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                <text>Implementing strategic responses in the COVID-19 market crisis: a study of small and medium enterprises (SMEs) in India</text>
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                <text>Case study; Challenges and responses; Dynamic capability theory; Emerging economies; India; Research model; Small and medium-sized enterprise (SME); Strategy implementation theory; Survey instrument; The COVID-19 pandemic</text>
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                <text>Purpose: The COVID-19 pandemic presents unprecedented challenges for small and medium enterprises (SMEs) in emerging economies. This paper aims to examine how India's SMEs implement their strategic responses in this crisis. Design/methodology/approach: The study uses dynamic capability theory to explore the strategic responses of SMEs. Strategy implementation theory helps to explain how they implement innovative practices for outcomes. A research model defines the COVID-19 challenges, strategic responses and performance outcomes. The study reports the findings of an initial pilot study of 75 firms and follow-up case study results in the context of COVID-19. Findings: Firms choose their approaches according to their perceived market risks. Case studies illustrate that firms display diverse attitudes depending on their strategic direction, leadership vision and organizational culture. They achieve different outcomes by implementing specific styles of risk management practices (e.g. risk-averting, risk-taking and risk-thriving). Research limitations/implications: Although the study context is Indian SMEs, the findings suggest meaningful lessons for other emerging economies in similar crisis events. The propositions may be extended to future research in broad contexts. Practical implications: Even in the extraordinary COVID-19 market crisis, SMEs with limited resources display their strategic potential by recognizing their unique capabilities, translating them into effective actions and achieving desirable outcomes. Social implications: In the COVID-19 pandemic, top leaders' mental attitude, strategic perspective and routine practices are contagious. Positive leadership motivates both internal and external stakeholders with an enormous level of collaboration. Originality/value: This rare study of Indian SMEs provides a theoretical framework for designing a pilot survey and conducting a case study of multiple firms. Based on these findings, testable propositions are articulated for future research in diverse organizational and national contexts.  2021, Emerald Publishing Limited.</text>
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                <text>Journal of Indian Business Research, Vol-14, No. 3, pp. 319-338.</text>
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                <text>Yeon G., Department of Economics and Innovation Centre, Christ University, Bangalore, India; Hong P.C., Department of Information Operations and Technology Management, The University of Toledo, Toledo, OH, United States; Elangovan N., School of Business and Management, Christ University, Bangalore, India; Divakar G.M., School of Business and Management, Christ University, Bangalore, India</text>
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                <text>The primary aim of the civil aviation industry is to provide a secured and comfortable service to their customers and clients. This review concentrates on the cabin crew members, who are the frontline employees of the aviation industry and are salaried to smile. The objective of this review article is to analyze the variables of emotional labor, cognitive flexibility, and relational energy using the biopsychosocial model and identify organizational implications among cabin crew. Online databases such as EBSCOhost, JSTOR, Springerlink, and PubMed were used to gather articles for the review. The authors analyzed 17 articles from 2001 to 2016 and presented a comprehensive review. The review presented an integrative approach and suggested a hypothetical model that can prove to be a signitficant contribution to the avaition industry in particular and to research findings of aviation psychology.  2018 Indian Journal of Occupational and Environmental Medicine | Published by Wolters Kluwer-Medknow.</text>
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                <text>Baruah R., Department of Psychology, Christ University, Hosur Road, Bengaluru, 560 029, India; Jayasankara Reddy K., Department of Psychology, Christ University, Hosur Road, Bengaluru, 560 029, India</text>
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                <text>IMPLICATIONS OF ALLOWING FDI IN INDIAN MULTI- BRAND RETAIL</text>
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                <text>The retail industry in India has often been hailed as one of the sunrise sectors in the economy.The Indian government is mulling about allowing FDI in multi- brand retailing.  While some people welcome this move, others oppose it. The study tries to identify the opinion of retailers towards this move.  The study  examines the issues related to various aspects of FDI including, product related, place related, process related, promotion related, people related, price related issues, physical evidence and environmental related issues.



Survey  research  method  was  followed  in  this  study.  Questionnaire  was  used  for collecting primary data. Secondary data is collected from selective sources of data like journals, websites, text books, company brochures, magazines and newspapers. The convenience sampling technique was used. A sample of 200 retailers was selected from the Bangalore city. The statistical techniques which are used in the study include descriptive statistics, frequencies and percentages, reliability test, chi- square test, one- way ANOVA, two- way ANOVA and Correlation.



The following were the hypotheses in the study:



H1 ?? Agreement on FDI in retail is dependent on the duration of business among the retailers



H2 ?? Agreement on FDI in retail is dependent on the level of investment among the retailers



H3 ?? There is statistically significant difference on perception on agreement of FDI in retail by various levels of agreed and non- agreed retailers



H4 ?? There is statistically significant difference on perception on agreement of FDI in retail by various levels of investments of business among retailers



H5 ?? There is statistically significant influence on perception on agreement of FDI in retail based on both agreed level and level of investments



H6 ?? There is statistically significant relations among the perceived factors of agreement on FDI in retail among retailers. 



The major findings of the study was that there is a mixed reaction among the retailerstowards allowing FDI in multi- brand retail, a majority of them seems to directly or indirectly prefer the entry of foreign players. However the respondents prefer a calibrated and cautious approach towards the introduction of FDI thereby safeguarding the interests of small retailers.



If FDI is allowed in retail, there could be a multi ?? sector growth. India Inc. can expect a path of growth to achieve its target of 9 per cent GDP growth rate. The new firms that enter the market will get new technology and can acquire competitiveness. . It is estimated that FDI in multi- brand retail will create nearly 10 million job opportunities in the next three to four years. This will help in reducing the countrys unemployment to a large extent. The creation of more jobs will enhance the standard of living of farmers as they would get better returns on their yields by selling directly to the retailers rather than selling it in the intermediaries. FDI will also help in bringing food inflation under control.



Key Words: Multi- brand Retailing, FDI, Organized Retailing, Unorganized Retailing</text>
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                <text>Goyal V., Christ (Deemed to Be University), Ghaziabad, India; Tiwari A., Christ (Deemed to Be University), Ghaziabad, India; Kamble D., Jaywant Institute of Management, Karad, India; Rani D.S., Institute of Aeronautical Engineering, Department of Electrical and Electronics Engineering, Hyderabad, India; Patil V.C., Krishna Vishwa Vidyapeeth (Deemed to Be University), Department of Medicine, Karad, India; Jha A., Krishna Vishwa Vidyapeeth (Deemed to Be University), Department of Radio-Diagnosis, Karad, India</text>
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                <text>Importance of brain-based learning in effective teaching process</text>
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                <text>Brain-based learning; Cognitive science; Effective learning; Emotions; Interactive learning environment; Learning; Movements; Music; Neuroscience; Teaching strategies; Throwing challenges; Visual stimulation</text>
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                <text>Neuroscience plays an important role to inform about brain functioning and corresponding behaviors. While scientists have continuously studied about brain in its entirety, several other fields in science, arts, and humanities are drawing applications from these neuroscientific studies. Similarly, in terms of education too, there are several applications. Once such is brain-based learning. This is to learn and teach with an understanding about brain's capability and functioning to increase one's learning potential. In order to do so, effective teaching is required. This particular chapter thus focuses on different teaching strategies which adopt brain-based learning and are evidence-based. The chapter initially informs about neuroscience and cognitive science interaction and its impact on effective teaching-learning process. After which evidence-based teaching strategies in classrooms, their importance via evidence-based studies, and techniques to incorporate them in classroom settings are explained. Finally, the chapter concludes with challenges and benefits.  The Author(s), under exclusive license to Springer Nature Switzerland AG 2021. All rights reserved.</text>
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                <text>Reddy K.J., Department of Psychology, CHRIST (Deemed to be University), Bangalore, Karnataka, India; Haritsa S.V., Department of Psychology, CHRIST (Deemed to be University), Bangalore, Karnataka, India; Rafiq A., Department of Psychology, CHRIST (Deemed to be University), Bangalore, Karnataka, India</text>
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                <text>Huntingtons disease (HD) is the first defect-mapped autosomal-dominant, progressive neurodegenerative disorder with a distinct phenotype found in 1983, which contributed to the concept of human genome project. Thus, the search for genetic defects pioneered various mapping and gene study technological prototypes that culminated in identification of distinct disorders. Huntingtons disease has many symptoms, including chorea and dystonia, incoordination, cognitive decline and dementia, and behavioral difficulties. This disease can manifest any time over the age of 30 years, with the first sign and symptom being behavioral changes, which might include lack of emotions, periods of aggression, excitement, and anger. HD duration varies, ranging from 10 to 25 years or more depending on the individual. It is caused by a single gene defect on chromosome number 4, wherein a person requires only a single copy of the defected gene to show the symptoms; that is, a person with parent with the HD gene has a 50% chance of suffering. The disease becomes prominent in a human being as a result of mutations in a gene called Huntington that is located on the p arm (short arm) of chromosome 4 (4p 16.3). This chapter discusses the genetic model of Huntingtons disease and its importance. An increase in the normal number of repeat CAG (cytosine, adenine, and guanine) segments, (i.e. &amp;gt; 35 CAG) is seen in the Huntington (HTT) mutation that causes the disease. The severity of the disease depends on the sized expansion (i.e. increasing CAG repeats will accelerate the age of onset of the disease). Continuing studies of genetic modifiers-genes whose natural polymorphic variation contribute to the alteration and development of the D gene-offers to open new gateways for early diagnosis by unlocking the biochemical changes that occur years before diagnosis, thereby providing validated target protein and pathways for rational therapeutic interventions. This is also added as a section in this chapter.  2025 selection and editorial matter, Sachchida Nand Rai, Sandeep Singh, Santosh Kumar Singh.</text>
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                <text>Bajaj M., School of Innovation in Biodesign, Translational Health Science and Technology Institute, Faridabad, India; Palan D., School of Innovation in Biodesign, Translational Health Science and Technology Institute, Faridabad, India; Gandhi M., School of Innovation in Biodesign, Translational Health Science and Technology Institute, Faridabad, India, Department of Chemistry, CHRIST (Deemed to be University), Bengaluru, India</text>
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                <text>Political cartoons are an important part in any newspaper. Political cartoons adorn a small part of a newspaper, often in a corner. The position of this piece although small the impact is huge. A cartoon conveys a lot of information in very few words. The emotions behind the political cartoons are genuine and although harsh, are taken with a sense of humour. While incomparison editorials are, firstly for the elite masses who understand the highly intellectual content of the piece, also editorials have a tendency to be politically correct and hold back, unlike cartoons. Cartoons are generally blatant about their stand on the issue. There have been controversial cartoons like JyllandsPostenthe Mohammad cartoon and the effective yet less controversial R.K.Laxman. The dissertation will concentrate on how political cartoon are infact one of the most important parts of any newspaper. It will try to understand the effectiveness of political cartoons over editorials. How political cartoons are a means of communication. The researcher will also try to understand how R.K.Laxman and the common man have become symbols for the ??aamaadmi??. The methods of research will include a qualitative analysis of political cartoons by interview and a quantitative analysis by questionnaire method to understand how people perceive cartoons over editorials. The researcher having completed the researcher is in a position to make comments about the effectiveness and popularity of cartoons.

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                <text>Political cartoons are an important part in any newspaper. Political cartoons adorn a small part of a newspaper, often in a corner. The position of this piece although small the impact is huge. A cartoon conveys a lot of information in very few words. The emotions behind the political cartoons are genuine and although harsh, are taken with a sense of humour. While incomparison editorials are, firstly for the elite masses who understand the highly intellectual content of the piece, also editorials have a tendency to be politically correct and hold back, unlike cartoons. Cartoons are generally blatant about their stand on the issue. There have been controversial cartoons like JyllandsPostenthe Mohammad cartoon and the effective yet less controversial R.K.Laxman.</text>
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                <text>Software development depends heavily on human efforts and collaborations, which are simultaneously influenced by human emotions, and it is considered among the most difficult tasks. Software developers are susceptible to various health concerns such as burnout, anxiety and depression due to the work nature and demands of the software industry, and this may have detrimental effects on their performance. However, evidence portray significant beneficial effects of positive emotions on well-being, growth, and success. Accordingly, this paper investigates the relevance of positive emotions among software developers and strives to understand how positive emotions benefit developers performance. It surveys literature that examine the importance of affect among developers and the benefits of positive emotions on human well-being and employs a narrative style to present these aspects. This review discusses the potential mechanisms that underlie the association between frequent experiences of positive emotions and improved performance and suggests that positive emotions benefit developers performance. This emotional awareness has the potential to enhance the developer efficacy, thus contributing to the discipline of ergonomics. Findings also have positive implications for organisational counsellors as they help in developing and maintaining a positive organisational climate.  2022 Informa UK Limited, trading as Taylor &amp;amp; Francis Group.</text>
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                <text>Anuradha A., Department of MBA, Cambridge Institute of Technology, K.R. Puram, Bangalore, India; Shilpa R., Garden City University, Bengaluru, India; Thirupathi M., CHRIST University (Deemed), Bengaluru, India; Padmapriya S., CHRIST University (Deemed), Bengaluru, India; Supramaniam G., Acharya Institute of Graduate Studies, Bengaluru, India; Booshan B., Acharya Institute of Graduate Studies, Bengaluru, India; Booshan S., ISBR Business School, Bengaluru, India; Pol N., ISBR Business School, Bengaluru, India; Chavadi C.A., Presidency Business School, Presidency College, Bengaluru, India; Thangam D., Presidency Business School, Presidency College, Bengaluru, India</text>
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                <text>Prathima M.S., Christ (Deemed to Be University) Lavasa, Department of Data Science, Maharashtra, Pune, India; Milena S.P., Christ (Deemed to Be University) Lavasa, Department of Data Science, Maharashtra, Pune, India; Rm P., Christ (Deemed to Be University) Lavasa, Department of Data Science, Maharashtra, Pune, India</text>
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                <text>Imprint of Fertiliser Policies on Farming Practices Evidence from the Top Five Consuming States</text>
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                <text>The policies related to the use of nitrogen fertilisers since independence are reviewed using primary and secondary databases to derive the present status of nitrogen, phosphorus, and potassium fertiliser use among farmers. Recommendations for increasing nitrogen use efficiency in agriculture for sustainability are provided.  2023 Economic and Political Weekly. All rights reserved.</text>
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                <text>Choudhary H., NITI Aayog, New Delhi, India; Mishra K., Christ University, Delhi NCR campus, India; Kumar P., Giri Institute for Development Studies, Lucknow, India; Chandra R., Uttarakhand Council of Science and Technology, Dehradun, India; Singh B., Department of Soil Science, Punjab Agricultural University, Ludhiana, India</text>
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                <text>Decentralization; immutability and cryptocurrencies; ledger; Smart contracts</text>
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                <text>Over the past ten years, blockchain has emerged as the new buzzword in the banking sector.The new technology is being adopted globally in many industries, including the business sector,because of its unique uses and features. However, no adoption model is available to help with this process.This research paper examines the new technology known as blockchain, which powers cryptocurrencies like Bitcoin and others. It looks at what blockchain technology is, how it works especially in the banking sector, and how it can change and upend the financial services sector. It outlines the features of the technology and discusses why these can have a significant effect on the financial industry as a whole in areas like identity services, payments, and settlements in addition to spawning new products based on things like 'smart contracts'. The adoption variables found in the literature study were used to gather, test, and evaluate the official papers that are currently available from regulatory organizations, practitioners, and research bodies. This study was able to classify adoption factors into three categories - supporting, impeding, and circumstantial - identify a new adoption factor, and determine the relative relevance of the factors. Consequently, an institutional adoption paradigm for blockchain technology in the banking sector is put out. In light of this, it is advised to conduct additional research on using the suggested model at banks using the new technology in order to assess its suitability.   2024 IEEE.</text>
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                <text>Kumar A., Kalinga Institute of Industrial Technology, India; Mallik S., Kalinga Institute of Industrial Technology, India; Mishra S., Kalinga Institute of Industrial Technology, India; Sharma V., Christ (Deemed to Be University), Department of Computational Sciences, Delhi NCR, India; Hewage P., University of Bolton, School of Creative Technologies, United Kingdom; Iwendi C., University of Bolton, School of Creative Technologies, United Kingdom</text>
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                <text>Agricultural load; Bald eagle search; D-statcom; Electric vehicle load; Electrical distribution networks; Loss minimization; Voltage profile improvement</text>
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                <text>Currently, modern electrical distribution networks (EDNs) are experiencing high demand with emerging electric vehicle loads and are being planned for specific load requirements such as agricultural loads. In this connection, characterization and optimization of their performance become essential in planning studies. In this paper, optimal reactive power compensation using a distribution-static synchronous compensator (D-STATCOM) is proposed with the aim of loss reduction, voltage profile improvement and voltage stability enhancement different types of loads including agricultural and electric vehicle loads. A recent efficient meta-heuristic approach, improved bald eagle search (IBES), is implemented for solving the proposed optimization problem considering different operational and planning constraints. The simulation results are performed on IEEE 33-bus for different types of load modelling. The computational efficiency of IBES is compared with basic BES and other literature works. From the results, IBES has shown superior computational characteristics than all compared works. On the other hand, the optimal location and size of D-STATCOM caused significant loss reduction, voltage profile improvement and voltage stability enhancement for kinds of loads as experiencing in the modern EDNs  2022,International Journal of Intelligent Engineering and Systems.All Rights Reserved</text>
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                <text>Rani K.R.; Rani P.S.; Chaitanya N.; Janamala V.</text>
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                <text>International Journal of Intelligent Engineering and Systems, Vol-15, No. 2, pp. 554-563.</text>
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                <text>Rani K.R., R.V.R&amp;amp; J.C. College of Engineering, Andhra Pradesh, Chowdavaram,Guntur, India; Rani P.S., Lakireddy Bali Reddy College of Engineering (Autonomous), Mylavaram, Jawaharlal Nehru Technological University, Andhra Pradesh, Kakinada,East Godavari, India; Chaitanya N., R.V.R&amp;amp; J.C. College of Engineering, Andhra Pradesh, Chowdavaram,Guntur, India; Janamala V., School of Engineering and Technology, CHRIST (Deemed to be University), Karnataka, Bangalore, India</text>
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                <text>International Journal of Computer Applications Vol.64,No.20, pp.20-26                                                                                            ISSN No. 0975-8887</text>
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                <text>Improved Computer Vision-based Framework for Electronic Toll Collection</text>
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                <text>Automatic Toll Ticketing; License Plate Recognition; Siamese Network Architecture; Toll Plaza; Vehicle Fingerprinting; Vehicle Re-identification</text>
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                <text>The world is moving towards artificial intelligence and automation because time is the most crucial asset in today's scenario. This paper proposes an automatic vehicle fingerprinting system that avoids long waiting times in toll plazas with the help of computer vision. The number plate recognition and vehicle re-identification focus on this research. Day/night IR cameras are used to get the images of the vehicle and its number plate. The VeRi776 datum, which contains real-world vehicle images, is used to facilitate the research of vehicle re-identification. The proposed framework employs Siamese model architecture to identify the attributes such as color, model, and type of vehicle. The Car License Plate Detection datum is used to evaluate the efficiency of the proposed license plate recognition system. An ensemble of image localization techniques using CNNs and application of the OCR model on the localized snapshot is used to recognize the vehicle's license plate. A combination of license plate recognition and vehicle re-identification techniques is used in the proposed framework to improve the efficiency of identifying vehicles in toll plazas   2022 IEEE.</text>
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                <text>Mathews M.S.; Prabu M.; Pitchai A.; Roberts D.B.; Rahul G.</text>
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                <text>Proceedings of the Confluence 2022 - 12th International Conference on Cloud Computing, Data Science and Engineering, pp. 213-216.</text>
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                <text>Mathews M.S., CHRIST(Deemed To Be University), Department Of Computer Science, Bangalore, 560029, India; Prabu M., CHRIST(Deemed To Be University), Department Of Computer Science, Bangalore, 560029, India; Pitchai A., CHRIST(Deemed To Be University), Department Of Computer Science, Bangalore, 560029, India; Roberts D.B., CHRIST(Deemed To Be University), Department Of Computer Science, Bangalore, 560029, India; Rahul G., CHRIST(Deemed To Be University), Department Of Computer Science, Bangalore, 560029, India</text>
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                <text>Advanced Encryption Standard; Crypto algorithm; Field Programmable Gate Array; High-speed hardware; Pipeline stages</text>
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                <text>Modern technologies focus on integrated systems based on the Internet of Things (IoT). IoT based devices are unified with various levels of high-speed internet communication, computation process, secure authentication and privacy policies. One of the significant demands of present IoT is focused on its secure high-speed communication. However, traditional authentication and secure communication find it very difficult to manage the current need for IoT applications. Therefore, the need for such a reliable high-speed IoT scheme must be addressed. This proposed title introduces an enhanced version of the Rijndael Cryptographic Algorithm (Advanced Encryption Standard  AES) to obtain fast-speed IoT-based application transmission. Pipeline-based AES technique promises for the high-speed crypto process, and this secure algorithm targeted to fast-speed Field Programmable Gate Array (FPGA) hardware. Thus, high-speed AES crypto algorithms, along with FPGA hardware, will improve the efficiency of future IoT design. Our proposed method also shows the tradeoff between High-Speed communications along with various FPGA platforms.  2020, Springer Nature Switzerland AG.</text>
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          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
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              <elementText elementTextId="185489">
                <text>Galety M.G.; Al Atroshi C.; Arul Kumar N.; Saravanan</text>
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            <description>A related resource from which the described resource is derived</description>
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              <elementText elementTextId="185490">
                <text>Learning and Analytics in Intelligent Systems, Vol-9, pp. 281-289.</text>
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            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
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              <elementText elementTextId="185491">
                <text>Springer Nature</text>
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            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
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              <elementText elementTextId="185492">
                <text>2020-01-01</text>
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                <text>&lt;a href="https://doi.org/10.1007/978-3-030-38501-9_28" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.1007/978-3-030-38501-9_28&lt;/a&gt;
&lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85179861685&amp;amp;doi=10.1007%2F978-3-030-38501-9_28&amp;amp;partnerID=40&amp;amp;md5=11e10423f4257d9e320a4bc1b51ae13e" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85179861685&amp;amp;doi=10.1007%2f978-3-030-38501-9_28&amp;amp;partnerID=40&amp;amp;md5=11e10423f4257d9e320a4bc1b51ae13e&lt;/a&gt;</text>
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                <text>Restricted Access</text>
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                <text>ISSN: 26623447</text>
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                <text>Online</text>
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            <name>Language</name>
            <description>A language of the resource</description>
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              <elementText elementTextId="185497">
                <text>English</text>
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                <text>Conference paper</text>
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            <description>The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant</description>
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              <elementText elementTextId="185499">
                <text>Galety M.G., Department of Computer Network, Lebanese French University, KR, Erbil, Iraq; Al Atroshi C., Department of Information Technology, Lebanese French University, KR, Erbil, Iraq; Arul Kumar N., Department of Computer Science, Christ (Deemed to be University), Bangalore, India; Saravanan, CMR Institute of Technology, Bangalore, India</text>
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