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Medical waste treatment device /
Patent Number: 354500-001, Applicant: Ila Anand. -
Model between viral branding factors and trustworthiness /
Patent Number: 202211039578, Applicant: Dr. Vikas Singla.
The importance of Viral branding (VB) strategy in building long-term and sustainable psychological links with consumers had been sufficiently highlighted in literature. However, very few research attempted to provide a structured tool for its measurement. This study proposed a 13- point four-factor multidimensional scale which could be used to measure VB formally. Dimensions measuring VB were derived from literature and then examined on different brands in order to achieve a reliable and valid scale. -
Data Analytics and ML for Optimized Performance in Industry 4.0
Industry 4.0, the fourth industrial revolution, has revolutionized manufacturing and production systems by integrating Data Analytics (DA) and Machine Learning (ML) techniques. Predictive maintenance, which predicts equipment malfunctions and schedules maintenance in advance, is a crucial application of DA and ML within Industry 4.0. It reduces downtime, improves productivity, and lowers costs. Demand forecasting, which uses historical data and ML algorithms to predict future product demand, and anomaly detection, which identifies abnormal patterns or events within large datasets, are also critical applications of DA and ML in Industry 4.0. They enhance operational efficiency and reduce costs. However, the adoption of DA and ML presents several challenges for organizations, including infrastructure, personnel, ethical, and privacy concerns. To realize the benefits of DA and ML, companies must invest in appropriate hardware and software and develop the necessary expertise. They must also handle data responsibly and transparently to ensure privacy and ethical standards. Despite these challenges, the integration of DA and ML in Industry 4.0 is critical for optimized performance, improved productivity, and cost savings. 2024 selection and editorial matter, Nidhi Sindhwani, Rohit Anand, A. Shaji George and Digvijay Pandey; individual chapters, the contributors. -
Efficient detection of faults and false data injection attacks in smart grid using a reconfigurable Kalman filter
The distribution denial of service (DDoS) attack, fault data injection attack (FDIA) and random attack is reduced. The monitoring and security of smart grid systems are improved using reconfigurable Kalman filter. Methods: A sinusoidal voltage signal with random Gaussian noise is applied to the Reconfigurable Euclidean detector (RED) evaluator. The MATLAB function randn() has been used to produce sequence distribution channel noise with mean value zero to analysed the amplitude variation with respect to evolution state variable. The detector noise rate is analysed with respect to threshold. The detection rate of various attacks such as DDOS, Random and false data injection attacks is also analysed. The proposed mathematical model is effectively reconstructed to frame the original sinusoidal signal from the evaluator state variable using reconfigurable Euclidean detectors. 2022, Institute of Advanced Engineering and Science. All rights reserved. -
A Representation-Based Query Strategy to Derive Qualitative Features for Improved Churn Prediction
The effectiveness of any Machine Learning process depends on the accuracy of annotated data that is used to train a learner. However, manual annotation is expensive. Hence, researchers adopt a semi-supervised approach called active learning that aims to achieve state-of-the-art performance using minimal number of samples. Although it boosts classifier performance, the underlying query strategies are unable to eliminate redundancy in selected samples. Redundant samples lead to increased cost and sub-optimal performance of learner. Inspired by this challenge, the study proposes a new representation-based query strategy that selects highly informative and representative subsets of samples for manual annotation. Data comprises messages of a set of customers sent to a service provider. Series of experiments are conducted to analyze the effectiveness of the proposed query strategy, called 'Entropy-based Min Max Similarity' (E-MMSIM), in the context of topic classification for churn prediction. The foundation of E-MMSIM is an algorithm that is popularly used to sequence proteins in protein databases. The algorithm is modified and utilized to select the most representative and informative samples. The performance is evaluated using F1-score, AUC and accuracy. It is observed that 'E-MMSIM' outperforms popular query strategies, and improves performance of topic classifiers for each of the 4 topics of churn prediction. The trained topic classifiers are used to derive qualitative features. These features are further integrated with structured variables for the same group of customers to predict churn. Experiments provide evidence that inclusion of qualitative features derived using E-MMSIM, enhance the performance of churn classifiers by 5%. 2013 IEEE. -
Predicting customer churn: A systematic literature review
Churn prediction is an active topic for research and machine learning approaches have made significant contributions in this domain. Models built to address customer churn, aim to identify customers who are at a high risk of terminating services offered by a company. Hence, an effective machine learning model indirectly contributes to the revenue growth of an organization, by identifying at risk customers, well in advance. This improves the success rate of retention campaigns and reduces costs associated with churn. The aim of this study is to explore the state-of-the-art machine learning techniques used in churn prediction. A systematic literature review, that is driven by 5 research questions and rigorous quality assessment criteria, is presented. There are 38 primary studies that are selected out of 420 studies published between 2018 and 2021. The review identifies popular machine learning techniques used in churn prediction and provides directions for future research. Firstly, the study finds that churn models lack generalization capability across industry domains. Hence, it identifies a need for researchers to explore techniques that extend beyond model experimentation, to improve efficiency of classifiers across domains. Secondly, it is observed that the traditional approaches to churn prediction depend significantly on demographic, product-usage, and revenue features alone. However, recent papers have integrated social network analysis-related features in churn models and achieved satisfactory results. Furthermore, there is a lack of scientific work that utilizes information-rich content of customer-company-interaction instances via email, chat conversations and other means. This area is the least explored. Thirdly, there is scope to investigate the effect of hybrid sampling strategies on model performance. This has not been extensively evaluated in literature. Lastly, there is no formal guideline on correct evaluation parameters to be used for models applied on imbalanced churn datasets. This is a grey area that requires greater attention. 2022 Taru Publications. -
A Sampling-Based Stack Framework for Imbalanced Learning in Churn Prediction
Churn prediction is gaining popularity in the research community as a powerful paradigm that supports data-driven operational decisions. Datasets related to churn prediction are often skewed with imbalanced class distribution. Data-level solutions, like over-sampling and under-sampling, have been commonly used by researchers to address this problem. There are limited number of case studies that attempt to evolve these data-level solutions by integrating them with computationally advanced frameworks, like ensembles. Ensembles primarily employ algorithmic diversity using a fixed set of training instances to achieve superior performance. This study aims to introduce algorithmic diversity in ensembles by modifying the fixed set of training instances using diverse sampling strategies to increase predictive performance in imbalanced learning. Data is acquired from the world's largest open hotel commerce platform company. A four-part series of experiments is conducted to analyze the effectiveness of sampling techniques and ensemble solutions on model performance. A new sampling-based stack framework called 'Stacking of Samplers for Imbalanced Learning' is proposed. The framework combines the prediction capabilities of sampling solutions to stimulate the information gain of the meta features in ensemble. It is observed that the proposed framework leads to improvement in model performance with AUC of 86.4% and top-decile lift of 4.7 for customers of the hotel technology provider. Additionally, results show that the framework records a higher information gain for meta features used in a stack, compared to commonly used stack frameworks. 2013 IEEE. -
Effective ML Techniques to Predict Customer Churn
Customer churn is one of the most challenging problems that affects revenue and growth strategy of a company. According to a recent Gartner Tech Marketing survey, 91% of C-level respondents rate customer churn as one of their top concerns. However, only 43% have invested in additional resources to support customer expansion. Hence, retaining existing customers is of paramount importance to a company's growth. Many authors in the past have presented different versions of models to predict customer churn using machine learning techniques. The aim of this paper is to study some of the most important machine learning techniques used by researchers in the recent years. The paper also summarizes the prediction techniques, datasets used and performance achieved in these studies for a deeper understanding of the domain. The analysis shows that although hybrid and ensemble methods have been widely successful in improving model performance, there is a need for well-defined guidelines on appropriate model evaluation measures. While most approaches used are quantitative in nature, there is lack of research that focuses on information-rich content in customer company interaction instances, like emails, phone calls or customer support chat records. The information presented in the paper will not only help to increase awareness in industry about emerging trends in machine learning algorithms used in churn prediction, but also help new or existing researchers position their research activity appropriately. 2021 IEEE. -
Application of Machine Learning in Customer Churn Prediction
Retaining customers is the central component of a company's growth strategy. It is evident that several industries are experiencing a surge in customer churn due to the global pandemic. As a result, customer retention that lies at the core of customer relationship management, has become the foundation for every industry to plan for future growth. By reducing customer churn, a company can maximize its profit. Studies suggest that significant advancements are made in the field of customer churn prediction in domains like telecom, banking, e-commerce and energy sector. The focus of the paper is to present a detailed review of the various machine learning techniques applied to address churn. Fifty-five papers related to churn classification published between 2004 and 2020 are collected and analyzed. The reviewed papers are categorized into five main themes. These themes are feature selection techniques, methods to handle class imbalance, experimentation with machine learning algorithms, hybrid models and ensemble models respectively. Finally, few suggestions are presented as direction for future research. 2021 IEEE. -
A Model for Churn Prediction Based on Qualitative Support Interaction Features for Hotel Technology Provider
Customer retention is a significant driver of a company s growth. Machine learning has gained immense popularity as a means to predict customers at risk of churn. Churn prediction models are capable of highlighting customers who are at high risk of churn well in advance. A popular approach to improve the performance of churn prediction models is by using input variables that are mainly quantitative and structured in nature. There are limited works in literature that newlineinvestigate smart means to effectively utilize and integrate unstructured data into churn prediction models, and study the impact on model efficacy. One of the roadblocks to effectively utilize unstructured data is the associated cost of annotation which is both time consuming and requires intensive manual effort. To overcome this obstacle, researchers often adopt a semi-supervised newlineapproach called active learning that aims to achieve state-of-the-art performance using minimal number of samples. Although active learning boosts classifier performance, the underlying query strategies are unable to eliminate redundancy in selected samples for manual annotation. Redundant samples lead to increased cost and sub-optimal performance of learner. Inspired by this challenge, the study proposes a new representation-based query strategy that selects highly newlineinformative and representative subsets of samples for manual annotation. Data comprises newlinemessages of a set of customers sent to a service provider. Series of experiments are conducted to analyse the effectiveness of the proposed query strategy, called Entropy-based Min Max Similarity (E-MMSIM), in the context of topic classification for churn prediction. The foundation of E-MMSIM is an algorithm that is popularly used to sequence proteins in protein databases. The algorithm is modified and utilized to select the most representative and informative samples. The performance is evaluated using F1-score, AUC and accuracy. -
Resilience in Children from Different Socioeconomic Backgrounds: An Exploratory Study
Poverty, violence, substance abuse, family dissonance and illness represent a few potential vulnerabilities in the lives of children who are at risk of failing in their future prospects. It is thus essential to explore resilience in children, owing to the excess or deficit of exposure and access in a childs life. This study aims at exploring the resilience of children of the age group 710years, from different socioeconomic backgrounds. The socioeconomic status was determined using the Kuppuswamy socioeconomic scale and these children had parents with authoritarian and permissive parenting styles which were screened through the Parenting Styles and Dimensions Questionnaire which act as risk factors for the children. Data was collected through individual semi-structured interviews with the participants and was analysed using thematic analysis. For the lower socioeconomic status group, the main themes identified were social interaction and competence, overcoming distress and future focus, and for the upper socioeconomic status group, the main themes identified were social interaction and competence and emotional management. The study paves the way for further exploration of the impact of economic status on childrens wellbeing and might inform changes at a clinical, research and policy level. 2023, The Author(s), under exclusive licence to Springer Nature Switzerland AG. -
Encoder-Decoder Approach toward Vehicle Detection
Vehicle Detection algorithms run on deep neural networks. But one problem arises, when the vehicle scale keeps on changing then we may get false detection or even sometimes no detection at all, especially when the object size is tiny. Then algorithms like CNN, fast-RCNN, and faster-RCNN have a high probability of missed detection. To tackle this situation YOLOv3 algorithm is being used. In the codec module, a multi-level feature pyramid is added to resolve multi-scale vehicle detection problems. The experiment was carried out with the KITTI dataset and it showed high accuracy in several environments including tiny vehicle objects. YOLOv3 was able to meet the application demand, especially in traffic surveillance Systems. Grenze Scientific Society, 2023. -
COVID-19 and stress of Indian youth: An association with background, on-line mode of teaching, resilience and hope
Background: COVID-19 pandemic causes serious threats to physical health and triggers wide varieties of psychological problems, including anxiety and depression. Youth exhibit a greater risk of developing psychological distress, especially during epidemics influencing their wellbeing. Objectives: To identify the relevant dimensions of psychological stress, mental health, hope and resilience and to examine the prevalence of stress in Indian youth and its relationship with socio-demographic information, online-mode of teaching, hope and resilience. Method: A cross-sectional online survey obtained information on socio-demographic background, online-mode of teaching, psychological stress, hope and resilience from the Indian youth. A Factor Analysis is also conducted on the recompenses of the Indian youth on psychological stress, mental health, hope and resilience separately to identify the major factors associated with parameters. The sample size in this study was 317, which is more than the required sample size (Tabachnik et al., 2001). Results: About 87% of the Indian youth perceived moderate to a high levels of psychological stress during the current COVID-19 pandemic. Different demographic, sociographic and psychographic segments were found to have high stress levels due to the pandemic, while psychological stress was found to be negatively correlated with resilience as well as hope. The findings identified significant dimensions of the stress caused by the pandemic and also identified the dimensions of mental health, resilience and hope among the study subjects. Conclusion: As stress has a long-term impact on human psychology and can disrupt the lives of people and as the findings suggest that the young population of the country have faced the greatest amount of stress during the pandemic, a greater need for mental health support is required to the young population, especially in post pandemic situations. The integration of online counselling and stress management programs could assist in mitigating the stress of youth involved in distance learning. 2023 The Author(s) -
COVID-19 and Mental Health of Indian Youth: Association with Background Variables and Stress
The coronavirus has become a public health concern of the decade, affecting the economic, social, and psychological stability of the whole world. Having understood the detrimental impact of the pandemic to the mental health of people of all age groups, youth is understood to be the most vulnerable population who receives its direct impact. The broad objective was to study the mental health status of Indian youth and its association with various demographic variables. Psychological stress and mental health was another relationship that was explored. A group of 317 participants between the age group of 19 to 29 voluntarily took part in the online survey. Gender was found to be associated with overall mental health status (p < 0.01) as well its correlates, namely anxiety (p < 0.05), depression (p < 0.05), and loss of behavioral control (p < 0.01). Association between age and loss of positive affect (p < 0.05), number of siblings and loss of behavioral control (p < 0.01), and family environment and overall mental health scores (p < 0.001) were found. Similarly, feeling of restlessness during lockdown (p < 0.001), availability of support (p < 0.001), and feeling the need to consult a mental health professional were associated with the overall mental health score as well as all its sub-scales. Further, there were strong negative correlations between psychological stress and overall mental health scores, as well as that of anxiety, depression, and loss of behavioral control and positive affect sub-scales. The study highlighted the need for psychological support services for the youth population of the country to cope with and adapt to the new situation. The Editor(s) (if applicable) and The Author(s), under exclusive license to Taylor and Francis Pte Ltd. 2022. -
SOCIAL PSYCHOLOGY: Theories and Applications
This book examines the concept of social psychology in today's context. It analyses the theoretical concepts of social psychology and their applicationto other fields. It further explores the discipline in a cultural, historical, and philosophical context with special emphasis on religion. The volume goes beyond individual focus and directs its attention to society as the centre of influence. It advocates for a symbiotic relationship between the concepts of social psychology and their implementation in a society transitioning from being value-oriented to commerce-oriented. The book also suggests ways in which social psychology can assist in dealing with issues plaguing today's world. This book will be useful to students of psychology, applied psychology, sociology, social work, public health, gender, and women studies. It will also be indispensable to professionals working in the field of paediatrics, forensic medicine, psychiatry, and law enforcement authorities like police and judiciary. 2024 Sibnath Deb, Anjali Gireesan, Pooja Prabhavalkar and Shayana Deb. -
A Cross-Sectional Study on Mental Health of School Students during the COVID-19 Pandemic in India
The broad objective of the present study is to assess the levels of anxiety and depression of school students during the COVID-19 lockdown phase and their association with students background, stress, concerns and social support. In this regard, the present study follows a novel two stage approach. In the first phase, an empirical survey was carried out, based on multivariate statistical analysis, wherein a group of 273 school students participated in the study voluntarily. In the second phase, a novel Picture Fuzzy FFA (PF-FFA) method was applied for understanding the dynamics of facilitating and prohibiting factors for three categories of focus groups (FG), formulated on the basis of attendance in online classes. Findings revealed a significant impact of anxiety and depression on mental health. Further, PF-FFA examinedthe impact of the driving forces that steered children to attend class as contrasted to the the impact of the restricting forces. 2022 by the authors. -
Cloud computing security for public cloud using ciphers and queueing petri nets
Cloud computing is the most used word in the domain of Information Technology, which is making colossal differentiations in the IT business. Nowadays, a massive proportion of data is being made, and the masters are discovering better approaches for managing this data. In a general sense, the word cloud implies a virtual database that stores immense data from various clients. There are three sorts of cloud public, private and hybrid. A public cloud is fundamental for general customers where customers can use cloud benefits free or by paying. Private cloud is for explicit associations, and hybrid one is in a broad sense a mix of both. Cloud offers diverse kind of administrations, for instance, IAAS, PAAS, SAAS where administrations like a stage for running any application, getting to the enormous information extra room, can use any application running under the cloud are given. The cloud similarly has a shortcoming concerning the security for the data warehouse. In a general sense, public cloud is inclined to data modification, data hacking and therefore, the integrity and privacy of the data are being undermined. Here in our work our motive is to verify the information that will be taken care of in the public cloud by using the multi-stage encryption. The estimation that we have proposed is a mix of Rail Fence cipher and Play Fair cipher. 2020, IJSTR. -
School corporal punishment, family tension, and students internalizing problems: Evidence from India
There is considerable evidence that parental corporal punishment (CP) is positively associated with childrens behavioral and mental health problems. However, there is very little evidence addressing whether CP perpetrated by teachers or school staff is similarly associated with problematic student functioning. To address this gap in the research literature, data were collected from students in a locale where school CP continues to be widely practiced. Participants were 519 adolescents attending public or private schools in Puducherry, a city in eastern India. Students completed surveys assessing school CP, internalizing problems, social support, and resilience. The results indicated that 62% of the students reported experiencing school CP in the past 12 months, with males and those attending public schools being significantly more likely to report school CP than females and those in private schools. Youth who reported school CP reported more anxiety and depression. That relation was more pronounced in youth who reported family tension. Social support and resilience did not moderate the relations. The findings add to the substantial evidence about negative associations regarding the use of CP but in a new venuethe school, and provide some evidence for the need to change how students are disciplined in schools in India and elsewhere. 2016, The Author(s) 2016. -
Youth of North East States of India: Issues, Concerns and Need for Mental Health Support as Perceived by NCC Officers
The youth of North-East India are in disadvantaged situations as compared to youth from the rest of the country in all respects. The objective of this article was to examine the views of the NCC Officers of North-East states about youth welfare in the region as they have first-hand experience in dealing with youth. Participants views were obtained on-line, by using a Semi-structured Questionnaire in the form of Google Form. A group of 142 NCC Officers provided feedback. Data collected were subjected to thematic analysis. Findings disclosed that youth of North-East states experience a range of challenges including poverty, lack of internet facilities, inability to attend NCC camps due to ongoing classes, substance dependence, lack of guidance and support leading to dropout and lack of values. The NCC Officers opined that a good number of North-East youths require mental health support and career guidance, in addition to mental health awareness. 2023 Taylor & Francis Group, LLC.