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                <text>Public Attitude towards Higher Education in India</text>
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                <text>Anuja. V., S. A. Collage of Arts &amp;amp; Science Chennai, Tamil Nadu, India; Rangaswamy R., Christ University, India; Shukla P., School of Arts, Humanities &amp;amp; Social Sciences, CSJMU, Kanpur, India; Das P., Institute of Nursing, Brainware University, West Bengal, India; Prabavathy M., Centre for Differently Abled Persons Bharathidasan University, Tamil Nadu, India; Lodha N., Lodha Hospital and Research Centre, Rajasthan, Pali, India</text>
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                <text>Tinnitus affects 1015% of adults worldwide, with 23% experiencing severe and chronic symptoms that impair quality of life. Conventional treatments often provide limited long-term relief, while Cognitive Behavioral Therapy (CBT) has emerged as an evidence-based intervention. The present study evaluated the effectiveness of CBT for tinnitus through an integrated psychometric and bioanalytical approach. A total of 100 participants were randomized into a CBT group (n = 50) and a waitlist control group (n = 50). The CBT program consisted of 12 weekly sessions delivered over 12 weeks. Psychometric assessments included the Tinnitus Handicap Inventory (THI), Hospital Anxiety and Depression Scale (HADS), Pittsburgh Sleep Quality Index (PSQI), and WHOQOL-BREF. Bioanalytical measures comprised functional MRI, EEG, salivary cortisol, heart rate variability (HRV), and inflammatory cytokines (IL-6, TNF-?). The CBT group achieved a 45% reduction in THI scores (58.4  9.2 to 32.1  8.5), while the control group showed only a 5% change. Anxiety and depression scores decreased by 42% and 40%, respectively, and sleep quality improved by 38%. Morning cortisol increased by 48%, HRV improved by 38%, and inflammatory cytokines decreased significantly (IL-6: ?26%; TNF-?: ?19%). Neuroimaging and EEG findings confirmed reduced auditory cortex hyperactivity and abnormal connectivity. These results demonstrate that CBT not only alleviates tinnitus distress but also induces measurable neurophysiological and systemic changes, reinforcing its role as a cornerstone of evidence-based tinnitus management.  2025, Green Publication. All rights reserved.</text>
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                <text>Decolonizing the Mind: Invoking the Vernacular Experience in a Postcolonial Language Classroom</text>
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                <text>This chapter attempts to understand the teaching-learning practices, programmes, courses, and pedagogies of an English department that recently co-opted cultural studies as a means of decolonisation in a private university in India to understand how cultural diversity, learner diversity, teacher experiences, and learner interests became considered factors in language learning pedagogies and selection of learning content. The research will employ mixed methods of qualitative and quantitative techniques of course content analysis, student interviews to gauge the impact of the learning on the decolonisation process, teacher interviews to understand approaches to task design, and the intended outcome and the strategies and perception changes in material production and task development when the learning shifted to the online mode as a result of the pandemic disruption.  2023 by IGI Global. All rights reserved.</text>
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                <text>Promoting Diversity, Equity, and Inclusion in Language Learning Environments, pp. 240-254.</text>
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                <text>Anupama Nayar C.V., CHRIST University (Deemed), India; Mathews S.P., Department of English and Cultural Studies, CHRIST University, India; Raghavan S., Christ University, India; Gnanaraj D., CHRIST University (Deemed), India</text>
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                <text>The rise of smart cities in India presents a complex phenomenon and a significant challenge for the preservation of sacred landscapes. To address thisthe chapterproposes Smart Theology as a conceptual framework that integratesecological ethics and cultural resilience with digital innovation. This approach is examined through fieldwork in Keralas kavussacred sites reflecting Indigenous ecological knowledge and ritual practicefunded by the Centre for Cultural Resources and Training (CCRT), Government of India. Digital interventions includingGIS, Virtual Reality, and community-driven tools serve as a vital bridge mediating the tension between cultural legacy and urban innovation. By investigating these applications the study demonstrates how technology facilitate inclusive preservation while maintaining the spiritual essence of sacred landscapes.  The Author(s), under exclusive license to Springer Nature Switzerland AG 2026.</text>
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                <text>Anupama B., Department of Chemistry, Christ University, Karnataka, Bengaluru, 560029, India; Alex A.A., Department of Chemistry, Christ University, Karnataka, Bengaluru, 560029, India; Thomas J.M., Department of Chemistry, Christ University, Karnataka, Bengaluru, 560029, India; Cherian A.R., Department of Chemistry, Christ University, Karnataka, Bengaluru, 560029, India; Theresa L.V., Department of Chemistry, Christ University, Karnataka, Bengaluru, 560029, India</text>
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                <text>Kabachnik-fields reaction is a multi-component organic reaction that gives ?-aminophosphonates as products. The reaction between a carbonyl group, an amine, and amino phosphonates is noteworthy due to their antibacterial, antifungal, anti-HIV, anti-cancer, and analgesic characteristics. Low melting mixtures are also good alternatives for toxic catalysts and organic solvents. The use of organic solvent can be reduced in the Kabachnik-fields reaction by using low melting mixtures as a reaction media and catalyst. This method is cost-effective and safe. A practical synthesis of different derivatives of dialkylphosphonates was conducted. The solvent/catalyst is also easily recyclable.  2025 Elsevier B.V.</text>
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                <text>Anupama S., Department of Data Science and Statistics, CHRIST University, Bengaluru, India; Azarudheen S., Department of Data Science and Statistics, CHRIST University, Bengaluru, India; Gogi V.J., Department of Data Science and Statistics, CHRIST University, Bengaluru, India</text>
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                <text>Penalized maximum likelihood estimation is specified for estimating parameters of a log-logistic distribution for complete-data situations. This approach addresses the issues of Maximum Likelihood Estimation, wherein Maximum Likelihood Estimation is often unstable when sample sizes are small, and fails with heavy-tailed or asymmetric data. By adding a ridge penalty to the log-likelihood, we derive new score equations, which are solved numerically. The performance is measured for a variety of shape and scale parameters and sample sizes, with bias and Mean Squared Error as the two main measures. The simulation experiment results indicate Penalized maximum likelihood estimation consistently achieves lower bias and Mean Square Error with small sample sizes and particularly strong improvements under skewed or heavy-tailed data. With larger sample size, the differences between Maximum Likelihood Estimation and Penalized maximum likelihood estimation decrease, as we would expect. These results suggest that Penalized maximum likelihood estimation is a viable estimation method using the log-logistic distribution, especially with small or limited datasets.  The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2026.</text>
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                <text>Importance of Sustainable Marketing Initiatives for Supporting the Sustainable Development Goals</text>
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                <text>Businesses that engage in sustainable marketing can benefit both the world and their bottom line. Earlier, companies could satisfy many customers by simply providing low pricing and high-quality goods. However, peoples concern for the environment and other social concerns have grown, and so has their desire to support groups that share their beliefs. Because they often generate strong market returns and demonstrate durability during economic downturns, many investors want to support businesses that use sustainable business methods. Also, these businesses are more likely to comply with social and environmental laws. Several companies use sustainable marketing to succeed in todays ethical and ecologically sensitive marketplace. Organizations must finance sustainability programs in order to practice sustainable marketing. But, it can also improve employee engagement, promote regulatory compliance, raise revenues, and build brand loyalty.  2023 by IGI Global.</text>
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                <text>Anuradha A.; Shilpa R.; Thirupathi M.; Padmapriya S.; Supramaniam G.; Booshan B.; Booshan S.; Pol N.; Chavadi C.A.; Thangam D.</text>
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                <text>Anuradha A., Department of MBA, Cambridge Institute of Technology, K.R. Puram, Bangalore, India; Shilpa R., Garden City University, Bengaluru, India; Thirupathi M., CHRIST University (Deemed), Bengaluru, India; Padmapriya S., CHRIST University (Deemed), Bengaluru, India; Supramaniam G., Acharya Institute of Graduate Studies, Bengaluru, India; Booshan B., Acharya Institute of Graduate Studies, Bengaluru, India; Booshan S., ISBR Business School, Bengaluru, India; Pol N., ISBR Business School, Bengaluru, India; Chavadi C.A., Presidency Business School, Presidency College, Bengaluru, India; Thangam D., Presidency Business School, Presidency College, Bengaluru, India</text>
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                <text>Higher education; Perception; Reverse mentoring; Sensitization; Teaching; Training; Underprivileged children; Volunteering</text>
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                <text>Education is the fundamental right of every child and an essential element of human growth. Indian education is divided into two parts: private and government education. Underprivileged children, affected by socio-economic factors, predominantly choose government education. Government primary educational institutions have failed to cope with the requirements of the corporate world. On the other hand, the students studying in private higher educational institutions seldom think of the challenges that socio-economically underprivileged children face. Genesys is the forum that unites these socio-economically underprivileged children with students at Christ University. Teaching and training disadvantaged children are the social responsibilities of young people, especially those in higher education. Each student should teach at least one person to make it a win-win situation for both learner and trainer. It helps University students build social skills and provides them with the opportunity to become part of the nation-building process. The chapter employed the quantitative study method to analyze the students' perception of teaching underprivileged children and how demographic variables impact it. It also identified the factors influencing the student's academic performance and psychological well-being. The study found that the students gained different skills like interpersonal skills, adaptability, teaching skills, and happiness, and these skills positively impacted their academic performance and psychological wellbeing. The expected outcome of the program supported by the university is to develop a win-win model for both University students and schoolchildren from low-income groups in society  2024 Nova Science Publishers, Inc.</text>
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                <text>Anuradha B.; Kumar A.S.</text>
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                <text>Models for Social Responsibility Action by Higher Education Institutions, pp. 225-245.</text>
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                <text>This study has been initiated with a view to understand the social media addiction and its influence on culture codes a mediation effect of mindfulness. The social media addiction would be a very common problem in the social and the organizational set up. The employees are getting distracted easily because of social media addiction. The organisations are taking much action to rectify this problem but end up with the talent lose because the employees are ready to quit the job when they are not allowed to use social media in the organisation. It has been an inevitable problem for the organisations so many techniques have been initiated in order to solve this problem. Many studies are concentrating on mindfulness which is a tool to remove the distractions and to be a focused employee in the organisation. The social media addiction many a times create a toxic culture among the employees. It needs a high attention to be cured. The employee relationship are highly under stake when they are social media addict. This study would attempt to understand the empirical evidence on this relationship by examining the association among addiction in social media and its effect on culture code and mediating role of mindfulness. This study also concentrates on the moderating role of gender on the proposed model.  BEIESP.</text>
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                <text>The recent growth of cloud computing has led to most companies storing their data in the cloud and sharing it efficiently with authorized users. Health care is one of the initiatives to adopt cloud computing for services. Both patients and healthcare providers need to have access to patient health information. Healthcare data must be shared and maintained more securely. While transmitting health data from sender to receiver through intermediate nodes, intruders can create falsified data at intermediate nodes. Therefore, security is a primary concern when sharing sensitive medical data. It is thus challenging to share sensitive data in the cloud because of limitations in resource availability and concerns about data privacy. Healthcare records struggle to meet the needs of security, privacy, and other regulatory constraints. To address these difficulties, this novel proposes a machine learning-based Maximum Decision Support Regression (MDSR)-based Advanced Secure Data Encrypt Transmission (ASDET) approach for efficient data communication in cloud storage. Initially, the proposed method analyzed the node's trust, energy, delay, and mobility using Node Efficiency Hit Rate (NEHR) method. Then identify the efficient route using an Efficient Spider Optimization Scheme (ESOS) for healthcare data sharing. After that, MDSR analyzes the malicious node for efficient data transmission in the cloud. The proposed Advanced Secure Data Encrypt Transmission (ASDET) algorithm is used to encrypt the data. ASDET achieved 92% in security performance. The proposed simulation result produces better performance compared with PPDT and FAHP methods.  2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.</text>
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              <elementText elementTextId="174317">
                <text>Anusuya V.; Bejoy B.J.; Ramkumar M.; Shanmugaraja P.; Dhiyanesh B.; Kiruthiga G.</text>
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                <text>Lecture Notes in Networks and Systems, Vol-672 LNNS, pp. 39-51.</text>
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                <text>Springer Science and Business Media Deutschland GmbH</text>
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            <name>Date</name>
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                <text>2023-01-01</text>
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                <text>&lt;a href="https://doi.org/10.1007/978-981-99-1624-5_3" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.1007/978-981-99-1624-5_3&lt;/a&gt;
&lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85164668222&amp;amp;doi=10.1007%2F978-981-99-1624-5_3&amp;amp;partnerID=40&amp;amp;md5=c159f26bddd2453c9ffa95fac1c415d5" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85164668222&amp;amp;doi=10.1007%2f978-981-99-1624-5_3&amp;amp;partnerID=40&amp;amp;md5=c159f26bddd2453c9ffa95fac1c415d5&lt;/a&gt;</text>
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                <text>ISSN: 23673370; ISBN: 978-981991623-8</text>
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                <text>English</text>
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                <text>Anusuya V., Associate Professor/CSE, Ramco Institute of Technology, Rajapalayam, India; Bejoy B.J., Assistant Professor/CSE, CHRIST (Deemed to Be University), Bangalore, India; Ramkumar M., Associate Professor/CSBS, Knowledge Institute of Technology, Salem, India; Shanmugaraja P., Associate Professor/IT, Sona College of Technology, Salem, India; Dhiyanesh B., Associate Professor/CSE, Dr. N.G.P. Institute of Technology, Coimbatore, India; Kiruthiga G., Associate Professor/CSE, IES College of Engineering, Thrissur, India</text>
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