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                <text>Perceived Morbidity, Health Seeking Behaviour and Healthcare Utilisation among Inter-State Women Migrant Workers in Kerala   </text>
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                <text>Internal migrants in India are estimated to be 37% of the total population with Kerala estimated to host over 25 lakhs of internal migrants. Migration, both internal and international can influence a country or region s socio-economic development. The interrelation between health and migration is highlighted in the Sustainable Development Goals where health is determined as an indicator of people-centred, rights-based, inclusive, and equitable development . Though migrants as such are a vulnerable population, the gender experience of migration differs, as women migrants often face triple discrimination of being a woman, unprotected worker and a migrant making them the most vulnerable within the migrant community. They are often overlooked while formulating schemes and policies depriving them of health and social security benefits. The present newlinestudy aims to understand the perceived morbidity, health seeking behaviours and healthcare utilization among Interstate Women Migrant Workers in Kerala. The sequential exploratory research design was employed to newlinecollect data from workers in the seafood processing and textile manufacturing sectors. The qualitative phase had two focus group discussions with 8 participants each and four in-depth interviews while the quantitative newlinephase had cross-sectional surveys with 300 respondents. The focus group discussion and in-depth interview paved the way for understanding the issues and concerns of the respondents regarding their health seeking newlinebehaviours and healthcare utilization as well as hinting at their attitude towards health in general. Themes were able to provide insight into the factors underlying healthcare utilization as well as provided suggestions from the respondents which could have policy implications. The quantitative data was elaborate and was able to address the various dimensions of health seeking and determine the factors influencing healthcare utilization among interstate women migrants in Kerala.</text>
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                <text>M L, Parvathy </text>
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                <text>Christ(Deemed to be University)</text>
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                <text>K, Hemalatha.</text>
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                <text>Perceived organizational support and its influence on employee engagement in informatiom technology organizations</text>
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                <text>The effective management of Human Resources (HR) or People Resources of an organization through proactive and futuristic design of HR policies is pivotal for an organization s growth. Many of the current challenges faced by businesses globally are owing to industry slowdowns, loss of clientele, lower margins, stiff competition for skilled resources, and high attrition. A diverse set of workforce belonging to different generations having aspirations and expectations galore has entered the corporate sector. This diversity and advent of the generational workforce needs to be taken into consideration while designing HR policies, Reward systems and benefits; as also the factors such as changing family structures and the emergence of a gender equal workforce. Human Resources professionals and organizations are hence tasked with the responsibility of employing different ways and means to fine-tune existing HR strategies and develop new one s that could potentially increase Employee Engagement (EE) and reduce the Intention the Quit (ITQ) among the Information Technology (IT) workforce. The prime emphasis of the current study has been on assessing appropriate HR strategies that can increase engagement and retention at a minimal or no cost to the organization. This study leveraged upon organizational support and care variables such as Perceived Organizational Support (POS), Perceived Supervisor Support (PSS), and Flexible Work Options (FWO) in increasing Employee Engagement (EE) and reducing the Intention to Quit (ITQ). This study goes on to prove that by leveraging upon organizational support and care variables such as POS, PSS, and FWO; organizations can increase the level of engagement of employees, as well as improve employee retention.</text>
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                <text>Ugargol, Jason Diwaker.</text>
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                <text>Christ(Deemed to be University)</text>
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                <text>Ravikumar, T</text>
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                <text>&lt;a href="http://hdl.handle.net/10603/311285" target="_blank" rel="noreferrer noopener"&gt;http://hdl.handle.net/10603/311285   &lt;/a&gt;</text>
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                <text>The reflections of professional life hold an imperative value for an employee. The I/O relationship depends upon myriads of factors. For the sustainability of individual and organization, the internal organization in which the employee operates should provide nurturance and growth to the employee. This study examined perceived organizational support as an antecedent of employee engagement and organizational citizenship behaviour as it`s consequence. The present study employs an ex-post facto research design. 300 knowledge workers (scientists) were assessed on work and organizational engagement, perceived organizational support and organizational citizenship behaviour. Results indicated that perceived organizational support emerged as a significant predictor of work and organizational engagement and organizational citizenship behaviour emerged as a significant consequence of employee engagement. For mediation analysis Baron and Kenny`s (1986) framework was employed and observed that employee engagement partially mediated the relationship between perceived organizational support and organizational citizenship behaviour.  2021 Ecological Society of India. All rights reserved.</text>
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                <text>Srivastava A.</text>
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                <text>Indian Journal of Ecology, Vol-48, pp. 129-134.</text>
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                <text>Ecological Society of India</text>
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                <text>ISSN: 3045250</text>
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                <text>Srivastava A., Department of Psychology, CHRIST (Deemed to be University), Delhi NCR, 201 003, India</text>
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                <text>Merin Annie Kuriakose</text>
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                <text>Millennials (born between 1981-2000) are drastically different from any other generational cohorts, with their high education level, technological skills, social networking, self-confidence and always teeming with energy, which makes them excellent team players, unlike the previous generations who preferred to work on their own for long hours. Millennials, having grown to constitute a considerable proportion of the workforce and will continue to grow to represent more over the next 20 years, desire for immediate result and speedy advancement, which has led to perceiving them to be impatient and inconsistent. Hence, retaining them has become one of the top managerial priorities. Millennials are prone to frequent switching of jobs which is why they are attributed with the character of job-hopping. Of all the generations in the work force, Millennials are found to be less consistent in their workplace relationships which calls for the purposeful need for cultivating positive relationships with them at workplace. Organizational commitment is evidently one such gesture of an employee, towards positive and long-term relationship with the organization, as a committed employee stays with the organization and this can be brought about if the employees realize that they are being supported well by the organization. Hence, the perceived organizational support plays a pivotal role in work place relations. Another construct in the employeeorganization relationship is, which has a decisive role to play, is Employee engagement. Thus, this study intents to examine how perceived organizational support is related to organizational commitment where employee engagement mediates the relation between the two variables. An empirical study has been done, whereby carrying out a survey among 402 millennial employees across various companies in the information technology sector, as this sector experiences the rush of millennials more, compared to other traditional industries. And it was found that there is a vi significant relation that existed among perceived organization support and organizational commitment and employee engagement and organizational commitment as well. Employee engagement also turned out to be partially mediating the relationship between POS and OC. This study, done to find the relation between the three important constructs in organizational behavior and human resource management, and also to find out the difference in the variation of these three constructs based on the demographical factors, is the first of its kind to be done, among Millennials</text>
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                <text>Impacts of childhood trauma can be crucial in understanding personality traits and psychological distress. However, it could be hard to predict if these individuals develop posttraumatic stress or growth. Several quantitative research studies have concluded the connections between childhood trauma and psychopathology or maladaptive personality traits. Various researchers have discovered the negative consequences of early childhood trauma and its long-term effects which may be rudimentary in understanding the causation of life-long psychological and medical deficiencies. This has been very elementary in understanding trait patterns and psychopathology for outcome generalizability and implementing prevention and intervention models. However, these studies still fail to spotlight the importance of the lived experiences of trauma survivors. Nevertheless, the present study is an idiographic single-case study research design used in the exploration of the lived experiences and perceived reality of self and others with two childhood trauma survivors.  The Electrochemical Society</text>
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                <text>Ravishankar A.; Sathiyaseelan A.</text>
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                <text>ECS Transactions, Vol-107, No. 1, pp. 3143-3153.</text>
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                <text>ISSN: 19386737; ISBN: 978-160768539-5</text>
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                <text>COVID-19; gratitude; information technology professionals; perceived stress; socio-demographic factors</text>
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                <text>The Information Technology (IT) industry in India is an integral part of the nations economy. The COVID-19 pandemic is a cause of disquietude and is probably the gravest challenge encountered by the IT industry at present. Although the IT industry has contributed to varied sectors globally amid the crisis, IT professionals encounter a profusion of mental health challenges. Despite this, there have as yet been limited studies focusing on the mental health impact on IT professionals during this period. This study strives to explore the role of socio-demographic factors on perceived stress and to examine the association between gratitude and perceived stress among IT professionals in India during the pandemic. Data from 219 participants were included for analysis in this cross-sectional, correlational study. Findings suggest that there exists a significant difference in perceived stress based on gender, marital status, and parental status. Furthermore, the results demonstrate a significant negative association between gratitude and perceived stress. The study contributes to the field of cognitive ergonomics and broadens the theoretical knowledge base of perceived stress based on socio-demographic elements. Findings also have positive implications for organisational psychologists as they suggest that encouraging a focus on gratitude could aid in lower perceived stress.  2021 Informa UK Limited, trading as Taylor &amp;amp; Francis Group.</text>
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                <text>Kurian R.M., Department of Psychology, CHRIST (Deemed to be University), Bengaluru, India; Thomas S., Department of Psychology, CHRIST (Deemed to be University), Bengaluru, India</text>
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                <text>Perceived stress and fatigue in software developers: Examining the benefits of gratitude</text>
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              <elementText elementTextId="98378">
                <text>Age; Fatigue; Gender; Gratitude; Perceived stress; Positive psychology</text>
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                <text>Software development demands creativity and adept problem-solving skills. However, long-term stress and fatigue might impede these skills in software developers. From the perspective of positive psychology, this cross-sectional study investigated the effects of gratitude, age, and gender on stress and fatigue in 421 participants, 244 males (58 %) and 177 females (42 %), aged between 21 and 57 years (M = 36.20; SD = 7.56). The tools employed included the multi-component gratitude measure, perceived stress scale and fatigue assessment scale. Multiple linear regressions confirmed the beneficial effects of gratitude, and they indicated higher levels of perceived stress and fatigue in women and younger professionals. These findings have positive implications for organisational psychologists, as they signify the favourable impacts of gratitude in mitigating stress and fatigue in software developers. The authors recommend that organisational practitioners should focus on enhancing the professionals' well-being by strategizing and implementing gratitude training programmes.  2022 Elsevier Ltd</text>
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                <text>Personality and Individual Differences, Vol-201</text>
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&lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85139450821&amp;amp;doi=10.1016%2Fj.paid.2022.111923&amp;amp;partnerID=40&amp;amp;md5=649d88ee3e1ae334000e1fc6a464ded2" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85139450821&amp;amp;doi=10.1016%2fj.paid.2022.111923&amp;amp;partnerID=40&amp;amp;md5=649d88ee3e1ae334000e1fc6a464ded2&lt;/a&gt;</text>
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                <text>Kurian R.M., Department of Psychology, CHRIST (Deemed to be University), Hosur Road, Bhavani Nagar, S.G. Palya, Karnataka, Bengaluru, 560029, India; Thomas S., Department of Psychology, CHRIST (Deemed to be University), Hosur Road, Bhavani Nagar, S.G. Palya, Karnataka, Bengaluru, 560029, India</text>
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                <text>India's quick service restaurant market has expanded significantly in recent years. For small-scale QSRs, inventory management continues to be an essential challenge. Inventory management enhances the efficiency of business operations by influencing the stockpile and supply of essential products and materials. The research aims to highlight the importance of inventory control and management in QSRs. Primary data was collected from 120 operational QSRs in Bangalore in Karnataka and 30 from Kottayam in Kerala. It was found that most of the respondents felt that proper inventory management and control could help to improve their service quality and help to reduce costs. It has been found that the factors service, savings, and risk have a strong positive correlation with inventory cost. Several techniques and strategies like techniques for cooking with no waste, menu planning with fewer ingredients, networks for local sourcing, matching demand and supply through seasonal planning have been identified to increase the performance of QSRs.  2024, IGI Global. All rights reserved.</text>
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                <text>Strategies for Environmentally Responsible Supply Chain and Production Management, pp. 228-247.</text>
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                <text>Saha S.K., Christ University, India; Roy A., Christ University, India</text>
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                <text>Perception and Practices of EdTech Platform: A Sentiment Analysis</text>
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                <text>EdTech platfornb Perception; Online Learning Services; Sentiment Analysis</text>
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                <text>Virtual and digital learning being the new normal, pandemic outburst and unexpected disruption in the functioning of educational services have paved way for online learning services. Considering the fast-Track growth of the education technology (EdTech) industry, in order to sustain, it is imperative for the industry to understand the underlying issues by capturing the end users' perception. The primary purpose of this research is to examine the perception of users towards EdTech platforms A sample of 600 reviews regarding three major EdTech platforms were scraped from MouthShut.com as textual data and analysed using lexicon-based method. The polarity of the sentiments pertaining to the reviews of different platforms was analysed using sentiment analysis. Furthermore, the topic modelling on the reviews was performed using natural language programming. The results revealed a positive sentiment of users towards the EdTech services and platforms. The most influential factors are faculty expertise, interface user-friendliness, syllabus, and pricing model. Our findings help EdTech service providers to understand which factors are driving this dramatic shift in student behaviour so they may develop better strategies to attract and retain consumers. Despite the rise in EdTech platform popularity, this is the first study to investigate perception of EdTech users comprehensively.   2022 IEEE.</text>
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                <text>Birari A.; Yawalkar P.; Janardanan R.; Subramani L.; Sharma R.</text>
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                <text>Birari A., ChristUniversity, India; Yawalkar P., ChristUniversity, India; Janardanan R., ChristUniversity, India; Subramani L., S P Jain School of Global Management, India; Sharma R., ChristUniversity, India</text>
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            <element elementId="50">
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              <description>A name given to the resource</description>
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                <elementText elementTextId="64989">
                  <text>MPHIL</text>
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      <name>Mphil</name>
      <description>Mphil Thesis</description>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
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            <name>Title</name>
            <description>A name given to the resource</description>
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                <text>Perception of Anticipatory Psychological Contract:

 A Study among Post Graduate Students</text>
              </elementText>
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              <elementText elementTextId="7323">
                <text>Janani  Swaminathan</text>
              </elementText>
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            <name>Date</name>
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              <elementText elementTextId="7324">
                <text>2019</text>
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          <element elementId="48">
            <name>Source</name>
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              <elementText elementTextId="7325">
                <text>Management</text>
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            </elementTextContainer>
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          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="7326">
                <text>Psychological Contract is the the unwritten contract between employer and employee,

representing mutual expectations, beliefs, and obligations. The concept is popular

among the HR managers as it is based on managing employment relationships. In

order to best align the requirements of the organization and employee, the Human

Resource manager has to be cognizant of this unwritten ???contract???. Like all

relationships, it is important to shape and understand it starting from recruitment,

through talent management and finally the employee exit. High volume campus

recruitment still forms a key strategy among companies in growing markets, segments.

Hence the understanding of this employment relationship begins with prospective

employees who are the final year students. This study talks about the employment

beliefs, &amp;amp; future employment relationships of final year students as an ???anticipatory

psychological contract??? and includes promises that the future employee wants to

make to their employer, along with the obligations they expect in return. Additionally,

the long-term Career expectations of students, in conjunction with their Work values

was also explored, to understand their interrelationship with the anticipatory

psychological contract. This interrelationship has gained importance in organizational

psychology, organizational behavior, and HRM where there is an opportunity for

practical application.

In this study, the respondents' expectations were measured through the collection of

inputs on pre-employment beliefs from final year postgraduate students soon to be

part of their respective industry???s workforce. The independent variables identified

from the review of literature were career strategy and work values. As part of the

study, these variables were tested for correlation, and multiple regression was done to

understand the impact of career strategy and work values on anticipatory

psychological contract. The results proved that a significant relationship exists

between the dependent variable (anticipatory psychological contract ) and

independent variables( career strategy and work values).

Managing psychological contract is an advantage for employees and employers

whereby, both can understand the expectations of the other to prevent breach or

violation of the contract. Maintaining a positive contract ensures job satisfaction,

commitment and talent retention. This study is significant as the expectations during

the pre-employment stage affect the psychological contract even after organizational

entry. Understanding contributions to the organization and what employees receive in

return are also about managing the psychological contract. This study is also aimed at

employers in redesigning their recruitment &amp;amp; talent management strategies. The

outcomes of strong HRM strategy based on psychological contract are high employee

motivation, productivity, and controlled attrition rates. The study also explores the

formation and transition of psychological contract from university to workplace.

Lastly, the study aims in exposing the expectations of the younger generation, future

workforce. The absence of a longitudinal study is a limitation which would provide

the longer term view of the concept.</text>
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                  <text>Articles</text>
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      <name>Article</name>
      <description>Faculty Publications -Articles</description>
    </itemType>
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        <name>Dublin Core</name>
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          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="108146">
                <text>Perception of Climate Finance: An Empirical Approach</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="108147">
                <text>Climate Change; Climate Finance; Climate Resilience; Public Perception; Sustainability</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
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            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="108148">
                <text>Climate finance is an alternative financing source in which private and public at domestic and global levels invest their funds to support mitigation of and adapt to present and upcoming climate change. It is an enormous challenge since it is incredibly susceptible to climate impact. The main challenge lies in identifying risks of climate change, appropriate response measures, and prioritizing them to control climate change. The paper aims to determine the perception of climate finance among the public while assessing India's current situation concerning climate change. A well-structured questionnaire was prepared, and data were collected from 253 respondents in Chennai city from December 2020 to February 2021 using a convenience sampling method. A chi-square tool was used to examine the association between the demographic profiles of the respondents and the respondents' perception of climate change-related activities. Type of family, age, and number of family members are significantly associated with most statements connected to the perception of climate finance. The majority of the respondents had insufficient knowledge about climate change policies. Forty-two per cent of the respondents believed that the investment made in climate finance is used effectively for sustainable development. It explores the present scenario of climate finance in India during the Covid 19 pandemic period. The study results will be helpful to the social investment companies, and the regulators frame suitable strategic policies.  2022 by authors, all rights reserved.</text>
              </elementText>
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          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="108149">
                <text>Hariharan R.; Arumugam S.K.; Seranmadevi R.</text>
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                <text>Environment and Ecology Research, Vol-10, No. 2, pp. 284-293.</text>
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            <name>Publisher</name>
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              <elementText elementTextId="108151">
                <text>Horizon Research Publishing</text>
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            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
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                <text>&lt;a href="https://doi.org/10.13189/eer.2022.100218" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.13189/eer.2022.100218&lt;/a&gt;
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                <text>All Open Access; Gold Open Access</text>
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                <text>ISSN: 2331625X</text>
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            <description>The file format, physical medium, or dimensions of the resource</description>
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                <text>Online</text>
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            <description>A language of the resource</description>
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                <text>English</text>
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                <text>Hariharan R., Department of Commerce, St. Joseph's College (Autonomous), Karnataka, Bangalore, 560027, India; Arumugam S.K., Department of Professional Studies, Central Campus, Christ University, Karnataka, Bangalore, 560029, India; Seranmadevi R., Department of Professional Studies, Central Campus, Christ University, Karnataka, Bangalore, 560029, India</text>
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                <text>Perception of Entrepreneurial Ecosystem: Testing the ActorObserver Bias</text>
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                <text>actors; entrepreneurial capability; Entrepreneurial ecosystem; entrepreneurs; non-entrepreneurs; observers; socio-cultural norms</text>
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                <text>Entrepreneurial ecosystem is the interacting socio-economic environment that facilitates entrepreneurs to start and develop their enterprises. A vibrant and supportive entrepreneurial ecosystem is necessary for the start-up and growth of an enterprise. The entrepreneurial action would largely depend on the perception of entrepreneurs about the ecosystem. In this context, a study was designed to understand the perceptions of actors (entrepreneurs) and observers (non-entrepreneurs) on various components of the entrepreneurial ecosystem. Data for this study were collected from 296 entrepreneurs and 315 non-entrepreneurs from India, who responded to a 77-item questionnaire by giving their ratings of various aspects of the ecosystem on a 5-point scale. Findings of the study showed that perceptions of the entrepreneurial ecosystem were significantly different for most of the subgroups. Most notable among these differences was those between entrepreneurs and non-entrepreneurs, where the mean scores on all dimensions were found to be significantly higher for non-entrepreneurs than for entrepreneurs except for entrepreneurial capability which was found to be higher for entrepreneurs. Hence, the hypothesis of actorobserver bias in the perceptions of entrepreneurs and non-entrepreneurs is supported.  2019 SAGE Publications.</text>
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                <text>Journal of Entrepreneurship, Vol-28, No. 2, pp. 316-342.</text>
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                <text>ISSN: 9713557</text>
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                <text>Manimala M.J., Indian Institute of Management Bangalore, Bengaluru, India; Thomas P., CHRIST (Deemed to be University), Bengaluru, India; Thomas P.K., ICIER-India, Bengaluru, India</text>
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                <text>PERCEPTION OF INDIA BY FOREIGNERS THROUGH

 SLUMDOG MILLIONAIRE</text>
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                <text>Chandra B.S. Sharath </text>
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                <text>The dissertation titled Perception of India by Foreigners through Slumdog Millionaire speaks about the effectiveness of mass media in the recent times. Since times mass media has been playing a critical role in the peoples lifestyle with regard to understanding of various situations and also in decision making process. Any mass medium be it newspaper, radio,television, films etc has become a part of peoples life making them depending upon these mass media for their decision making process. Films, in particular, which caters to a large number of audiences crossing borders play a significant role in building ones perception on a culture, religion, nation, people and so on. While written reviews available online in scholarly and film journals, newspapers and the IMDB, for instance, form the backdrop to ideas in this study, the primary method of data collection is to do qualitative research through interviews of foreigners and Indians. Also, included are the qualitative questionnaires which would be administered online and off line to 100 foreigners and Indians. The problems lie in the perception of a problem by people of different culture having grown up in a varied environment. The aim of the research is to bring out the causes of such understanding towards the problem.The movie Slumdog Millionaire has been a mouth-piece of India in

showcasing Indias poverty and lives of poor people. Here the Indians would have a different take on this problem with respect to foreigners who have, if not same, a contrast understanding of problem. The study helps in establishing a link between mass medium and people who would watch the film with their culture behind them. It also talks about the ethics involved in portraying a foreign nation by an alien person who is not from the same environment.</text>
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                <text>Perception of information and communication technology tools among small and medium enterprises in Bengaluru</text>
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                <text>Adoption Theories; Automobile Industry; Information Communication Technology Adoption; Small and Medium Enterprise; Textile Industry</text>
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                <text>The Small and Medium Enterprises (SMEs) sector is a critically important sector. Despite its large contribution to the economy of the country, SMEs are not in a good position in terms of finance, technology and markets at present. The major problem faced by SME?s in India is the adoption of technology. The basic aim of this study is to evaluate the Information and Communication Tools (ICT) adoption by SME?s in India. For the study, a survey consisting of a self-administered questionnaire was conducted. The study utilized correlation and regression analysis. The findings prove that the institutional pressures have no significant influence on the advantages of ICT adoption, Challenges of ICT adoption and Awareness of different government schemes. Benefits of ICT adoption has moderate influence on Challenges of ICT adoption. The study showcases the factors that motivate entrepreneurs, firm owners to adopt ICT, and the challenges that an SME will face for ICT adoption.  2020, Institute of Advanced Scientific Research, Inc.. All rights reserved.</text>
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                <text>Joseph K.J.; Padmanabha N.A.</text>
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                <text>Journal of Advanced Research in Dynamical and Control Systems, Vol-12, No. 1 Special Issue, pp. 715-721.</text>
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              <elementText elementTextId="127014">
                <text>Institute of Advanced Scientific Research, Inc.</text>
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                <text>&lt;a href="https://doi.org/10.5373/JARDCS/V12SP1/20201121" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.5373/JARDCS/V12SP1/20201121&lt;/a&gt;
&lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85079853138&amp;amp;doi=10.5373%2FJARDCS%2FV12SP1%2F20201121&amp;amp;partnerID=40&amp;amp;md5=5a451b8b603a418b937d682cded2d353" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85079853138&amp;amp;doi=10.5373%2fJARDCS%2fV12SP1%2f20201121&amp;amp;partnerID=40&amp;amp;md5=5a451b8b603a418b937d682cded2d353&lt;/a&gt;</text>
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                <text>ISSN: 1943023X</text>
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                <text>Joseph K.J., School of Business and Management, CHRIST (Deemed to be University), Bengaluru, Karnataka, India; Padmanabha N.A., School of Business and Management, CHRIST (Deemed to be University), Bengaluru, Karnataka, India</text>
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                <text>Perception of online adult education in different countries</text>
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                <text>Adult education has gained immense popularity during a pandemic. Adult learners are able to meet their educational requirements through online education. Adult learners also prefer online education due to convenience and self-learning interests. Online education also poses challenges and discomfort to online learners. Statistics indicate a higher dropout rate among adult online learners due to various factors. This chapter focuses on the significant challenges adult online learners face and has identified tools, strategies, and techniques to empower and motivate them. This chapter will also help us to understand how tools and techniques, such as information and communication technology, allow us to increase the number of such learners in different countries. Information and communication technology tools are used in developed and developing countries to encourage and motivate adult learners to improve their education virtually at their convenience.  2023, IGI Global. All rights reserved.</text>
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                <text>Ganesh R.; Bharathwaj A.; Valarmathi B.</text>
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                <text>Motivation and Momentum in Adult Online Education, pp. 250-265.</text>
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                <text>&lt;a href="https://doi.org/10.4018/978-1-6684-7712-0.ch015" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.4018/978-1-6684-7712-0.ch015&lt;/a&gt;
&lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85163419892&amp;amp;doi=10.4018%2F978-1-6684-7712-0.ch015&amp;amp;partnerID=40&amp;amp;md5=dc431535ca218914711159b1291d15b5" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85163419892&amp;amp;doi=10.4018%2f978-1-6684-7712-0.ch015&amp;amp;partnerID=40&amp;amp;md5=dc431535ca218914711159b1291d15b5&lt;/a&gt;</text>
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                <text>Ganesh R., CHRIST University (Deemed), India; Bharathwaj A., CHRIST University (Deemed), India; Valarmathi B., CHRIST University (Deemed), India</text>
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                <text>In the advertising world, everything from billboards, to taxi signs to supermarket displays are going digital. Interactive floor advertising in malls is all the rage, especially in Western and Far East countries. Retailers across the world have been investing on gesture controlled interactive visual display systems to stand out from the crowd and turn their retail locations into a destination for customers. They use it as a means for sophisticated marketing solutions, such as, product advertising, retail merchandising, point-of-sale promotions, campaigning etc, resulting in transformation of retail customer experience. Such interactive elements not only help drive traffic to the desired location and keep visitors there for longer, but also help drive core business philosophies and return on investments. 



Well, all these are quite appealing to anyone in the retail business to bounce and invest with a hope to harvest, but, it has not gained as much coerce as one would expect with Indian retailers. So, it would be prudent to find their perception towards adopting this innovative marketing strategy. It is intended that the findings of this research, about the perceptions of adopting gesture controlled interactive advertising and digital displays, will be useful to retailers, consumer packaged goods organizations, distributors, mall owners, advertising agencies etc. It would help them to assess their current marketing strategies and to gain knowledge of pros and cons of incorporating this innovative form of advertising. These findings could also be used for any corrections to the investments already made in this area. The rest of the content in this report details out the research conducted in this regard followed by a conclusion.



The first chapter introduces to the research topic, justifies &amp;amp; highlights the problem poser and the goal of the work presented in the dissertation. It also highlights the significant contributions from the investigation. The second chapter presents a critical appraisal of the previous work published in the literature pertaining to the topic of the investigation. The chapter three discusses the problem statement, overall methodology used in order to achieve the objectives of this research, present the sample characteristics, development of measurement instrument, pilot study, research variables, data collection procedure and finally the scope and limitations of the study.

The fourth chapter is the penultimate chapter of the dissertation and includes a thorough evaluation of the investigation carried out. It focuses on the detailed analysis of the data obtained from the field from different retailers. Finally, the fifth chapter provides a brief report of the work carried out forms the first part of the Chapter. Conclusions derived from the logical analysis is presented and clearly enumerated. Suggestions from current findings and scope for future work are also stated in the last part of the Chapter.



Key words: Retail, Interactive Advertising, Gesture Control, Digital Display.

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