91
20
11858
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Title
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Conference Papers
Conference Paper
Faculty Publications- Conference Papers
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Analysis of Market Behavior Using Popular Digital Design Technical Indicators and Neural Network
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Deep learning; Market behavior; Neural network; Technical indicators
Description
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Forecasting the future price movements and the market trend with combinations of technical indicators and machine learning techniques has been a broad area of study and it is important to identify those models which produce results with accuracy. Technical analysis of stock movements considers the price and volume of stocks for prediction. Technical indicators such as Relative Strength Index (RSI), Stochastic Oscillator, Bollinger bands, and Moving Averages are used to find out the buy and sell signals along with the chart patterns which determine the price movements and trend of the market. In this article, the various technical indicator signals are considered as inputs and they are trained and tested through machine learning techniques to develop a model that predicts the movements accurately. 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
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George J.; Nair A.M.; Yathish S.
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Lecture Notes in Networks and Systems, Vol-209, pp. 445-458.
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Springer Science and Business Media Deutschland GmbH
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2022-01-01
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<a href="https://doi.org/10.1007/978-981-16-2126-0_37" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/978-981-16-2126-0_37</a>
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ISSN: 23673370; ISBN: 978-981162125-3
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Online
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English
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Conference paper
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George J., Department of Computer Science, CHRIST (Deemed to be University), Lavasa Pune, India; Nair A.M., Department of Computer Science, CHRIST (Deemed to be University), Lavasa Pune, India; Yathish S., Department of Computer Science, CHRIST (Deemed to be University), Lavasa Pune, India
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https://archives.christuniversity.in/files/original/dfc66dca980a2e5d3ad0339f8b020e33.pdf
fcd45b7933f49dd640b7dbb749512388
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Title
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MPHIL
Mphil
Mphil Thesis
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Title
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ANALYSIS OF MARKETING AND ADVERTISING STRATEGIES OF DECCAN HERALD, BANGALORE
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.N Apoorva
Date
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2012
Source
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Media Studies
Description
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For years newspapers have sold papers through racks on the streets. With change in consumer behaviour, the sales and purchases of newspapers have also transformed. Technological advancement brought in a demand to be innovative and to suit the changing behaviour of the consumer. Newspaper like any other commodity has to fight for its survival and make an impact on the consumer??s mind. The days of ??Plan Buy?? have taken a backseat because of availability of many options for the product of the same kind. There comes a need to draw all the attention of the consumer to the devices of innovation in order to make a purchase. Newspapers therefore, have adopted different elements of the marketing communication mix of the integrated marketing communications to smartly market themselves at every level to reach and appeal to ever changing readers. The research will aim at studying the changes by the newspaper organization in order to market their newspaper through ??An Analysis of Marketing and Advertising Strategies of Deccan Herald, Bangalore.?? The research is aimed at studying the steps and procedures that are taken by the newspaper organization to position their newspaper to the target readers to get the desired market share. The research will also try and gauge the impact of the marketing and advertising strategies adopted. If there is an impact what might be the possible reasons and till what extent. The research will make a detailed analysis by interviewing people from Deccan Herald, Bangalore to get in-depth knowledge about the steps and procedures taken by the newspaper organization. Also, in addition a sample survey was conducted with a total sample size of 85 to gauge the impact.
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Title
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Articles
Article
Faculty Publications -Articles
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Analysis of Membership Probability in Nearby Young Moving Groups with Gaia DR2
Description
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We analyze the membership probability of young stars belonging to nearby moving groups with Gaia DR2 data. The sample of 1429 stars was identified from "The Catalog of Suspected Nearby Young Moving Group Stars." Good-quality parallax and proper motion values were retrieved for 890 stars from the Gaia DR2 database. The analysis for membership probability is performed in the framework of the LACEwING algorithm. From the analysis it is confirmed that 279 stars do not belong to any of the known moving groups. We estimated the U, V, W space velocity values for 250 moving group members, which were found to be more accurate than previous values listed in the literature. The velocity ellipses of all the moving groups are well constrained within the "good box," a widely used criterion to identify moving group members. The age of moving group members are uniformly estimated from the analysis of the Gaia color-magnitude diagram with MIST isochrones. We found a spread in the age distribution of stars belonging to some moving groups, which needs to be understood from further studies. 2020. The American Astronomical Society. All rights reserved..
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Ujjwal K.; Kartha S.S.; Mathew B.; Manoj P.; Narang M.
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Astronomical Journal, Vol-159, No. 4
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Institute of Physics Publishing
Date
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2020-01-01
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<a href="https://doi.org/10.3847/1538-3881/ab76d6" target="_blank" rel="noreferrer noopener">https://doi.org/10.3847/1538-3881/ab76d6</a>
<br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85086569151&doi=10.3847%2F1538-3881%2Fab76d6&partnerID=40&md5=dc282b2c77cbbff97cca5be48b546eec" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85086569151&doi=10.3847%2f1538-3881%2fab76d6&partnerID=40&md5=dc282b2c77cbbff97cca5be48b546eec</a>
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All Open Access; Bronze Open Access; Green Open Access
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ISSN: 46256
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Online
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English
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Article
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Ujjwal K., Department of Physics and Electronics, CHRIST (Deemed to be University), Bangalore, 560029, India; Kartha S.S., Department of Physics and Electronics, CHRIST (Deemed to be University), Bangalore, 560029, India; Mathew B., Department of Physics and Electronics, CHRIST (Deemed to be University), Bangalore, 560029, India; Manoj P., Department of Astronomy and Astrophysics, Tata Institute of Fundamental Research, Homi Bhabha Road, Colaba, Mumbai, 400005, India; Narang M., Department of Astronomy and Astrophysics, Tata Institute of Fundamental Research, Homi Bhabha Road, Colaba, Mumbai, 400005, India
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Title
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Conference Papers
Conference Paper
Faculty Publications- Conference Papers
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Title
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Analysis of MRI Images to Discover Brain Tumor Detection Using CNN and VGG-16
Subject
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Brain tumor; CNN; Detection; Image processing; MRI; VGG-16
Description
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Brain tumor is a malignant illness where irregular cells, excess cells and uncontrollable cells are grown inside the brain. Now-a-days Image processing plays a main role in discovery of breast cancer, lung cancer and brain tumor in initial stage. In Image processing even the smallest part of tumor is sensed and can be cured in early stage for giving the suitable treatment. Bio-medical Image processing is a rising arena it consists of many types of imaging approaches like CT scans, X-Ray and MRI. Medical image processing may be the challenging and complex field which is rising nowadays. CNN is known as convolutional neural network it used for image recognition and that is exactly intended for progression pixel data. The performance of model is measured using two different datasets which is merged as one. In this paper two models are used CNN and VGG-16 and finding the best model using their accuracy. 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
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Vasudevan A.; Preethi N.
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Smart Innovation, Systems and Technologies, Vol-302, pp. 415-422.
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Springer Science and Business Media Deutschland GmbH
Date
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2022-01-01
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<a href="https://doi.org/10.1007/978-981-19-2541-2_32" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/978-981-19-2541-2_32</a>
<br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85135874345&doi=10.1007%2F978-981-19-2541-2_32&partnerID=40&md5=50e82db3a701a711308caf68879515d6" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85135874345&doi=10.1007%2f978-981-19-2541-2_32&partnerID=40&md5=50e82db3a701a711308caf68879515d6</a>
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ISSN: 21903018; ISBN: 978-981192540-5
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Online
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English
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Conference paper
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Vasudevan A., Christ University, Bangalore, India; Preethi N., Christ University, Bangalore, India
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Articles
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Analysis of multilayer convective flow of a hybrid nanofluid in porous medium sandwiched between the layers of nanofluid
Subject
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convective conditions; DTM-Padapproximant; hybrid nanofluid; multilayer flow; porous medium
Description
An account of the resource
AgBr acts as a good sensitizer for titanium oxide, hence TiO2AgBr nanoparticles exhibit high photocatalytic activity which helps decompose methyl orange under visible light irradiation. Methyl orange is a chemical compound that is hard to degrade and has high stability. It is photoreactive and can capture photons from the sun and is highly used as a light harvester in solar cells, hence, it is used in solar applications. In view of this, the present article deals with the analysis of heat transfer in a multilayer flow of two immiscible nanofluids in a vertical channel that finds application in the fields of solar reactors, electronic cooling, and so on. The mathematical model involving the effect of thermal radiation and the presence of heat source is in the form of a system of ordinary differential equations. This system of equations is simplified using the differential transform method-Padapproximant and the resulting equations are solved algebraically. It is observed that the temperature of the coolant does not reach its saturation point faster due to the presence of different base fluids that differ in their thermal conductivity. This helps in maintaining theoptimum temperature of the system. 2021 Wiley Periodicals LLC
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Manjunatha S.; Puneeth V.; Anandika R.; Gireesha B.J.
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Heat Transfer, Vol-50, No. 8, pp. 8598-8616.
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John Wiley and Sons Inc
Date
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2021-01-01
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<a href="https://doi.org/10.1002/htj.22292" target="_blank" rel="noreferrer noopener">https://doi.org/10.1002/htj.22292</a>
<br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85112748504&doi=10.1002%2Fhtj.22292&partnerID=40&md5=5812d3c27c2b61aa0ad77bf984d9edb2" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85112748504&doi=10.1002%2fhtj.22292&partnerID=40&md5=5812d3c27c2b61aa0ad77bf984d9edb2</a>
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ISSN: 26884534
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Online
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English
Type
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Article
Coverage
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Manjunatha S., Department of Sciences and Humanities, CHRIST (Deemed to be University), Bangalore, Karnataka, India; Puneeth V., Department of Mathematics, CHRIST(Deemed to be University), Bangalore, Karnataka, India; Anandika R., Department of Mathematics, CHRIST(Deemed to be University), Bangalore, Karnataka, India; Gireesha B.J., Department of Studies and Research in Mathematics, Kuvempu University, Shankarghatta, Karnataka, India
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Title
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Articles
Article
Faculty Publications -Articles
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Analysis of multimode oscillations caused by subsynchronous resonance on generator shaft
Subject
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Finite element method; Modal analysis; Subsynchronous resonance; Turbine-generator
Description
An account of the resource
Series capacitors are installed in high voltage alternating current transmission lines to counteract the inductive reactance of the line. The resonance caused by series capacitors between electric system and mechanical system at frequencies less than the synchronous speed, leads to torsional oscillations. Undamped oscillations ma y cause a severe fatigue in the turbine generator shaft system. Rotating component undergoes various modes of oscillations when it is subjected to resonance. Rotor oscillate in different modes such as swing mode, super synchronous mode, electromechanical mode and torsional mode. Rotor dynamics of rotating structure depends on several factors like Coriolis Effect, moment of inertia and stiffness coefficient. Modal analysis using finite element method gives the natural frequency and mode shapes of any rotating structures. In this paper, a two mass rotating system which is analogous to turbine generator is subjected to resonance by adding series capacitors and its dynamic behavior is studied using finite element method. 2018 Lavoisier.
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Manikandan P.; Khan F.A.
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European Journal of Electrical Engineering, Vol-20, No. 4, pp. 455-468.
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Lavoisier
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2018-01-01
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<a href="https://doi.org/10.3166/EJEE.20.455-468" target="_blank" rel="noreferrer noopener">https://doi.org/10.3166/EJEE.20.455-468</a>
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Restricted Access
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ISSN: 21033641
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Online
Language
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English
Type
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Article
Coverage
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Manikandan P., Department of EEE, Christ, Deemed to be University, Bangalore, Karnataka, India; Khan F.A., Department of EEE, Ghousia College of Engineering, Ramanagaram; Affiliated to Visvesvaraya Technological University, Belagavi, Karnataka, India
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Title
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Conference Papers
Conference Paper
Faculty Publications- Conference Papers
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Analysis of Multinomial Classification for Legal Document Categorization
Subject
The topic of the resource
Legal document classification; Machine learning; Natural language processing
Description
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A major area of research today is the application of Machine Learning Techniques for Document or Text Classification. Document Classification is an important aspect of Electronic Discovery in the Legal domain. The need for the process to be automated has been realized over the past few years. Multinomial Classification is a well-known Supervised Machine Learning Technique that helps us classify if there are more than two classes used for the purpose of Classification. Evaluation metrics such as Precision, Recall, and F1 Score have been used to measure the efficiency of Classification. Logistic Regression and Gradient Boosting Algorithms have outperformed other Multiclass Classification techniques. The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024.
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Joseph T.; Adiyillam V.
Source
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Lecture Notes in Networks and Systems, Vol-922 LNNS, pp. 177-183.
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Springer Science and Business Media Deutschland GmbH
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2024-01-01
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<a href="https://doi.org/10.1007/978-981-97-0975-5_15" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/978-981-97-0975-5_15</a>
<br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85197313171&doi=10.1007%2F978-981-97-0975-5_15&partnerID=40&md5=74b587d74622113ec5714198daf0c3f7" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85197313171&doi=10.1007%2f978-981-97-0975-5_15&partnerID=40&md5=74b587d74622113ec5714198daf0c3f7</a>
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ISSN: 23673370; ISBN: 978-981970974-8
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Online
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English
Type
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Conference paper
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Joseph T., Research Scholar, Department of Computer Science, CHRIST (Deemed to Be University), Bengaluru, 560029, India; Adiyillam V., Department of Statistics and Data Science, CHRIST (Deemed to Be University), Bengaluru, 560029, India
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https://archives.christuniversity.in/files/original/bc11ffb534f901ff1736e55a3f6eb0ca.pdf
5dedd2530b7e2141ce31e57a1659d2f1
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MASTERS
Masters' Dissertation
Masters Dissertation
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Analysis of native advertising on buzzfeed and its impact on the brand image of 7 companies /
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Kaushik, Sanya. - 1424045
Date
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2016-02-01
Source
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Master of Arts in Media and Communication Studies
Subject
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Media Studies
Description
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In today's world, the social web space has become a competitive platform for companies engaged in a plethora of activities to promote and sell their products and, more importantly, create a brand image. In tandem with the rapid development that has been observed in social media, the advertising industry has also evolved to accommodate the needs of the internet. Native advertising has emerged as a viable and lucrative alternative for companies to communicate with their audiences.
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CHRIST (Deemed To Be University)
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Department of Media Studies
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PDF
Language
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English
Type
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Masters Dissertation
-
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Articles
Article
Faculty Publications -Articles
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Analysis of Nifty 50 index stock market trends using hybrid machine learning model in quantum finance
Subject
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National stock exchange fifty; Principle component analysis; Stock market; Technical indicators; Time series forecast
Description
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Predicting equities market trends is one of the most challenging tasks for market participants. This study aims to apply machine learning algorithms to aid in accurate Nifty 50 index trend predictions. The paper compares and contrasts four forecasting methods: artificial neural networks (ANN), support vector machines (SVM), naive bayes (NB), and random forest (RF). In this study, the eight technical indicators are used, and then the deterministic trend layer is used to translate the indications into trend signals. The principal component analysis (PCA) method is then applied to this deterministic trend signal. This study's main influence is using the PCA technique to find the essential components from multiple technical indicators affecting stock prices to reduce data dimensionality and improve model performance. As a result, a PCA-machine learning (ML) hybrid forecasting model was proposed. The experimental findings suggest that the technical factors are signified as trend signals and that the PCA approach combined with ML models outperforms the comparative models in prediction performance. Utilizing the first three principal components (percentage of explained variance=80%), experiments on the Nifty 50 index show that support vector classifier (SVC) with radial basis function (RBF) kernel achieves good accuracy of (0.9968) and F1-score (0.9969), and the RF model achieves an accuracy of (0.9969) and F1-Score (0.9968). In area under the curve (AUC) performance, SVC (RBF and Linear kernels) and RF have AUC scores of 1. 2023 Institute of Advanced Engineering and Science. All rights reserved.
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Manjunath C.; Marimuthu B.; Ghosh B.
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International Journal of Electrical and Computer Engineering, Vol-13, No. 3, pp. 3549-3560.
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Institute of Advanced Engineering and Science
Date
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2023-01-01
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<a href="https://doi.org/10.11591/ijece.v13i3.pp3549-3560" target="_blank" rel="noreferrer noopener">https://doi.org/10.11591/ijece.v13i3.pp3549-3560</a>
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All Open Access; Gold Open Access
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ISSN: 20888708
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Online
Language
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English
Type
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Article
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Manjunath C., Department of Computer Science and Engineering, School of Engineering and Technology, CHRIST (Deemed to be University), Bengaluru, India; Marimuthu B., Department of Computer Science and Engineering, School of Engineering and Technology, CHRIST (Deemed to be University), Bengaluru, India; Ghosh B., Symbiosis Institute of Business Management, Symbiosis International (Deemed University), Bengaluru, India
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Title
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Conference Papers
Conference Paper
Faculty Publications- Conference Papers
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Analysis of Nine Level Single-Phase Cascaded H-Bridge Inverters for EVs
Subject
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Efficiency; Electric Vehicle Charging; Harmonic distortion; PV energy system; PWM
Description
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This paper explores the design and operation of a Modular Nine-Level Inverter (MLI)-Electric Vehicle (EV) charging system, incorporating solar energy to power domestic loads and charge EVs. The system comprises a solar panel, DC-DC regulator, and MLI for efficient energy conversion. The MLI's modular design reduces complexity and enhances efficiency. Equivalent circuits illustrate voltage level generation, while PWM control regulates power device switching for precise output control. Performance metrics, including regulated DC supply voltage and staircase nine-level output voltage, demonstrate the system's capability for diverse applications. A nearly sinusoidal current waveform and harmonic analysis underscore the system's effectiveness in delivering stable power with reduced harmonic distortion. Comparisons between filtered and unfiltered output highlight the importance of filtering techniques in improving power quality. Overall, the MLI-EV charging system showcases advancements in renewable energy integration, offering a versatile solution for sustainable electricity generation and EV charging. 2024 IEEE.
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Parimalasundar E.; Jayakumar S.; Sita H.; Jayanthi R.; Hemanth Kumar B.; Suresh K.
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2024 3rd International Conference on Smart Technologies and Systems for Next Generation Computing, ICSTSN 2024
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Institute of Electrical and Electronics Engineers Inc.
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2024-01-01
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<a href="https://doi.org/10.1109/ICSTSN61422.2024.10671325" target="_blank" rel="noreferrer noopener">https://doi.org/10.1109/ICSTSN61422.2024.10671325</a>
<br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85205310396&doi=10.1109%2FICSTSN61422.2024.10671325&partnerID=40&md5=c0c2585d09eef4a5ece38497cd87b79a" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85205310396&doi=10.1109%2fICSTSN61422.2024.10671325&partnerID=40&md5=c0c2585d09eef4a5ece38497cd87b79a</a>
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ISBN: 979-835039156-5
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Online
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English
Type
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Conference paper
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Parimalasundar E., Mohan Babu University, Erstwhile Sree Vidyanikethan Engineering College, Electrical and Electronics Engineering, Tirupati, India; Jayakumar S., Sri Sairam College of Engineering, Electronics and Communication Engineering, Bengaluru, India; Sita H., Mother Theresa Institute of Engineering and Technology, Electrical and Electronics Engineering, Palamaner, India; Jayanthi R., Karpagam College of Engineering, Electrical and Electronics Engineering, Coimbatore, India; Hemanth Kumar B., Mohan Babu University, Erstwhile Sree Vidyanikethan Engineering College, Dept of EEE, Tirupati, India; Suresh K., Christ University, Electrical and Electronics Engineering, Bangalore, India
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Title
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Articles
Article
Faculty Publications -Articles
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Title
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Analysis of nonlinear compartmental model using a reliable method
Subject
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Caputo fractional derivative; Chaotic behaviors; Numerical method; Political parties
Description
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The goal of this work is to investigate nonlinear models and their complexity using techniques that are universal and have connections to historical and material aspects. Using the premise of a constant population that is uniformly mixed, a nonlinear compartmental model that depicts the movement between voter classes is taken into consideration. In the current work, we investigate the dynamical framework that supports the interactions between the three parties. It is discussed how rate change affects various metrics. The conditions for boundedness, stability, existence, and other dynamics are obtained. We derive the effects of generalizing the model in any order. The current study supports investigations into complex real-world issues and forecasts of necessary plans. 2023 The Author(s)
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Guirao J.L.G.; Alsulami M.; Baskonus H.M.; Ilhan E.; Veeresha P.
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Mathematics and Computers in Simulation, Vol-214, pp. 133-151.
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Elsevier B.V.
Date
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2023-01-01
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<a href="https://doi.org/10.1016/j.matcom.2023.07.001" target="_blank" rel="noreferrer noopener">https://doi.org/10.1016/j.matcom.2023.07.001</a>
<br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85165533663&doi=10.1016%2Fj.matcom.2023.07.001&partnerID=40&md5=667b9ca8b9706a2bb39b050b0d79cc6b" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85165533663&doi=10.1016%2fj.matcom.2023.07.001&partnerID=40&md5=667b9ca8b9706a2bb39b050b0d79cc6b</a>
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All Open Access; Hybrid Gold Open Access
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ISSN: 3784754; CODEN: MCSID
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Online
Language
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English
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Article
Coverage
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Guirao J.L.G., Departamento de Matematica Aplicada y Estadistica, Universidad Politecnica de Cartagena, Hospital de Marina, Murcia, 30203, Spain; Alsulami M., Mathematical Modeling and Applied Computation Research Group (MMAC), Department of Mathematics, King Abdulaziz University, P.O. Box 80203, Jeddah, 21589, Saudi Arabia; Baskonus H.M., Department of Mathematics and Science Education, Faculty of Education, Harran University, Sanliurfa, Turkey; Ilhan E., Faculty of Engineering and Architecture, Kirsehir Ahi Evran University, Kirsehir, 40500, Turkey; Veeresha P., Center for Mathematical Needs, Department of Mathematics, CHRIST (Deemed to be University), Bengaluru, 560029, India
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Dublin Core
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Title
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Articles
Article
Faculty Publications -Articles
Dublin Core
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Title
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Analysis of nonlinear convection and diffusion in viscoelastic fluid flow with variable thermal conductivity and thermal radiations
Subject
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convection; diffusion; Heat flow; porous medium; thermal radiation
Description
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The study offers a thorough evaluation of the complex fluid dynamics and heat transfer phenomena in Williamson viscoelastic fluid flow, taking into account thermal radiations and variable thermal conductivity. The paper extends its analysis to include heat transfer effects, which are critical in several engineering and industrial applications, and digs into the complexity of non-Newtonian fluid behavior, with a special focus on thermal radiation, heat production, diffusion and viscous dissipation. The study makes use of mathematical models and numerical method RK4 to clarify the nonlinear interactions between convection and diffusion processes in this viscoelastic fluid. The energy and concentration equations are simulated in the presence of the modified Fourier and Fick laws. Moreover, the predicted heat flow is based on the Cattaneo-Christov theory. This research also sheds light on the interaction between rheological properties and thermal characteristics, providing important new knowledge to the broader field of fluid dynamics and heat transfer. 2024 World Scientific Publishing Company.
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Anwar M.S.; Alghamdi M.; Muhammad T.; Hussain M.; Puneeth V.
Source
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Modern Physics Letters B, Vol-38, No. 22
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World Scientific
Date
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2024-01-01
Identifier
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<a href="https://doi.org/10.1142/S021798492450146X" target="_blank" rel="noreferrer noopener">https://doi.org/10.1142/S021798492450146X</a>
<br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85180113829&doi=10.1142%2FS021798492450146X&partnerID=40&md5=99c79bf6a681bd79d9534712d74be0ca" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85180113829&doi=10.1142%2fS021798492450146X&partnerID=40&md5=99c79bf6a681bd79d9534712d74be0ca</a>
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ISSN: 2179849; CODEN: MPLBE
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Online
Language
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English
Type
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Article
Coverage
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Anwar M.S., Department of Mathematics, University of Jhang, Jhang, 35200, Pakistan; Alghamdi M., Department of Mathematics, College of Science, King Khalid University, Abha, 61413, Saudi Arabia; Muhammad T., Department of Mathematics, College of Science, King Khalid University, Abha, 61413, Saudi Arabia; Hussain M., Department of Natural Sciences and Humanities, University of Engineering and Technology, Lahore, 54890, Pakistan; Puneeth V., School of Sciences, CHRIST University, Delhi-NCR, Ghaziabad, India
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Title
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Book Chapter
Book Chapter
Faculty Publications- Book Chapter
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Title
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Analysis of Online In-Destination Booking Service Processes in the Travel Industry: A Case Study
Subject
The topic of the resource
Customer satisfaction; Information quality; Key players; Online in-destination booking service; Purchase intention; Service quality; System quality; Travel industry
Description
An account of the resource
This article presents a comprehensive analysis of the online in-destination booking service processes within the dynamic landscape of the travel industry. Utilizing a case study approach, the research investigates the various stages involved in providing travel-related services, focusing on the key players. The study employs a quantitative method to assess the information quality, system quality, service quality, customer satisfaction, and purchase intention of online in-destination booking. The research highlights the investigation of the usability of online travel booking systems and identifies the purchase intention of customers towards online travel booking websites. To address the research objectives, the participants are selected using a nonprobability sampling method. The sample size of the study is 225 from in and around Coimbatore. The sampling procedure used is convenience sampling. The sampling is selected based on convenience and accessibility to the residents. The findings reveal that there exists a significant difference in respondents opinions on quality criteria: system quality and service quality. Additionally, the study finds that the loading time of online travel booking websites is positively correlated with quality criteria and features of travel apps. By examining a specific case within the travel sector, this study contributes valuable insights that can inform strategic decision-making for businesses operating in the online in-destination booking space. The results aim to guide industry players in enhancing their operational efficiency, leveraging technology advancements, and aligning their services with evolving customer expectations, ultimately fostering sustainable growth in the competitive travel market. 2024, Bentham Books imprint.
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Doe M.B.; Dhanabagiyam S.; Irfan M.
Source
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Trends in Business Process Modeling and Digital Marketing: Case Studies and Emerging Technologies, pp. 28-41.
Publisher
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Bentham Science Publishers
Date
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2024-01-01
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<a href="https://doi.org/10.2174/9789815274707124010007" target="_blank" rel="noreferrer noopener">https://doi.org/10.2174/9789815274707124010007</a>
<br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85216216635&doi=10.2174%2F9789815274707124010007&partnerID=40&md5=9cfd5bc75b9f9a9e8e78696accc63938" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85216216635&doi=10.2174%2f9789815274707124010007&partnerID=40&md5=9cfd5bc75b9f9a9e8e78696accc63938</a>
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ISBN: 978-981527470-7; 978-981527471-4
Format
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Online
Language
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English
Type
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Book chapter
Coverage
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Doe M.B., Department of Management Studies, Sri Ramakrishna Engineering College, Coimbatore, India; Dhanabagiyam S., School of Business and Management, Christ University, Bengaluru, India; Irfan M., School of Business and Management, Christ University, Bengaluru, India
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https://archives.christuniversity.in/files/original/32ddd69b8d867989cffbb0347e09b0fb.pdf
7f2c2ecece29a0a0d3c25886a7b63f60
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Title
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MPHIL
Mphil
Mphil Thesis
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Title
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ANALYSIS OF ORGANISATION BLOGS AS A PR TOOL
Creator
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Balachandran Pooja
Date
A point or period of time associated with an event in the lifecycle of the resource
2014
Source
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Media Studies
Description
An account of the resource
Organisation blogs have been used by organisations constantly at present times with the evolution of the digital world taking place. Every organisation involves various mediums through which they are constantly kept in the minds of the people. The researcher aims to find out the patterns and strategies used in organisation blogs as a Public relations tool. There are many public relations tools like in house publications, press conferences, Press releases, PR campaigns have been used by organisations since decades. The researcher aims to find out the growing importance of organisation blogs in the current scenario. The researcher would adopt qualitative method for the study. The researcher would analyse the blogs of top brands and conduct expert interviews.
-
https://archives.christuniversity.in/files/original/00d6bb4d8c39d42bdc28a7671f7f5b59.jpg
bb02aa9979863c9af8fa497224ecb8c2
Dublin Core
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Title
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Articles
Article
Faculty Publications -Articles
Dublin Core
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Title
A name given to the resource
Analysis of Perceptions and Attitudes of Scheduled Commercial Bank Personnel Toward Provision of Credit to Poor and Toward Financial Inclusion Process in India
Subject
The topic of the resource
Management
Description
An account of the resource
Journal of Investment and Management, Vol-1 (1), pp. 1-11.
Creator
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Ravikumar T.
Publisher
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Journal of Investment and Management
Date
A point or period of time associated with an event in the lifecycle of the resource
2012
Language
A language of the resource
English
-
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Title
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Conference Papers
Conference Paper
Faculty Publications- Conference Papers
Dublin Core
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Title
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Analysis of Reinforced Concrete Structure Subjected to Blast Loads Without and with Carbon Fibres
Subject
The topic of the resource
Carbon fibres; last loads; RC structure; Strain rates; Stresses
Description
An account of the resource
In the past few decades, the terrorist attack on buildings has significantly increased. Blast loads due to explosions cause severe damage to the buildings structural and non-structural elements which may also lead to progressive collapse of the building. Hence, there is a need for the structures to be analysed and designed for blast loads in addition to the conventional loads. An investigation is undertaken to minimize the damage of a G+3 storied building and by improving the mechanical properties such as compressive strength, nonlinear behaviour of M40 grade concrete by adding carbon fibres in different dosages. A finite element model of G+3 storied building has been created using Ansys/LS Dyna to analyse the structure subjected to a blast load with charge weights of 50 kg, 100 kg, 150 kg at 3000 mm standoff distance. The lateral deflections and strains of the structure are determined for different charge weights to study the behaviour of the structure when subjected to blast loads. The addition of carbon fibres has improved the behaviour of structure by reducing the strains and deflections and optimum dosage of fibres is also determined in this paper. 2023, Springer Science and Business Media Deutschland GmbH. All rights reserved.
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Palani Y.; Raghunandan Kumar R.
Source
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Lecture Notes in Civil Engineering, Vol-381, pp. 577-600.
Publisher
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Springer Science and Business Media Deutschland GmbH
Date
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2024-01-01
Identifier
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<a href="https://doi.org/10.1007/978-3-031-39663-2_48" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/978-3-031-39663-2_48</a>
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Restricted Access
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ISSN: 23662557; ISBN: 978-303139662-5
Format
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Online
Language
A language of the resource
English
Type
The nature or genre of the resource
Conference paper
Coverage
The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant
Palani Y., Department of Civil Engineering, Christ University, Bangalore, India; Raghunandan Kumar R., Department of Civil Engineering, Christ University, Bangalore, India
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Dublin Core
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Title
A name given to the resource
Conference Papers
Conference Paper
Faculty Publications- Conference Papers
Dublin Core
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Title
A name given to the resource
Analysis of Routing Protocols in MANET Networks
Subject
The topic of the resource
Ad-hoc; B.A.T.M.A.N; Babel; BMX7; MANET; OLSRv1
Description
An account of the resource
The scientific article is a review and comparative analysis of routing protocols for MANETs. The study examines the main protocols connected to mobile ad hoc networks such as B.A.T.M.A.N, BMX7, OLSRv1, Babel and provides a detailed analysis of their characteristics, advantages and disadvantages. To empirically evaluate performance, tests were carried out in a network simulator. The results of the study allow us to draw conclusions about the effectiveness and reliability of each of the monitoring protocols under various operating conditions of MANET. This article is a valuable contribution to the field of MANET research and can be used in the development of new technologies and solutions for mobile wireless networks. The work is relevant and practically significant because it helps researchers and engineers make informed decisions when choosing the optimal routing protocol in MANET networks. The results obtained can be useful in the design of mobile applications, emergency communication systems, transport management and other areas where the efficient operation of wireless networks is important. The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.
Creator
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Krivolapova O.; Lapin V.; Shvedunenko D.; Anita E.A.M.
Source
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Lecture Notes in Networks and Systems, Vol-863 LNNS, pp. 141-151.
Publisher
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Springer Science and Business Media Deutschland GmbH
Date
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2024-01-01
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<a href="https://doi.org/10.1007/978-3-031-72171-7_15" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/978-3-031-72171-7_15</a>
<br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85207562321&doi=10.1007%2F978-3-031-72171-7_15&partnerID=40&md5=1bff1bcf552cab4ad92ad0e9dbc7d436" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85207562321&doi=10.1007%2f978-3-031-72171-7_15&partnerID=40&md5=1bff1bcf552cab4ad92ad0e9dbc7d436</a>
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ISSN: 23673370; ISBN: 978-303172170-0
Format
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Online
Language
A language of the resource
English
Type
The nature or genre of the resource
Conference paper
Coverage
The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant
Krivolapova O., North Caucasus Federal University, Stavropol, Russian Federation; Lapin V., North Caucasus Federal University, Stavropol, Russian Federation; Shvedunenko D., North Caucasus Federal University, Stavropol, Russian Federation; Anita E.A.M., CHRIST (Deemed to be University), Bangalore, India
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Title
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Articles
Article
Faculty Publications -Articles
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Title
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Analysis of secure cloud storage provisioning for medical image management system
Subject
The topic of the resource
Blowfish; Cloud computing; Compression; Cryptography; Huffman coding
Description
An account of the resource
Medical images are considered to be the most sensitive images as it contains various health related sensitive information of an individual and it is necessary for the health care organization to maintain the sensitivity of these images without anybody misusing these data. When these images are transferred digitally through a network in order to store it in cloud for easy access for the authorities of the health care system, it is important to compress and encrypt these images to reduce the size and safeguard the information before storing and make sure that these images are transferred securely. In this paper, we use Huffman Coding technique in order to compress the image for easy transmission and to consume less storage space in cloud. To maintain the confidentiality of these images Blowfish encryption methodology is used. Once the image undergoes compression and encryption, the encrypted image is transferred and stored in a cloud storage. IAEME Publication.
Creator
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Singh M.L.; Senthilnathan T.
Source
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International Journal of Mechanical Engineering and Technology, Vol-9, No. 3, pp. 162-173.
Publisher
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IAEME Publication
Date
A point or period of time associated with an event in the lifecycle of the resource
2018-01-01
Identifier
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<a href="" target="_blank" rel="noreferrer noopener"></a>
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A related resource
ISSN: 9766340
Format
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Online
Language
A language of the resource
English
Type
The nature or genre of the resource
Article
Coverage
The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant
Singh M.L., Christ University, Karnataka, India; Senthilnathan T., Christ University, Karnataka, India
-
Dublin Core
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Title
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Articles
Article
Faculty Publications -Articles
Dublin Core
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Title
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Analysis of SH-waves Propagating in Multiferroic Structure with Interfacial Imperfection
Subject
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Analytical modeling; Mechanical vibrations; PM (CoFe2O4) material; Reinforced material
Description
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This article presents the study of wave mechanics in a multiferroic structure having imperfection in the structures interface. This article reflects the study of shear horizontal (SH) wave propagation in a layered cylindrical structure consisting of thin layers of different materials (reinforced material and piezomagnetic material) with an imperfect interface. The interface considered between both materials is mechanically imperfect. Dispersion relations are achieved analytically. Distinct graphs are drawn (numerically) to exhibit the influence of parameters like rotation, initial stress, and mechanically imperfect parameters on phase velocity. Numerical results are drawn analytically and explained for each affecting distinct parameters for materials and interface. Parametric results on the phase velocities yield a significant conclusion of which some are: (a) Performance of Piezo with reinforcement material have an influential impact on wave velocity. (b) The mechanical imperfection affects the significantly on wave velocity (c) The Reinforcement/PM stiffening can monotonically up the velocity of phase velocity. 2022 Published by Semnan University Press.
Creator
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Singhal A.; Baroi J.; Sultana M.; Baby R.
Source
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Mechanics of Advanced Composite Structures, Vol-9, No. 1, pp. 1-10.
Publisher
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Semnan University, Faculty of Mechanical Engineering
Date
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2022-01-01
Identifier
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<a href="https://doi.org/10.22075/macs.2021.20627.1266" target="_blank" rel="noreferrer noopener">https://doi.org/10.22075/macs.2021.20627.1266</a>
<br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85127508998&doi=10.22075%2Fmacs.2021.20627.1266&partnerID=40&md5=2d66a3202b6d7511a892e9ca682595d0" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85127508998&doi=10.22075%2fmacs.2021.20627.1266&partnerID=40&md5=2d66a3202b6d7511a892e9ca682595d0</a>
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Restricted Access
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ISSN: 24234826
Format
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Online
Language
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English
Type
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Article
Coverage
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Singhal A., School of Sciences, Christ University, Ghaziabad, 201003, India; Baroi J., School of Sciences, Christ University, Ghaziabad, 201003, India; Sultana M., Department of Finance and Economics, Jagdish Sheth School of Management, Bangalore, India; Baby R., School of Sciences, Christ University, Ghaziabad, 201003, India
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Conference Papers
Conference Paper
Faculty Publications- Conference Papers
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
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Analysis of Social Media Marketing Impact on Customer Behaviour using AI & Machine Learning
Subject
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Artificial Intelligence (AI); Brand sentiment; Customer behavior analysis; Machine Learning (ML); Marketing strategies; Multichannel marketing; Personalization; Social media marketing; temporal dynamics
Description
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The study of client behaviour has been revolutionized by the combination of social media marketing with cutting-edge technology like Artificial Intelligence (AI) and Machine Learning (ML) in today's age of digital transformation. This study delves into the complex interplay between AI/ML, consumer involvement, and social media marketing methods. Our research exposes crucial insights via careful data collecting, sentiment analysis, and the construction of prediction models. By stressing the importance of catering content to individual interests, AI-driven customization emerges as a potent tool, increasing user engagement by 18%. Analysis of online sentiment shows how important it is to keep people feeling good about a business; postings with positive feelings get 30% more likes and comments on average. Accurate and time-saving insights from machine learning models provide up new avenues for optimizing marketing's use of available resources. As a result of the study's conclusions, companies will be able to better connect with their customers, use their resources more efficiently, and behave ethically moving forward. Promising new developments in the subject include the next steps, which include sophisticated AI models, temporal dynamics analysis, and investigation of long-term consequences, ethical issues, and multichannel techniques. This study helps companies, marketers, and policymakers better understand the convergence of technology and marketing in today's ever-changing digital world so that they may better serve their customers and build a successful brand over time. 2024 IEEE.
Creator
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Thamaraiselvi P.; Masih J.; Giri P.; Sridevi J.; Karim Shaikh I.A.; Prasad M.V.R.
Source
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Proceedings of 9th International Conference on Science, Technology, Engineering and Mathematics: The Role of Emerging Technologies in Digital Transformation, ICONSTEM 2024
Publisher
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Institute of Electrical and Electronics Engineers Inc.
Date
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2024-01-01
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<a href="https://doi.org/10.1109/ICONSTEM60960.2024.10568805" target="_blank" rel="noreferrer noopener">https://doi.org/10.1109/ICONSTEM60960.2024.10568805</a>
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Restricted Access
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ISBN: 979-835036509-2
Format
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Online
Language
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English
Type
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Conference paper
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Thamaraiselvi P., Business School (MBA), Kumaraguru College of Technology, Tamilnadu, Coimbatore, India; Masih J., School of Management, Bml Munjal University, Haryana, Gurugram, India; Giri P., School of Business And Management, Christ (Deemed To Be University), Delhi NCR, India; Sridevi J., Dr. MG. R. Educational & Research Institute, Management Studies & Dean-Centre of Excellence, India; Karim Shaikh I.A., Faculty of Business, Bahrain Polytechnic, Bahrain; Prasad M.V.R., Gitam School of Business, Gitam (Deemed To Be University), Bangalore, Doddaballapur taluk, Bengaluru, Nagadenahalli, India