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                <text>Tanishq: Brand Activism Gone Wrong?</text>
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                <text>Brand Activism; Brand Crisis Management; Brand Management; Controversial Advertising Campaigns; Social Media Backlash</text>
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                <text>Mansoor Khan, 45, brand manager, Tanishq Jewellery for Media and Communications, was facing lots of backlashes for Tanishqs advertisement on interfaith marriage advertisement aired to promote unity and harmony amongst different communities. In contrast to its stated objective of promoting unity and oneness, this interfaith marriage advertisement created a huge controversy in social media dividing its consumers and netizens into two opposing camps supporting and some even boycotting the advertisement. The brand Tanishq was trolled because of its alleged insensitivity and blindness towards the recent spate of killings in interfaith love affairs and marriages across different parts of India. This controversial advertisement of interfaith marriage and its resultant controversy has left the brand manager pondering should brands rely on more mainstream work rather than any edgy or controversial messaging? Should brands add their business voice to the societal and cultural debates or just stick to conventional advertisement? Or should Tanishq take a moral high stand and continue to promote the advertisement or should it withdraw the controversial advertisement? Whether the reckless pursuit of social, environmental, political and cultural issues and brands may alienate the very customer base, who they try to impress? Therefore, this case intends to teach the postgraduate students of marketing about concepts and theories of brand activism, celebrity endorsement, brand management and brand crisis management.  2023 MDI.</text>
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                <text>Shetty A.S.; Anand K.; Shree S.; Rachel Debby F</text>
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                <text>&lt;a href="https://doi.org/10.1177/09722629221129727" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.1177/09722629221129727&lt;/a&gt;
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                <text>Shetty A.S., School of Business and Management, Christ University, Karnataka, Bangalore, India; Anand K., School of Business and Management, Christ University, Karnataka, Bangalore, India; Shree S., School of Business and Management, Christ University, Karnataka, Bangalore, India; Rachel Debby F, School of Business and Management, Christ University, Karnataka, Bangalore, India</text>
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                <text>How to win back the disgruntled consumer? The omni-channel way</text>
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                <text>Brand advocacy; Brand disloyalty; Brand loyalty; Omni- channel marketing</text>
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                <text>In a conventional wisdom, it was believed that in traditional consumer journey, consumer will engage in an extended consideration and evaluation before entering into the loyalty loop. But with the emergence of online and offline advocacy the modern consumers may skip various traditional phases and may directly enter into loyalty loop. Being well informed and empowered modern-day consumer would wait hardly few seconds before he shifts loyalty to the rival brands. Hence, the retailers and marketers need to deal with well informed and empowered consumers who are disloyal to the core. Therefore, this paper proposes the adoption of Omni-channel marketing as a strategy to deal with disloyal customers. This study is both analytical and theoretical in nature and is based on the secondary data as well as extensive review of literature on the subject. The findings of the study recommend that the adoption of Omni-channel marketing will reduce the loyalty depressing factors and increases the loyalty supporting factors amongst the consumers by creating seamless experience throughout their consumer journey. Therefore, this paper proposes the adoption of Omni channel marketing to retailers, brands and marketers to deal with well informed, empowered and disloyal consumers and to convert them into loyal consumers.  2018, Academy of Business and Retail Management Research.</text>
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                <text>Shetty A.S.; Jeevananda S.; Kalghatgi J.R.</text>
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                <text>Journal of Business and Retail Management Research, Vol-12, No. 4, pp. 200-207.</text>
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                <text>ISSN: 17518202</text>
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                <text>Shetty A.S., Institute of Management, Christ University, Bangalore, India; Jeevananda S., Institute of Management, Christ University, Bangalore, India; Kalghatgi J.R., Institute of Management, Christ University, Bangalore, India</text>
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                <text>Imperative of revisiting the operational risk control architecture in public sector banks cyjdf (PSBs) in India: A qualitative analysis</text>
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                <text>The banking sector in India has contributed to economic growth, parity and equity while equally keeping focus on profit and social objectives. The successive prudential and regulatory reforms introduced in the banking sector have made it more robust and stronger to withstand the bubbles and external shocks. Still, the Indian banking sector in general and public-sector banks (PSBs) in particular have been suffering from the bank frauds. This study endeavors to cover the increasing incidences of banking frauds in PSBs and probes the weaknesses and chinks in the operational risk architecture at the PSBs in India. This study selects Punjab National Bank as a true representative of PSBs and treats it as a critical case study to apply the learning and findings to the PSBs in India. This qualitative analysis of the study revealed that the chinks in the operational risk control mechanism and lax corporate governance are the main reasons behind the increasing incidences of frauds at PSBs. The findings of the study showed that a strong corporate governance and compliance framework, robust risk management architecture, investment in people, technology and systems will go a long way in achieving tighter control and supervision, streamlining processes and, most of all, adhering to a culture of checks and balances.  2019 LLC CPC Business Perspectives. All Rights Reserved.</text>
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                <text>Shetty A.S.; Nagendra B.V.; Jeevananda S.; Divakar G.M.</text>
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                <text>Banks and Bank Systems, Vol-14, No. 1, pp. 137-146.</text>
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                <text>LLC CPC Business Perspectives</text>
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                <text>&lt;a href="https://doi.org/10.21511/bbs.14(1).2019.12" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.21511/bbs.14(1).2019.12&lt;/a&gt;
&lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85063751383&amp;amp;doi=10.21511%2Fbbs.14%281%29.2019.12&amp;amp;partnerID=40&amp;amp;md5=12afb494d0b8278133a776b15b3879ad" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85063751383&amp;amp;doi=10.21511%2fbbs.14%281%29.2019.12&amp;amp;partnerID=40&amp;amp;md5=12afb494d0b8278133a776b15b3879ad&lt;/a&gt;</text>
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                <text>All Open Access; Gold Open Access</text>
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                <text>ISSN: 18167403</text>
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                <text>Shetty A.S., Institute of Management, Christ University, Bangalore, India; Nagendra B.V., Institute of Management, Christ University, Bangalore, India; Jeevananda S., Institute of Management, Christ University, Bangalore, India; Divakar G.M., Institute of Management, Christ University, Bangalore, India</text>
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                <text>Development of a scorecard to measure the satisfaction and happiness in higher education</text>
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                <text>happiness; higher education; PERMA; satisfaction; scorecard.</text>
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                <text>This study aims to identify and test the antecedents affecting students' satisfaction and its relationship with happiness. A conceptual model was designed with the dimensions such as happiness, recognition, gratitude, physical health, and negative emotion to measure students' satisfaction. Martin Seligman's 'theory of well-being' was employed to measure the happiness of the students. Data was collected from 202 respondents and a structural equation modelling (SEM) approach was employed for analysis. The results of the study indicate that physical health, gratitude, and negative emotion influence the satisfaction of students in higher education. It was found that positive emotion and relationships have a significant influence on the happiness of the students. A relationship between satisfaction and happiness was developed. In extension to the present study's findings, a model and scorecard are proposed that can be used to measure the happiness and satisfaction of students in higher educational institutions in India.  2024 Inderscience Enterprises Ltd.. All rights reserved.</text>
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              <elementText elementTextId="89520">
                <text>Shetty D.K.; Malarout N.; Naik N.; Kamath R.; Duhan A.; Parthasarathy K.</text>
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            <elementTextContainer>
              <elementText elementTextId="89521">
                <text>International Journal of Business Information Systems, Vol-45, No. 2, pp. 143-171.</text>
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                <text>Inderscience Publishers</text>
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                <text>2024-01-01</text>
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                <text>&lt;a href="https://doi.org/10.1504/IJBIS.2024.136400" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.1504/IJBIS.2024.136400&lt;/a&gt;
&lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85184024903&amp;amp;doi=10.1504%2FIJBIS.2024.136400&amp;amp;partnerID=40&amp;amp;md5=f7fbc372c2eac8d7b7ee9d1bf6b2c717" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85184024903&amp;amp;doi=10.1504%2fIJBIS.2024.136400&amp;amp;partnerID=40&amp;amp;md5=f7fbc372c2eac8d7b7ee9d1bf6b2c717&lt;/a&gt;</text>
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                <text>ISSN: 17460972</text>
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                <text>Shetty D.K., Department of Humanities and Management, Manipal Institute of Technology, Manipal Academy of Higher Education, Manipal, Karnataka, India; Malarout N., Department of Humanities and Management, Manipal Institute of Technology, Manipal Academy of Higher Education, Manipal, Karnataka, India; Naik N., Department of Mechanical and Manufacturing Engineering, Manipal Institute of Technology, Manipal Academy of Higher Education, Manipal, Karnataka, India; Kamath R., School of Business and Management, CHRIST (Deemed to Be University), Kengeri Campus, Karnataka, Bangalore, India; Duhan A., Department of Commerce, Bhagat Phool Singh Mahila Vishwavidyalaya, University in Sonipat, Khanpur Kalan, Haryana, India; Parthasarathy K., School of Management Studies, Kongu Engineering College, Erode, Tamil Nadu, 638060, India</text>
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          <element elementId="50">
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              <elementText elementTextId="123512">
                <text>Covid-19 and indian commerce: an analysis of fast moving consumer goods (Fmcg), and retail industries of tomorrow</text>
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          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
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              <elementText elementTextId="123513">
                <text>COVID-19; COVID-19 and Business; COVID-19 and Commerce; Fast-moving consumer goods (FMCG); Post COVID FMCG; Retail</text>
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          <element elementId="41">
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              <elementText elementTextId="123514">
                <text>Introduction: This paper examines the effect of COVID-19 on Fast Moving Consumer Goods (FMCG) and Retail industries of India and examines emerging trends in these markets. Background: COVID-19 has impacted our lives from all the fronts. Businesses and Global Commerce will never be the same once the world restarts post COVID-19. Multiple new trends like Direct to Consumer model(D2C), Omnichannel fulfilment, etc. would emerge in the industries of tomorrow. Macroeconomic Dynamics, consumer behaviour and supply-side disruptions form a complex network that drives these trends in the economy. This network has to be studied to proactively identify the emerging trends in the industry. Methods: Existing literature on COVID-19 and its effect on business and commerce in India were retrieved through secondary research. The retrieved literature was analyzed to identify emerging trends. Conclusion: Emerging trends in FMCG and Retail industry suggest that the previously existing layers of wholesalers, distribu-tors, etc. between the producer and the end consumer is being eliminated. Companies are leveraging technology to achieve direct distribution and thus, are getting closer to the customer.  2020 Global Research Online. All rights reserved.</text>
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          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="123515">
                <text>Shetty G.; Nougarahiya S.; Mandloi D.; Sarsodia T.; Dabade S.J.</text>
              </elementText>
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          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="123516">
                <text>International Journal of Current Research and Review, Vol-12, No. 17, pp. 23-31.</text>
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            </elementTextContainer>
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          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="123517">
                <text>Radiance Research Academy</text>
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            </elementTextContainer>
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          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="123518">
                <text>2020-01-01</text>
              </elementText>
            </elementTextContainer>
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          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
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              <elementText elementTextId="123519">
                <text>&lt;a href="https://doi.org/10.31782/IJCRR.2020.121715" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.31782/IJCRR.2020.121715&lt;/a&gt;
&lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85090288214&amp;amp;doi=10.31782%2FIJCRR.2020.121715&amp;amp;partnerID=40&amp;amp;md5=34e52ef9ebbe4ebb7c00bec271404432" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85090288214&amp;amp;doi=10.31782%2fIJCRR.2020.121715&amp;amp;partnerID=40&amp;amp;md5=34e52ef9ebbe4ebb7c00bec271404432&lt;/a&gt;</text>
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            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="123520">
                <text>All Open Access; Gold Open Access</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="46">
            <name>Relation</name>
            <description>A related resource</description>
            <elementTextContainer>
              <elementText elementTextId="123521">
                <text>ISSN: 22312196</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="123522">
                <text>Online</text>
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            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="123523">
                <text>English</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
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              <elementText elementTextId="123524">
                <text>Article</text>
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            <description>The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant</description>
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              <elementText elementTextId="123525">
                <text>Shetty G., Department of Professional Studies, Christ (Deemed to be University), Bengaluru, India; Nougarahiya S., Institute of Engineering and Technology, Devi Ahilya University, Indore, India; Mandloi D., Department of Applied Science, Institute of Engineering and Technology, Devi Ahilya University, Indore, India; Sarsodia T., Department of Electronics, Institute of Engineering and Technology, Devi Ahilya University, Indore, India; Dabade S.J., Department of Applied Science, SAGE University, Indore and Research Scholar at School of Chemical Sciences, Devi Ahilya University, Indore, India</text>
              </elementText>
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  <item itemId="14939" public="1" featured="0">
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          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="64">
                  <text>Articles</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
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    <itemType itemTypeId="19">
      <name>Article</name>
      <description>Faculty Publications -Articles</description>
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    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="105948">
                <text>Stigma among COVID-19 patients in South India-A cross-sectional study</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="105949">
                <text>COVID-19; home isolation; hospital care; stigma</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="105950">
                <text>Background: COVID-19 has a significant biopsychosocial impact on the lives of people who are infected, with the stigma associated with the illness being one of the major issues. However, the level of stigma based on demographics, gender differences, hospital-based or home-based care is yet to be explored. Hence, this study aimed to infer the level of stigma between these groups in the urban district of south India. Materials and Methods: This cross-sectional study recruited 50 participants who were recently infected with COVID-19 and were receiving either hospital or home-based care. The stigma was assessed using a standardized questionnaire which has four domains. MannWhitney U test was conducted to analyze the data. Results: Median age is 54 years and the majority of the participants are male (74%). The mean score of enacted stigma subscale was 4.48, disclosure fear was 2.34, internalized stigma was 2.82, perceived externalized stigma was 7.32 and the total stigma mean score was 17. The perceived externalized stigma subscale was higher in males (7.57  5.96) when compared to females 6.62  5.53. Total stigma scores were higher for males 17.2  10.1 when compared to females 16.2  10.5. The total stigma score was more (17  10.3) among home isolated COVID patients as compared to hospitalized patients (16.9  10.2). Conclusion: Increased levels of stigma among COVID-19 patients have various important psychosocial implications. This study highlights the need for larger prospective cohort studies to further understand stigma in the context of COVID-19.  2022 by the Author(s).</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="105951">
                <text>Shetty K.V.; Amaresha A.C.; Bamney U.; Rajkumar R.P.; Srivastava P.; Mahesh G.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="105952">
                <text>Archives of Mental Health, Vol-23, No. 2, pp. 123-128.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="105953">
                <text>Wolters Kluwer Medknow Publications</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="105954">
                <text>2022-01-01</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="105955">
                <text>&lt;a href="https://doi.org/10.4103/amh.amh_189_21" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.4103/amh.amh_189_21&lt;/a&gt;
&lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85149918617&amp;amp;doi=10.4103%2Famh.amh_189_21&amp;amp;partnerID=40&amp;amp;md5=ff49f7ef0ea191ae2f0e420b2bf3c7b3" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85149918617&amp;amp;doi=10.4103%2famh.amh_189_21&amp;amp;partnerID=40&amp;amp;md5=ff49f7ef0ea191ae2f0e420b2bf3c7b3&lt;/a&gt;</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="105956">
                <text>All Open Access; Gold Open Access</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="46">
            <name>Relation</name>
            <description>A related resource</description>
            <elementTextContainer>
              <elementText elementTextId="105957">
                <text>ISSN: 25899171</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="105958">
                <text>Online</text>
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            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="105959">
                <text>English</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
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              <elementText elementTextId="105960">
                <text>Article</text>
              </elementText>
            </elementTextContainer>
          </element>
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            <name>Coverage</name>
            <description>The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant</description>
            <elementTextContainer>
              <elementText elementTextId="105961">
                <text>Shetty K.V., School of Social Work, Ignou, New Delhi, India; Amaresha A.C., Department of Sociology and Social Work, Christ (Deemed to Be University), Karnataka, Bengaluru, India; Bamney U., Department of Social Work, Central University of Karnataka, Karnataka, Kalaburagi, India; Rajkumar R.P., Department of Psychiatry, Jawaharlal Institute of Postgraduate Medical Education and Research, Puducherry, India; Srivastava P., Department of Clinical Psychology, Institute of Psychiatry, West Bengal, Kolkata, India; Mahesh G., School of Social Work, Ignou, New Delhi, India</text>
              </elementText>
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  <item itemId="18155" public="1" featured="0">
    <collection collectionId="15">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="44496">
                  <text>Book Chapter</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="27">
      <name>Book Chapter</name>
      <description>Faculty Publications- Book Chapter</description>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="150171">
                <text>Quality Efficacy Issues in Mangoes: Decoding Retailers Supply Chain</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="150172">
                <text>Efficacy; Export; Mangoes; Manpower; Quality; Supply chain</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="150173">
                <text>This research article tries to uncover the elements and compelling reasons causing supply chain inefficacy concerning low quality at the retailer level of the mangoes supply chain in Karnataka. The descriptive research approach was used in work. The research was conducted in the biggest mango-producing areas of Karnataka. Factors were discovered by factor analysis. A systematic questionnaire was used to determine how much the mango sector may improve supply chain efficacy. Contingent on the factor analysis, four variables for low quality were identified: functional difficulties, knowledge, Manpower, and resources. It was also discovered that the functional component is the compelling factor causing supply chain inefficacy. The study is confined to the retailer level of the Mango supply chain, focusing on four Mango-producing districts in Karnataka. Furthermore, the measures for the key causes under each aspect causing hindrances in supply chain efficiency in terms of quality have been discovered. There is a scarcity of materials to enhance the supply chain efficiency of merchants in Indias mango business. This research attempted to address a literature gap and help practitioners improve the mango supply chain in underdeveloped nations. This paper also serves the 2nd goal, Zero Hunger, End starvation, improve food security and nutrition, and promote sustainable agriculture of sustainable development.  The Author(s), under exclusive license to Springer Nature Switzerland AG. 2024.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="150174">
                <text>Shetty L.; Desai K.; Srivastava S.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="150175">
                <text>Studies in Systems, Decision and Control, Vol-487, pp. 795-805.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="150176">
                <text>Springer Science and Business Media Deutschland GmbH</text>
              </elementText>
            </elementTextContainer>
          </element>
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                <text>Shetty L., Operations and Decision Sciences, Christ University, Bengaluru, India; Srivastava S., Operations and Decision Sciences, Christ University, Bengaluru, India; Dwivedi A., Jindal Global Business School, O.P. Jindal Global University, Sonipat, India; Pamucar D., Faculty of Organizational Sciences, Department of Operations Research and Statistics, University of Belgrade, Belgrade, Serbia, Department of Industrial Engineering &amp;amp; amp; Management, Yuan Ze University, Taoyuan, Taiwan, Department of Mechanics and Mathematics, Western Caspian University, Baku, Azerbaijan; Patil A., International Management Institute New Delhi, New Delhi, India</text>
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                <text>The reckless pursuit of social, environmental, political and cultural issues and brands may alienate the very customer base, whom they try to impress, especially the millennials. Hence, this study intends to study the perceptions of millennials towards brand activism, so that the findings from the study can help the brand managers to steer their brands into the troubled waters of brand activism. The methodology followed is HTAB (Hypothesize, Test, Action, Business), a popular analysis framework given by Ken Black in his book titled "Business Statistics: Contemporary Decision Making (6th ed.)" A sample comprising of 286 respondents was collected. The final data had 286 observations and 45 features across seven categories. It was found that millennials prefer to buy a brand if it supports a cause or purpose and they stop buying if brand behaves unethically. It was also observed that there is no gender difference amongst the millennials towards their perceptions concerning brand activism. Moreover, millennials across different income categories have similar perceptions of brand activism. It was also substantiated that the emotional tie of the millennials with the brand existing for a cause goes beyond price shifts and brands taking a political stance, cherry-picking of issues and being disruptive prompts and creates profound backlash for the brands.  Shivakanth Shetty, Nagendra Belavadi Venkataramaiah, Kerena Anand, 2019.</text>
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                <text>Problems and Perspectives in Management, Vol-17, No. 4, pp. 163-175.</text>
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                <text>Shetty S., Institute of Management, Christ University, Bangalore, India; Venkataramaiah N.B., Institute of Management, Christ University, Bangalore, India; Anand K., Institute of Management, Christ University, Bangalore, India</text>
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                <text>Growing concerns about the planet and society have led to the evolution of the concept of sustainable development. This concept gained popularity when the World Commission on Environment and Development released its report Our Common Future in 1987. In 1975, United Nations Educational, Scientific and Cultural Organization (UNESCO) brought sustainability as the International Environmental Education Program focusing on environmental education. This gave birth to the idea that Higher Educational Institutions (HEIs) can play a significant role in promoting the sustainability agenda. Over the years, this was done by implementing sustainability initiatives on the campus. These initiatives mostly focused on the environment and ignored the social and economic dimensions of sustainability. Given the paucity of adequate knowledge in this field, the chapter aims to explore the challenges in implementing sustainable initiatives and suggest a framework that will guide HEIs to act as a catalyst for sustainability development.  2024, IGI Global. All rights reserved.</text>
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                <text>The present pandemic situation has led to the rise in the number of financially distressed companies in the Indian business ecosystem. Stakeholders, especially shareholders, unsecured and trade creditors who do not enjoy lien on company assets, should be extra cautious about the financial status of a company before making any investment or lending decision. The present study attempts to suggest the key indicators of corporate financial status after analysing 12 ratios from the financial statements of 162 sample companies for five financial years. The suggested key indicators can assist the shareholders and creditors in differentiating a financially distressed company from a financially sound company in the Indian industrial sector.  2021 SCMS Group of Educational Institutions. All rights reserved.</text>
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                <text>Shetty S.H.; Vincent T.N.</text>
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                <text>SCMS Journal of Indian Management, Vol-18, No. 4, pp. 68-79.</text>
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                <text>Shetty S.H., Department of Commerce, CHRIST (Deemed to be University), Hosur Road, Bengaluru, 560029, India; Vincent T.N., Department of Commerce, CHRIST (Deemed to be University), Hosur Road, Bengaluru, 560029, India</text>
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                <text>The Role of Board Independence and Ownership Structure in Improving the Efficacy of Corporate Financial Distress Prediction Model: Evidence from India</text>
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                <text>bankruptcy; board independence; financial distress; IBC; logistic regression; ownership structure</text>
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                <text>The study aimed to investigate the role of non-financial measures in predicting corporate financial distress in the Indian industrial sector. The proportion of independent directors on the board and the proportion of the promoters share in the ownership structure of the business were the non-financial measures that were analysed, along with ten financial measures. For this, sample data consisted of 82 companies that had filed for bankruptcy under the Insolvency and Bankruptcy Code (IBC). An equal number of matching financially sound companies also constituted the sample. Therefore, the total sample size was 164 companies. Data for five years immediately preceding the bankruptcy filing was collected for the sample companies. The data of 120 companies evenly drawn from the two groups of companies were used for developing the model and the remaining data were used for validating the developed model. Two binary logistic regression models were developed, M1 and M2, where M1 was formulated with both financial and non-financial variables, and M2 only had financial variables as predictors. The diagnostic ability of the model was tested with the aid of the receiver operating curve (ROC), area under the curve (AUC), sensitivity, specificity and annual accuracy. The results of the study show that inclusion of the two non-financial variables improved the efficacy of the financial distress prediction model. This study made a unique attempt to provide empirical evidence on the role played by non-financial variables in improving the efficiency of corporate distress prediction models.  2021 by the authors.</text>
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                <text>Journal of Risk and Financial Management, Vol-14, No. 7</text>
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                <text>&lt;a href="https://doi.org/10.3390/jrfm14070333" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.3390/jrfm14070333&lt;/a&gt;
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                <text>Shetty S.H., Department of Commerce, CHRIST (Deemed to Be University), Bengaluru, 560029, India; Vincent T.N., Department of Commerce, CHRIST (Deemed to Be University), Bengaluru, 560029, India</text>
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                <text>Managing Sustainability in Perishable Food Supply Chains : A Case of Mango From Farm-to-Table  </text>
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                <text>This research explores the significant role of India in the global food production sector, with a specific focus on perishable goods. It examines how this sector contributes to rural income and overall economic growth, while also addressing issues like post-harvest losses and inefficiencies in the perishable sector. The study highlights the necessity of a sustainable and efficient perishable sector for the progression of the Indian economy. By utilizing insights from resource-based view theory, stakeholders theory and systems theory, the research delves into the challenges and opportunities present in India's perishable food supply chain, emphasizing the crucial role of farmers in ensuring quality and effectiveness in India. Additionally, the study explores the broader context of Indian agriculture, with a specific focus on the perishable and horticulture sectors, their economic importance, and challenges such as post-harvest losses and the impacts of climate change. The research advocates for a strategic collaborative approach involving governments, businesses and communities to secure the sustainability and resilience of the perishable food supply chain in light of current and future challenges. The existing literature on the perishable food supply chain is evaluated to find the research gaps. This evaluation is conducted through a bibliometric analysis, shedding light on areas that have been neglected or inadequately explored in prior research. The identified gaps serve as the foundation for the research objectives of the study, aiming to fill these voids with fresh insights and discoveries. To establish the groundwork for the investigation, this research also initiates an in-depth discourse on each hypothesis, ensuring that the research design presented is both transparent and logical. The ultimate objective is to enhance comprehension of the perishable foodsupply chain, paving the way for future studies to build upon this foundational work. Then the research seeks to elucidate the research methods utilized to meticulously validate the researchmodel, employing stringent techniques and measures to guarantee the integrity and dependability of the findings. This framework aims to encapsulate the entire research process succinctly, from its fundamental objectives to the eventual implications of its findings, guiding readers through the investigative journey undertaken in the study. To achieve these objectives, a research model is presented that examines the interrelationships between quality, efficiency,
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techniques. It encompasses a detailed description of the sampling procedure and data collection methods, including the utilization of probability sampling techniques and surveys.
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                <text>Shetty, Lakshmi </text>
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                <text>Srivastava, Shefali</text>
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                <text>Indicators of corporate financial distress : evidence from India  </text>
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                <text>The study aims to identify the indicators of corporate financial distress in the Indian industrial sector. The study begins by analysing the corporate bankruptcy filings and the outcomes of filings under the Insolvency and Bankruptcy Code (IBC), 2016. From the analysis of bankruptcy filings, a newlinelist of 82 publicly listed companies of industrial nature experiencing financial distress that have filed for bankruptcy under IBC is identified. Each of the 82 companies are paired with an equal number of matching newlinefinancially sound companies to form a sample of 164 companies. Further, 12 variables from the annual reports of the sample companies are analysed for a period of five years immediately preceding the bankruptcy filing by the distressed companies. Simple regression analysis is employed for determining the primary indicator of corporate financial distress and logistic regression analysis is used to identify the supplementary indicator of corporate financial distress in the Indian industrial sector. The primary and the supplementary indicators are presented in the form of a two-stage process to form the Corporate Distress Prediction (CDP) scorecard. The newlinerecommended CDP scorecard predicts financial distress in the Indian industrial sector at an accuracy ranging between 90 percent to 100 percent during the five years of study. The major implication of the study is that it newlinecan guide the corporate stakeholders in knowing the financial health of a newlinecompany.</text>
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                <text>Shetty, Shilpa H.</text>
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                <text>Climatic changes, sudden or gradual, influence the structural health of buildings and bridges due to variations in temperature and humidity. Risk and disaster management plays a vital role in the decision-making process for safeguarding structures. Data analytics from sensors systems in smart structures aid in taking appropriate action in securing buildings during natural calamities. The correlation between climate and structural measuring responses can be further improved using artificial intelligence (AI)- machine learning (ML) algorithms to monitor and predict structural health and take any precautionary steps before the event of a casualty. Linear regression is an efficient tool for analyzing structural health. The proposed work's objective is to monitor and predict the structural health and inform the concerned authorities in the event of a failure in advance, using AI-ML approaches. We have analyzed various sensor data sets to predict the health of a structure based on the crack developed. From the data obtained for experimentation, mean width of the crack is observed as 2.38 cm and mean length of the crack is 63.36 cm.  2023 The Authors</text>
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                <text>Shibu M., Department of Electronics and Communication Engineering, School of Engineering and Technology, CHRIST (Deemed to be University), Kanminike, Karnataka, Bengaluru, India; Kumar K.P., Department of Computer Science and Engineering, School of Engineering and Technology, CHRIST (Deemed to be University), Kanminike, Karnataka, Bengaluru, India; Pillai V.J., Department of Electronics and Communication Engineering, School of Engineering and Technology, CHRIST (Deemed to be University), Kanminike, Karnataka, Bengaluru, India; Murthy H., Department of Electronics and Communication Engineering, School of Engineering and Technology, CHRIST (Deemed to be University), Kanminike, Karnataka, Bengaluru, India; Chandra S., Department of Civil Engineering, School of Engineering and Technology, CHRIST (Deemed to be University), Kanminike, Karnataka, Bengaluru, India</text>
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                <text>Access to justice through law schools legal aid activities in India an empirical study with special reference to kerala /</text>
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                <text>Image disarranging is the process of randomly rearranging picture elements to make the visibility unreadable and break the link among neighboring elements. Pixel values often don't change while they are being scrambled. There has been a slew of proposed image encryption techniques recently. The two steps that most image encryption algorithms go through are confusion and diffusion. Using a scrambling technique, the pixel positions are permuted during the confusion phase, and an inverse-able function is used to modify the pixel values during the diffusion phase. A good scrambling method practically eliminates the high relationships between adjacent pixels in a picture. In the proposed scheme, XOR based minimization operator is applied on blocks of images followed by Arnold Transform. The suggested design is assessed using a matrix comprising the Structured Similarity Index and the Peak Signal to Noise Ratio. The computed PSNR value less than 10 indicates the input image and scrambled image has high variation. The SSIM value nearer to 0 indicates no similarity in the structure of the input image and scrambled image.  2024 IEEE.</text>
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                <text>Shiju Thomas M.Y.; Krishna A.V.N.</text>
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                <text>2024 11th International Conference on Reliability, Infocom Technologies and Optimization (Trends and Future Directions), ICRITO 2024</text>
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                <text>Institute of Electrical and Electronics Engineers Inc.</text>
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                <text>Shiju Thomas M.Y., Rajagiri College of Social, Sciences(Autonomous), Department of Computer Science, Kerala, India; Krishna A.V.N., School of Engineering and Technology, Christ (Deemed to Be University), Department of Computer Science and Engineering, Karnataka, Bangalore, India</text>
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                <text>A Two-Pass Hybrid Mean and Median Framework for Eliminating Impulse Noise From a Grayscale Image</text>
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                <text>Image Noise Cancellation; Image processing; Image Restoration; Salt and Pepper Noise; Visual quality</text>
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                <text>In a digital era, Image recuperation plays a vital role in the area of digital image processing. Image instauration offers more visualization on the quality of the image thereby eliminating noise. Elimination of Gaussian and impulse noise is a challenging problem in the area of image restoration. Rigorous research is pursued to restore salt-and-pepper (SAP) noise utilizing spatial filters. Mean and Median are two contributing spatial filters for eliminating impulse noise. This paper applies a two-pass hybrid mean and median framework on a corrupted grayscale image to replace salt and pepper noise. The hybrid framework is effectively restoring the image by abstracting the low, medium, and high-density impulse noise. The efficacy of the recommended strategy is evaluated by quantifying the peak signal to noise ratio and structural similarity index metric. The result obtained when compared with recent recuperation strategies outperforms to remove noise from grayscale images.  2021 IEEE</text>
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                <text>Shiju Thomas M.Y.; Krishna A.V.N.</text>
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                <text>ACCESS 2021 - Proceedings of 2021 2nd International Conference on Advances in Computing, Communication, Embedded and Secure Systems, pp. 206-210.</text>
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                <text>Institute of Electrical and Electronics Engineers Inc.</text>
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                <text>Shiju Thomas M.Y., Department of Computer Science and Engineering, School of Engineering and Technology Christ (Deemed to be) University, Karnataka, Bangalore, India; Krishna A.V.N., Department of Computer Science and Engineering, School of Engineering and Technology Christ (Deemed to be) University, Karnataka, Bangalore, India</text>
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                <text>In the digital era, images and video sequences have dramatically increased newlinebecause of the rapid growth of the Internet and the widespread utilization of multimedia systems. The advancement in technology facilitates a faster way of transmitting data; however, the channel used for communication is an untrusted medium. The proposed research focus on the secure newlinetransmission of grayscale images over a social networking site (SNS) provider called the untrusted channel. Rigorous research has been conducted on the secure transmission of images and proposed different models, namely Compression-then-Encryption (CtE) Systems and newlineEncryption-then-Compression (EtC) Systems. In EtC, the encrypted information is transmitted over the channel. However, the channel is newlinecompressing the information to reduce the overall traffic. Due to the compression performed by the channel, the decryption process may fail on the receiver side. Constructing an efficient EtC model, as good as the standard compression algorithms, will address the gap in research. Four objectives were formulated, and schemes were proposed for each objective to address the problem. Two schemes were developed to address the first objective, eliminating noise incurred during transmission through the channel. The first scheme eliminates the noise using a two-pass hybrid mean and median filter. In the second scheme, a supervised curve fitting a linear regression model with a mean filter is applied. To secure the transmission of images over the untrusted channel, the objectives two and three address the scrambling and encryption of images. A hybrid of improved Arnold transforms and ElGamal encryption is experimented with in the first scheme to address scrambling and encryption. In this initially, a Block-wise scrambling is applied to the image, followed by pixels-wise newlinescrambling within the block followed by Arnolds transform. The outcome is given to ElGamal encryption.</text>
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                <text>Addapalli, V N Krishna</text>
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                <text>Eco-friendly; Flavonoids; Heavy metal stress; Low-cost; Phytoremediation</text>
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                <text>Heavy metals (HMs) accumulate in milieu due to various human activities that persist leading to biomagnification in food chains and cause unpleasant effects on human health and environment. Pollutants such as organic matter and HMs are reme-diated traditionally by chemical precipitation, electrochemical treatment, adsorption, reverse osmosis, ion exchange, coagulation, and photo-catalyzation, remained inef-fective. Use of nanomaterials conjugated with various compounds showed significant reduction in several contaminated sites. However, existing implication of nanotech-nology works with nanoparticles (NPs) synthesis majorly involved the use of chem-ical raw materials and physical methods which are relatively toxic and unstable. Aforesaid difficulties made researchers and entrepreneurs to reconnoitre effective, newer, and novel synthesis approaches for the replacement over older version. During the past decade, to overcome these issues plant-derived NPs are extensively used because of its less cost, efficiency, and eco-friendly in nature. Hence, advanced alternative technology like phytoremediation using nanomaterials with innovative techniques has been a boon for HM remediation. Efficiency of green synthesized NPs is based on redox reactions which makes metals stable facilitated by flavonoids and polyphenols responding to HM-stress. Several metal complexation processes are known to produce phytochelatins or other metal-chelating peptides helping the biore-mediation of HMs. Current chapter throws light on adaptive mechanism employed by NPs coupled with plant or microbial extracts in overcoming the HM stress. Further-more, here we also focus on the possible mechanism and interaction between NPs and HM in minimizing severity of polluted sites with many examples.  The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2022.</text>
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                <text>Shilpa B.M.; Rashmi R.; Manjula N.G.; Sreekantha A.</text>
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                <text>Shilpa B.M., CHRIST-Deemed to be University, Bangalore Kengeri Campus, Kanmanike, Mysore Road, Karnataka, Kumbalgodu, Bangalore, 560074, India; Rashmi R., School of Basic and Applied Sciences, Dayananda Sagar University, Shavige Malleswara Hills, Kumaraswamy layout, Bengaluru, 560111, India; Manjula N.G., School of Basic and Applied Sciences, Dayananda Sagar University, Shavige Malleswara Hills, Kumaraswamy layout, Bengaluru, 560111, India; Sreekantha A., School of Basic and Applied Sciences, Dayananda Sagar University, Shavige Malleswara Hills, Kumaraswamy layout, Bengaluru, 560111, India</text>
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