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                <text>Accuracy; Breakhis; Breast Cancer; Classifier; Deep Learning; Machine Learning; WBCD; Wisconsin</text>
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                <text>According to the report published by American Cancer Society, breast cancer is currently the most prevalent cancer in women. In addition, it is the second leading cause of death. It needs to be taken into serious consideration. Earlier and faster detection can help in the earlier and easier cure. Normally, medical practitioners take a large amount of time to understand and identify the presence of cancer cells in the human body. This can lead to serious complications even to the death of the individual. Hence there is a need to identify and detect the presence of this disease very accurately and in a shorter span of time. Like every other industry, the medical industry is shifting its paradigm to automation giving excellent results having high accuracy and efficiency, which is achieved using Artificial Intelligence. There are two sets of models developed based on the numerical dataset Wisconsin and image dataset BreakHis. Machine Learning algorithms and Deep Learning algorithms were applied on the Wisconsin dataset. Meanwhile, Deep Learning models were used for analysis of the Breakhis dataset. Machine Learning models- Logistic Regression, K Neighbors, Naive Bayes, Decision tree, Random Forest and Support vector classifiers were used. Deep Learning models- normal deep learning models, Convolutional Neural Network (CNN), VGG16 &amp;amp; VGG19 models. All the models have provided a very good accuracy ranging between 75% and 100%. Since medical research has a requirement for higher accuracy, these models can be considered and embedded into several applications.  Grenze Scientific Society, 2022.</text>
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                <text>13th International Conference on Advances in Computing, Control, and Telecommunication Technologies, ACT 2022, Vol-8, pp. 695-703.</text>
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                <text>Raghuthaman A., Christ (Deemed to be University, Pune Lavasa Campus, Maharashtra, India; Jacob L., Christ (Deemed to be University, Pune Lavasa Campus, Maharashtra, India</text>
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                <text>An Analysis of Manufacturing Machine Failures and Optimization Using Replacement Year Prediction</text>
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                <text>Failure rate; Machine learning; Manufacturing failures; Operations research; Random forest classifier; Replacement years; Statistical analysis</text>
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                <text>The manufacturing industry is highly susceptible to equipment failures, leading to costly downtime, production delays, and increased maintenance expenses. Effective maintenance planning and resource allocation depend on the early detection of possible faults and the precise forecasting of replacement years. The fundamental technique for assuring operational resilience, limiting disruptions, and improving preventative maintenance processes is manufacturing failure analysis. It entails the methodical analysis of failures and spans several sectors, including the automobile, aerospace, electronics, and heavy machinery. In this research, an integrated methodology for predicting replacement years in the manufacturing industry using operations research approaches and the Python-based machine learning algorithm Random Forest Classifier (RFC) is proposed. The program first calculates the total failure rate after importing manufacturing data from a dataset. The failure rate for each manufacturing line is then determined, and the lines with a high failure rate are identified. The program uses machine learning to improve the analysis by teaching a Random Forest classifier to anticipate failures. The model's performance is assessed by measuring the accuracy of a test set. To determine machine replacement years, it also incorporates replacement theory assumptions. Based on the company's founding year and the current year, it determines the replacement year considering the machine's lifespan. This program's advantages include recognizing production lines with high failure rates, employing machine learning to forecast problems, and offering suggestions on when to replace machines. Manufacturers may enhance their processes, lower failure rates, and increase overall efficiency by utilizing statistical analysis, machine learning, andoptimizationstrategies. As technology advances, the field of failure analysis will continue to evolve, enabling firms to achieve improvements.  The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024.</text>
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                <text>Saranya R.; Sneha M.; Sridevi R.</text>
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                <text>Lecture Notes in Networks and Systems, Vol-922 LNNS, pp. 311-324.</text>
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                <text>Saranya R., PSG College of Arts and Science, Coimbatore, India; Sneha M., PSG College of Arts and Science, Coimbatore, India; Sridevi R., Christ Deemed to be UniversityCentral Campus, Bangalore, 560029, India</text>
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                <text>Online marketing has become an integral part of branding, advertising and marketing communication for any brand today. Communicating with the consumers at the time of crisis using the right marketing mix is essential and that is exactly what Maggi did during the crisis that the brand faced in 2015. Maggi had used online marketing strategies to reach out to consumers belonging to various sections of the society during the crisis.</text>
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                <text>Master of Arts in Media and Communication Studies</text>
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                <text>AN ANALYSIS OF PEOPLE'S PERCEPTION OF TINTIN </text>
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                <text> Certain comics achieve cult status, a status which ensures they are replicated in other forms to reach out to a wider audience. The Adventures of Tintin is one such cult series which has been loved by generations across the globe. Each reader of Tintin is unique in his/her own way and the research aims to figure out if the educational background of the readers influences the way in which they perceive the series. This perception is being looked at from two the point of view of two groups, one consisting of readers from the Journalism/media background and another consisting of readers from various other backgrounds. </text>
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                <text>The perception of a situation or reality determines how one responds and awareness is the first step towards understanding, knowing or recognizing it. The majority of the public and the police may be familiar with the phrase cybercrime, but all of the mare fully informed ofthe nature and scope of these crimes, as well as of the cybercriminals and cyber victims, which has an impact on how they see these issues. This studys main goal was to examine the perception and awareness of cybercrime among undergraduate youth studying in BBA or BCA courses. In this study, we discovered that young peoples responses to cybercrime mostly depend on their perceptions of it and their awareness level. To accomplish the studys objective, a thorough examination of existing literature was undertaken. Primary data of200 students were collected through Google Forms. Percentile analysis, correlation analysis and t-test are done to test the hypotheses. The results of this study may help college administrators better comprehend the mind set of todays youth as they develop laws and policies aimed at reducing cybercrime among students. The results of this study show that the youngsters surveyed have high levels of awareness and a good perception.  2024 Kiran Joshi and Priyanka Kaushik.</text>
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                <text>Advanced Series in Management, Vol-34A, pp. 101-117.</text>
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                <text>consumer protection act 2019; data confidentiality; digital business model; e-commerce; innovative technology; intermediaries; motor vehicle rules 2020; online software system; product liability; sharing-economy; taxi-aggregator</text>
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                <text>The term digital trade is becoming more prevalent in the modern era. Newer company structures have evolved to replace traditional methods with online companies as digitalisation has become the standard. Taxi aggregators are one of the most prevalent digital business concepts. With this particular model, which is now known as taxi aggregators, you may quickly book a cab using your smartphone for transportation inside and outside the city limits. They are also inexpensive to use. Nevertheless, as lawmakers created new and revised rules to control these business models, the last two years have been very difficult for application-based taxi providers like Ola and Uber. The regulations are being developed by legislators in several nations, but the pace and the scope are much slower than necessary. This essay will examine past and present taxi market scenarios before suggesting ways to enhance them in the future. Copyright  2024 Inderscience Enterprises Ltd.</text>
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                <text>Goel A.; Sahil G.</text>
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                <text>International Journal of Intelligent Enterprise, Vol-11, No. 2, pp. 120-140.</text>
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                <text>Goel A., Christ School of Law, CHRIST (Deemed to be University), Lavasa Campus, Pune, India; Sahil G., Christ School of Law, CHRIST (Deemed to be University), Lavasa Campus, Pune, India</text>
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                <text>For centuries newspaper designers have been in the background working to present information and hard news to the society in a creative way. Creating the layout of a newspaper page is a tedious and time consuming process that employs a set of rules and guidelines. For this purpose the technology employed are in the form of various software??s. And such a program that can create layout designs is a very valuable tool. The layout of a newspaper has to undergo revivals to keep in tune with the recent trends and graphic designing techniques. This dissertation will study the change in the layout and design of The New Indian Express in 2008. Whether or not there is a relationship between the change in layout and its popularity will be also be found out. This study blends empirical and theoretical methodologies of graphic designing. The graphic design theories draws from the principles of design like balance, rhythm, proportion, dominance, unity and scale. Layout principles and theories are varied, but most fall into one of two camps: grid-based design and non-grid-based design. There are also layout principles like white space and proximity to consider, all of which contribute to the background study related to newspaper designing. Analyzing closely studying the content in this case the designs of The New Indian Express newspaper and the changes brought about there off will be effective method to research the change in the format of the newspaper has brought in its readers and also its prospective readers. The aspects that will be studied are the logo, masthead, layout, fonts, color and visuals or graphics. The newspaper also has some ??invisible elements?? like whitespace, gutter, margins, columns and grids.</text>
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                <text>The study analyzed the effectiveness of implementation of the HIV and AIDS Policy for teachers colleges. The policy was enacted by the Ministry of Higher and Tertiary Education in 2004 and implemented by teacher training colleges in Zimbabwe. Teacher training colleges were a ready captive audience for the young people with the potential to newlineinfluence behaviour change among student teachers, with a snowball effect to pupils in primary and secondary schools. Despite the newlinedevelopment of the policy, incidences of sexually transmitted infections continued to increase. The objectives of the study were to determine to what extent the HIV and AIDS Policy has been operationalized and its newlineeffects on the sexual and reproductive health of students. Literature reviewed explored the HIV and AIDS policy implementation and quality assurance practices in teaching of HIV and AIDS in the colleges. Effective implementation was discussed within the context of the reproductive health challenges faced by students and access to quality newlineservices. Pragmatism philosophical paradigm was used for the study, since it combines quantitative and qualitative research techniques, methods and approaches into a single study. The population, sample and sampling procedure for the study were defined. Selection of the colleges was newlinepurposive and stratified according to location (urban or rural); administrative authorities (government and church-related colleges). While research questions guided the collection of qualitative data from newlineinterviews and focus group discussions for college authorities and stakeholders, hypotheses guided quantitative data collected from questionnaires completed by male and female third year students and Lecturers. Key informants were selected based on their role in policy implementation at the colleges. Validity and reliability of both qualitative newlineand quantitative data collecting instruments was assured.</text>
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                <text>Srivastava V., School of Business and Management, Christ University, Bengaluru, India; Mahara T., School of Business and Management, Christ University, Bengaluru, India; Yadav P., MJP Rohilkhand University, Bareilly, India</text>
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                <text>AN ANALYSIS OF THE PORTRAYAL OF INDIAN CHARACTERS IN HOLLYWOOD MOVIES - A CASE STUDY OF FOUR HOLLYWOOD MOVIES  </text>
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                <text>The medium of film has been one of the most influential communication tools to the masses since its emergence. Life is reflected in cinema and many a times our perspective of life is manipulated by what we see in the media. There have been various studies conducted of various cultures (including African American, Asians in general, etc) being represented in a stereotypical way in Hollywood movies. However, there have not been studies about how Indians are portrayed in Hollywood movies. This study aims to find how Hollywood has portrayed Indians and Indian culture in their movies, also, to see if and how they are stereotyped.</text>
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                <text>Word sense disambiguation (WSD) is the method of using computer algorithms to determine the sense of arguments in the background. As a result of its difficult nature, WSD has measured an AI-complete problem, i.e., a problem whose key is as minimum as difficult as those posed by artificial intelligence. This article describes the task and introduces motives to resolve the ambiguity of words discussed throughout the text. This article summarizes supervised, unsupervised, and knowledge-based solutions. Senseval/semeval campaigns are described in relation to the assessment of WSDs, with the aim of an unbiased assessment of schemes working on numerous disambiguation errands. Finally, future directions, requests, open difficulties, and open problems are discoursed.  2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.</text>
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                <text>Lecture Notes in Electrical Engineering, Vol-990 LNEE, pp. 251-259.</text>
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                <text>Authentication is the procedure which permits a sender and receiver of data to validate each other. On the off chance that the sender and receiver of data can't legitimately confirm each other, there is no trust in the activity or data gave by either party. This paper talks about where and when can the service providers use the various authentication models adopted and the comparison between two authentication models.  2017 IEEE.</text>
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                <text>IEEE International Conference on Innovative Mechanisms for Industry Applications, ICIMIA 2017 - Proceedings, pp. 415-418.</text>
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                <text>This study is to analyse if readers read an article they come across, due to its presentation style (writing style, graphic designs, layout and topic). Readers pick a magazine based on their interest and the magazines may contain what they already know, something additional to the knowledge they already have and also from the areas that they are ignorant about. They may or may not read all the articles from that particular magazine and if at all they read there can be a solid reason behind it. The researcher wants to analyze if it is because of their interest or due to the presentation style. There have been studies done in this particular field but not with any particular point of view. They have also not stressed much on the contrast of presentations style and content. This study can be a means through which many magazines or other print media can reach up to the audience and make them read the articles or even view a website. The researcher prefers qualitative study as an analysis on why they read an article has to be done. It is by means of a questionnaire that the researcher is going to do the qualitative study. The questions in the questionnaires are not going to be in- depth but are going to, mainly, depend on a number of closed ended questions and a few open ended questions as the analysis is steadily depending on a perspective of the respondents, though their opinions might differ, and the sample the researcher chose are readers of magazine or newspapers or both. The researcher will be distributing the questionnaire among 75 readers and the samples are going to be picked randomly.</text>
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