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Building a sustainable relationship between customers and marketers
Finding new customers is costlier than retaining the existing customers for the business. Therefore, building a strong relationship with customers helps marketers to retain their existing customers. Incorporating ethical and moral values into marketing activities offer a way to build a strong relationship. This study identifies the factors that bind customers and marketers into a sustainable relationship in the Indian context. This study constitutes a framework to understand and apply sustainable relationship marketing in the personal care industry. This study touches certain marketing disciplines such as marketing mix policy, transparency in trades, building trust, product delivery, promises delivery, and sustainable relationship. The convenience sampling technique used for the selection of respondents from the Mohali City of Punjab, and interview them. The finding suggests that promises delivery is the most important factor for a sustainable relationship. If promises are delivered effectively then the life of the relationship will be longer. Copyright 2024 Inderscience Enterprises Ltd. -
Building an Industry Standard Novel Language Model Using Named Entities
In every Industry, there is a significant amount of text used in their specific domains. As these are less prevalent in the testing set, anticipating entity names in a language model is a problem faced by the entire industry. In this research a unique and very effective strategy for creating exclusionary classification models that could map entity names based on entity type information is provided. A group of benchmark datasets based on Mortgage is presented, which we used to test the below-presented model. According to experimental findings, our model achieves a perplexity level that is 64% higher than that of the most advanced language models. 2022 IEEE. -
Building an International Entrepreneurship Index using the PSR framework
This paper builds an International Index for Entrepreneurship (IIE) for the year 2018, by using a conceptual framework named PSR (Pressures-State-Response) to encapsulate the contextual aspect of entrepreneurship globally. In the past, the indices have used a methodological framework of composite indices. This paper uses the PSR framework to show how these indicators fall into the categories of pressure, state, and response, and concentrates on how these subsystems are interrelated. The study considers 41 countries for the construction of the index. We also check the correlation between the IIE and other growth indicators such as the corruption perception index, the economic freedom summary index, GDP per capita, and trade openness using suitable statistical tools.The correlation analysis demonstrates that the IIE and the Economic Freedom Summary Index have a positive association. 2022 IEEE. -
Building capabilities and workforce for metaverse-driven retail formats
The metaverse, a breakthrough virtual reality environment, offers boundless retail potential. Metaverse-driven retail needs a good strategy to succeed in a time of changing consumer expectations and the digital revolution. This chapter covers metaverse-driven retail preparation tactics. The metaverse allows retail innovation and adaptation during e-commerce and COVID-19 pandemic upheavals. Understanding metaverse dynamics and developing the abilities is crucial. Determine metaverse applicability to retail, define requisite capabilities, analyze staff competencies, and establish practical training and development programs. Examples include understanding metaverse technology, immersive shopping, datadriven personalization, and strong cybersecurity. Digital fluency, collaboration, design, and cybersecurity awareness are workforce competencies. This chapter stresses metaverse readiness through training, growth, and strategic alignment. It emphasizes that the metaverse transforms reality and opens up new possibilities. 2024, IGI Global. -
Building Global Teaching Capacity Among Pre-Service Teachers: Epistemological and Positional Framing in an Internationally Paired, Authentic Practicum
Building the capacity of pre-service teachers to work in globalized cross-cultural environments is essential to cope with the challenges of the 21st century. This study establishes the value of internationally paired, authentically collaborative practicums with strong epistemological and positional framing in pursuing such capacity development. It was conducted among 90 pre-service teachers from three different universities in Australia and India who participated in a three-week paired practicum in three schools in India. The practicum included the collaborative production of an integrated Australian and Indian combined theme presented in a whole school forum. Mixed methods and a design-based research approach yielded data affirming that such a model did indeed provide pre-service teachers with the confidence to teach in increasingly diverse classrooms and contexts, while also identifying which aspects of this practicum model were most influential in this regard. 2021 European Association for International Education. -
Building Robust FinTech Applications and Reducing Strain on Strategic Data Centers using the LoTus Model
Agile is a well-known project management approach that has been used for many years. It places a strong emphasis on client satisfaction, adaptability, and teamwork. Agile was first developed as a software development approach, but it has now been modified for application in other sectors including marketing and finance. The Agile Manifesto, which was released in 2001 and explains the principles and ideals of Agile development, is the foundation of the Agile ideology. One or more of the guiding principles is to adapt to change instead of following a plan, prioritize functional software over thorough documentation, and collaborate with customers over negotiating contracts. Agile has gained popularity over time as businesses try to be adaptable and responsive to their customers' constantly changing business demands. The lack of predictability in Agile is one of its key drawbacks. Agile stresses client cooperation and adaptation, therefore the finished product could differ somewhat from what was originally planned. For businesses that depend on meticulous planning and a rigid schedule, this lack of predictability can be problematic. It faced a serious problem during the process of building a finance application called JazzFinance. This has led to build another robust and systematic software development method called as LoTus model. The proposed LoTus is an acronym for two abbreviations. Those are lean optimization TypeFace for Unified Systems (LoTus) and Locate dependencies, optimize for reusability, Test-Driven environment, Unify Design and Scalability. This article goes through the development of LoTus and how it has helped us build a stable finance application within a small amount of stipulated time. 2023 IEEE. -
Building smart cities applications using IOT and cloud-based architectures /
Patent Number: 202141058954, Applicant: A Narasima Venkatesh.The idea of a Smart City features the need to upgrade the quality, interconnection, and execution of different metropolitan administrations with the utilization of data and correspondence advancements (ICT). Savvy City advances advance cloud-based furthermore Internet of Things (IoT) based administrations in which genuine world UIs use cell phones, sensors and RFIDs. -
Building trust in policing: challenges and strategy; [Construindo confian no polia: desafios e estratia]
In recent years, trust has gained significant importance when discussing the evolution of policing. This shift in focus has been acknowledged by scholars, policymakers, and law enforcement officials who are responsible for ensuring public safety. Unlike the traditional emphasis on crime reduction, there is now a shared recognition that building trust is a fundamental objective in the relationship between policing agencies and the communities they serve. This article discusses three commonly employed methods by policing agencies and their personnel to enhance public trust in the police: policy changes, police training, and citizen oversight boards. Further, it focuses to a less conventional avenue for change, which involves re-evaluating the laws enforced by the police. To achieve meaningful transformation within the police system, it is necessary not only to modify how officers perform their duties but also to examine and potentially revise the laws they are obligated to enforce. 2024 Centro Universitario de Brasilia. All rights reserved. -
Bulirsch-Stoer computations for bioconvective magnetized nanomaterial flow subjected to convective thermal heating and Stefan blowing: a revised Buongiorno model for theranostic applications
Theranostics is a novel procedure that integrates therapy and diagnosis in a single platform. For its application in theranostic and photothermal therapy for melanoma skin cancer, the hydromagnetic bioconvective flow of a nanomaterial over a lengthening surface is investigated. Realistic nanomaterial modeling is achieved by incorporating passive control of the nanoparticles at the boundary. The impact of the Newtonian heating and Stefan blowing constraints are also accounted. Apposite transformations are employed and then transmuted nonlinear ODEs are resolved using the Bulirsch-Stoer and Newton-Raphson methods. The influence of Stefan blowing parameter (Formula presented.), the magnetic field parameter (Formula presented.), and the Biot number (Formula presented.) on the heat transfer rate has been scrutinized and optimized utilizing the response surface methodology (RSM). The sensitivity of heat transport rate is computed. It is found that the Newtonian thermal condition intensifies the nanomaterial temperature that serves asa crucial role in the termination of cancerous cells or tumors. The maximum drag coefficient is experienced for the insignificant intensity of the magnetic field and Stefan blowing. Further, the heat transfer rate is maximum when the Stefan blowing and Biot numbers are at a high level and the Hartmann number is at a low level. 2022 Informa UK Limited, trading as Taylor & Francis Group. -
Business and Environmental Perspectives of Submarine Cables in Global Market
If an individual uses any of the social media networking sites, such as Facebook, Instagram, YouTube, Twitter and the like, a subsea cable is involved there. Submarine cables are considered as critical global communications infrastructure. These cables are used by various telecom providers and content provider companies such as Google, Facebook, and Microsoft to provide seamless transmission of data for their services. Growing internet users and increasing internet traffic for various social media sites is the major reason for the growth of this market. Submarine cables enable data services such as the email, internet banking, social media networking, search engines and all other aspects related to internet that are taken for granted in daily life. These submarine cables scales up the ubiquity of cloud computing and builds digitization of activities. Undersea cable network is the new economic trade route and acts a commodity in Information age. This paper reviews the business and environmental impacts of submarine cables in the global market. Springer Nature Switzerland AG 2020. -
Business and Society: A Symbiotic Relationship
Business can be a for-profit, not-for-profit or hybrid organization. But all these businesses focus on the satisfaction of their stakeholders. Although many businesses adopt a limited perspective of their stakeholders, focusing primarily on the interests of their investors, customers and, in some cases, their employees, it is a fact that the long-term sustainability of any business will depend on its contributions to the society. The long-term objective of all businesses is to serve and support the society and contribute to the socioeconomic development of their people. Therefore, this chapter presents a comprehensive review of the relationship between business and society, with special reference to the three main types of businesses: commercial businesses, social enterprises and non-governmental organizations. As in the case of biological systems, the relationship between business and society may be characterized predominantly by one of the three types of symbiotic relationships: mutualism, commensalism and parasitism. However, the successful co-existence of business and society, in the long run, would depend on the degree of mutualism in their relationship. 2024 by World Scientific Publishing Co. Pte. Ltd. -
BUSINESS ETHICS COURSE AND ETHICAL SENSITIVITY AMONG BUDDING MANAGEMENT GRADUATES
The effectiveness of ethics education in developing ethically sensitive corporate leaders is a much debated subject. In the absence of much documented research on this topic in the Indian context, this study explores the question can business schools make any impact in enhancing the ethical sensitivity of the budding management graduates. Along with this primary hypothesis, the impact of variables such as type of schooling, academic achievement and gender is also analysed. The study is conducted on 259 graduate students from 5 business schools in Bangalore. A 20 scenario questionnaire is used to measure the ethical sensitivity score. Statistical tools like ANOVA, t-test and Pearsons coefficient of correlation are used to analyse the data. To the question how effective business ethics education in enhancing ethical sensitivity, the study found that the impact is limited. The outcome of business ethics is limited to improvement in the awareness of certain ethical issues. It does not influence the personal value orientations or inclinations to compromise ethics for self- interests and monetary benefits. This finding goes along with some of the similar researches done in other countries. The research also found that the personal values of students were developed at a young age and had been influenced by the type of school of their primary education. Students who have studied in religious affiliated schools have expressed greater ethical sensitivity compared to students studied in private or government schools for their early education. Another finding of this research challenges some of the earlier observations that academically achieving students exhibit higher sensitivity to ethical issues. The present study revealed no correlation between students academic achievements and ethical sensitivity. It reiterates the importance of providing holistic education than single-minded pursuit of academic excellence. The question whether one gender is superior to the other in ethical orientations is a well-researched topic, though most of such studies are done in the west. The current study in Indian context reinforces the outcome of the majority of researches which state that women tend to be more ethical than men. This study challenges the business schools to rethink the content and process of teaching business ethics to make it effective in developing the ethical quotient of future business leaders. Pedagogy that integrates critical reflection of personal values and ethical choices is recommended to make a difference. A greater sense of responsibility from the part of primary education providers and a holistic approach to education than mere pursuit of academic excellence are some of the other suggestions for introspection emerging from this research. -
Business Forecasting and Error Handling Using AI
Business forecasting is the technique of accurately predicting the future of a business and outcomes using historical data and present trends. To evaluate historical data and find patterns, trends, and other elements that might be used to forecast future events, a variety of analytical tools and techniques are used. Business forecasting is a crucial component of strategic planning because it enables businesses to foresee market changes, spot possible risks and opportunities that may arise in the future, and make wise resource allocation and investment decisions. Businesses that use effective business forecasting can plan and carry out their programs that help them stay competitive, expand their operations, and meet their objectives. According to Glueck [1], Forecasting is a formal process of predicting future events that will significantly affect the functioning of an enterprise.. 2024 Sachi Nandan Mohanty, Preethi Nanjundan and Tejaswini Kar. -
Business Intelligence in Action: Way of Successful Implementation of Automated Systems
This chapter presents an overview of the role of automated systems in Business Intelligence (BI). BI has emerged as a critical element for modern organizations in decision-making processes by analyzing large volumes of data. Automated BI systems offer several advantages over traditional manual systems, including increased efficiency, accuracy, and customized insights. Despite these benefits, there are several limitations and challenges associated with the implementation of automated BI systems. This chapter examines the benefits and limitations of automated BI systems and identifies common success factors for successful implementation. The chapter also explores different types of automated systems, including predictive analytics, machine learning, natural language processing, and robotics process automation. These systems can help organizations analyze and interpret large amounts of data more quickly and accurately, enabling them to make informed decisions. However, despite the potential benefits of automated BI systems, there are several challenges associated with their implementation, including technical expertise and integration issues. To address these challenges, careful planning, collaboration, and ongoing monitoring are essential. In conclusion, this chapter highlights the importance of automated BI systems in modern businesses and provides valuable insights into their benefits and limitations. The chapter also emphasizes the need for careful planning, collaboration, and monitoring for the successful implementation of automated BI systems. 2024 selection and editorial matter, Nidhi Sindhwani, Rohit Anand, A. Shaji George and Digvijay Pandey; individual chapters, the contributors. -
Business intelligence techniques for customer relationship management in the banking sector /
International journal Of Applied Engineering Research, Vol.10, Issue 79, pp.835-838, ISSN No: 0973-4562. -
Business model of IPL: Role of product placement in creating it as a brand /
Product Placement is a new innovative and modern form of advertising and promotional mechanism in which the marketers brand their goods by placing it in sports & entertainment programs. Brand Placement when collaborated with a well respected athlete or is strategically placed on the field at a game has helped many brands draw much needed exposure to their product offerings. The modes of product placement have transformed over the years, from the traditional practice of inserting ten or thirty seconds commercials to direct placement of the brand during live game or match intervals. Brand placement has the power to persuade a consumer or to strengthen the loyalty towards a brand. -
BUSINESS RESPONSES TOWARDS CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABLE DEVELOPMENT GOALS DURING COVID-19 PANDEMIC; [RESPOSTAS DAS EMPRESAS EM RELAO RESPONSABILIDADE SOCIAL CORPORATIVA E METAS DE DESENVOLVIMENTO SUSTENTEL DURANTE A PANDEMIA DE COVID-19]
Objective: In India, incorporating structural transformation in corporate social responsibility for achieving sustainable development goals in the Covid-19 Pandemic has become a priority. Therefore, the present article aims to review the corporate social responsibility activities conducted by Nine Indian companies (two public sector organizations and seven private sector organizations) towards attaining Sustainable Development Goals in times of global pandemic. To explore CSR activities performed by the Indian companies (both public and private) in recent times of crisis of covid-19. To assess the impact of Covid-19 on the economic, social, and technological environment of Indian Companies in recent times. Method: For our research, we chose India since it was one of the earliest and worst-hit countries during the recent pandemic. Even though huge Asian corporations are a minority, It is a good fit for our study goal for various reasons. Less and medium-sized businesses, on the other hand, have a far smaller influence on society, Due to their prominence in the press, clients or consumers are more likely to provide feedback if they are proactive. As a second point, major companies have greater resources (e.g., human and financial) to spend on reporting and distributing social and environmental information. The existing study applied bibliometric analysis in the exploratory research. The data collection done through secondary sources in which articles extracted with the use of PRISMA flowchart. Result: The study's findings state that most selected Indian Companies spend Rupees 50-1000 crores as corporate social responsibility activities and contribute to the Pradhan Mantri Relief Fund as a business response to face challenges in times of pandemic. Moreover, private companies spend more on CSR activities than public companies in India. The study provides suggestions to the government to make the corporate social responsibility activities compulsory for all the profitable companies so that country can maintain a corporate pool of contingent funds that can utilize to meet such times of critical circumstances. Conclusion: Companies are taking steps to ensure the safety and protection of their personnel. This has been reflected in corporate social responsibility initiatives as well. Corporate social responsibility efforts must include pushing for and facilitating access to health insurance programmes and other equity indicators as a result. 2023 The Author(s). -
Business supply chain management system and thereof /
Patent Number: 202111040160, Applicant: Dr. Akhilesh Tiwari.
The present invention relates to provide a system and method for business supply chain management that includes a system and variety of steps in which it process. Where a order is received from a buyer or from a seller. The received order includes more information about the ordered product. An exemplary process according to the present invention is a flow chart showing the steps in 5. In step 10, an order is received for one or more products from a supply chain participant such as a buyer or seller. -
Business transaction privacy and security issues in near field communication
The main objective of this chapter is to discuss various security threats and solution in business transactions. The basic working principle and theoretical background of near field communication (NFC) technology is discussed. A component of NFC communication section is to be discussed on various NFC operation modes and RFID tags. NFC technology is used in various fields such as electronic toll collection and e-payment collection for shopping. This device-to-device payment system is facing major security issues. This NFC communication data is transferred from one terminal to another terminal by using short-range radio frequency. Data hackers try to access this radio frequency and attack the business transaction. This hybrid encryption algorithm is used to solve business transaction data security issues. This chapter deals with both key encryption and data encryption processes. 2021, IGI Global. -
Butterfly Optimization Algorithm-Based Optimal Sizing and Integration of Photovoltaic System in Multi-lateral Distribution Network for Interoperability
In this paper, a new and simple nature-inspired meta-heuristic search algorithm, namely butterfly optimization algorithm (BOA), is proposed for solving the optimal location and sizing of solar photovoltaic (SPV) system. An objective function for distribution loss minimization is formulated and minimized via optimally allocating the SPV system on themain feeder. At the first stage, the computational efficiency of BOA is compared with various other similar works and highlights its superiority in terms of global solution. In thesecond stage, the interoperability requirement of SPV system while determining the location and size of SPV system among multiple laterals in a distribution system is solved without compromises in radiality constraint. Various case studies on standard IEEE 33-bus system have shown the effectiveness of proposed concept of interline-photovoltaic (I-PV) system in improving the distribution system performance in terms of reduced losses and improved voltage profile via redistributing the feeder power flows effectively. 2021, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.