting digital technologies can become drivers of growth and development for their ecosystems bringing significant changes in education, engagement, and management of class activities of educational institutions. The education system will have to adapt and evolve to take advantage of the new technologies and tools and develop strategies to play an active role in the digital transformation process. In the wake of the COVID-19 situation, higher education institutions have adopted digital platforms for teaching and learning. The study attempts to understand the instructors/academician/teachers training process adopted by selected higher education institutions in India to facilitate migration to digital platforms. Further, the study analyses the challenges faced in the new normal of education and the levels of training process initiated by institutions for teaching faculty. The authors have tried to analyse how this has enabled instructors to meet the challenges of conducting online classes and increase class effectiveness. The study unfolded the impact of high-level institutional training on class effectiveness and how individual digital preparedness is essential in engaging virtual classrooms. Further, the positive impact of training in reducing anxiety in engaging online sessions and the extent of motivation to continue online teaching as it has become inevitable with the second wave of the pandemic were examined across age and gender. An attempt is made to suggest few strategies for continued effective online class engagement as India battles through the second wave of the pandemic.  2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.</text>
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                <text>Lakshmypriya K., School of Business and Management, CHRIST University, Bangalore, India; Rai R., School of Business and Management, CHRIST University, Bangalore, India; Kudal P., Dr. DY Patil Institute of Management Studies, University of Pune, Pune, India</text>
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                <text>Digital twin technologies for automated vehicles in smart healthcare systems</text>
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                <text>autonomous vehicles; electronic automation; Health 4.0; Industry 4.0; Internet of Things; manufacturing systems</text>
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                <text>The idea of being comfortable seems appealing to a vast majority of people, from the start humans were always dependent on something. First the tools were invented and with the help of the tools, amazing things were built. From the invention of the wheel to the steam-powered machines and now the introduction of electronic automation, digitization and making intelligent production processes is the need for todays industry. Industry 4.0 is now the standard by which businesses must measure their progress. It enables businesses to reinvent themselves. Manufacturing systems go beyond simple connections here, communicating, analyzing, and using data to drive more intelligent activities. It combines Internet of Things (IoT), analytics, additive manufacturing, robots, artificial intelligence, sophisticated materials, and augmented reality. The autonomous vehicle (AV) is one of the applications of Industry 4.0. AVs can make passenger transfers more efficient. Furthermore, smart sensors, when combined with cognitive computing and IoT, portray an AV as a cyber-physical system where data from all relevant viewpoints is closely monitored and synced between physical devices and the cyber computational realm. By utilizing sophisticated information analytics, AVs will be able to work more effectively, collaboratively, and resiliently. As a result, AVs might be able to work with Industry 4.0 systems.  2023 Elsevier Inc. All rights reserved.</text>
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                <text>Indrakumari R.; Poongodi T.; Sagar S.; Vijayalakshmi</text>
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                <text>Digital Twin for Smart Manufacturing, pp. 161-184.</text>
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                <text>Indrakumari R., School of Computing Science and Engineering, Galgotias University, Uttar Pradesh, Greater Noida, India; Poongodi T., School of Computing Science and Engineering, Galgotias University, Uttar Pradesh, Greater Noida, India; Sagar S., School of Computing Science and Engineering, Galgotias University, Uttar Pradesh, Greater Noida, India; Vijayalakshmi, Department of Data Science CHRIST (deemed to be University), Maharashtra, Lavasa, India</text>
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                <text>Digital twins' readiness anditsimpacts on supply chaintransparency andsustainable performance</text>
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                <text>Purpose: Production systems occupy geographically dispersed organizations with limited visibility and transparency. Such limitations create operational inefficiencies across the Supply Chain (SC). Recently, researchers have started exploring applications of Digital Twins Technology (DTT) to improve SC operations. In this context, there is a need to provide comprehensive theoretical knowledge and frameworks to help stakeholders understand the adoption of DTT. This study aims to fulfill the research gap by empirically investigating DTT readiness to enable transparency in SC. Design/methodology/approach: A comprehensive literature survey was conducted to develop a theoretical model related to Supply Chain Transparency (SCT) and DTT readiness. Then, a questionnaire was developed based on the proposed theoretical model, and data was collected from Indian manufacturers. The data was analyzed using Confirmatory Factor Analysis (CFA) and Structural EquationModelling (SEM) to confirm the proposed relationships. Findings: The findings from the study confirmed a positive relationship between DTT implementation and SCT. This study reported that data readiness, perceived values and benefits of DTT, and organizational readiness and leadership support influence DTT readiness and further lead to SCT. Originality/value: This study contributes to the literature and knowledge by uniquely mapping and validating various interactions between DTT readiness and sustainable SC performance.  2024, Emerald Publishing Limited.</text>
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                <text>Patil A.; Srivastava S.; Paul S.K.; Dwivedi A.</text>
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                <text>Industrial Management and Data Systems, Vol-124, No. 8, pp. 2532-2566.</text>
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                <text>&lt;a href="https://doi.org/10.1108/IMDS-10-2023-0767" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.1108/IMDS-10-2023-0767&lt;/a&gt;
&lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196487226&amp;amp;doi=10.1108%2FIMDS-10-2023-0767&amp;amp;partnerID=40&amp;amp;md5=e89e7723e8190d7ade4cd2d49a7aa37c" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196487226&amp;amp;doi=10.1108%2fIMDS-10-2023-0767&amp;amp;partnerID=40&amp;amp;md5=e89e7723e8190d7ade4cd2d49a7aa37c&lt;/a&gt;</text>
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                <text>ISSN: 2635577; CODEN: IMDSD</text>
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                <text>Baskar R., Saveetha Institute of Medical and Technical Sciences, Saveetha School of Engineering, Chennai, India; Dwibedi R.K., Vmrf, Aarupadai Veedu Institute of Technology, Chennai, India; Kumar T.R., Saveetha Institute of Medical and Technical Sciences, Saveetha School of Engineering, Department of Cse, Chennai, India; Vijayalakshmi N., Sns College of Technology, Department of Cse, Coimbatore, India; Rajesh Kanna R., CHRIST(Deemed to Be University), Department of Cse, Bangalore, India; Reddy G.N., Vel Tech Rangarajan Dr.Sagunthala R&amp;amp;d Institute of Science and Technology, Department of Chemistry, Chennai, India</text>
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                <text>ISSN: 21987246; ISBN: 978-981194891-6</text>
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                <text>Koshy E.R., Christ University, Bengaluru, India; Mathew S.K., Musaliar College of Engineering and Technology, Kerala, Pathanamthitta, India; James N., School of Management Studies, Cochin University of Science and Technology, Kerala, Kochi, India</text>
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                <text>Commitment to technology, sustainability, innovation, and accessibility has not only improved the quality of life but has also created a niche for luxury tourism with smart tourism eco-space. Smart tourism destinations (STD) need vigorous, well-connected stakeholders with the help of a technological platform for data exchange. Instant data exchange creates extremely large data sets known as big data. This chapter aims to contribute to the understanding on how smart tourism destinations could potentially enhance luxury tourism that is more personalized to meet visitors' unique needs and preferences. Developing smart tourism destinations can be an effective mode to engage all the stakeholders and tourists. In improving destination performance, smart tourism ecosystem applies social media analytics and smart tourism technologies. This chapter aims to relate local area as smart tourism local service systems (S-TLSS) and luxury tourism.  2021 by IGI Global. All rights reserved.</text>
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                <text>The cultural heritage of India offers a deep examination of the country's political and historical evolution. Historical structures and monuments are among a nation's most valuable assets and a source of pride for Indian civilization. Monuments hold significant historical importance and exert a profound emotional influence on the community. Given the deterioration of culturally significant heritage monuments caused by factors such as weather, climate change, and human activity, as well as the threats these elements pose to numerous heritage sites of national and international significance, it is imperative to prioritize the recording, preservation, and conservation of these monuments. Events of cultural significance require comprehensive digital documentation and proper recording. As demonstrated by various programs and initiatives led by Prime Minister Narendra Modi, the government is committed to enhancing the visitor experience at monuments and museums. The primary aim of the current study is to better understand how cultural heritage sites are digitized and to assess the implications of this process for enhancing the tourist experience. To address the research objectives, a survey was conducted to analyze digital requirements. The digitization of significant cultural heritage sites is vital for the long-term sustainability of the tourism industry. Many methods will be adapted as resources permit, ensuring the industry's steady growth over time.  The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025.</text>
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