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                <text>The rapid integration of AI technology into the digital marketing sector has prompted a need to understand its effects on employee perspectives and behaviors. This study investigates how AI adoption influences job insecurity, turnover intention, and job mobility among digital marketing professionals. Addressing concerns about AI rendering roles obsolete is crucial for fostering a supportive work environment. Turnover intention, influenced by AI adoption and potential job dissatisfaction, offers insights into employees' commitment to the industry. Job mobility, influenced by growth prospects and alignment with AI-driven workplaces, sheds light on career aspirations. Our study involving 303 employees of digital marketing industry in India reveals that AI disruption significantly impacts turnover intention, with job insecurity mediating this effect. Additionally, mistreatment by superiors increases turnover intention. Overall, this research underscores the profound impact of AI technology on employees' attitudes, behaviors, and career decisions in digital marketing, providing valuable insights into their perceptions and engagement   2024 IEEE.</text>
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                <text>Sivarethinamohan R., Department of Professional Studies, CHRIST (Deemed to be University), Bangalore, Karnataka, 560 029, India; Sujatha S., Department of Civil Engineering, K.Ramakrishnan College of Technology, Trichy, Tamil Nadu, 621 112, India; Priya S., Department of Chemical Engineering, Mohamed Sathak Engineering College, Kilakarai, Tamil Nadu, 623 806, India; Sankaran, Department of Marine Engineering, Mohamed Sathak Engineering College, Kilakarai, Tamil Nadu, 623 806, India; Gafoor A., Department of Civil Engineering, Mohamed Sathak Engineering College, Kilakarai, Tamil Nadu, 623 806, India; Rahman Z., Department of Civil Engineering, Sethu Institute of Technology, Kariapatti, Tamil Nadu, 626 115, India</text>
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                <text>Tripathi S., Christ (Deemed to Be) University, Delhi, India; Tiwari A., Christ (Deemed to Be) University, Delhi, India; Singh S., Sharda University, Sharda School of Business Studies, Uttar Pradesh, India; Sani A., Brainware University, Management School of Management and Commerce, Kolkata, India; Aswale N., Vishwakarma University, Faculty of Commerce and Management, Pune, India; Patil A., Krishna Vishwa Vidyapeeth (Deemed to Be University), Department of Radio-Diagnosis, Karad, India</text>
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                <text>Behavioural finance is the integration of finance and psychology. Finance pertains to the administration of finances by an individual, while psychology involves the examination of the mind and human conduct. Behavioural finance provides a reasonable explanation for the abnormalities observed in financial markets and the irrational decisions made by investors. The foundation of behavioural finance lies in the irrational choices made by individuals, which elucidates the reasons for investors frequently encountering different biases, emotional filters, and a lack of knowledge when making financial decisions. The primary challenges stem from three critical deficiencies: the investors' inability to express their cognitive and emotional biases, insufficient financial knowledge, and an inability to regulate emotions during financial decision-making. This study investigates the influence of investors' financial literacy, emotional intelligence, and behavioural bias on their financial conduct. Studies have shown that behavioural biases negatively impact financial behaviour. Financial literacy and emotional intelligence have been recognised as critical elements that significantly impact the financial behaviour of salaried class investors. </text>
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                <text>In the current work, the repercussions of Brownian motion and thermophoresis on the three-dimensional free stream flow of tangent hyperbolic (pseudoplastic) nanofluid past a rotating cone are explored. The tangent hyperbolic model expresses the characteristics of a shear-thinning nanofluid. Furthermore, oxytactic microorganisms were used as mixers to actively stabilize the nanoparticles. The movement of these microorganisms within the nanofluid gives rise to a major phenomenon termed bioconvection. The flow of nanofluid past a rotating cone finds applications in the field of nuclear reactors, biomedical applications, solar power collectors, steam generators, and so on. The mathematical model is designed using Buongiorno's model that describes the two major slip mechanisms experienced by the nanoparticles moving within a fluid namely thermophoretic force and Brownian motion. The model thus formed is nondimensionalized using the apt similarity transformation. The resulting system is solved by the (Formula presented.) technique by adapting the shooting method. The velocity, temperature, concentration, and motile density profiles are graphically interpreted for different flow parameters involved in the study. It was observed that thermophoresis reduces concentration and enhances the temperature whereas Brownian motion enhanced both temperature and concentration profiles. Also, the increase in the mixed convection parameter effectively decreased the temperature of the nanofluid.  2022 Wiley Periodicals LLC.</text>
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                <text>Arshika N.S., Centre for Mathematical Needs, Department of Mathematics, CHRIST (Deemed to be University), Bengaluru, India; Siddheshwar P.G., Centre for Mathematical Needs, Department of Mathematics, CHRIST (Deemed to be University), Bengaluru, India; Tarannum S., Department of Professional Studies, CHRIST (Deemed to be University), Bengaluru, India; Kanchana C., Instituto de Alta Investigaci, CEDENNA, Universidad de Tarapac Arica, Chile</text>
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                <text>&lt;a href="http://hdl.handle.net/10603/325481" target="_blank" rel="noreferrer noopener"&gt;http://hdl.handle.net/10603/325481&lt;/a&gt;</text>
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                <text>Britain's decision to exit the EU lead to disruptions in global markets. This study investigates the change in the return and volatility spillover pattern due to the repercussions of the Brexit vote between the US, France, the UK, Germany, and India's 10-year government bond yields by applying the VAR and GARCH-BEKK models. The findings demonstrate a substantial rise in the return spillover to India and USA 10-year government bond yields following the Brexit vote compared to the pre-Brexit vote era. In addition, the results showed evidence of unidirectional volatility spillover from India to France, bidirectional volatility spillover between the USA and India, and unidirectional volatility spillover from the UK to India 10-year government bond market post-Brexit vote. However, there was no interconnection between these markets before the Brexit vote. Therefore, the Brexit vote did affect and significantly increased the linkage between the US, France, the UK, and India's 10-year government bond market. The increase in correlation in India-US, India-UK, and India-France's 10-year government bond markets will help predict and have an important implication for hedgers, decision-makers, and portfolio managers if similar political events occur in the future.  Sangeetha G. Nagarakatte, Natchimuthu Natchimuthu, 2022.</text>
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                <text>All Open Access; Gold Open Access</text>
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                <text>ISSN: 18104967</text>
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                <text>Nagarakatte S.G., School of Commerce, Finance and Accountancy, Department of Commerce, Christ University, Bengaluru, India; Natchimuthu N., School of Commerce, Finance and Accountancy, Department of Commerce, Christ University, Bengaluru, India</text>
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                <text>Internaional Journal of Management Studies, Vol.6, Issue 1, Part 5, ISSN No: 2249-0302.</text>
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                <text>A S Suresh </text>
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                <text>&lt;a href="https://researchersworld.com/index.php/ijms/article/view/1366" target="_blank" title="Impact of catchment, direct to consumer advertisement on consumer buyig intention: Retailer and consumer aligned perspective from Indian pharmaceuticals industry" rel="noreferrer noopener"&gt;https://researchersworld.com/index.php/ijms/article/view/1366&lt;/a&gt;</text>
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                <text>Impact of Celebrity Credibility in Social Advertising: A Systematic Review of Rahul Dravids Anti-tobacco Campaign Endorsement</text>
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          <element elementId="49">
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            <description>The topic of the resource</description>
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              <elementText elementTextId="118900">
                <text>anti-tobacco; celebrity endorsements; social advertising; Social cause; social marketing; source attractiveness; source expertise; source trustworthiness</text>
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                <text>Tobacco cessation programs have had their share of hits and misses. While state-controlled organizations invest in such programs every year, it is hard to trace their effectiveness. This is a bigger challenge when celebrities are enrolled to endorse such programs. Several studies that track celebrity endorsements for marketing commercial products have validated the influence of celebrities on brand-related outcomes. This study provides a systematic review of a celebrity endorsement of an anti-tobacco advertisement. To conduct a systematic review of a celebrity endorsement, we examined the responses of celebrity fans on source (celebrity) credibility factors and their attitude towards the social cause endorsement. A sample of 258 celebrity fans was surveyed using a questionnaire. The survey instrument contained a 15-item scale to measure celebrity factors of physical attractiveness, expertise and trustworthiness. Further, demographic details, social media activity and cigarette consumption details were captured along with cognitive and affective responses towards the anti-tobacco endorsement featuring the celebrity. It was found that physical attractiveness and trustworthiness of the celebrity were found to be influencing the attitude of the fan towards social cause. In addition, the study revealed the significant influence of education on attitude towards social cause in contrast to age and gender as evident in previous studies. The study provides very important insights for advertisers of social causes on effective use of celebrities as part of their communication campaigns.  2021, School of Management Sciences. All rights reserved.</text>
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                <text>Gopal B.S.; Elangovan N.</text>
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                <text>Purushartha, Vol-14, No. 2, pp. 134-149.</text>
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              <elementText elementTextId="118904">
                <text>School of Management Sciences</text>
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&lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85134313239&amp;amp;partnerID=40&amp;amp;md5=af92aceee639ec24b125ca5f535bf2ea" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85134313239&amp;amp;partnerID=40&amp;amp;md5=af92aceee639ec24b125ca5f535bf2ea&lt;/a&gt;</text>
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                <text>Gopal B.S., Christ University, Karnataka, Bengaluru, India; Elangovan N., Institute of Management, Christ University, Karnataka, Bengaluru, India</text>
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                <text>Impact of chemical reaction on MHD 3D flow of a nanofluid containing gyrotactic microorganism in the presence of uniform heat source/sink</text>
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              <elementText elementTextId="134282">
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              <elementText elementTextId="134283">
                <text>The purpose of current study is to deliberate the effect of chemical reaction on 3D flow and heat transfer of an MHD nanofluid in the vicinity of plate containing gyrotactic microorganism over a elastic surface. Influence of uniform heat source/sink on temparature transfer has been considerd. The governing standard nonlinear system of equalities is resolved numerically via Runge-Kutta method of 45th order based shooting scheme. Role of substantial parameters on flow fields as well as on the, heat, mass and microorganism transportation rates are determined and discussed through ploted graphs.  2018 Walter de Gruyter GmbH, Berlin/Boston.</text>
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                <text>Gireesha B.J.; Ganesh Kumar K.; Manjunatha S.</text>
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                <text>International Journal of Chemical Reactor Engineering, Vol-16, No. 12</text>
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                <text>Gireesha B.J., Department of Studies and Research in Mathematics, Kuvempu University, Shankaraghatta, Shimoga, 577 451, India; Ganesh Kumar K., Department of Studies and Research in Mathematics, Kuvempu University, Shankaraghatta, Shimoga, 577 451, India, Department of Mathematics, SJM Institution of Technology, Chitradurga, 577502, India; Manjunatha S., Department of Engineering Mathematics, Faculty of Engineering, Christ University, Mysore Road, Bengaluru, 560074, India</text>
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