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                <text>Impact of the operational parameters of a dual fuel engine operating on a blend of Water Hyacinth biodiesel and Mesua ferrea biodiesel with hydrogenA clean development mechanism</text>
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                <text>Dual fuel; Hydrogen; Mesua ferrea biodiesel; Water Hyacinth biodiesel</text>
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                <text>The study was conducted to uncover the emission, combustion, and performance features of the blend of Water Hyacinth biodiesel and Mesua Ferrea seed oil biodiesel with Hydrogen addition on a diesel engine in dual fuel. Pilot fuel is a blend of 50% Water Hyacinth biodiesel and 50% Mesua Ferrea seed oil biodiesel. A single-cylinder compression ignition engine was modified to operate on dual fuel mode with hydrogen. Variations of engine operating parameters such as injection timing, and engine load were performed. The study was conducted with three pilot fuel injection timings (23, 26, and 29bTDC) and variable engine loadings (20%100% with an increment of 20%) at an injection pressure of 200 bar and compression ratio of 18. The results indicated that the maximum brake thermal efficiency of 28.11% and a replacement of liquid fuel by 85% was obtained for the WHMF blend powered dual fuel diesel engine at pilot fuel injection timings of 26bTDC at 100% load. HC, CO, and smoke emissions are reduced with hydrogen due to faster combustion. On the other hand, there was a slight increase in NOx emissions noticed with hydrogen enrichment.  2024 Hydrogen Energy Publications LLC</text>
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                <text>Jain A.; Bora B.J.; Kumar R.; Sharma P.; Barik D.; Balasubramanian D.; Ramegowda R.; Josephin JS F.; Varuvel E.G.; Nguyen Le D.T.; Truong T.H.; Cao D.N.; Le T.T.</text>
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                <text>International Journal of Hydrogen Energy, Vol-66, pp. 689-702.</text>
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                <text>&lt;a href="https://doi.org/10.1016/j.ijhydene.2024.03.111" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.1016/j.ijhydene.2024.03.111&lt;/a&gt;
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                <text>ISSN: 3603199; CODEN: IJHED</text>
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                <text>Jain A., Energy Institute Bengaluru, Centre of Rajiv Gandhi Institute of Petroleum Technology, Karnataka, Bengaluru, 562157, India; Bora B.J., Energy Institute Bengaluru, Centre of Rajiv Gandhi Institute of Petroleum Technology, Karnataka, Bengaluru, 562157, India; Kumar R., Rajiv Gandhi Institute of Petroleum Technology, Jais, Amethi, 229305, U.P, India; Sharma P., Delhi Skill and Entrepreneurship University, Delhi, 110089, India; Barik D., Department of Mechanical Engineering, Karpagam Academy of Higher Education, Coimbatore, 641021, India; Balasubramanian D., Department of Mechanical Engineering, Mepco Schlenk Engineering College, Sivakasi, India; Ramegowda R., Department of Mechanical and Automobile Engineering, CHRIST University, Bangalore, India; Josephin JS F., Department of Computer Engineering, Faculty of Engineering and Natural Sciences, Istinye University, Istanbul, Turkey, Department of Autotronics, Institute of Automobile Engineering, Saveetha School of Engineering, Saveetha Institute of Medical and Technical Sciences, Tamil Nadu, Chennai, 602105, India; Varuvel E.G., Department of Mechanical Engineering, Faculty of Engineering and Natural Sciences, Istinye University, Istanbul, Turkey, Department of Automobile Engineering, Faculty of Engineering and Technology, SRM Institute of Science and Technology, Tamil Nadu, Kattankulathur, 603203, India; Nguyen Le D.T., Faculty of Automotive Engineering, Dong-A University, Danang, Viet Nam; Truong T.H., PATET Research Group, Ho Chi Minh City University of Transport, Viet Nam; Cao D.N., PATET Research Group, Ho Chi Minh City University of Transport, Viet Nam; Le T.T., Institute of Engineering, HUTECH University, Ho Chi Minh City, Viet Nam</text>
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                <text>Impact of the Pandemic on Entrepreneurial Ecosystems</text>
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                <text>Challenges; COVID-19; Customer Needs; Entrepreneurial Eco-System; Government Support; Pandemic; Recovery and Resilience; Strategy; Supply Chain Management</text>
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                <text>Entrepreneurship is crucial for the global economy, as it helps ideas develop from the drawing board to an executable stage. An excellent economic state of a country is the outcome of a well-designed system where the stakeholders interact with each other towards innovation and social development. This study is an empirical investigation into the COVID pandemic and its effects on the Indian entrepreneurial eco-system. Primary data was collected from 155 entrepreneurs of India, who were independent and first movers of entrepreneurs in their family during COVID times. Poor planning, exhausting resources, a slowdown in productivity, lower employment, and employee retention were the after-effects of the pandemic. It was found that the pandemic negatively affected the entrepreneurial ecosystem and its stakeholders. However, constant support by the government and well-designed policy measures would help assist existing businesses affected due to COVID-19 and encourage the entrepreneurial future in India. Copyright  2022, IGI Global.</text>
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                <text>Victor M.; Elangovan N.</text>
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                <text>International Journal of E-Entrepreneurship and Innovation, Vol-12, No. 1</text>
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                <text>&lt;a href="https://doi.org/10.4018/IJEEI.301610" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.4018/IJEEI.301610&lt;/a&gt;
&lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85150746832&amp;amp;doi=10.4018%2FIJEEI.301610&amp;amp;partnerID=40&amp;amp;md5=c90c6060eeeed58a6d1f8ca27742ce4a" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85150746832&amp;amp;doi=10.4018%2fIJEEI.301610&amp;amp;partnerID=40&amp;amp;md5=c90c6060eeeed58a6d1f8ca27742ce4a&lt;/a&gt;</text>
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                <text>ISSN: 19478585</text>
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                <text>Victor M., School of Business and Management, Christ University, India; Elangovan N., School of Business and Management, Christ University, India</text>
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                <text>Impact of Tobacco Taxation on Smoking

 Behaviour: A Study with Special Reference to

 Bengaluru Urban District</text>
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                <text>Roy Sukanya Kumari </text>
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                <text>Impact of Traditional Practices on Domestic Violence among the Women of the East Khasi Hills</text>
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                <text>DAPHISHA  LYNGDOH</text>
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                <text>Social Work</text>
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                <text>Khasi hills is situated in the northern part of India. Many issues of domestic issues are reported in this area. The reasons, intensity or frequency of domestic violence varies according to the cultural background and socio-economic class. In many societies, women face a lot of issues associated with the culture and traditional practices of that community. According to certain traditional practices followed in societies, women are expected to conduct herself according to what has been taught and practice for generations. Violations of those norms lead to severe consequences. Domestic violence is also an outcome of such norms followed in the society. Therefore, the present study focuses on understanding the traditional practices followed in the Khasi community and its effect on domestic violence. For the study, the researcher selected 150 women from East Khasi Hills Districts. A descriptive research design is used for the study. Convenient sampling method was used along with a close-ended questionnaire for gathering information. Descriptive statistics, Man-Whitney test, Chi-Square, Spearman Correlation were used for analysis of the different traditional practices and type of domestic violence. The research finding indicates that women in the Khasi hills faced physical and psychological violence, in which psychological violence is found to be more prominent. Inheritance is one of the factors that have a significant impact on domestic violence. The traditional practices followed by the Khasi community is a reason for women being abused by their spouse. Effective intervention programme and Capacity Building for different Stakeholders on the different causes and preventive measures on incidence of domestic violence can bring about positive change in matters related to domestic violence towards women in the state of Meghalaya.</text>
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                <text>Impact of transformational leadership on the affective commitment of employees in the service sector /</text>
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                <text>International Journal of Recent Technology And Engineering, Vol.8, issue 4, pp.1388-1393, ISSN No: 2277-3878.</text>
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                <text>Naik G., Indian Institute of Management, Bangalore, India; Chitre C., CHRIST (Deemed to be University), India; Bhalla M., Indian Institute of Management, Bangalore, India; Rajan J., Indian Institute of Management, Bangalore, India</text>
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                <text>The advent of online media has been instrumental in providing consumers with quick, relevant, and convenient information on products and services. The success of such media has been established for businesses such as tourism, automobile, and consumer electronics- wherein consumers tend to decide on final purchases based on user - generated content (UGC) such as customer reviews and feedback rather than on traditional advertising media. With short lead times, quick turnaround of products, and frequent changes in offerings, the fashion industry is also exploring the use of such user-generated content for marketing its products. This study sought to explore and understand the relevant factors that draw consumers towards the usage of user-generated content (UGC) in the online space for the fashion business, and its impact on the purchase intention for different categories of fashion products. The study focused on the cosmopolitan city of Bengaluru, known for its fashion centricity and brand awareness. It attempted to analyze the factors for reference to media content generated by co-consumers, especially amongst women, and inferred that content that provides them with gratifications relating to social acceptance are more liable to positively influence their intent to purchase. It also specifically identified product categories that are liable to benefit from such content.</text>
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                <text>Indian Journal of Marketing, Vol-46, No. 7, pp. 23-35.</text>
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                <text>Venkataraman N., National Institute of Fashion Technology, CA Site # 21, 27th Main Road, HSR Layout, Bengaluru, 560 102, India; Raman S., Institute of Management, Christ University, Hosur Road, Bengaluru, 560 029, India</text>
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                <text>Impact of Using Partial Gait Energy Images for Human Recognition by Gait Analysis</text>
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                <text>Behavior biometrics; Convolution neural network; Deep learning; Gait analysis; Gait energy image; Human recognition; Partial GEI; PCA; Random forest; Support vector machine; Upper body GEI</text>
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                <text>Gait analysis is a behavioral biometric that classifies human, based on how they walk and other variables involved in the forward movement. In this study, we have attempted to comprehend the significance of the upper portion of the body in gait analysis for human recognition. The data for this study came from the CASIA dataset, which was donated by the Chinese Academy of Sciences Institute of Automation. We began by extracting the gait energy image (GEI) from the dataset and employing principal component analysis to minimize the dimensionality (PCA). For classification, random forest, support vector machine (SVM), and convolution neural network (CNN) algorithms are implemented to recognize the human subjects. This paper provides experimental results to show the accuracy attained when classification is done on GEI of full-body images is higher than the accuracy attained when classification is done on GEI of the lower portion of the body only. It also shows the significance of the GEI of the upper portion of the body.  2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.</text>
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                <text>Singh D.; Thomas K.T.</text>
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                <text>Lecture Notes in Electrical Engineering, Vol-947, pp. 175-185.</text>
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                <text>ISSN: 18761100; ISBN: 978-981195935-6</text>
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                <text>Singh D., Christ (Deemed to be) University, Pune, India; Thomas K.T., Christ (Deemed to be) University, Pune, India</text>
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                <text>Impact of values and psychographic traits on compulsive buying behaviour in fast fashion brands</text>
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                <text>Sweta Jain</text>
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                <text>The Fast Fashion is emerging as a rapidly growing category in the Indian garment retailsector. Fast Fashion provides the latest trendy fashionable affordable clothing to consumersmultiple times in a year. The pressure of fast fashion influences the buying behavior ofconsumers resulting in compulsive purchasing tendencies (Johnson &amp;amp; Attmann, 2009). Theresearch study focuses on the compulsive buying behavior of Fast Fashion brand consumers.In India, Fast Fashion is emerging as an important and growing category in the garment retail. Because of rapid fashion cycles, what is ???in??? is always changing, causing consumers to feel pressure to continually update their wardrobes (Cwerner, 2001).Compulsive buying consumers buy more frequrntly without controlling their the urge to purchase(Muller, et al., 2015). The significant percentage of fast fashion buyers qulify as ???excessive shoppers??? and this international phenomenon is spreading around the world. (Greenpeace International, 2017). Shopping for clothes reflect broader values (Tatzel, 1982) and for the retailers to be successful the knowledge of consumers about culturally-defined values is important (Hyllegard et al., 2005).The extensive review of literature shows that there is a lack of research both in academic and marketing aspects regarding Compulsive buying behaviours of Fast Fashion consumer with respect to value psychographic traits. The objective of the research study is to understand the effect of Values on Compulsive Buying Behaviour of Fast Fashion Brands and to analyse the mediating vi effect of Psychographic Traits (Fast Fashion involvement, Fashion???Consciousness and Innovativeness) on Compulsive Buying Behaviour.The study used List of value (LOV) Scale to find the impact of consumer values on compulsive buying behaviour. The psychographic traits are used as intervening variable. The survey is conducted for participants aged 18-25 yrs. Analysis of data is done using Factor analysis, Anova, Multiple Regression. The study will help marketer of Fast Fashion clothing to frame their product and communication strategy in such a way that it appeals to the consumers with required psychographic traits and values.</text>
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                <text>Impact of Variable Distributed Generation on Distribution System Voltage Stability</text>
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                <text>Distributed Generation; Load Models; Loss Sensitivity factor; PSO; Voltage Stability Index</text>
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                <text>With advances in renewable energy (RE)technologies and the promotion of restructuring, distributed energy (DG)sources play a vital role in today's power sector. From the technical and economic point of view, DG sources provide a no of benefits such as lesser system losses, better system voltage profile and lower line congestion. The aim of this work is to determine the voltage stability of a distribution system at different levels of DG compensation determined as a percentage of the total load on the system. The objective function is formulated to minimize the real power loss. At first, the locations are chosen based on strategy using Loss Sensitivity Factors (LSF)and the optimal sizing of multiple units of DG sources is optimized using Particle Swarm Optimization (PSO)algorithm. The simulations are performed on standard IEEE 33-bus and 69-bus test systems and the results validate the importance of placing appropriately sized DG sources at suitable locations to achieve improved voltage stability and reduced distribution losses.  2019 IEEE.</text>
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                <text>John N.; Janamala V.; Rodrigues J.</text>
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                <text>2019 International Conference on Data Science and Communication, IconDSC 2019</text>
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              <elementText elementTextId="186464">
                <text>Institute of Electrical and Electronics Engineers Inc.</text>
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                <text>&lt;a href="https://doi.org/10.1109/IconDSC.2019.8817028" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.1109/IconDSC.2019.8817028&lt;/a&gt;
&lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85072769991&amp;amp;doi=10.1109%2FIconDSC.2019.8817028&amp;amp;partnerID=40&amp;amp;md5=d84b772fc908cf2e0908a4b8a360c16e" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85072769991&amp;amp;doi=10.1109%2fIconDSC.2019.8817028&amp;amp;partnerID=40&amp;amp;md5=d84b772fc908cf2e0908a4b8a360c16e&lt;/a&gt;</text>
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                <text>ISBN: 978-153869319-3</text>
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                <text>John N., Dept. of Electrical and Electronics Engineering, CHRIST, Deemed to be University, Bangalore, India; Janamala V., Dept. of Electrical and Electronics Engineering, CHRIST, Deemed to be University, Bangalore, India; Rodrigues J., Dept. of Electrical and Electronics Engineering, CHRIST, Deemed to be University, Bangalore, India</text>
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                <text>Impact of Variable Viscosity and Gravity Variations on Rayleigh-Bard Instabilities of Viscoelastic Liquids in Energy Sustainable System</text>
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                <text>convection; variable gravity; viscoelastic</text>
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                <text>Energy sustainability systems are vital for transitioning to a low-carbon economy, addressing climate change, and ensuring a sustainable future for all. Rayleigh-Bard convection (RBC) in viscoelastic liquids is a crucial phenomenon in various industrial and environmental applications, including energy sustainability systems where fluid dynamics play a pivotal role in optimizing heat transfer and system efficiency. The study deals with the combined influence of variable viscosity and variable gravity on RBC in viscoelastic liquids. The influence of space-dependent gravity on the onset of convection is considered. The results are analyzed against the background of constant gravity RBC in viscoelastic/Newtonian liquids with constant/variable viscosity. The possibility of variable gravity accelerating/decelerating the onset of convective instability is examined in this paper.   2024 IEEE.</text>
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                <text>Jayalatha G.; Sakshath T.N.; Siddheshwar P.G.; Sekhar G.N.</text>
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                <text>8th IEEE International Conference on Computational System and Information Technology for Sustainable Solutions, CSITSS 2024</text>
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                <text>Institute of Electrical and Electronics Engineers Inc.</text>
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                <text>Jayalatha G., Rv College of Engineering, Department of Mathematics, Bengaluru, India; Sakshath T.N., Rv College of Engineering, Department of Mathematics, Bengaluru, India; Siddheshwar P.G., Christ (Deemed to be University), Department of Mathematics, Bengaluru, India; Sekhar G.N., B M S College of Engineering, Department of Mathematics, Bengaluru, India</text>
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                <text>Impact of video product presentation and scarcity claim on mobile-based impulse buying</text>
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                <text>effort expectancy; impulse buying behaviors; Mobile shopping app; scarcity claim; video product presentation</text>
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                <text>The introduction of mobile shopping apps has resulted in the growth of impulse buying or excessive compulsion, especially in the fashion industry. This paper aims to establish a relationship between app stimuli (including performance expectancy, effort expectancy, atmosphere, layout, and privacy and security) and impulse buying behaviour. Besides this, it also examines the moderating effects of the video product presentation and product scarcity claim and the mediating effects of impulse buying intention and user satisfaction. The study was carried out in two phases. In the first phase, a paired t-test analysis was carried out to compare the mean of each set. This was followed by multi-group structural equation modelling to check the models validity. The results show that while video product presentation produced a significant difference between impulse buying intention and impulse buying behaviour for both the male and female respondents, scarcity claims achieved positive results only for male participants. The SEM results, meanwhile, demonstrated that both the mediating variables bear a relationship to performance expectancy, privacy and security, and impulse buying behaviour. However, effort expectancy was only related to impulse buying intention, while atmosphere and layout were exclusively associated with user satisfaction. Based on the findings of the study, theoretical and managerial implications are presented.  2023 Korean Scholars of Marketing Science.</text>
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                <text>Journal of Global Scholars of Marketing Science: Bridging Asia and the World, Vol-33, No. 4, pp. 577-601.</text>
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                <text>Gupta P., Department of Marketing, Christ University, School of Business Management, Karnataka, Bengaluru, India; Prashar S., Department of Marketing, Indian Institute of Management (IIM) Raipur, Raipur, India; Parsad C., Department of Marketing, Indian Institute of Management (IIM) Bodh Gaya, Bihar, Gaya, India; Vijay T.S., Department of Marketing, Indian Institute of Management (IIM) Ranchi, Jharkhand, Ranchi, India</text>
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                <text>Impact of visual hierarchy on user experience in e-commerce websites</text>
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                <text>The primary aim of this book chapter is to propose a model that explains the influence of four elements of visual hierarchy-colour, size, alignment, and font/characters-on the user experience of e-commerce websites. The study's sample comprised 312 customers of e-commerce websites, with the four elements of visual hierarchy as independent variables, and the user experience of e-commerce websites as dependent variable. To analyze the data obtained from e-commerce website users, the researchers employed structural equation modeling to assess the relationships. The results of the analysis showed that the proposed model had acceptable fit indices and all the four elements of visual hierarchy had a positive impact on the user experience of e-commerce websites. While this book chapter examined the individual contributions of visual hierarchy elements, investigating how different combinations of visual hierarchy elements influence user experience could provide insights into optimal design strategies for e-commerce websites.  2024, IGI Global. All rights reserved.</text>
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                <text>Raghavendra A.N.; Vijayakumar G.; Thalari S.K.</text>
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                <text>Contemporary Trends in Innovative Marketing Strategies, pp. 141-156.</text>
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                <text>&lt;a href="https://doi.org/10.4018/979-8-3693-1231-5.ch007" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.4018/979-8-3693-1231-5.ch007&lt;/a&gt;
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                <text>Raghavendra A.N., CHRIST University (Deemed), India; Vijayakumar G., Ramaiah Institute of Technology, India; Thalari S.K., CMR Institute of Technology, India</text>
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                <text>Impact of visual merchandising on consumers' purchase decision in apparel retail /</text>
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                <text>Management</text>
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                <text>International Journal of Business and Administration Research, Vol.2, Issue 6, pp.271-279, ISSN No: 2348-0653.</text>
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                <text>Ram Mihan and Dr. Shikha Ojha</text>
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                <text>Impact of Voluntary Disclosure on Valuation of Firms: Evidence from Indian Companies</text>
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                <text>Financial Reporting; Firm Value; Panel Data Regression; Tobins Q Ratio; Voluntary Disclosures</text>
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                <text>This article investigates the effect of voluntary corporate disclosures on the firm value from the market value perspective. Financial reporting includes disclosures as prescribed by regulators, but few companies go beyond mandatory requirements and provide additional information voluntarily. This study empirically tests the extent of such voluntary disclosures using Corporate Voluntary Disclosure Index containing 81 items of both financial and non-financial information and panel data regression to test the hypotheses. The sample for this study is the non-financial companies in the BSE 100 Index and the period is five financial years from 20102011 to 20142015. This study finds a positive association between voluntary disclosures and firm value as measured by Tobins Q. Especially the market gives a higher valuation for companies disclosing optional information on social and environmental, corporate governance and financial information. This finding has a significant implication for emerging economies like India and it supports various disclosure theories such as agency, stakeholders and positive accounting theories.  2020 Management Development Institute.</text>
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                <text>Charumathi B.; Ramesh L.</text>
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                <text>Mahato S., Indian Institute of Information Technology (IIIT), Jharkhand, Ranchi, India; Pathak L.K., Department of Computer Science and Engineering, CHRIST (Deemed to be University), Bengaluru, India; Malik S., Amity Institute of Biotechnology, Amity University Jharkhand, Jharkhand, Ranchi, India; Keo?lu N., Canakkale Onsekiz Mart University, Canakkale, Turkey</text>
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                <text>A neurological condition called epilepsy can result in a variety of seizures. Seizures differ from person to person. It is frequently diagnosed with fMRI, magnetic resonance imaging and electroencephalography (EEG). Visually evaluating the EEG activity requires a lot of time and effort, which is the usual way of analysis. As a result, an automated diagnosis approach based on machine learning was created. To effectively categorize epileptic seizure episodes using binary classification from brain-based EEG recordings, this study develops feature selection techniques using a machine learning (ML)-based random forest classification model. Ten (10) feature selection algorithms were utilized in this proposed work. The suggested method reduces the number of features by selecting only the relevant features needed to classify seizures. So to evaluate the effectiveness of the proposed model, random forest classifier is utilized. The Bonn Epilepsy dataset derived from UCI repository of Bonn University, Germany, the CHB-MIT dataset collected from the Childrens Hospital Boston and a real-time EEG dataset collected from EEG clinic Bangalore is accustomed to the proposed approach in order to determine the best feature selection method. In this case, the relief feature selection approach outperforms others, achieving the most remarkable accuracy of 90% for UCI data and 100% for both the CHB-MIT and real-time EEG datasets with a fast computing rate. According to the results, the reduction in the number of feature characteristics significantly impacts the classifiers performance metrics, which helps to effectively categorize epileptic seizures from the brain-based EEG signals into binary classification.  2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.</text>
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                <text>Najmusseher, Department of Computer Science, CHRIST (Deemed to be University), Bengaluru, 560029, India; Umme Salma M., Department of Computer Science, CHRIST (Deemed to be University), Bengaluru, 560029, India</text>
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                <text>Patent Number: 202241047512, Applicant: M Mohamed Fazil.&#13;
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