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                <text>In today's rapidly evolving business landscape, technological advancements, shifting consumer behaviours, and global economic fluctuations increasingly challenge traditional business models. Organisations must reinvent their business models to remain competitive, embracing innovation, agility, and sustainability. This chapter explores the critical components of reinventing business models, including leveraging digital transformation, adopting customer-centric approaches, and integrating sustainable practices through a comprehensive view of their development. This study thoroughly understands the existing literature on business models, focusing on the features. Integrating sustainability into a business model is also a challenge for many practitioners. The business model innovation agenda is the topic of discussion among most companies. This chapter will explore adopting a business model towards sustainability by integrating environmental, social, and governance factors. The findings underscore the necessity for continuous adaptation and strategic foresight to drive long-term success.  2024, IGI Global. All rights reserved.</text>
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                <text>Tantia V.; Sukanya R.</text>
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                <text>ESG and Ecosystem Services for Sustainability, pp. 259-282.</text>
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                <text>Tantia V., Christ University, India; Sukanya R., Christ University, India</text>
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                <text>Synthesizing user comments to prospective viral interests on new media using sentiment analysis for effective data visualization premeditated for journalism 4.0</text>
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                <text>Sethurajan M.R.; Natarajan K.</text>
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                <text>Industry 4.0 Key Technological Advances and Design Principles in Engineering, Education, Business, and Social Applications, pp. 348-373.</text>
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                <text>Sethurajan M.R., Department of Computer Science and Engineering, School of Engineering and Technology, CHRIST (Deemed to be University), Kengeri Campus, Bengaluru, Karnataka, India; Natarajan K., Department of Computer Science and Engineering, School of Engineering and Technology, CHRIST (Deemed to be University), Kengeri Campus, Bengaluru, Karnataka, India</text>
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                <text>In this competitive era, the impact of artificial intelligence in human resource management is increasing quickly. Collecting the relevant data and then analyzing it accurately can accelerate the efficient working process of the organization. Artificial intelligence has paved its way in the working of various departments like IT, finance, marketing, and HRM. In this research, the researcher focused on the emerging role of artificial intelligence in HR department and how it is acting as a stimulator in enhancing the efficiency and accuracy of various HR functions like recruitment, hiring, work- life balance, performance appraisal, etc. The chapter is based on descriptive research, in which the researcher has collected secondary data from various research papers, articles, blogs, and websites. The chapter focuses on the growing role of artificial intelligence in the human resource function of the organization.  2024, IGI Global. All rights reserved.</text>
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                <text>Makhija M.; Jha P.; Dubey N.</text>
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                <text>Employee Performance Management for Improved Workplace Motivation, pp. 231-261.</text>
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                <text>Makhija M.; Jha P., Christ University, India; Dubey N., Galgotias University, India</text>
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                <text>Unlocking the potential of AI for efficient governance: Innovative approaches of Bahrain</text>
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                <text>The rapid development and implementation of artificial intelligence (AI) technologies will have significant economic, social, and ethical impacts. Efficient governance is essential to maximize AI's benefits while minimizing its risks. Bahrain is positioning itself as a fintech hub, with AI playing a central role in this transformation. Bahrain's smart governance efforts will be strengthened by integrating AI into public services. E-government efforts will use AI to streamline processes, improve citizen experience, and build a more responsive and efficient public administration. The study provides an overview of how artificial intelligence (AI) is transforming various sectors in Bahrain with innovative approaches to boost productivity, better decision-making, and improve the general quality of services that may also impact the Bahraini economy. Bahrain continues to drive digital innovation, paving the way for a better and more prosperous future and sustainable development. Bahrain's digital transformation has been largely successful thanks to strong government measures.  2024, IGI Global. All rights reserved.</text>
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                <text>Shaikh Z.H.; Irfan M.; Nomran N.M.; Ratnakaram S.P.K.</text>
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                <text>AI-Driven Decentralized Finance and the Future of Finance, pp. 115-142.</text>
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                <text>The increasing industrialisation and fast growth do not only pose problems related to the allocation of resources and powers, but also severely challenge the natural environment. Environmental degradation such as contaminated water, sinking groundwater levels, unhealthy soils, and polluted air has become a harsh reality in many parts of the world. One result of a rapid urbanisation, a slowly reducing gap between urban and rural, changing consumption patterns, and a growing population is the problem of waste. However, although it is the duty of the urban local bodies (ULBs) to address the issue of waste, tight budgets, inefficient organisation, has rendered a situation that has little hope for alleviation in the near future. This chapter aims to understand the concept of waste management through 3Rs. The focus is to identify the contemporary 3Rs practices and also develop advanced strategies for the same.  2024 by IGI Global.</text>
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                <text>A study was undertaken to determine Generation Z management students' perceptions as to what factors would attract them to seek a career in an organization, and their expectations in this context. Over 330 students from both first- and second- year management programs participated in the self- administered printed questionnaire based on 25- item employer attractiveness scale and included additional items like choosing the top five items from the 25 list. A focus group discussion was also undertaken to determine what the perceived benefit to the students was for each of the 25 items would deliver to them. The study also compared the findings with published research and notes the common factors in terms of employer branding, employee engagement industry studies on work and links to other models like Herzberg's hygiene factors. The results were compared to similar studies conducted in Sri Lanka and Australia and substantive similarities were reported.  2024, IGI Global. All rights reserved.</text>
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                <text>Selvakumar J.J.; Pachiyappan S.; Suganya G.</text>
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                <text>Selvakumar J.J., Christ University, India; Pachiyappan S., Christ University, India; Suganya G., Kumaraguru College of Liberal Arts and Science, India</text>
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                <text>The retail sector's success hinges on understanding and responding adeptly to diverse consumer behaviours and preferences. In this context, the burgeoning volume of transactional data has underscored the need for advanced analytical methodologies to extract actionable insights. This research delves into the realm of unsupervised machine learning techniques within retail analytics, specifically focusing on customer segmentation and the subsequent recommendation strategy based on clustered preferences. The purpose of this study is to determine which unsupervised machine learning clustering algorithms perform best for segmenting retail customer data to improve marketing strategies. Through a comprehensive comparative analysis, this study explores the performance of multiple algorithms, aiming to identify the most suitable technique for retail customer segmentation. Through this segmentation, the study aims not only to discern and profile varied customer groups but also to derive actionable recommendations tailored to each cluster's preferences and purchasing patterns.  2024, IGI Global. All rights reserved.</text>
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                <text>Intersection of AI and Business Intelligence in Data-Driven Decision-Making, pp. 257-282.</text>
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                <text>Upreti G., Christ University, India; Natarajan A.K., Samarkand International University of Technology, Uzbekistan</text>
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                <text>The dependence on digital financial technologies influences financial behaviors among people. This systematic review aims to identify and understand the variables interplay between digital financial literacy and financial behavior. The systematic literature review uses the PRISMA systematic review guidelines to identify and screen the literature. The results show there is a positive significant relation between digital financial literacy and financial behaviors. It was found that there are minimal studies on the variables interplaying between digital financial literacy and financial behavior. The interplaying variables identified are financial self-efficacy, financial confidence, self-control, financial autonomy, financial capability, psychological biases and digital, financial socialization, and socio-economic and demographic factors. This review develops a framework for future exploration explaining the relationship between digital financial literacy and financial behavior identifying financial wellbeing as the outcome.  2024 by IGI Global. All rights reserved.</text>
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                <text>Generative Artificial Intelligence (GenAI) and Large Language Models (LLMs) are transforming industries by fostering innovation, automating tasks, and enhancing creativity. By enabling personalized user interactions, sophisticated content creation, and advanced data analytics, they are revolutionizing industries such as healthcare, education, and customer service. As these technologies evolve, they can fundamentally change communication and decision-making processes and incorporate AI into everyday life. The objective of this book chapter is to examine the architecture and components, features, functionality, domain-specific applications, recent advances, and future developments of LLMs. Ongoing research aims to reduce biases, increase energy efficiency, and facilitate interpretation. As LLMs continue to evolve, they have the potential to transform many industries, including education, customer service, content creation, and more. As a result, they will be essential for the development of future AI-powered applications.  2024, IGI Global. All rights reserved.</text>
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                <text>Varghese N.; Ramasamy G.</text>
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                <text>The path to resilience: Exploring household financial vulnerability</text>
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                <text>Household financial vulnerability represents a significant financial challenge, predominantly impacting low and middle-income households when faced with sudden changes in income or expenses. At the household level, this vulnerability might arise as short-term liquidity issues or long-term solvency concerns. While household debt is a primary factor contributing to this vulnerability, elements like financial capability and the use of digital payments also play roles. The repercussions of household financial vulnerability encompass financial stress and potential bankruptcy, underscoring the critical need to comprehend its dynamics. Thus, this chapter aims to extensively explore household financial vulnerability, including its determinants, theoretical frameworks, assessment methodologies, and strategies for mitigation.  2024 by IGI Global. All rights reserved.</text>
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                <text>Biju D.S.; Tantia V.</text>
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                <text>Contemporary Research and Practices for Promoting Financial Literacy and Sustainability, pp. 20-49.</text>
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                <text>Despite being relatively rare, thyroid cancer is being identified more often as a result of improved awareness and detection. Even if it has a high survival rate, it is crucial to comprehend its forms, risk factors, and therapies. Better results and prompt intervention are made possible by the early detection of thyroid cellular alterations made possible by evolving machine learning (ML) techniques. The USA Cancer Data Access System's Thyroid Cancer Factor Data, gathered from patient questionnaires, are used in this study. Missing values and imbalance in the dataset are addressed using resampling techniques (SMOTE, under-sampling) and imputation techniques (Median, KNN). To increase the accuracy of thyroid cancer prediction and improve early identification and prognoses for improved patient care, a comparative analysis of machine learning algorithms (ML) (Logistic Regression, LDA, KNN, Decision Tree, SVM, Naive Bayes) with imputation and resampling techniques is being conducted.  2024, IGI Global. All rights reserved.</text>
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                <text>Baber R., Christ University, Bengaluru, India; Baber P., Jiwaji University, Gwalior, India; Gulati C., Prestige Institute of Management and Research, Gwalior, India; Di Virgilio F., University of Molise, Italy</text>
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                <text>Industry 4.0 Key Technological Advances and Design Principles in Engineering, Education, Business, and Social Applications, pp. 392-404.</text>
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                <text>Mohan B.H.K., CHRIST University, Bangalore, Karnataka, India; Padmaja P., Hyderabad Institute of Technology and Management, Hyderabad, India; Durairaj M., Bharathidasan University, Tiruchirappalli, Tamilnadu, India; Nagamalleswrarao P., Chalapathi Institute of Technology, Guntur, Andhra Pradesh, India; Srinivasarao K., ICFAI University, Hyderabad, Telangana, India; Aurelia S., CHRIST University, India</text>
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                <text>Neuromarketing is an interdisciplinary field consolidating neuroscience, psychology, and marketing, aiming to understand consumer behaviour at the subconscious level. However, as neuromarketing techniques become increasingly sophisticated, ethical issues and considerations have emerged as a focal point of debate and scrutiny. The paper critically evaluates foundational ethical principles, such as informed consent, beneficence and nonmaleficence, privacy and confidentiality, transparency, scientific or methodological rigor, predicting and influencing consumer choices, safeguarding the vulnerable population, and commitment to abiding and respecting the guidelines and codes of ethics. It also includes the emerging techniques and research, need for ethics and terms like neuroethics and brain privacy.  2024, IGI Global. All rights reserved.</text>
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                <text>Sindhuja S.; Malik R.</text>
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                <text>Sensible Selling Through Sensory Neuromarketing, pp. 144-163.</text>
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                <text>Upadhyay D., Department of Commerce, Christ University, India; Jaiswal V., Department of Commerce, Christ University, India; Ghosal I., Brainware University, Kolkata, India; Shah S.M.A.R., University of Engineering and Technology, Taxila, Pakistan</text>
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                <text>Gojanur B., Christ (Deemed to be University), Bengaluru, Karnataka, India; Padmapriya S., Christ (Deemed to be University), Bengaluru, Karnataka, India; Sanyal S., Dhofar University, Salalah, Oman; Thangam D., Presidency College, Bengaluru, Karnataka, India</text>
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