544 20 11858 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The development and validation of digital amnesia scale Subject The topic of the resource Confirmatory factor analysis (CFA); Dependency; Detoxification; Digital Amnesia Scale (DAS); Distraction; Exploratory factor analysis (EFA) Description An account of the resource The usage of digital devices has increased rapidly in recent times due to the expansion of online learning platforms, leading to greater reliance on them. As a result, people forget simple information, dates, and appointments that might lead to digital amnesia. Hence, we aimed to develop and validate a digital amnesia scale (DAS). The study was carried out in two studies. In the first study, we collected data from 616 college students to examine the factor structure of the model and its underlying dimensions for a large pool of items. These analyses showed that the scale formed a three-dimensional structure: digital distraction, digital dependency, and digital detox. In the second study, we collected data from 383 college students to confirm the three-factor structure of the DAS. A satisfactory level of reliability was demonstrated by McDonalds ? value for the dimensions. The testretest reliability was found to be 0.76. The DAS had satisfactory convergent and discriminant validity. This scale could be useful for both researchers and educators to assess digital amnesia among college students. The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2024. Creator An entity primarily responsible for making the resource Robert S.J.; Kadhiravan S.; McKay D. Source A related resource from which the described resource is derived Current Psychology, Vol-43, No. 22, pp. 19594-19603. Publisher An entity responsible for making the resource available Springer Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1007/s12144-024-05757-4" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/s12144-024-05757-4</a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85186222585&doi=10.1007%2Fs12144-024-05757-4&partnerID=40&md5=01353a6e0bf26b12d78993277b8557b8" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85186222585&doi=10.1007%2fs12144-024-05757-4&partnerID=40&md5=01353a6e0bf26b12d78993277b8557b8</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 10461310 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Robert S.J., Department of Psychology, Christ University, Karnataka, Bangalore, 560060, India; Kadhiravan S., Department of Psychology, Periyar University, Salem, 636 011, India; McKay D., Department of Psychology, Fordham University, New York, NY, United States Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Development of ID System for Detecting Attacks in WSN Through Ontology Method and its Strategy Subject The topic of the resource Cyberattacks; Internet of Things (IoT); Intrusion Detection System (IDS); ontology; wireless sensor networks Description An account of the resource Cybercriminals are becoming increasingly targeted by the rapid expansion of the Internet of Things (IoT), leading to an increase in cyberattacks targeting IoT devices and their communication channels These attacks, if failure to detect may result in significant service disruption, financial loss or damage to sensitive data. Real-time intrusion detection is essential to ensure reliability, security and profitability of IoT applications. This study introduces a new intrusion detection system designed for IoT devices that uses deep learning (DL). Utilizing ontology in wireless sensor networks (WSN), this intelligent system detects suspicious activities that pose a threat to connected IoT devices with configuration-neutral design provides ease of use, while the test performance analysis is simulated and real-world. It highlights its strong performance in determining admissions. The effectiveness of the system against many types of attacks such as denial of service, workholes, blackholes, opportunistic service attacks, etc. is confirmed by experimental research and furthermore, the system achieves F1 scores, accuracy and the number of memories. This advanced deep learning intrusion detection system shows great promise to improve IoT network security due to its high detection rate. 2024 IEEE. Creator An entity primarily responsible for making the resource Sheela M.S.; Venkateswarlu M.; Donald C.; Kadiri P.; Al-Hameed M.R.; Safi H.; Saadoun O.N. Source A related resource from which the described resource is derived 2024 4th International Conference on Advance Computing and Innovative Technologies in Engineering, ICACITE 2024, pp. 391-394. Publisher An entity responsible for making the resource available Institute of Electrical and Electronics Engineers Inc. Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1109/ICACITE60783.2024.10616975" target="_blank" rel="noreferrer noopener">https://doi.org/10.1109/ICACITE60783.2024.10616975</a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85201793785&doi=10.1109%2FICACITE60783.2024.10616975&partnerID=40&md5=e99456a796a0df95c31caf1a16be0407" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85201793785&doi=10.1109%2fICACITE60783.2024.10616975&partnerID=40&md5=e99456a796a0df95c31caf1a16be0407</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-835036016-5 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sheela M.S., Vel Tech Rangarajan Dr.Sagunthala R&d Institute of Science and Technology, Ece, Chennai, Avadi, India; Venkateswarlu M., Kampala International University, Faculty of Science and Technology, Department of Computing, Western Campus, Uganda; Donald C., Christ (Deemed to Be University), Department of Computer Science, Bengaluru, India; Kadiri P., Mohan Babu University, School of Computing, Department of Aiml, Andhra Pradesh, Tirupati, India; Al-Hameed M.R., National University of Science and Technology, College of Health and Medical Technology, Dhi Qar, 64001, Iraq; Safi H., Al-Farahidi University, Baghdad, Iraq; Saadoun O.N., Al-kunooze University College, Basra, Iraq Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Development of Structured Tele Based Medicine Concept Using Programmable System Subject The topic of the resource and telemedicine; Binomial law; distributed adaptation; videoconferencing Description An account of the resource In the medical field, clinics and hospitals frequently use dispersed applications like telediagnosis. These apps must nevertheless provide information security in order to properly transit security measures like firewalls and proxies. The User Datagram Protocol (UDP) is often recommended for videoconferencing applications because of its low latency; nevertheless, security problems occur when UDP tries to pass through firewalls and proxies without a specified set of fixed ports. In order to overcome these obstacles, this study presents a revolutionary platform that uses Transmission Control Protocol (TCP) rather of UDP: VAGABOND, which stands for 'Video Adaptation framework, across security gateways, based on transcription,' Adaptation Proxies (APs) that are designed to accommodate user preferences, device variations, and dynamic changes in network capacity comprise VAGABOND. This platform's versatility at the user and network levels guarantees seamless operation in a range of scenarios. VAGABOND uses a binomial probability distribution to start making adaptation decisions. This distribution is formed from the retention of video packets inside a certain time period. VAGABOND gets beyond firewall and proxy constraints by using ordinary TCP ports (like 80 or 443) to provide videoconferencing data via TCP. But even though TCP is a dependable transport protocol, it can occasionally have latency and socket timeout problems. VAGABOND has clever adaptation techniques to deal with these problems and ensure smooth data transfer. 2024 IEEE. Creator An entity primarily responsible for making the resource Adnan M.M.; Pant R.; Nirsanametla Y.; Fatima T.; Kumar M.; Kumar N.S. Source A related resource from which the described resource is derived 2024 4th International Conference on Advance Computing and Innovative Technologies in Engineering, ICACITE 2024, pp. 1285-1289. Publisher An entity responsible for making the resource available Institute of Electrical and Electronics Engineers Inc. Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1109/ICACITE60783.2024.10616820" target="_blank" rel="noreferrer noopener">https://doi.org/10.1109/ICACITE60783.2024.10616820</a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85201810041&doi=10.1109%2FICACITE60783.2024.10616820&partnerID=40&md5=f441b0d62938c5220f28cb3af887856f" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85201810041&doi=10.1109%2fICACITE60783.2024.10616820&partnerID=40&md5=f441b0d62938c5220f28cb3af887856f</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-835036016-5 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Adnan M.M., The Islamic University, Najaf, Iraq; Pant R., Uttaranchal University, Uttaranchal Institute of Management, Uttarakhand, India; Nirsanametla Y., Chitkara University, Centre of Research Impact and Outreach, Punjab, Rajpura, 140401, India; Fatima T., Cmr Technical Campus, Department of Cse, Telangana, Hyderabad, India; Kumar M., Christ University, School of Business and Management, Bangalore, India; Kumar N.S., Srm Institute of Science & Technology, Department of Computer Science & Engineering, Chennai, Vadapalani, 26, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The dharma of Kama: Kamasra's morality of integrated Purusartha Description An account of the resource [No abstract available] Creator An entity primarily responsible for making the resource Prabhu V.N. Source A related resource from which the described resource is derived Journal of Dharma, Vol-38, No. 1, pp. 23-38. Publisher An entity responsible for making the resource available Dharmaram College, Centre for the Study of World Religions Date A point or period of time associated with an event in the lifecycle of the resource 2013-01-01 Identifier An unambiguous reference to the resource within a given context <a href="" target="_blank" rel="noreferrer noopener"></a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-84955299386&partnerID=40&md5=075a72951fd547a9452eb35ffb098201" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-84955299386&partnerID=40&md5=075a72951fd547a9452eb35ffb098201</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 2537222 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Prabhu V.N., Christ University, Bangalore, India https://archives.christuniversity.in/files/original/4b49280de6dd462f08cd68d99d4b0776.pdf 03320dba9abfa45e787ca885790e5692 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Dialectic between Individual Identity and Social Conformity:Reading Hair as a Symbol in Select Adaptations of Rapunzel Creator An entity primarily responsible for making the resource Dattagupta Suchismita Date A point or period of time associated with an event in the lifecycle of the resource 2016 Source A related resource from which the described resource is derived English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Difference is in the Details: Attachment and Cross-Species Parenting in the United States and India Subject The topic of the resource Attachment; caretaking behavior; companion animals; cross-cultural research; humananimal interaction; pet parenting Description An account of the resource The purpose of the current research was to explore changes in Indian attitudes and practices with pet dogs and cats and compare them with responses from the United States. Pet parenting, defined as the investment of money, emotion, and time in companion animals, is a form of alloparental care (care given by someone other than the offsprings biological parents). Pet parenting appears to emerge in cultures that (1) demonstrate high rates of urbanization, (2) have declining total fertility rates (average births per woman), and (3) support life orientations beyond reproduction (collectively called the second demographic transition). A total of 1,417 respondents (US, n = 991; India, n = 426) completed online surveys (one in each country) to compare demographic profiles, attachment (as measured by the Lexington Attachment to Pets Scale [LAPS]), and companion animal caretaking behaviors in each culture. Mann-Whitney U tests were used to compare Indian and United States populations on the LAPS and caretaking behaviors (titled CARES in our study). Our findings document the emergence of pet parenting in India with many similarities to the United States. However, cultural variations in how these societies engage with nonhuman animals result in nuanced differences. For example, when reporting terms used to refer to themselves (e.g., Mom/Dad, friend, owner) and their companion animals (e.g., kids, pet, animal), United States respondents were more likely to code switch to less familial terms when speaking to coworkers and strangers. Additionally, Indian respondents reported higher agreement with all three LAPS scales, and they also reported higher frequency of behaviors related to Affective Responsiveness and General Care. Both cultures reported a moderately high frequency of Training and Play, with the United States respondents reporting slightly more training than Indians. These differences suggest that philosophical disparities exist between the United States and India, shaping the practice of pet parenting. We suggest continued, cross-cultural investigation of changing norms surrounding companion animals and the emergence of pet parenting. 2021 International Society for Anthrozoology (ISAZ). Creator An entity primarily responsible for making the resource Volsche S.; Mukherjee R.; Rangaswamy M. Source A related resource from which the described resource is derived Anthrozoos, Vol-35, No. 3, pp. 393-408. Publisher An entity responsible for making the resource available Taylor and Francis Ltd. Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1080/08927936.2021.1996026" target="_blank" rel="noreferrer noopener">https://doi.org/10.1080/08927936.2021.1996026</a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85119879986&doi=10.1080%2F08927936.2021.1996026&partnerID=40&md5=814da40c55deb30824b35981539f094a" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85119879986&doi=10.1080%2f08927936.2021.1996026&partnerID=40&md5=814da40c55deb30824b35981539f094a</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 8927936 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Volsche S., Department of Anthropology, Boise State University, Boise, ID, United States; Mukherjee R., Department of Psychology, CHRIST (Deemed to be University), Bengaluru, India; Rangaswamy M., Department of Psychology, CHRIST (Deemed to be University), Bengaluru, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Diffuse Radiation Field at High Galactic Latitudes Subject The topic of the resource dust, extinction; local interstellar matter; surveys; ultraviolet: general; ultraviolet: ISM Description An account of the resource We have used GALEX observations of the north and south Galactic poles to study the diffuse ultraviolet background at locations where the Galactic light is expected to be at a minimum. We find offsets of 230-290 photon units in the far-UV (1531 and 480-580 photon units in the near-UV (2361 . Of this, approximately 120 photon units can be ascribed to dust-scattered light and another 110 photon units (190 in the near-UV) to extragalactic radiation. The remaining radiation is, as yet, unidentified and amounts to 120-180 photon units in the far-UV and 300-400 photon units in the near-UV. We find that molecular hydrogen fluorescence contributes to the far-UV when the 100 ?m surface brightness is greater than 1.08 MJy sr-1. 2018. The American Astronomical Society. All rights reserved. Creator An entity primarily responsible for making the resource Akshaya M.S.; Murthy J.; Ravichandran S.; Henry R.C.; Overduin J. Source A related resource from which the described resource is derived Astrophysical Journal, Vol-858, No. 2 Publisher An entity responsible for making the resource available Institute of Physics Publishing Date A point or period of time associated with an event in the lifecycle of the resource 2018-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.3847/1538-4357/aabcb9" target="_blank" rel="noreferrer noopener">https://doi.org/10.3847/1538-4357/aabcb9</a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85047260027&doi=10.3847%2F1538-4357%2Faabcb9&partnerID=40&md5=c1c13ac5fdca6dcc648c366e5aff5faa" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85047260027&doi=10.3847%2f1538-4357%2faabcb9&partnerID=40&md5=c1c13ac5fdca6dcc648c366e5aff5faa</a> Rights Information about rights held in and over the resource All Open Access; Bronze Open Access; Green Open Access Relation A related resource ISSN: 0004637X Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Akshaya M.S., Department of Physics, Christ (Deemed to Be University), Bengaluru, 560 029, India; Murthy J., Indian Institute of Astrophysics, Bengaluru, 560 034, India; Ravichandran S., Department of Physics, Christ (Deemed to Be University), Bengaluru, 560 029, India; Henry R.C., Henry A. Rowland Department of Physics and Astronomy, Johns Hopkins University, Baltimore, 21218, MD, United States; Overduin J., Department of Physics, Astronomy and Geosciences, Towson University, Towson, 21252, MD, United States Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The diffuse radiation field at high galactic latitudes / Subject The topic of the resource Astrophysics Description An account of the resource The Astrophysical Journal, Vol.858, Issue 2, pp.1-9, ISSN No: 1538-4357. Creator An entity primarily responsible for making the resource M.S. Akshaya, Jayant Murthy, S. Ravichandran, R.C. Henry and James Overduin Source A related resource from which the described resource is derived <a href="https://iopscience.iop.org/article/10.3847/1538-4357/aabcb9" target="_blank" title="The diffuse radiation field at high galactic latitudes" rel="noreferrer noopener">https://iopscience.iop.org/article/10.3847/1538-4357/aabcb9</a> Publisher An entity responsible for making the resource available The American Astronomical Society Date A point or period of time associated with an event in the lifecycle of the resource 2018-12-30 Language A language of the resource English Type The nature or genre of the resource Journal Article Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The digital transformation: Crafting customer engagement strategies for success Description An account of the resource In the business world, the digital transformation has ushered in an era of unprecedented change. The explosive growth of digital technology over the past three decades has profoundly changed how businesses operate, compete, and engage with their customers. Businesses across industries have been forced to navigate this constantly changing environment due to the adoption of cloud computing, data analytics, the growth of e-commerce, and the rise of artificial intelligence. Organizations are forced to reconsider their strategies, operations, and consumer engagement models as a result of this significant instability. This chapter discusses the role of artificial intelligence in aiding customised and personalized marketing strategies, acknowledging the diverse preferences and behaviour of consumers. It shares insights on branding and customer management in an AI-driven environment. It also emphasises on online and technology-mediated customer engagement. 2024, IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Yadav G.N.S.; Seranmadevi R. Source A related resource from which the described resource is derived Digital Technologies, Ethics, and Decentralization in the Digital Era, pp. 80-98. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-1762-4.ch005" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-1762-4.ch005</a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85189231655&doi=10.4018%2F979-8-3693-1762-4.ch005&partnerID=40&md5=ef2ed67a1bd47598769d0620b7cc17d9" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85189231655&doi=10.4018%2f979-8-3693-1762-4.ch005&partnerID=40&md5=ef2ed67a1bd47598769d0620b7cc17d9</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836931763-1; 979-836931762-4 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Yadav G.N.S., Christ University, India; Seranmadevi R., Christ University, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The double-edged sword of ChatGPT: fostering and hindering creativity in postgraduate academics in Bengaluru Subject The topic of the resource Assessment; Creativity; Generative AI; Intrinsic motivation; Learning; Policy implementation Description An account of the resource Purpose: This research examines the complex relationship between usage of Chat Generative Pre-Trained Transformer (ChatGPT) amongst student and their creativity, learning and assessment using empirical data collected from postgraduate students. In addition, the study explores the students intrinsic motivation for usage to understand student categories. This research seeks to provide further insights into this artificial intelligence tool in enhancing the educational ecosystem for all stakeholders concerned. Design/methodology/approach: The target population of this research the students of post-graduation in diverse fields of science and management. A five-point Likert scale-structured questionnaire adapted from earlier literature relevant to the research questions was adopted for data collection. The data were collected for twomonths, resulted in 403 usable responses. Ethical considerations of assurance of confidentiality to the participants were strictly adhered to. Structured equation modelling (SEM) was employed to explore the relationships between the constructs of the study for the assessment of latent relationships. SmartPLS 4 was used to explore these relationships. Findings: Usage has a negative impact on a students creativity, but increased usage of ChatGPT encourages a students adoption due to its perceived usability. Pedagogical applications of ChatGPT aid students as a learning tool but require controlled usage under supervision. Originality/value: This study is innovative in the context of postgraduate students, where very little evidence of creativity exists. Through this research, the authors illuminate how ChatGPT use affects academic performance, benefiting educators as a tool but for evaluation and assessment, policymakers and students. Thefindings of the study provide implications that help to create effective digital education strategies for stakeholders. 2024, Emerald Publishing Limited. Creator An entity primarily responsible for making the resource Rajan S.; Niranjan L.R. Source A related resource from which the described resource is derived International Journal of Educational Management Publisher An entity responsible for making the resource available Emerald Publishing Date A point or period of time associated with an event in the lifecycle of the resource 2025-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1108/IJEM-03-2024-0181" target="_blank" rel="noreferrer noopener">https://doi.org/10.1108/IJEM-03-2024-0181</a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85216347286&doi=10.1108%2FIJEM-03-2024-0181&partnerID=40&md5=56fc975a940b2114f8e764e2726fa629" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85216347286&doi=10.1108%2fIJEM-03-2024-0181&partnerID=40&md5=56fc975a940b2114f8e764e2726fa629</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 0951354X Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Rajan S., Faculty of Management and Commerce, MS Ramaiah University of Applied Sciences, Bengaluru, India; Niranjan L.R., School of Business Studies and Social Sciences, CHRIST (Deemed to be University) Bannerghatta Campus, Bengaluru, India https://archives.christuniversity.in/files/original/db0c6a1d350605ef0d0e74fad6e78e7c.pdf 0d441aa935f917d417388e50aafdffb7 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Dynamics of Power in Utopias Falling to Dystopias: A Critical Analysis of Brave New World and It Can???t Happen Here Creator An entity primarily responsible for making the resource Kochhar Shradha Date A point or period of time associated with an event in the lifecycle of the resource 2018 Source A related resource from which the described resource is derived English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The economic impact of floods on the plantation sector: a study of selected districts in Kerala Subject The topic of the resource Flood; Livestock; Plantations; Production; Sale Description An account of the resource The people of Kerala have suffered the worst natural calamity in the form of heavy flood in 2018 and this continued for a week. The flood and the landslide had created a havoc in the agricultural sector of Kerala. The worst affected sector in the vagary of nature was the plantation sector. The industry lost around Rs. 3.382 crore due to heavy floods (CDS). The floods and the landslide had a major impact on the major planation crops including rubber, tea, coffee and cardamom. Among the different districts, Wayanad was the worst affected district along with Kottayam and Pathanamthitta. In the given context, this study is an attempt to analyse the economic impact of floods in the plantation sector in Kerala. The study found that the farmers are facing the worst financial crisis due to low price and high cost of production. The major problems faced by farmers are the inadequacy of assistance, reduction in yield and lack of pure water, delay in getting support, repayment of the loan and so on. 2023, World Research Association. All rights reserved. Creator An entity primarily responsible for making the resource Sabu G.; Manoj G. Source A related resource from which the described resource is derived Disaster Advances, Vol-16, No. 3, pp. 13-22. Publisher An entity responsible for making the resource available World Research Association Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="" target="_blank" rel="noreferrer noopener"></a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85148624044&partnerID=40&md5=799ea2803afe6fc8e177bc04f157e9ca" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85148624044&partnerID=40&md5=799ea2803afe6fc8e177bc04f157e9ca</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 0974262X Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sabu G., Dept. of Economics, Christ (Deemed to be University), Karnataka, Bengaluru, 560029, India; Manoj G., Dept. of Economics, Christ (Deemed to be University), Karnataka, Bengaluru, 560029, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The economics of market and inclusive growth in tourism: A narrative of rural artisans' socio-economic wellbeing Subject The topic of the resource Arts and handicrafts; Community empowerment; Community engagement; Cultural tourism; Inclusive growth; Socio-economic wellbeing; Sustainable development Description An account of the resource Developing nations are starting to take centre stage and are becoming more conscious of their economic potential in the tourism sector. Earlier, these countries were largely left out of the tourist sector. Today, the foreign exchange reserves of these nations are mostly derived from tourism and a nation's balance of payments derived through tourism supports international trade and stabilizes the economy. The chapter adopts a case study method to evaluate the prospects of inclusive growth through socio economic well-being. In the dynamic and constantly evolving tourism industry, it is imperative to make the growth more inclusive so that there is a balanced approach to long term sustainable development. When it comes to using traditional skills and cultural heritage to participate in this economic paradigm, rural artisans face both opportunities and challenges as the global tourism landscape undergoes evolving transformations. The study commences by closely examining the current market obstacles that rural artisans in the tourism industry face, which encompass a range of issues such as shifting consumer preferences, market saturation and the aftermath of external shocks like pandemics. The chapter indicates major obstacles impeding the integration of rural artisans into the tourism value chain by means of a thorough empirical analysis. In order to overcome the obstacles, the study investigates inclusive growth and how it might act as a spur to improve the socio-economic circumstances of rural craftsmen. The findings in the chapter distil best practices that promote inclusivity, empower local communities and support sustainable tourism development by looking at successful case studies and policy interventions. 2024 The authors. All rights reserved. Creator An entity primarily responsible for making the resource Sandhya H.; Davis A.; Varghese B.; Lakshmypriya K. Source A related resource from which the described resource is derived The Emerald Handbook of Tourism Economics and Sustainable Development, pp. 251-272. Publisher An entity responsible for making the resource available Emerald Publishing Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1108/978-1-83753-708-220241013" target="_blank" rel="noreferrer noopener">https://doi.org/10.1108/978-1-83753-708-220241013</a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85206559189&doi=10.1108%2F978-1-83753-708-220241013&partnerID=40&md5=52b4bd82f691b43634402ed8849a441e" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85206559189&doi=10.1108%2f978-1-83753-708-220241013&partnerID=40&md5=52b4bd82f691b43634402ed8849a441e</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 978-183753708-2; 978-183753709-9 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sandhya H., Christ University, India; Davis A., Christ University, India, Christ Academy Institute for Advanced Studies, India; Varghese B., Christ University, India; Lakshmypriya K., Christ Academy Institute for Advanced Studies, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Eff ect of Music and Editing Style on Subjective Perception of Time When Watching Videos An Eye-tracking Study Subject The topic of the resource arousal; audiovisual media; duration judgment; editing style; fi xations; passage of time judgment; temporal processing; time perception Description An account of the resource Arousal, editing style, and eye movements have been implicated in time perception when watching videos. However, little multimodal research has explored how manipulating both the auditory and visual properties of videos aff ects temporal processing. This study investigated how editing density and music-induced arousal aff ect viewers time perception. Thirty-nine participants watched six videos varying in editing density and music while their eye movements were recorded. They estimated the videos duration and reported their subjective experience of time passage and emotional involvement. Fast-paced editing was associated with the feeling of time passing faster, a relationship mediated by fi xation durations. Higharousal background music was also associated with the feeling of time passing faster. The consequences of this study in terms of a possible auditory driving eff ect are explored. The Author/s Creator An entity primarily responsible for making the resource Sam K.N.; Reddy K.J. Source A related resource from which the described resource is derived Projections (New York), Vol-17, No. 2, pp. 41-61. Publisher An entity responsible for making the resource available Berghahn Journals Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.3167/proj.2023.170203" target="_blank" rel="noreferrer noopener">https://doi.org/10.3167/proj.2023.170203</a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85184781684&doi=10.3167%2Fproj.2023.170203&partnerID=40&md5=5818f52afc74253e677368324b6bcba9" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85184781684&doi=10.3167%2fproj.2023.170203&partnerID=40&md5=5818f52afc74253e677368324b6bcba9</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 19349688 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sam K.N., India; Reddy K.J., Centre for Research, CHRIST (Deemed to be University), Bengaluru, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The effect of airline service quality on customer satisfaction and loyalty in India Subject The topic of the resource Aviation industry; Behavioral intention; Customer satisfaction; Marketing strategies; Quality of service Description An account of the resource Indian Aviation Industry has been one of the world's fastest-growing aviation industries with private airlines representing more than 75 percent of the domestic aviation industry. With an 18 percent compound annual growth rate (CAGR) and 454 airports and airstrips in place in the country, 16 of which are designated as international airports, it has been stated that by 2011 the aviation sector will be witnessing a revival. In 2009, with traffic movement rising and revenues rising by nearly US$ 21.4 million, India's Airports Authority appears expected to earn better margins in 2009-10, as indicated by the Civil Aviation Ministry's latest estimates. The most crucial step in identifying and providing high-quality service is to understand exactly what customers expect. Quality of service is one of the best models for measuring customer expectations and perceptions. A company's performance results in customer satisfaction with a product or service. Passenger satisfaction is important to customer sovereignty. Customers can be loyal without being highly satisfied and being highly satisfied and yet not being loyal. Companies are required to gain a better understanding of the online environment relationship between satisfaction and behavioural intention, and to assign online marketing strategies between satisfaction initiatives and behavioural intention programme. In addition, the findings of this research will assist airline managers to better serve their customers, track and improve quality of service and achieve the highest level of satisfaction for their passengers. 2020 Elsevier Ltd. All rights reserved. Creator An entity primarily responsible for making the resource Agarwal I.; Gowda K.R. Source A related resource from which the described resource is derived Materials Today: Proceedings, Vol-37, No. Part 2, pp. 1341-1348. Publisher An entity responsible for making the resource available Elsevier Ltd Date A point or period of time associated with an event in the lifecycle of the resource 2020-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1016/j.matpr.2020.06.557" target="_blank" rel="noreferrer noopener">https://doi.org/10.1016/j.matpr.2020.06.557</a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85102471390&doi=10.1016%2Fj.matpr.2020.06.557&partnerID=40&md5=df0506f2be860e21d4c70ab25314d9b4" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85102471390&doi=10.1016%2fj.matpr.2020.06.557&partnerID=40&md5=df0506f2be860e21d4c70ab25314d9b4</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 22147853 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Agarwal I., Institute of Management, CHRIST Deemed-to-be University, Bengaluru, Karnataka, 560029, India; Gowda K.R., School of Business and Management, CHRIST Deemed-to-be University, Bengaluru, Karnataka, 560029, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The effect of an environmental education program based on empathy and reflective thinking on preadolescents environmental values and knowledge Subject The topic of the resource Empathy; environmental attitude; environmental knowledge; environmental values; pro-environmental behavior; reflective thinking Description An account of the resource As a remedial measure to human-induced climate change, it is imperative to develop intrinsic altruistic values and adequate knowledge of environmental phenomena and behavior to act in favor of the environment. The study aims to assess the effect of an Environmental Education Program (EEP) based on empathy, reflective thinking, and information on preadolescents environmental values and knowledge. For that, a non-equivalent control group design was used. Data collection was done through questionnaires, checklists, and participant thought diaries. Forty-six students (eleven-to-twelve-year-old children) selected through purposive sampling from the sixth standard of two semi-urban schools in Kerala, India, constituted the sample. In the intervention, empathy was manipulated through stories and empathy exercises, reflective thinking through thought diaries, and information on environmental phenomena, issues, and the effect of human actions through stories and knowledge exercises. Empathy, reflective thinking, and information manipulations positively influenced the participants environmental values and knowledge, and the effect manifested in cognitive, affective, and conative dimensions. The study has implications for conducting Environmental Education indoors effectively by integrating affective, cognitive, and metacognitive approaches. Empathy stories can be utilized to address various environmental phenomena and issues. Reflective thinking on environmental phenomena and issues can be applied to teach appropriate environmental behaviors. 2024 Informa UK Limited, trading as Taylor & Francis Group. Creator An entity primarily responsible for making the resource Gopinath S.; Kumar A. Source A related resource from which the described resource is derived International Research in Geographical and Environmental Education Publisher An entity responsible for making the resource available Routledge Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1080/10382046.2024.2349430" target="_blank" rel="noreferrer noopener">https://doi.org/10.1080/10382046.2024.2349430</a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85192350901&doi=10.1080%2F10382046.2024.2349430&partnerID=40&md5=992139a25c036bf85fc49dd452a9f795" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85192350901&doi=10.1080%2f10382046.2024.2349430&partnerID=40&md5=992139a25c036bf85fc49dd452a9f795</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 10382046 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Gopinath S., Department of Psychology, Christ University, Bangalore, India; Kumar A., Department of Psychology, Christ University, Bangalore, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Effect of Bloom's Taxonomy on Random Forest Classifier for cognitive level identification of E-content Subject The topic of the resource Blooms Taxnomy; Cognitive level; Decision trees; eLearning; Machine Learning; POS tagging; Random Forest Classifier Description An account of the resource With the advancement in internet, the efficiency of e-learning increased and currently e-learning is one of the primary method of learning for most learners after the regular academics studies. The knowledge delivery through e-learning web sites increased exponentially over the years because of the advancement in internet and e-learning technologies. The learner can find many website with lots of information on the relevant domain. However learners often found it difficult to Figure out the right leaning content from the humongous availability of e-content. In the proposed work an intelligent framework is developed to address this issue. The framework recommend the right learning content to a user from the e-learning web sites with the knowledge level of the user. The e-contents available in web sites were divided in to three cognitive levels such as beginner, intermediate and advanced level. The current work uses Blooms Taxonomy verbs and its synonyms to improve the accuracy of the classifier used in the framework. 2020 IEEE. Creator An entity primarily responsible for making the resource Thomas B.; Chandra J. Source A related resource from which the described resource is derived International Conference on Emerging Trends in Information Technology and Engineering, ic-ETITE 2020 Publisher An entity responsible for making the resource available Institute of Electrical and Electronics Engineers Inc. Date A point or period of time associated with an event in the lifecycle of the resource 2020-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1109/ic-ETITE47903.2020.2188" target="_blank" rel="noreferrer noopener">https://doi.org/10.1109/ic-ETITE47903.2020.2188</a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85085186129&doi=10.1109%2Fic-ETITE47903.2020.2188&partnerID=40&md5=b076c9f05ccbd5c1a2da193236ae304c" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85085186129&doi=10.1109%2fic-ETITE47903.2020.2188&partnerID=40&md5=b076c9f05ccbd5c1a2da193236ae304c</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 978-172814142-8 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Thomas B., Christ Deemed to Be University, Department of Computer Science, Bangalore, India; Chandra J., Christ Deemed to Be University, Department of Computer Science, Bangalore, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The effect of boundary conditions on the onset of chaos in RayleighBard convection using energy-conserving Lorenz models Subject The topic of the resource Chaos; FourierGalerkin; Hopf bifurcation; Lorenz model; RayleighBard convection; StuartLandau equation Description An account of the resource The influence of 16 boundary conditions on linear and nonlinear stability analyses of RayleighBard system is reported. A StuartLandau amplitude equation for the RayleighBard system between stress-free, isothermal boundary conditions is derived and the procedure used in this derivation serves as guidance for constructing an appropriate FourierGalerkin expansion for the other 15 boundary conditions to derive a generalized Lorenz model. The influence of the boundary conditions comes within the coefficients of the generalized Lorenz model. It is shown that the obtained generalized Lorenz model is energy conserving and for certain boundary conditions it retains features of the classical Lorenz model. Further, the principle of exchange of stabilities is shown to be valid for the present problem and hence it is the steady-state, linearized version of the generalized Lorenz model which yields an analytical expression for the Rayleigh number. On minimizing this expression with respect to wave number the critical Rayleigh number at which the onset of regular convective motion occurs in the form of rolls is determined for all 16 boundary conditions. It is found that these values are in good agreement with those of previous investigations leading to the conclusion that the chosen minimal FourierGalerkin expansion is a valid one. Exhibition of chaotic motion in the generalized Lorenz system at the Hopf Rayleigh number is studied. The phase-space plots which indicate a clear-cut visualization of the transition from regular convective motion to chaotic motion in the generalized Lorenz system are presented. Further, existence of a developing region for chaos (mildly chaotic motion) and windows of periodicity are captured using the bifurcation diagrams. It is concluded from the phase-space plots and the bifurcation diagrams that the generalized Lorenz model for certain sets of boundary conditions retains all the features of the classical Lorenz model. Such a conclusion cannot be made by a linear stability analysis and the need thus for a nonlinear analysis is highlighted in the paper. 2020 Elsevier Inc. Creator An entity primarily responsible for making the resource Kanchana C.; Siddheshwar P.G.; Yi Z. Source A related resource from which the described resource is derived Applied Mathematical Modelling, Vol-88, pp. 349-366. Publisher An entity responsible for making the resource available Elsevier Inc. Date A point or period of time associated with an event in the lifecycle of the resource 2020-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1016/j.apm.2020.06.062" target="_blank" rel="noreferrer noopener">https://doi.org/10.1016/j.apm.2020.06.062</a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85087996083&doi=10.1016%2Fj.apm.2020.06.062&partnerID=40&md5=7ad2dc8372e77f283da13d3926bc50f0" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85087996083&doi=10.1016%2fj.apm.2020.06.062&partnerID=40&md5=7ad2dc8372e77f283da13d3926bc50f0</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 0307904X; CODEN: AMMOD Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Kanchana C., Harbin Institute of Technology, Shenzhen, Nanshan District, Shenzhen, 518055, China; Siddheshwar P.G., CHRIST(Deemed to be University), Bengaluru, 560056, India; Yi Z., Harbin Institute of Technology, Shenzhen, Nanshan District, Shenzhen, 518055, China Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Effect of Celebrity Trustworthiness on Endorsement Effectiveness: A Comparison of Congruence and Hybrid Model Subject The topic of the resource Advertisement; Branding Models; Celebrity Endorsement; Internalization Process; Trustworthiness Description An account of the resource The research evaluates the effect of celebrity trustworthiness in creating effective endorsements. The previous research in the field has suggested two competing theories in explaining the influence of celebrity trustworthiness on endorsement effectiveness. This study tries to incorporate this theory for developing a comprehensive model for explaining the effectiveness of celebrity trustworthiness. The article opted cross-validation methodology for evaluating the models. The study selected two advertisements based on a pretest conducted in MG University. The highly recalled female celebrity advertisement formed calibration stage and highly recalled male celebrity advertisement formed validation stage. The calibration stage of the study had 386 respondents and validation stage had 378 respondents. Path analysis, chi-square analysis for model difference and critical ratio analysis for the model difference were employed in the study. The findings of the study suggest that the hybrid model brought statistically significant improvements to the congruence model. The study also found that the trustworthiness was the second highest influencer in case of male celebrity whereas in case of female celebrity, attitude towards brand was second highest influencer. Further the chi-square analysis of group difference showed no significant difference in model among male and female celebrity confirming the robustness of the model. 2019 Management Development Institute. Creator An entity primarily responsible for making the resource Thomas T.; Johnson J. Source A related resource from which the described resource is derived Vision, Vol-23, No. 3, pp. 275-286. Publisher An entity responsible for making the resource available Sage Publications India Pvt. Ltd Date A point or period of time associated with an event in the lifecycle of the resource 2019-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1177/0972262919850922" target="_blank" rel="noreferrer noopener">https://doi.org/10.1177/0972262919850922</a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85070376352&doi=10.1177%2F0972262919850922&partnerID=40&md5=4fd70bec65c681a28629212265e4ab0d" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85070376352&doi=10.1177%2f0972262919850922&partnerID=40&md5=4fd70bec65c681a28629212265e4ab0d</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9722629 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Thomas T., Department of Management Studies, CHRIST (Deemed to be University), Bangalore, Karnataka, India; Johnson J., School of Management and Business Studies, Mahatma Gandhi University, Kottayam, Kerala, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The effect of celebrity trustworthiness on endorsement effectiveness: A comparison of congruence and hybrid model / Subject The topic of the resource Management Description An account of the resource Vision, Vol.23, Issue 3, pp.275-286 Creator An entity primarily responsible for making the resource Tijo Thomas and Johney Johnson Source A related resource from which the described resource is derived <a href="https://journals.sagepub.com/doi/full/10.1177/0972262919850922" target="_blank" title="The effect of celebrity trustworthiness on endorsement effectiveness: A comparison of congruence and hybrid model" rel="noreferrer noopener">https://journals.sagepub.com/doi/full/10.1177/0972262919850922</a> Publisher An entity responsible for making the resource available Sage Date A point or period of time associated with an event in the lifecycle of the resource 2019-12-30 Language A language of the resource English Type The nature or genre of the resource Journal Article