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DREAMS Digital Pedagogical Models for Inclusive Education: A Report From the Virtual Reality Learning Environment (VRLE)
Digital pedagogy is the current need of the hour and it is the social responsibility of facilitators in adopting a growth mindset of innovation. Learners at present are diversified with varied psychosocial concerns in the virtual field. Hence, to integrate a culture of autonomy and inclusivity within the learner's framework digital pedagogical models need to be constructed. This article reports the innovation and application of 21 virtual resources created for DREAMS (Thomas, 2014) program from May 2021-June 2023 using digital software's like CANVA and Adobe, graphic interchange formats (GIPHY App), and memes (Meme Generator App). The virtual reality learning environment (VRLE) was created through zoom platform where these resources were applied as a pedagogical tool throughout the virtual intervention for a period of 6 months. Through this article, contemporary virtual models are explored for personal development of teenagers. There is also a need to work with digital pedagogical models for promotion of inclusive education and positive youth development. 2026, IGI Global Scientific Publishing. All rights reserved. -
Video Gaming Addiction and Socio-Emotional Learning of Pre-University Students
Video gaming addiction has been increasingly recognized as a concern among adolescents, potentially affecting their emotional regulation, social interactions, and academic performance. Thus, study aims to examine the relationship between video gaming addiction and socio-emotional learning (SEL) among pre-university students using quantitative survey design. The study utilized two standardized instruments; the Gaming Addiction Scale (GAS) and the Social-Emotional Learning Scale (SELS) to measure students' levels of gaming addiction and SEL components. Researchers employed stratified random sampling technique and obtained 200 successful response to the survey from pre-university students across various institutions of Bangalore, India. Data were analysed using Pearson correlation analysis and simple linear regression (SLR) to determine the extent to which video gaming addiction influences different dimensions of SEL, such as task articulation, peer relationship, and self-regulation. The study found a weak negative correlation and GAS could account for 4% of SEL as revealed by SLR. Future research may focus on educational policies and intervention strategies to promote healthier gaming habits and improved socio-emotional learning among young learners. 2026, IGI Global Scientific Publishing. All rights reserved. -
Student and Teacher Perceptions on AI Integration in Indian Higher Education: A Qualitative Stakeholder Study
This study aimed to explore the perceptions of students and educators in Indian universities regarding the integration of Artificial Intelligence (AI) into higher education, focusing on its role in learning and assignments. The research examined the attitudes and beliefs about AI, particularly in terms of its impact on pedagogical approaches and student learning outcomes. Specifically, the study explored the ethical implications, perceived benefits, and challenges associated with AI usage in the Indian educational context. A phenomenological approach was employed, with data collected through semi-structured interviews and focus group discussions involving students and educators across diverse academic disciplines. Thematic analysis identified key patterns in participants' experiences, revealing both enthusiasm for AI's potential to personalize and enhance education and concerns over its implications for critical thinking, privacy, and educational equity. The findings offer insights for the development of AI-related educational policies in India. 2026, IGI Global Scientific Publishing. All rights reserved. -
Generative AI and the Future of Cyber Threats: Building Resilient, Trustworthy Defenses
Generative AI is transforming cybersecurity, introducing autonomous, adaptive threats that challenge traditional defences. Capable of producing realistic content, mimicking behaviour, and scaling deceptive attacks, GAI reshapes phishing, malware, deepfakes, and social engineering. Vulnerabilities in AI- generated code and synthetic data demand proactive, AI- driven countermeasures. This chapter explores XAIs role in transparency and trust, highlights emerging technologies for intrusion detection and predictive modelling, and emphasises ethical design, verification, and collaboration to build resilient infrastructures against next- generation intelligent cyber threats. 2026 by IGI Global Scientific Publishing. -
Artificial Intelligence and Human Rights: Safeguarding Data Privacy and Ethical Values in the Digital Age
In the 21st century, the rapid advancement of Artificial Intelligence (AI) presents governments with the dual challenge of fostering technological innovation while safeguarding the rights and freedoms of their citizens. This comparative analysis examines how India addresses data privacy, human rights and ethical concerns arising from AI deployment. The study begins by tracing the evolution of Indias legal and policy framework, from the Information Technology Act, 2000 to the Digital Personal Data Protection Act, 2023, assessing how these measures respond to emerging AI-related threats and their implications for individual privacy and civil liberties. Further, the paper evaluates Indias engagement with international standards and best practices. Lastly, the study examines ethical and human rights challenges posedby AIapplications, including algorithmic bias, automateddecisionmaking, surveillance and deepfakes with a focus on high-stakes sectors like law enforcement, and welfare delivery. Copyright 2026, IGI Global Scientific Publishing. Copying or distributing in print or electronic forms without written permission of IGI Global Scientific Publishing is prohibited. Use of this chapter to train generative artificial intelligence (AI) technologies is expressly prohibited. The publisher reserves all rights to license its use for generative AI training and machine learning model development. -
Click, Trap, Repeat: Dark Patterns and the Illusion of Choice in the Digital Market
This chapter will look into how AI has transformed the traditional methods of dark patterns, which are deceptive, manipulative designs used to trick users into decisions that wouldnt have been made if such patterns were not introduced. It will analyse how such patterns use predictive reasonings across e-commerce, social media, and fintech platforms, influencing consumer behavior and their decision-making. The chapter highlights the wide regulatory gap in addressing the manipulations and ethical implications by drawing on global developments from the European Union, the United States, and Asia. The study aims to provide a multidisciplinary understanding of how AI boosts digital deception and to propose a legal framework that safeguards user autonomy, promotes transparency, and ensures accountability in an AI-mediated consumer environment Copyright 2026, IGI Global Scientific Publishing. Copying or distributing in print or electronic forms without written permission of IGI Global Scientific Publishing is prohibited. Use of this chapter to train generative artificial intelligence (AI) technologies is expressly prohibited. The publisher reserves all rights to license its use for generative AI training and machine learning model development. -
Trademark Confusion in the Era of Big Data Algorithmic Branding: Consumer Decpetion and Conpetition Law Challenge
This chapter, per the authors, examines how Big Data and AI have transformed trademark deception from sign-based imitation to algorithmically driven perception distortion. It explains how digital platforms collect and analyze massive behavioral datasets to rank, recommend, and position brands in ways that influence consumer belief about origin without copying any mark. Algorithmic practices such as competitor keyword bidding, recommendation bias, and ranking manipulation generate large-scale confusion by shaping what consumers see first and trust most. While global jurisprudence, including the LOrl v. eBay decision, recognizes platform-facilitated deception, Indian law still interprets confusion through traditional frameworks distinguishing infringement of the mark from deception of consumer belief. This chapter, per the authors, argues that AI-mediated market architecture produces deception without infringement, creating evidentiary gaps and competitive distortions that require algorithmic transparency, marketplace accountability, and an updated trademarkcompetition interface Copyright 2026, IGI Global Scientific Publishing. Copying or distributing in print or electronic forms without written permission of IGI Global Scientific Publishing is prohibited. Use of this chapter to train generative artificial intelligence (AI) technologies is expressly prohibited. The publisher reserves all rights to license its use for generative AI training and machine learning model development. -
The Influence of Emotional Branding on Consumer Loyalty and Purchasing Decisions
Emotional branding has emerged as a powerful tool for businesses to create deep connections with consumers, influencing both loyalty and purchasing decisions. This paper explores how brands leverage emotional branding strategies to build strong emotional bonds with their customers, resulting in increased brand loyalty and a higher likelihood of repeat purchases. The study examines the key components of emotional branding, including brand attachment, trust, and engagement, and how these factors contribute to consumer decision-making processes. Empirical data gathered from various industries support the conclusion that emotional branding is a crucial factor in driving long-term consumer loyalty and sustainable business success. 2026, IGI Global Scientific Publishing. All rights reserved. -
Exploring Music, Art, and Literature in Conflict Narratives Using Fantasy Fiction: War Through a Cultural Lens
The study of war has long been confined to disciplines such as history, political science, and journalism. However, with the evolution of modern conflicts and the shifting global landscape, it is imperative that scholars also explore more unconventional or often overlooked mediums, including literature, art, and music-not just to study how civilians respond to war and the trauma it leads to, but also the intricacies of war itself. This study examines war and conflict narratives through a cultural lens, using Critical Discourse Analysis of Letters of Enchantment (2023), a fantasy duology by Rebecca Ross. Fantasy fiction, once perceived as an escapist genre, has recently developed into a medium capable of exploring serious sociopolitical themes, including warfare, propaganda, and trauma. This study explores the ways in which the duology portrays war through themes of media influence, artistic expression, censorship, and music suppression, drawing parallels with real-world historical and contemporary conflicts. 2026, IGI Global Scientific Publishing. All rights reserved. -
Japan and Human Security Policy Praxis: Relevance and Inclusiveness for Indo-Pacific Partnerships
Post-war Japan focused on promoting its national interests with limited engagement in international settings. Japan became a leading economy through its hard work and positive commitment by the 1980s. Thereafter, it gradually became involved in the international arena by supporting various developmental projects in developing countries. The advancement of the United Nations Development Programs (UNDP, 1994) human security paradigm provided a suitable framework for Japans foreign policy engagement. However, in the first decade of the 21st century, Japan and other leading actors in the Indo-Pacific region recognized the importance of partnerships in limiting Chinas biased expansion strategies. Accordingly, the Quad and the Indo-Pacific Economic Framework evolved. Compared to other actors in these partnerships, Japans prioritization of the human security paradigm makes it a significant player in the sustainable future of the Indo-Pacific region. From this perspective, this chapter critically examines Japans people-centered and inclusive human security policy praxis. 2026, IGI Global Scientific Publishing. -
Sustainability, AI, and Hybrid Pedagogy: Building Eco-Responsible, Culturally Inclusive Learning Systems
Artificial Intelligence (AI), Hybrid Education Models, and Sustainable Development have transformed the education systems of the world. Hybrid models also involve digital learning and in-person learning, whereas AI provides opportunities to experience learning on a personal, scaled, and interactive level. Regardless of these benefits, there are still ethical issues of governance, environmental sustainability, cultural inclusivity, and equity that are of essence. The chapter discusses the development of AI-based hybrid education models that will facilitate the environmentally friendly practices, intercultural cooperation, and sustainable educational objectives. Based on interdisciplinary studies in Intelligent Tutoring Systems, Technology-Enhanced Learning, Education for Sustainable Development, and culture-driven Sustainable Development Goals (SDGs), the chapter suggests a model of developing inclusive, ethical and future-oriented hybrid learning space, and explains the implications on educators, institutions, and policy makers. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Generative AI in Action: Empirical Case Studies on Startup Innovation and Entrepreneurial Decision-Making
Generative artificial intelligence (AI) is quickly reshaping the world of entrepreneurship and offers startups more opportunities than ever before to innovate and make strategic decisions, as well as to operate more effectively. The chapter is a synthesis of 50 recent academic articles that critically examine how generative AI, specifically large language models and creative automation systems, is transforming the business model design process and venture execution. It discusses two significant directions, one the effect of generative AI in startup innovation of quick product ideation, bespoke customer service and scalable solutions and the other the effect that AI will have on entrepreneurial decision-making, with AI-based analytics and support systems informing resource allocation and market perspective. Based on empirical evidence and practical case studies, the chapter offers practical recommendations to successful adoption and sets the research directions in the future to allow the full implementation of the transformative abilities of generative AI in the startup world. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Navigating Global Poverty in the midst of Rising Income Inequality: A Human Security Approach
From the dawn of civilization, poverty has been a predominant concern. Among them, the post-Second World War welfare state policies and economic development had a significant effect. Scientific and technological advancements and economic growth increased the GDP of almost all countries. However, it also widened the gap between the rich and the poor. This became evident with neoliberalism, privatization, and deregulation of the economy. The private assets increased enormously, losing the public sector's control over the economic interactions. As a result, income and wealth inequality increased rapidly. The World Inequality Report (2022) affirms the massive concentration of income and wealth in the hands of a few individuals. It adversely affects poverty alleviation strategies as poverty increases along with the rising income inequality. The World Bank (2024) affirms this precarious situation. From this perspective, this chapter examines the significance of the human security approach in addressing these human insecurities. 2026, IGI Global Scientific Publishing. All rights reserved. -
Autonomous AI in Automotive Safety: Rethinking Tortious Liability Paradigms
This paper seeks to examine the application of tort law to the Automated Vehicles. Section I deals with a brief overview of the impact of AVs and tort law and the application of tortious principles. Section II discusses the concept of fault and the multiple parties to whom fault can be attributed. Furthermore, it discusses who should be blamed and to what extent. Section III discusses the tortious principles such as product liability, vicarious liability and apportionment of liability and its application to the AVs. Section IV proposes directions for future research, conclusion and recommendations for the legal challenges posed by the AVs. 2026 by IGI Global Scientific Publishing. All rights reserved. -
From Sensors to Action: Human-Centred Approaches to Communicating Earthquake and Flash-Flood Warnings
Multi-hazard early warning systems (MHEWS) are critical instruments for reducing disaster-related losses in an era marked by intensifying seismic and hydrometeorological risks. Despite advances in sensor technologies and predictive analytics, the effectiveness of early warning systems depends largely on how warnings are communicated, interpreted, and acted upon by diverse populations. This chapter examines the transition from sensor-based detection to actionable public response, focusing on emerging technologies and human-centred dissemination strategies for earthquake and flash-flood warnings. Integrating perspectives from disaster risk reduction, communication theory, and socio-technical systems, the chapter highlights gaps between technological capability and social uptake. It proposes an integrative framework that aligns real-time sensing, decision support, and inclusive communication to strengthen resilience across vulnerable communities. 2026 by IGI Global Scientific Publishing. -
The Transparency Paradox: Rebuilding Trust in AI Shopping Agents Through Explainability
AI shopping agent systems that search, compare, negotiate, and purchase on a consumers behalf promise to reduce friction in digital commerce, but they also intensify long-standing concerns about price discrimination, manipulative choice architecture, and opaque data use. This chapter argues that the resulting transparency paradox is not merely a communication problem: the same AI capabilities that enable personalization can also conceal and optimize exploitation. Building on research in trust, explainable artificial intelligence, humanAI interaction, and consumer protection, the chapter develops a socio-technical approach to rebuilding trust in agentic commerce. It synthesizes regulatory and standards developments and proposes design and governance mechanisms layered explanations, contestable outcomes, auditability, and choice-integrity controls intended to make AI shopping agents intelligible and accountable across jurisdictions and market contexts. Copyright 2026, IGI Global Scientific Publishing. -
Redefining Online Commerce With AI-Powered Shopping Agents
The importance of artificial intelligence has rapidly changed the world of online commerce and turned digital shopping into a predictive and personalized practice. One of the most significant changes is the application of AI to create shopping agent intelligent machines helping consumers at every stage of the buying process by suggesting purchases, comparing products, and automating the process. This chapter discusses how AI agents of shopping are transforming e-commerce through redefining consumer behaviour, and making new types of online interaction possible. Based on a systematic literature review of the scholarly literature and industry practices, the chapter discusses the most important applications, including personalized recommendations, dynamic pricing, AR-driven virtual try-ons, and autonomous purchasing systems. The research comes up with the conclusion that, AI shopping agents are no longer considered an optional addition, but a strategic collaborator in contemporary commerce, although their implementation should be supported by moral values, transparency, and human supervision. Copyright 2026, IGI Global Scientific Publishing. -
Algorithms Against Manipulation: Safeguarding Consumer Rights in AI Shopping
The growing use of AI driven shopping agents has transformed digital commerce through enhanced personalization, while simultaneously enabling new forms of consumer manipulation, including dark patterns, algorithmic price discrimination, and subscription traps. This chapter critically examines whether existing regulatory frameworks particularly the GDPR, the EUAI Act, and Indias Digital Personal Data Protection Act, 2023 are adequate to address persuasive algorithmic practices. It argues that prevailing consent based regulatory models are structurally ill-equipped to counter real-time and adaptive AI driven manipulation. Drawing on regulatory gaps and contemporary case studies, the chapter advances the normative proposal of classifying advanced AI shopping agents as information fiduciaries. Such a framework would impose enforceable duties of loyalty and care toward consumers, moving beyond notice-and-consent paradigms and strengthening consumer protection in AI-mediated digital marketplaces. Copyright 2026, IGI Global Scientific Publishing. -
Phygital Transformation in Healthcare: Bridging Technology, Trust, and Accessibility in the Modern Health Economy
The healthcare industry is at a critical juncture as it grapples with the rapid adoption of new technology while trying to integrate these advancements into traditional care models in order to respond to the increasing demands of society and economy. This chapter discusses how phygital healthcare can help improve the efficiency, access, and engagement of patients when using digital technology by addressing issues that have historically plagued the industry such as trust and access to affordable options. An analysis of how these technologies will change the way we deliver healthcare and how we will manage it financially is presented along with an exploration of the economic and marketing implications of digital health in relation to building patient- centered systems and sustainable health markets. Through case studies and literature reviews, this chapter lays out a model for integrating digital innovation into ethical leadership to ensure that health care reform occurs in a socially inclusive and technologically progressive manner. 2026 by IGI Global Scientific Publishing. All rights reserved. -
From Public Awareness to Phygital Action: Health Literacy, Economics, and Leadership in Indias Healthcare Reform
Over seven decades, Indias health reform has transitioned from traditional awareness programs to participatory phygital (physical + digital) models. This paper traces the evolution of health literacy governance through successive Five- Year Plans (19512017), analyzing how economic priorities, marketing strategies, and leadership paradigms shaped reform outcomes. It highlights the shift from rural welfare and communicable disease control to challenges of lifestyle disorders, digital health equity, and nutrition security. Persistent gaps in efficiency, communication, and leadership integration across the phygital ecosystem are identified. The study concludes with recommendations to embed health literacy, digital inclusion, and collaborative leadership within Indias public health framework, advancing equitable, action- oriented, and sustainable healthcare reform. 2026 by IGI Global Scientific Publishing. All rights reserved.