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Role of emerging technologies in smart marketing and smart business for modern society
In the digital age, the fusion of emerging technologies with marketing and business strategies has become imperative for staying competitive and meeting evolving consumer demands. This chapter explores the pivotal role of emerging technologies in facilitating smart marketing and business practices in modern society. Through a comprehensive review of literature and case studies, this chapter examines the impact of technologies such as artificial intelligence (AI), machine learning (ML), big data analytics, internet of things (IoT), augmented reality (AR), and blockchain on reshaping marketing and business landscapes. The integration of AI and ML algorithms enables predictive analytics, personalized marketing, and enhanced customer experience through precise targeting and recommendation systems. Big data analytics empowers businesses to derive actionable insights from vast datasets, enabling data-driven decision-making and dynamic market segmentation. 2024, IGI Global. All rights reserved. -
Role of E-Shopping Orientation and Trust in predicting Impulsive Buying Behaviour. A Study Based on members of Generation Y in India; [El papel de la orientaci y la confianza en las compras electricas en la predicci del comportamiento de compra impulsiva. Un estudio basado en miembros de la Generaci Y en la India]
Impulse Buying and the drivers of similar consumer behaviours have captured the interest of researchers for quite some time now. The construct was first explored in the context of offline or brick and mortar stores. However, with the growing popularity of online retail stores has led to the concept being included in studies on customer behaviour, specifically in the online context. In the current study, the researchers attempt to contribute to literature on customer behaviour in the online environment by exploring the relationship between E-Shopping Orientation, Trust and Impulsive Buying Behaviour. The focus of the currents study is the members of Generation Y. The scope was limited to this specific section, given that each generation differs from the other in terms of their behaviour, needs and drivers. While the direct impact of E-shopping Orientation on Impulsive Buying Behaviour was found to be not statistically significant, the indirect effect was found to be significant. This suggests that Trust fully mediates the relationship between E-Shopping Orientation and Impulsive Buying Behaviour. In addition to contributing to literature in the area of customer behaviour, the findings also add to our understanding of a major section of the Indian customer base. (2024), (Universidad Pablo de Olavide). All Rights Reserved. -
Role of Digitalization and Government Effectiveness in Sustainable Energy Transition: Evidence From Asian Economies
This study explores how digitalization, through resident and non-resident innovation initiatives, along with government effectiveness, affects the transition to renewable energy generation in five Advanced (Australia, Hong Kong, Japan, New Zealand and Singapore) and seven Emerging (China, India, Indonesia, Malaysia, Philippines, Thailand and Vietnam) Asian economies. The research uses annual data from 1985 to 2022 and applies several econometric methods to analyse the impact of these factors on renewable energy generation in a panel setup while also considering economic growth and human capital as key control variables. The findings reveal that residential innovation negatively impacts renewable energy generation in Advanced Asia but has a positive effect in Emerging Asia. Additionally, government effectiveness and non-residential innovation hinder renewable energy generation in Emerging Asia while contributing positively in Advanced Asia. Economic growth and human capital show a positive association with renewable energy generation in both Advanced and Emerging Asian economies. These findings are robust to an alternative method used. Besides, additional robust results further indicate that artificial intelligence patents used as an alternative measure of digitalization hinder renewable energy generation in Emerging Asia and promote it in Advanced Asia. These findings provide valuable guidance for policymakers and stakeholders, highlighting the need for tailored strategies to drive sustainable energy transition in different economic contexts. 2025 John Wiley & Sons Ltd. -
Role of digital technologies to combat COVID-19 pandemic
Purpose: The unexpected epidemic of the latest coronavirus in 2019, known as COVID-19 by the Globe, a number of governments worldwide have been put in a vulnerable situation by the World Health Organization. The effect of the COVID-19 outbreak, previously experienced by Chinas citizens alone, has now become more pronounced. For practically every nation in the world, this is a matter of grave concern. The lack of assets to withstand the infection of COVID-19, mixed with the perception of overwhelmed medical mechanisms, pressured a number of places in a state of partial or absolute lockdown. Design/methodology/approach: The medical photos such as computed tomography (CT) and X-ray playa key role in the worldwide battle against COVID-19, while artificial intelligence (AI) has recently appeared. The power of imaging is further increased by technology tools and support for medical specialists. In comparison to the related direct health effects because of the COVID-19 disaster, this research identifies its impacts on the overall society. Findings: This paper hereby examines the rapid answers in the medical imaging community toward COVID-19 (empowered by AI). For example, the acquisition of AI-empowered images will significantly assist automate the scanning process and reshape the procedure as well. AI, too, may improve the quality of the job by correctly delineating X-ray and CT image infections, promoting subsequent infections, quantification. In addition, computer-aided platforms support radiologists make medical choices, i.e. for illness tracking, diagnosis and prognosis. Originality/value: This research encompasses the whole medical imaging pipeline and methods for research related to COVID-19, include a collection of images, segmentation, diagnosis and monitoring. In drawing stuff to minimize the effects of the COVID-19 epidemic, this paper is investigating the use of technologies such as the internet of things, unmanned aerial vehicles, blockchain, AI, big data and 5G. 2021, Emerald Publishing Limited. -
Role of Digital Lending in Serving Financially Excluded Individuals and Small Medium Businesses in India
Financial inclusion has become a national strategy for the achievement of an inclusive economy and inclusive society in emerging countries. Access and continuous usage of formal financial services by the financially excluded people are known as financial inclusion. Financially excluded people are still there across the globe and in India. In India, although there are many supply-side and demand-side constraints for promoting financial inclusion, the vital constraint of financial inclusion is the inability of formal financial institutions to serve the unbanked and underbanked by adopting disruptive technologies for their business models and by developing and delivering innovative and customised financial products and services. Formal financial institutions embrace technologies such as Artificial Intelligence, Machine Learning, and Big Data Analytics for their operations in a gradual pace when compared to FinTech start-ups. But Digital Lending Start-ups make all the efforts to serve the unbanked and underbanked population through AI-powered alternative scoring methodology and customised digital loans. This article focuses on the process in which Digital Lending Start-ups serve the financially excluded individuals and Small and Medium Businesses in India. Further, this article analyses the growth, acceptance, future potential, and limitations of digital lending in India. 2024 selection and editorial matter, Satyajit Chakrabarti, Saikat Chakrabarti, Amit Kumar Bhandari, Dipak Saha and Rabin Mazumder. -
Role of Data Science in the Field of Genomics and Basic Analysis of Raw Genomic Data Using Python
The application of genomics in identifying the nature and cause of diseases has predominantly increased in this decade. This field of study in life sciences combined with new technologies, revealed an outbreak of certain large amounts of genomic sequences. Analysis of such huge data in an appropriate way will ensure accurate prediction of disease which helps to adopt preventive mechanisms which can ultimately improve the human quality of life. In order to achieve this, efficient comprehensive analysis tools and storage mechanisms for handling the enormous genomic data is essential. This research work gives an insight into the application of data science in genomics with a demonstration using Python. 2021, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. -
Role of corporate innovation and uncertainty in determining corporate investment of the firm: does financial constraint, executive risk preference and firm risk-taking ability play any role
Purpose: This paper aims to investigate the relationship between corporate innovation and the firms corporate investment. Further, the authors begin with the assertion that the relationship between corporate innovation and corporate investment is impacted by significantly a) uncertain periods, b) financial constraint, c) executives risk preference and d) firm risk-taking ability. Design/methodology/approach: This study has considered non-financial listed companies (774 firms) for the period spanning from 20102022. The authors use a fixed effect regression model within a panel data framework to examine the relationship between corporate innovation and investment. For robustness, the authors use system generalised methods of moments to investigate the relationship between corporate investment and corporate innovation across all the samples. Findings: This study finds a positive relationship between corporate innovation and corporate investment, which means when the firm tries to make some innovation, it will increase its expenditure on fixed assets. However, the positive relationship between corporate innovation and corporate investment reduces with uncertainty. Additionally, financial constraint plays a significant role in determining this relationship. Executives and firms with high risk-taking ability tend to be more inclined to make investments. Originality/value: The study is unique because it determines the impact of corporate innovation on corporate investment. The current literature is focused on corporate innovation and uncertainties. However, no light has been shed on the relationship between corporate innovation and investment. At the same time, the authors have introduced three more variables which play a significant role in determining the corporate innovation-investment relationship. , Emerald Publishing Limited. -
Role of Constructivism Developing Metacognitive Abilities Among Secondary School Students
Research Tracks, Vol-1 (1), pp. 125-128. ISSN-2347-4637 -
Role of charged impurities in thermoelectric transport in molybdenum disulfide monolayers
A theoretical study of the electronic properties, namely, electrical conductivity (EC), electronic thermal conductivity (ETC) and thermoelectric power (TEP) in 2D MoS2 monolayers (MLs), over a wide range of temperatures (10 < T < 300 K), is presented employing Boltzmann transport formalism. Considering the electrons to be scattered by screened charged impurities and the acoustic, optical and remote phonons, the transport equation is solved using Ritz iterative method. Numerical calculations of EC, ETC and TEP presented for supported and free-standing MLs with high electron concentrations, as a function of temperature, bring out the relative importance of the various scattering mechanisms operative. The role of CIs, with regard to both concentration and separation from the substrate-ML interface, in determining the properties of supported MLs is demonstrated for the first time. Validity of Wiedemann-Franz law and Mott formula are examined for supported and free standing MLs. Calculations are in consonance with recent experimental data on mobility and TEP of exfoliated SiO2-supported MoS2 ML samples. In the case of TEP it is found that though the diffusion contribution is dominant the inclusion of the drag component, incorporating contributions from all relevant phonon scattering mechanisms, is needed to obtain good agreement with the data. 2017 IOP Publishing Ltd. -
Role of blockchain technology for user data security in metaverse
The metaverse is generating widespread interest among organizations of various scales, as companies acknowledge its capacity for profound transformation. Prominent organizations are actively adopting the metaverse concept to improve their operations and interact with clients in innovative and captivating manners. This chapter examines the vital function that blockchain plays in bolstering user data security as it explores the urgent problem of data breaches in the metaverse sector. The authors also carefully examine recent data breach cases in the metaverse sector, such as sandbox incursions, deepfake attacks, and digital avatar assaults. By outlining these practical difficulties, they make clear how urgent it is to come up with reliable ways to safeguard user data in the metaverse. The study findings have emphasized the dynamic and evolving nature of the metaverse industry, which is now undergoing substantial development and continuous exploration. They have also focused on significant blockchain technologies that demonstrate potential in ensuring data security. 2024, IGI Global. All rights reserved. -
Role of Blockchain in the Healthcare Sector: Challenges, Opportunities and Its Uses in Covid-19 Pandemic
As the world grapples with the Covid-19 pandemic and major populations are getting vaccinated, increasing realisation processes healthcare industry needs to be augmented. It includes managing supply chains, healthcare records, and patient care. With a scarcity of time and resources, adaptation of blockchain technology will help mitigate the pressures on existing infrastructure. A blockchain distributed ledger helps to exchange health information securely without complex intermediation of trust with secure access. The organisations and persons in the blockchain network can verify and authorise the data, thus protecting patient identity, privacy, medical information system, and reducing transaction costs. The paper examines managing and protecting electronic medical records and personal health records data using blockchain. It also analyses issues in healthcare, blockchain implementation, and its uses in the Covid-19 pandemic. 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG. -
Role of biosynthesized silver nanoparticles in environmental remediation: a review
Nanoscience and nanotechnology have made remarkable advances that have significantly altered the environmental remediation process. Silver nanoparticles (AgNPs) are an essential and remarkable nanomaterial in environmental remediation. The potential of AgNPs in biomedical applications is well explored compared to their environmental applications. This review explores the biosynthesis and application of AgNPs in environmental remediation. The discussion continues with the challenges of using AgNPs for environmental remediation and concludes with the prospects of AgNPs. The review will be beneficial to all researchers and professionals who are starting their journey with AgNP synthesis. 2023, The Author(s), under exclusive licence to Springer Nature Switzerland AG. -
Role of Bioadsorbents in Reducing Toxic Metals
Industrialization and urbanization have led to the release of increasing amounts of heavy metals into the environment. Metal ion contamination of drinking water and waste water is a serious ongoing problem especially with high toxic metals such as lead and cadmium and less toxic metals such as copper and zinc. Several biological materials have attracted many researchers and scientists as they offer both cheap and effective removal of heavy metals from waste water. Therefore it is urgent to study and explore all possible sources of agrobased inexpensive adsorbents for their feasibility in the removal of heavy metals. The objective was to study inexpensive adsorbents like various agricultural wastes such as sugarcane bagasse, rice husk, oil palm shell, coconut shell, and coconut husk in eliminating heavy metals from waste water and their utilization possibilities based on our research and literature survey. It also shows the significance of developing and evaluating new potential biosorbents in the near future with higher adsorption capacity and greater reusable options. 2016 Blessy Baby Mathew et al. -
Role of Bacillus thuringiensis in development of transgenic plants
One of the most significant advancements in plant biotechnology has been the production of genetically engineered plants. Due to the effects of pests damaging the majority of crops, the development of pest immunity was necessary for crop preservation. Plants that have had their gene makeup altered in-utero, such as Bacillus thuringiensis, which has insecticidal properties and helps protect crops from pests, are referred to as "genetically modified plants." Cry proteins, which are poisonous proteins that exist in the state of crystals, are the major genes responsible for the development of transgenic plants. Based on the effect of different pest species, cry proteins are divided into many categories. Since they are extremely specific by nature and only affect the target proteins, they are considered environmentally beneficial pesticides since they have no impact on the physiologically significant soil bacteria or other bacterial flora. These cry proteins stay as dormant crystals, but when a pest consumes plants, the inactive form of the crystals becomes active in the alkaline stomach pH of the microorganism, aiding in the rupture of the gut epithelium and ultimately causing the microorganism to die. These days, transgenic plants have been created, including BT corn, BT rice, sugarcane, brinjal, potato, tomato, and many more, it was also discovered that using these transgenic plants increased crop productivity. Transgenic plants can prevent several ecological issues associated with traditional pesticides, including the emergence of resistance, their toxicity to non-target living things, and the buildup of toxic waste in the environment. 2023 Horizon e-Publishing Group. All rights reserved. -
Role of Artificial Intelligence in Neuroimaging for Cognitive Research
Artificial intelligence (AI)-based solutions are used in most of our daily activities. AI has been adapted and it has found various applications. Cognitive research is one area where AI has been applied to understand the hidden patterns in the data. Neuroimaging techniques investigate the neural basis of cognitive processes like perception, attention, memory, language, reasoning, decision-making, and problem-solving. The irregularities in the cognitive process lead to cognitive disabilities and diseases. Neuroimaging techniques, including magnetic resonance imaging (MRI), functional MRI (fMRI), electroencephalography (EEG), and positron emission tomography (PET), along with other data-gathering techniques, are studied to identify cognitive disorders. The imaging techniques generate large amounts of complex data. AI methods, including machine learning (ML), deep learning (DL), natural language processing (NLP), and computer vision, are applied and used to analyse and interpret the data generated by various imagining techniques. Numerous techniques have been designed, developed, and proposed to handle the neuroimaging data for cognitive research with the help of AI techniques. AI techniques include ML algorithms like decision trees, random forest, support vector machine (SVM), principal component analysis (PCA), and DL algorithms, including convolution neural networks (CNNs), long short-term memory (LSTM), and generative adversarial networks (GANs). Recent advancements in the field of neuroimages use AI techniques to preprocess, process, and analyse the data generated by various neuroimaging modalities. This chapter provides an in-depth analysis and summary of various AI techniques for processing neuroimages for cognitive disorders. 2024 selection and editorial matter, Anitha S. Pillai and Bindu Menon; individual chapters, the contributors. -
Role of Artificial Intelligence in Influencing Impulsive Buying Behaviour
This research paper investigates the influence of Artificial Intelligence (AI) on impulsive buying behaviour in the digital commerce domain. The study explores how AI algorithms, data analysis, and customized marketing approaches influence impulsive buying decisions, reshaping traditional understandings of this phenomenon. The analysis draws from a confluence of psychological principles, technological advancements, and marketing strategies, aiming to shed light on how AI not only forecasts but also incites impulsive buying behaviours. The study identifies research gaps, such as the integration of AI with emotional triggers, the comparative effectiveness of AI vs. human influence, and cross-cultural and demographic variability. The research methodology involves a descriptive study with a questionnaire-based survey, and data analysis tools such as ANOVA and paired t-tests. This research contributes to the broader discussion on digital-age consumer behaviors, underscoring the revolutionary role of AI in transforming retail experiences and beyond. 2024 IEEE. -
Role of Artificial Intelligence and Robotics in Shaping the Students: A Higher Educational Perspective
An unprecedented shift in technology has begun in the modern era. Robotics and artificial intelligence (AI) advancements have created fresh positions while de-skilling or retraining many existing ones. Technical developments at higher education institutions (HEIs) protect students against potential changes in their field of study brought on by A) and prepare them for success in the workplace. This research aims to investigate how, over the past 150 years; globalization has fundamentally changed human civilization. Conventional education confronts enormous challenges as energy, the internet of things, and the cyber-physical systems they oversee diminish. One may argue that energy, the internet of things, and the cyber-physical systems that are under its jurisdiction are the foundations of all future education. The demise of these systems presents a significant threat to traditional schooling. Students' screen time is increased by this action, which has an impact on their mental health. Five-fold cross-validation with 210 students from Delhi NCR and abroad is beneficial for the classification techniques SVM, Naive Bayes, and Random Forest. The study examined the factors that contributed to an increased rate of mental health issues among undergraduate students in Delhi, India, following the introduction of the COVID-19 virus. The results have demonstrated that while technology's practical applications will likely have a positive influence on education in the future, there may be negative effects as well. This is an opportunity for educators and learners to support excellence and remove obstacles that prevent many kids and schools from achieving it. Therefore, in the future, every nation will need to create an education system that is more technologically sophisticated. 2024 IEEE. -
Role of AI in the inventory management of agri-fresh produce at HOPCOMS
Inventory management is vital for maintaining the efficiency of supply chain management. Fruits and vegetables being perishable in nature should involve inventory management to avoid wastage and loss in terms of over stocking and stock out situations. The present study focuses on the role of artificial intelligence (AI)-powered inventory management of fruits and vegetables at HOPCOMS, a cooperative society founded in Bangalore. In the road to satisfy the customers, it is necessary for the society to come up with different strategies to manage the inventories in which a retailer confronts overstock and stock out situation, affecting the profit of the society. Therefore, a study was conducted with the help of structured questionnaire among 122 retailers of HOPCOMS outlets in Bangalore. The results obtained from the study suggest that inventory valuation method positively influences AI-powered demand forecasting and customer order fulfillment, and AI-powered demand forecasting is positively related to customer order fulfillment. 2023, IGI Global. All rights reserved. -
Role of AI in Strengthening ESG Governance: Perspective From Industry Experts
Socially conscious investors, especially Gen Z, value ethics over money. ESG reports are as important as financial reports for them. ESG ratings from various sources can puzzle these Gen Z investors, as there is no standardization in ESG data. Firstly, the chapter focuses on the need to integrate AI into ESG reporting by highlighting the limitations of mere frameworks such as GRI, SASB, and ISSB. Secondly, it emphasizes the difference between traditional reporting and AI-integrated ESG reporting. It also points out the challenges of AI integration and ways to overcome these challenges. Lastly, the chapter also proposes the need for a unified framework, making it easier for investors to compare and make decisions. 2024, IGI Global. All rights reserved.