88
20
16481
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Dublin Core
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Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
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A case study on a beacon of hope transition: India's renewable energy integration and the Ujwal DISCOM assurance Yojana (UDAY)
Description
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This case study examines the transformative impact of the Ujwal DISCOM Assurance Yojana (UDAY) on India's energy landscape, focusing on its role in facilitating renewable energy integration. India's energy sector faced daunting challenges, including financially distressed power distribution companies (DISCOMs) and high aggregate technical and commercial (AT&C) losses. UDAY's financial restructuring and operational efficiency improvements led to remarkable reductions in DISCOMs' debt burdens and AT&C losses, respectively. The policy aligned with India's renewable energy goals, driving DISCOMs to procure renewable energy sources. Consequently, India witnessed significant growth in its renewable energy capacity, environmental benefits through reduced emissions, and economic growth via job creation. This case study offers insights into the challenges faced, technological advancements incentivized, and the long-term sustainability of these reforms. Moreover, it presents broader lessons for energy sector reform and renewable energy integration, both within India and globally. 2024, IGI Global. All rights reserved.
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Baranidharan S.; Mallika B.K.; Thilaga N.
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Green Economy and Renewable Energy Transitions for Sustainable Development, pp. 255-271.
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IGI Global
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2024-01-01
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<a href="https://doi.org/10.4018/979-8-3693-1297-1.ch015" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-1297-1.ch015</a>
<br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85193960154&doi=10.4018%2F979-8-3693-1297-1.ch015&partnerID=40&md5=288d597259cb089693c2292fd7db142b" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85193960154&doi=10.4018%2f979-8-3693-1297-1.ch015&partnerID=40&md5=288d597259cb089693c2292fd7db142b</a>
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ISBN: 979-836931298-8; 979-836931297-1
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Online
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English
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Book chapter
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Baranidharan S., Christ University, India; Mallika B.K., Christ University, India; Thilaga N., Kavery Arts and Science College, India
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Dublin Core
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Mapping the AI landscape in healthcare quality: A bibliometrics analysis
Description
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This study explores the application of Artificial Intelligence (AI) in healthcare quality improvement through a bibliometric analysis of 222 documents retrieved from the Scopus database using the keywords "healthcare," "quality," and "AI." By examining bibliographic coupling, citations, co-citations, author keywords, and co-occurrence networks, the research unveils the key themes, prominent authors, and emerging trends in this field. The analysis reveals a focus on areas like machine learning for disease prediction, clinical decision support systems, and patient safety improvement. Leading authors and research groups are identified, and promising future directions such as explainable AI and integration with electronic health records are highlighted. This study contributes to understanding the current landscape of AI in healthcare quality improvement and guiding future research for maximizing its impact. 2024, IGI Global. All rights reserved.
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Baranidharan S.; Narayanan R.
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Revolutionizing the Healthcare Sector with AI, pp. 207-228.
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IGI Global
Date
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2024-01-01
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<a href="https://doi.org/10.4018/979-8-3693-3731-8.ch010" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-3731-8.ch010</a>
<br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85202742048&doi=10.4018%2F979-8-3693-3731-8.ch010&partnerID=40&md5=6688b3232c3f69ea86643c90973dd461" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85202742048&doi=10.4018%2f979-8-3693-3731-8.ch010&partnerID=40&md5=6688b3232c3f69ea86643c90973dd461</a>
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ISBN: 979-836933732-5; 979-836933731-8
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Online
Language
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English
Type
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Book chapter
Coverage
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Baranidharan S., Christ University, India; Narayanan R., Dayananda Sagar University, India
-
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
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Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
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Predicting cryptocurrency prices model using a stacked sparse autoencoder and Bayesian optimization
Description
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In recent years, digital currencies, also known as cybercash, digital money, and electronic money, have gained significant attention from researchers and investors alike. Cryptocurrency has emerged as a result of advancements in financial technology and has presented a unique opening for research in the field. However, predicting the prices of cryptocurrencies is a challenging task due to their dynamic and volatile nature. This study aims to address this challenge by introducing a new prediction model called Bayesian optimization with stacked sparse autoencoder-based cryptocurrency price prediction (BOSSAE-CPP). The main objective of this model is to effectively predict the prices of cryptocurrencies. To achieve this goal, the BOSSAE-CPP model employs a stacked sparse autoencoder (SSAE) for the prediction process and resulting in improved predictive outcomes. The results were compared to other models, and it was found that the BOSSAE-CPP model performed significantly better. 2023, IGI Global.
Creator
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Baranidharan S.; Narayanan R.; Geetha V.
Source
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Revolutionizing Financial Services and Markets Through FinTech and Blockchain, pp. 60-77.
Publisher
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IGI Global
Date
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2023-01-01
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<a href="https://doi.org/10.4018/978-1-6684-8624-5.ch005" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/978-1-6684-8624-5.ch005</a>
<br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85168066754&doi=10.4018%2F978-1-6684-8624-5.ch005&partnerID=40&md5=43c51c753a15df029594b9e7cbd38ab5" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85168066754&doi=10.4018%2f978-1-6684-8624-5.ch005&partnerID=40&md5=43c51c753a15df029594b9e7cbd38ab5</a>
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ISBN: 978-166848626-9; 1668486245; 978-166848624-5
Format
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Online
Language
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English
Type
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Book chapter
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Baranidharan S., CHRIST University (Deemed), India; Narayanan R., Dayananda Sagar University, India; Geetha V., Seshadripuram Evening College, India
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Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
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Dublin Core
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Prediction and analysis of financial crises using machine learning
Description
An account of the resource
This study presents a comparative analysis of various machine learning algorithms for credit risk assessment. The algorithms were tested on two credit datasets: German Credit Dataset and Australian Credit Dataset. The performance of the algorithms was evaluated based on several metrics, including sensitivity, specificity, accuracy, F-score, and Kappa. The results showed that the FCPFS-QDNN algorithm outperformed other algorithms in both datasets, achieving high accuracy, sensitivity, specificity, and F-score. On the other hand, the ACO Algorithm and Multilayer Perceptron algorithms were found to perform poorly in both datasets. The findings of this study have significant implications for credit risk assessment in banking and financial institutions. The study recommends the use of the FCPFS-QDNN algorithm for credit risk assessment due to its superior performance compared to other algorithms. 2023, IGI Global. All rights reserved.
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Baranidharan S.; Rathod H.S.
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Advancement in Business Analytics Tools for Higher Financial Performance, pp. 200-214.
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IGI Global
Date
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2023-01-01
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<a href="https://doi.org/10.4018/978-1-6684-8386-2.ch010" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/978-1-6684-8386-2.ch010</a>
<br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85171232813&doi=10.4018%2F978-1-6684-8386-2.ch010&partnerID=40&md5=dbcd436022763f602f9498bdd739e493" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85171232813&doi=10.4018%2f978-1-6684-8386-2.ch010&partnerID=40&md5=dbcd436022763f602f9498bdd739e493</a>
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ISBN: 978-166848388-6; 1668483866; 978-166848386-2
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Online
Language
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English
Type
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Book chapter
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Baranidharan S., CHRIST University (Deemed), India; Rathod H.S., Shri Jairambhai Patel Institute of Business Management, India
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Dynamic strategies and evolutionary trajectories: A comprehensive review of experiential marketing in the soft drink industry
Description
An account of the resource
This comprehensive review explores the evolution of experiential marketing in the soft drink industry from 2005 to 2024. It uses analysis from a diverse set of 62 scholarly articles, Google books, Google Scholar, SSRN, Fig share, and various publishers such as Taylor & Francis, IGI Global, and Springer. The study traces the industry's trajectory from traditional marketing approaches to a digital-centric paradigm. The research captures pivotal moments in the development of experiential marketing strategies, emphasizing the integration of technology, sustainability, and community engagement. Key findings highlight the industry's adaptability to changing consumer preferences, the strategic use of data-driven insights, and the importance of inclusivity in crafting compelling brand narratives. The study identifies overarching trends, challenges, and opportunities that shaped the experiential marketing landscape in the soft drink industry over the past two decades. 2024, IGI Global. All rights reserved.
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Baranidharan S.; Sankarkumar A.V.; Subramani K.; Madeswaran A.
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New Trends in Marketing and Consumer Science, pp. 159-183.
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IGI Global
Date
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2024-01-01
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<a href="https://doi.org/10.4018/979-8-3693-2754-8.ch008" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-2754-8.ch008</a>
<br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196957919&doi=10.4018%2F979-8-3693-2754-8.ch008&partnerID=40&md5=d40a6e19050b539061389374394e94ea" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196957919&doi=10.4018%2f979-8-3693-2754-8.ch008&partnerID=40&md5=d40a6e19050b539061389374394e94ea</a>
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ISBN: 979-836932755-5; 979-836932754-8
Format
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Online
Language
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English
Type
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Book chapter
Coverage
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Baranidharan S., Christ University, India; Sankarkumar A.V., SRM Institute of Science and Technology, India; Subramani K., Christ University, India; Madeswaran A., Christ University, India
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Dublin Core
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Title
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Book Chapter
Book Chapter
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Dublin Core
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Does gamification affect customer brand engagement and brand value co-creation?
Description
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The study examines the relationship between gamification and customer brand engagement, focusing on its impact on brand value co-creation. It analyzes various studies published between 2013 and 2023, revealing that gamification positively influences brand engagement by fostering active participation, emotional connections, and increased motivation. It also facilitates brand value co-creation by encouraging consumers to actively contribute to brand development, innovation, and advocacy. Design considerations like game mechanics, aesthetics, and personalized experiences are crucial for maximizing gamification's impact on customer engagement and brand value co-creation. The review identifies potential moderating factors, such as consumer characteristics, cultural differences, and industry-specific dynamics, which may influence the effectiveness of gamification strategies. 2023, IGI Global. All rights reserved.
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Baranidharan S.; Sophia J.S.; Mohan C.
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Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future, pp. 258-276.
Publisher
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IGI Global
Date
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2023-01-01
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<a href="https://doi.org/10.4018/979-8-3693-0019-0.ch013" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-0019-0.ch013</a>
<br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85174010480&doi=10.4018%2F979-8-3693-0019-0.ch013&partnerID=40&md5=515755eac7be7c78c1867cbe6cc2d14e" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85174010480&doi=10.4018%2f979-8-3693-0019-0.ch013&partnerID=40&md5=515755eac7be7c78c1867cbe6cc2d14e</a>
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ISBN: 979-836930020-6; 979-836930019-0
Format
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Online
Language
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English
Type
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Book chapter
Coverage
The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant
Baranidharan S., CHRIST University (Deemed), India; Sophia J.S., CHRIST University (Deemed), India; Mohan C., CHRIST University (Deemed), India
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Dublin Core
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Book Chapter
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Dublin Core
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Social media and economics education: Addressing challenges and leveraging tools for K-12 educators
Description
An account of the resource
This case study focuses on the challenges and opportunities associated with integrating social media into the K-12 economics curriculum. Ms. Smith, a high school economics teacher, faced a number of challenges when implementing social media into her teaching practices, including issues related to student engagement, cyberbullying, and privacy concerns. However, she also recognized the potential benefits of using social media in the classroom, including increased student engagement, improved collaboration and communication, and enhanced access to information and resources. To address these challenges, Ms. Smith implemented a number ofremedies and measurements, including providing professional development for teachers, establishing clear guidelines for social media use, providing technical support, encouraging parent involvement, and regularly assessing the impact of social media on student learning. Through her approach, Ms. Smith was able to effectively integrate social media into her economics curriculum and enhance student learning and engagement. 2024, IGI Global. All rights reserved.
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Baranidharan S.; Sunil J.; Devesh S.
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Cases on Economics Education and Tools for Educators, pp. 183-204.
Publisher
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IGI Global
Date
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2023-01-01
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<a href="https://doi.org/10.4018/978-1-6684-7583-6.ch008" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/978-1-6684-7583-6.ch008</a>
<br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85179633243&doi=10.4018%2F978-1-6684-7583-6.ch008&partnerID=40&md5=21aee386dda0ab5a30e33d6317c0b10e" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85179633243&doi=10.4018%2f978-1-6684-7583-6.ch008&partnerID=40&md5=21aee386dda0ab5a30e33d6317c0b10e</a>
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ISBN: 978-166847585-0; 978-166847583-6
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Online
Language
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English
Type
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Book chapter
Coverage
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Baranidharan S., School of Business and Management, Christ University, India; Sunil J., Presidency Business School, Presidency College (Autonomous), India; Devesh S., Christ University, India
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Dublin Core
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The role of social media in empowering digital financial literacy
Description
An account of the resource
This systematic review examined the role of social media in enhancing financial literacy among individuals by collecting and reviewing 60 articles published from 2021 to 2023. The findings revealed that social media has a positive impact on financial literacy through the dissemination of financial education, promotion of financial awareness, and sharing of financial experiences. The review also identified digital financial literacy, entrepreneurial learning, and financial knowledge as significant determinants of financial literacy, while demographic characteristics, social media usage behavior, risk attitude, and overconfidence played a role in determining financial literacy. The study recommends that financial institutions, policymakers, and educators leverage social media for promoting financial literacy, and social media usage skills to improve financial literacy among individuals. Overall, the study suggests that the use of social media can democratize financial literacy and enable individuals from diverse backgrounds to access financial education and information. Copyright 2023, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. 2023 by IGI Global. All rights reserved.
Creator
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Baranidharan S.; Vasani Sankarkumar A.; Chandrakala G.; Narayanan R.; Sathyanarayana K.
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Global Perspectives on Social Media Usage Within Governments, pp. 80-96.
Publisher
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IGI Global
Date
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2023-01-01
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<a href="https://doi.org/10.4018/978-1-6684-7450-1.ch006" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/978-1-6684-7450-1.ch006</a>
<br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85173454313&doi=10.4018%2F978-1-6684-7450-1.ch006&partnerID=40&md5=ed8869d997dd1b4b53e7493cfa0b55c5" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85173454313&doi=10.4018%2f978-1-6684-7450-1.ch006&partnerID=40&md5=ed8869d997dd1b4b53e7493cfa0b55c5</a>
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ISBN: 978-166847451-8; 978-166847450-1
Format
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Online
Language
A language of the resource
English
Type
The nature or genre of the resource
Book chapter
Coverage
The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant
Baranidharan S., CHRIST University (Deemed), India; Vasani Sankarkumar A., SRM Institute of Science and Technology, India; Chandrakala G., Dayananda Sagar University, India; Narayanan R., Dayananda Sagar University, India; Sathyanarayana K., Presidency University, India
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Faculty Publications
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Baranidharan, S.; Bhat, Sujatha Ravinatayana; Devesh, Sonal; Warrier, Gayathry S.
Title
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Tapestry of Promise and Peril: NLP, AI, and IoMT in Healthcare Transformation - A Review
Date
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01-01-2025
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Internet of Medical Things: Case Studies and Applications in Healthcare;pp.48-64
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<a href="https://doi.org/10.1201/9781003476344-4" target="_blank" rel="noreferrer noopener">https://doi.org/10.1201/9781003476344-4</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105034135424?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105034135424?origin=resultslist</a>
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Baranidharan S., School of Business and Management, CHRIST University, Bengaluru, India; Bhat S.R., College of Banking and Financial Studies, Muscat, Oman; Devesh S., School of Business and Management, CHRIST University, Bengaluru, India; Warrier G.S., Department of Computer Science, CHRIST University, Bengaluru, India
Description
An account of the resource
This chapter investigates the intersection of NLP, AI, and IoMT in healthcare, as the former two will unlock the medical jargon to create accessible communication, while the latter enables real-time monitoring and decentralized clinical trials, thus providing predictive insights into personalized care plans. A systematic literature search was carried out using keywords in important academic databases that include PubMed, Scopus, and Google Scholar from 2022 to 2024. Shadows lurk amidst this optimism. Security and privacy concerns pertaining to IoMT data loom large. Decentralized trials are clouded by ethical concerns and regulatory hurdles. The specter of inequality threatens to increase the digital divide. To bridge this gap, a multipronged approach is crucial. Secure, privacy-preserving NLP and AI algorithms are the foundation. Robust IoMT infrastructure with blockchain-based security and interoperability standards is the framework. Clear, ethical frameworks for decentralized trials are the guiding threads. Ultimately, inclusivity is key. Bridging the digital divide and empowering patients and healthcare workers alike will ensure this future benefits all. 2026 selection and editorial matter, Balakrishnan C, Jayapriya J, Vinay M, Sanjeev Kumar Singh, Nadarajah Manivannan individual chapters, the contributors.
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CRC Press
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ISBN: 978-104050436-9; 978-103274893-1;
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English
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Book chapter
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Faculty Publications
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Baranidharan, S.; Dhanalakshmi, K.; Shabarisha, N.; Manoharan, Sendhilkumar
Title
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Digital innovations and implementation challenges in oil and gas industry: Harnessing technology
Date
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01-01-2025
Source
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Revolutionizing AI and Robotics in the Oil and Gas Industry;pp.65-85
Identifier
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<a href="https://doi.org/10.4018/979-8-3693-8156-4.ch004" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-8156-4.ch004</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105007218257?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105007218257?origin=resultslist</a>
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Baranidharan S., Christ University, India; Dhanalakshmi K., Christ University, India; Shabarisha N., Christ University, India; Manoharan S., Presidency College, Bangalore, India
Description
An account of the resource
This study provides an in-depth analysis of the digital transformation in the oil and gas industry, focusing on recent advancements, challenges, and implications. the research explores the impact of artificial intelligence (AI), big data analytics, automation, and digital integration on operational efficiency, safety, and decision-making. Despite significant technological advancements, the study identifies critical challenges including difficulties in integrating disparate systems, addressing human factors and training needs, and ensuring data security. High implementation costs and evolving regulatory requirements further complicate widespread adoption. The study highlights the need for cohesive frameworks to manage these challenges and maximize the benefits of digital technologies. By synthesizing current literature and identifying gaps, the research offers actionable insights for enhancing digital transformation strategies and fostering sustainable growth within the industry. 2025, IGI Global Scientific Publishing. All rights reserved.
Publisher
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IGI Global
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ISBN: 979-836938158-8; 979-836938156-4;
Language
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English
Type
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Book chapter
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Faculty Publications
Book Chapter
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Baranidharan, S.; John, Shemily P.; Mohan, Chippy
Title
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AI-Driven Pedagogies and Learning Environments in Modern Education: A PRISMA-Based Systematic Review
Date
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01-01-2025
Source
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Navigating Barriers to AI Implementation in the Classroom;pp.267-298
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<a href="https://doi.org/10.4018/979-8-3373-1827-1.ch011" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3373-1827-1.ch011</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105013902441?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105013902441?origin=resultslist</a>
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Baranidharan S., Christ University, Bangalore, India; John S.P., University College of Bahrain, Bahrain; Mohan C., Christ University, India
Description
An account of the resource
This study examines the role of AI in education, focusing on its impact on teaching effectiveness, student engagement, and institutional adoption. A systematic literature review was conducted, analysed 97 peer-reviewed articles published between 2024 and 2025. The Preferred Reporting Items for Systematic Reviews (PRISMA) framework was employed to ensure the rigorous selection and analysis of relevant studies. The findings indicate that AI enhances learning experiences by enabling adaptive learning environments, automating administrative tasks, and improving assessment accuracy. However, challenges such as algorithmic biases, data privacy concerns, lack of AI literacy among educators, and unequal access to AI tools pose significant barriers. Literature emphasised the need for structured AI training programs for teachers, while ethical considerations in AI-driven assessments. The study recommends the development of AI literacy programs for educators, policy frameworks to ensure ethical AI implementation, and improved digital infrastructure to bridge the accessibility gap. 2025 by IGI Global Scientific Publishing. All rights reserved.
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IGI Global
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ISBN: 979-833731829-5; 979-833731827-1;
Language
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English
Type
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Book chapter
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-
Dublin Core
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Title
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Faculty Publications
Book Chapter
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Baranidharan, S.; Krishnaveni, N.; George, Prima Anne; Pradeep Kumar, S.V.; Mohan, Chippy; Sandhya, D.; Vinod, Priya
Title
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Tech, Trends, and Tactics: A Global Review of AML Frameworks Using PRISMA Methodology
Date
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01-01-2025
Source
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Financial Corruption and Money Laundering in the AI Era;pp.163-190
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<a href="https://doi.org/10.4018/979-8-3373-0786-2.ch007" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3373-0786-2.ch007</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105023246018?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105023246018?origin=resultslist</a>
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Baranidharan S., Christ University, India; Krishnaveni N., Nirmala College for Women, India; George P.A., Mangalam College of Engineering, India; Pradeep Kumar S.V., Christ University, India; Mohan C., Christ University, India; Sandhya D., Christ University, India; Vinod P., Christ University, India
Description
An account of the resource
This chapter presents a systematic review of contemporary trends and strategies in AML through the PRISMA framework. The study identifies emerging threats, evolving typologies, and technological innovations reshaping AML practices in the digital era. The review emphasizes the growing significance of regulatory technology (RegTech), AI, and public-private information-sharing platforms in enhancing detection, reporting, and compliance. Findings suggest a shift from traditional rule-based approaches toward adaptive, data-driven frameworks, although implementation gaps persist across jurisdictions. A critical insight emerging from the analysis is the imbalance between technological advancement and regulatory harmonization, particularly in developing economies. The chapter offers policymakers, scholars, and financial institutions 1) a consolidated foundation to better understand and address the multifaceted challenges of money laundering in a rapidly digitizing global economy and 2) a proposed roadmap for future AML initiatives to align institutional accountability. 2026, IGI Global Scientific Publishing.
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IGI Global
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ISBN: 979-833730788-6; 979-833730786-2;
Language
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English
Type
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Book chapter
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Faculty Publications
Book Chapter
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Baranidharan, S.; Kulkarni, Shrinivas
Title
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Beyond binge-watching: How Netflix can adapt its digital marketing strategy for long-term success
Date
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01-01-2025
Source
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Cases on Effective Digital Marketing for Competitive Organizations;pp.43-89
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<a href="https://doi.org/10.4018/979-8-3693-5395-0.ch002" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-5395-0.ch002</a> <br /><br /><a href="https://www.scopus.com/pages/publications/85219509491?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/85219509491?origin=resultslist</a>
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Baranidharan S., Christ University, India; Kulkarni S., Christ University, India
Description
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In an increasingly competitive streaming landscape, Netflix faces the imperative to adapt its digital marketing strategy for long- term success beyond binge- watching. Challenges include fragmented audience attention, differentiation amidst competition, optimizing marketing ROI, and evolving consumer behavior. To thrive, Netflix must invest in original content, harness data- driven insights, cultivate strategic partnerships, and adapt to changing consumer preferences. By prioritizing subscriber engagement and retention, balancing acquisition efforts, and leveraging emerging technologies, Netflix can maintain its market leadership position and sustain growth. This case study explores key challenges and strategies for Netflix's digital marketing evolution, providing insights for marketing professionals and industry observers navigating the dynamic streaming landscape. 2025, IGI Global Scientific Publishing. All rights reserved.
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IGI Global
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ISBN: 979-836935397-4; 979-836935395-0;
Language
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English
Type
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Book chapter
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Dublin Core
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Title
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Faculty Publications
Book Chapter
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Baranidharan, S.; Muralidharan, P.; Durgarani, M.; Sakeerthi, S.; Rameshkumaar, V.P.
Title
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Perform, Achieve, Trade (PAT) Under Indias NAPCC: A Case Study on Industrial Energy Efficiency and Carbon Markets
Date
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01-01-2026
Source
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The Impact of Carbon Pricing on Green Investment in Manufacturing;pp.163-185
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<a href="https://doi.org/10.4018/979-8-3373-6219-9.ch007" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3373-6219-9.ch007</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105033081092?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105033081092?origin=resultslist</a>
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Baranidharan S.; Muralidharan P., Christ University, India; Durgarani M., School of Business and Management, Christ University, India; Sakeerthi S., JAIN Deemed- to- be University, India; Rameshkumaar V.P., Sona College of Technology, India
Description
An account of the resource
This case study examines the Perform, Achieve, and Trade (PAT) scheme under Indias National Action Plan on Climate Change (NAPCC), a market- based initiative aimed at reducing industrial carbon emissions. PAT sets energy- efficiency targets for energy- intensive sectors and rewarding units that surpass their mandated goals. Through policy analysis and secondary data review across designated consumer industries, the study assesses scheme operations, compliance, and credit market performance. The notable improvements in energy efficiency, greater adoption of low- carbon technologies, and the formation of Indias early energy- credit market. However, issues such as uneven sector engagement, limited trading volumes, and institutional capacity constraints reveal challenges in implementing such mechanisms in emerging economic contexts. Overall, the case spotlights how regulatory mandates combined with trading incentives can deliver measurable climate benefits while underlining the need for stronger market design and governance to drive long- term industrial decarbonization. 2026 by IGI Global Scientific Publishing. All rights reserved.
Publisher
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IGI Global
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ISBN: 979-833736221-2; 979-833736219-9;
Language
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English
Type
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Book chapter
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Dublin Core
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Faculty Publications
Book Chapter
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Baranidharan, S.; Praveenraj, David Winster; Dhanalakshmi, K.; Chandran, Joji; Sandhya, D.; Kurup, Rahul R.; Mohan, Chippy
Title
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Ghost Kitchens Transforming the Culinary Landscape and Shaping the Future of Food Delivery
Date
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01-01-2025
Source
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Impact of AI and the Evolution of Future Ghost Kitchens;pp.143-166
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<a href="https://doi.org/10.4018/979-8-3373-0432-8.ch007" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3373-0432-8.ch007</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105004531888?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105004531888?origin=resultslist</a>
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Baranidharan S., Christ University, India; Praveenraj D.W., Christ University, India; Dhanalakshmi K., Christ University, India; Chandran J., Christ University, India; Sandhya D., Christ University, India; Kurup R.R., Christ University, India; Mohan C., Christ University, India
Description
An account of the resource
It presents an important shift in the food service industry, most of which was accelerated during the COVID-19 pandemic: ghost kitchens, or virtual or cloud kitchens. This research discusses the operational mechanisms, workforce consequences, and consumer attitudes toward ghost kitchens, which operate strictly for delivery purposes without having a traditional dining area, as well as the literature used between the years 2007 to 2024. The labor standards and compliance, as most ghost kitchens are built upon gig economy workers who toil in challenging circumstances. Additionally, the study examines consumer perception of this new phenomenon of dining and its potential for transforming culinary careers. Its findings indicate that while ghost kitchens open avenues for creativity in culinary arts and expansion of the marketplace, it simultaneously necessitates a readjustment in labor norms and consumer awareness. Given the anticipated high growth rate for the ghost kitchen market in the next years, it is significant that food service sector stakeholders grasp these dynamics. 2025 by IGI Global Scientific Publishing. All rights reserved.
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IGI Global
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ISBN: 979-833730434-2; 979-833730432-8;
Language
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English
Type
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Book chapter
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Dublin Core
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Faculty Publications
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Baranidharan, S.; Rajkumar, R.; Devesh, Sonal; Mallika, B.K.
Title
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Navigating the Strategic Labyrinth: Bridging Gaps in Theory, Implementation, and Adaptation
Date
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01-01-2025
Source
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Strategic Leadership and Management;pp.191-203
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<a href="https://doi.org/10.1201/9781998511433-12" target="_blank" rel="noreferrer noopener">https://doi.org/10.1201/9781998511433-12</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105025626442?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105025626442?origin=resultslist</a>
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Baranidharan S., School of Business and Management, Christ University, Karnataka, Bangalore, India; Rajkumar R., PG and Research Department of Commerce, St. Josephs College of Arts and Science (Autonomous), Tamil Nadu, India; Devesh S., School of Business and Management, Christ University, Karnataka, Bangalore, India; Mallika B.K., School of Business and Management, Christ University, Karnataka, Bangalore, India
Description
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The dynamic business landscape demands agile strategists, yet gaps remain between theory and practice. This study delves into five key areas for navigating the strategic maze: Tools are needed to translate theoretical frameworks into actionable strategies for diverse contexts. Factors enabling or hindering successful implementation across organizations, as explored by Haghighi et al. (2019), require a deeper understanding. Embracing Emerging Trends: Disruptive technologies like Eissas (2018) smart grid program necessitate strategic adaptation and exploration of their potential. Humanizing Strategy: Insights from behavioral economics and cognitive psychology can guide us in understanding the human factors influence on strategic decision-making. Context-Specific Strategies: Tailoring strategies to unique challenges and opportunities faced by different sectors and regions is key to sustainable success. By addressing these gaps, the study empowers organizations to navigate the strategic landscape with greater agility and effectiveness. This journey requires embracing a human-centered approach, fostering continuous learning, and bridging the theory-practice divide. Ultimately, equipping organizations with these tools will pave the way for a more resilient and sustainable future. 2026 by Apple Academic Press, Inc.
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agility; context-specific strategies; human factor; implementation; strategic management; theory-practice gap
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Apple Academic Press
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ISBN: 978-104080547-3; 978-199851142-6;
Language
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English
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Book chapter
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Faculty Publications
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Baranidharan, S.; Sankarkumar, Amirdha Vasani; Chandrakala, G.; Dhanalakshmi, K.; Mohan, Chippy; Victor, Melvin; Rindavanam, Rahul V.; Sembiyan, R.
Title
A name given to the resource
A Systematic Literature Review Unveiling the Societal Impact of 5G/6G Technologies on Bridging the Digital Divide and Enabling Social Transformation
Date
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01-01-2025
Source
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Addressing B5G and 6G Network Connectivity Issues in Rural Regions;pp.443-458
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<a href="https://doi.org/10.4018/979-8-3693-7788-8.ch019" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-7788-8.ch019</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105005032584?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105005032584?origin=resultslist</a>
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Baranidharan S., Christ University, Bangalore, India; Sankarkumar A.V., St. Francis College, India; Chandrakala G., Dayananda Sagar University, India; Dhanalakshmi K., Christ University, Bangalore, India; Mohan C., Christ University, Bangalore, India; Victor M., Christ University, Bangalore, India; Rindavanam R.V., Christ University, Bangalore, India; Sembiyan R., St. Josephs College of Arts and Science, Cuddalore, India
Description
An account of the resource
This study examines the multifaceted societal impact of 5G and 6G mobile communication technologies. Employing a systematic literature review (SLR) of recent scholarly literature (2022-2024), A comprehensive search strategy was implemented across reputable academic databases (Scopus, Web of Science, IEEE Xplore) to identify relevant publications. Selected articles underwent rigorous critical appraisal and thematic analysis to synthesize key findings and recurring themes. The review reveals the potential of 5G/6G to bridge the digital divide, particularly in underserved regions, through strategic infrastructure development. Social transformation can be achieved by fostering equitable access to communication services and deploying transformative applications in critical sectors like agriculture and healthcare. However, challenges persist regarding infrastructure limitations, equitable access, and sustainable development. Effective policy frameworks and robust managerial strategies for responsible deployment are crucial to maximize the positive impact of 5G/6G technologies. 2025 by IGI Global Scientific Publishing. All rights reserved.
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IGI Global
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ISBN: 979-836937790-1; 979-836937788-8;
Language
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English
Type
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Book chapter
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-
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Faculty Publications
Book Chapter
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Baranidharan, S.; Sridevi, M.; Krishnaveni, N.; Mohan, Chippy; Pradeep Kumar, S.V.; Sandhya, D.; Vinod, Priya; Kurup, Rahul R.
Title
A name given to the resource
A Systematic Review of Mental Health and Productivity Challenges and Navigating Turbulence in Academia
Date
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01-01-2025
Source
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Mental Health Challenges in Academia: Stressors Faced by Students and Faculty;pp.61-84
Identifier
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<a href="https://doi.org/10.4018/979-8-3373-0928-6.ch004" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3373-0928-6.ch004</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105026206780?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105026206780?origin=resultslist</a>
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Baranidharan S., Christ University, Bangalore, India; Sridevi M., Christ Academy Institute for Advanced Studies, India; Krishnaveni N., Nirmala College for Women, India; Mohan C., Christ University, Bangalore, India; Pradeep Kumar S.V., Christ University, Bangalore, India; Sandhya D., Christ University, Bangalore, India; Vinod P., Christ University, Bangalore, India; Kurup R.R., Christ University, Bangalore, India
Description
An account of the resource
This study examines academic mental health and productivity through a systematic and thematic literature review of research published from 2019 to 2025, with a focus on the impact of COVID-19. Searches in Scopus, Ebsco, ProQuest, Science Direct, and Google Scholar identified key challenges, including stress, burnout, and work-life imbalances, which were exacerbated by the pandemic. Systemic barriers such as inadequate funding, fragmented support, and rigid institutional policies further disrupted academic productivity. Vulnerable groups, including academic mothers, doctoral candidates, minority students, and early career researchers, faced disproportionate burdens. Additionally, academic writing productivity declined, and excessive media use negatively impacted attention spans and mental health. While interventions such as peer support systems, flexible work policies, and co-designed mental health initiatives have been proposed, existing approaches remain fragmented and insufficient for long-term solutions and targeted interventions to improve academic mental health and productivity. 2026 by IGI Global Scientific Publishing. All rights reserved.
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IGI Global
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ISBN: 979-833730930-9; 979-833730928-6;
Language
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English
Type
The nature or genre of the resource
Book chapter
Rights
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Restricted Access; Hardcopy may be available in the library
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Title
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Faculty Publications
Article
Faculty Publications -Articles
Dublin Core
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Baranidharan, S.; Sunil, Julie
Title
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A case study on challenges, opportunities and sustainable development of waste management in India
Date
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01-01-2025
Source
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International Journal of Environment and Waste Management;Volume;37;Issue;3;pp.380-391
Identifier
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<a href="https://doi.org/10.1504/IJEWM.2025.146873" target="_blank" rel="noreferrer noopener">https://doi.org/10.1504/IJEWM.2025.146873</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105009437272?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105009437272?origin=resultslist</a>
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Baranidharan S., School of Business and Management, Christ, (Deemed to be University), Bangalore, India; Sunil J., Presidency Business School, Kempapura, Hebbal, Bangalore, 560024, India
Description
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Waste management solutions for a country as large and densely populated as India with several infrastructure bottlenecks required a thorough understanding of the local context, waste generation patterns, and available infrastructure. Waste Ventures India invested in research and development to develop innovative waste management solutions to address challenges faced in India. By collecting and analysing data on waste generation patterns and available infrastructure, the company was able to design waste management systems that were tailored to Indian system. This case study highlights the importance of using evidence to inform policies and practices in waste management. Companies and governments can use data to design waste management systems that are effective, sustainable, and tailored to the needs of specific communities. This case guides analysis on how to ensure value for the stakeholders; how to identify benefits on a global and local front; and was the business scalable to ensure sustained impact. Copyright 2025 Inderscience Enterprises Ltd.
Subject
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employment opportunities; environmental pollution; integrating policies; social enterprise; sustainability and innovation; waste management
Publisher
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Inderscience Publishers
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ISSN: 14789876;
Language
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English
Type
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Article
Rights
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Restricted Access; Hardcopy may be available in the library
Format
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online
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Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
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Faculty Publications
Book Chapter
Faculty Publications- Book Chapter
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Creator
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Baranidharan, S.; Winster, David; Dhanalakshmi, K.; Rajkumar, R.
Title
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Combating Evolving Threats: A Systematic Review of Online Ad Fraud Detection
Date
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01-01-2025
Source
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Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions;pp.113-144
Identifier
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<a href="https://doi.org/10.4018/979-8-3693-7041-4.ch005" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-7041-4.ch005</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105008168198?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105008168198?origin=resultslist</a>
Coverage
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Baranidharan S., Christ University, India; Winster D., Christ University, India; Dhanalakshmi K., Christ University, India; Rajkumar R., St. Josephs College of Arts and Science, India
Description
An account of the resource
This systematic review investigates online ad fraud detection and brand safety research from 2011 to 2024. The analysis reveals a continuous battle against click fraud and its evolving forms. Machine learning has become a cornerstone of detection efforts, offering superior capabilities compared to traditional methods. The rise of mobile advertising necessitated the development of specialized solutions to address distinct user behavior and data patterns on this platform. However, research highlights an expanding threat landscape beyond click fraud, encompassing impression fraud and placement fraud. Brand safety concerns have also gained prominence, emphasizing the importance of protecting brand reputation. The review underscores the need 2025 by IGI Global Scientific Publishing. All rights reserved.
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IGI Global
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ISBN: 979-836937043-8; 979-836937041-4;
Language
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English
Type
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Book chapter
Rights
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Restricted Access; Hardcopy may be available in the library