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Leadership and Equity in Health Reform: Overcoming Discrimination and Promoting Mental Well-Being Among Migrant Workers
This chapter examines leadership and governance responses to workplace discrimination and mental- health inequities among migrant workers within Indias healthreform landscape, using Kerala as an empirical case. Drawing on quantitative evidence linking discrimination with psychological distress, diminished self- esteem, and reduced well- being, the chapter situates these outcomes within established frameworks such as health equity, social determinants of mental health, and traumainformed leadership. It advances a compassion- driven leadership model that integrates behavioral insights, inclusive policy design, public- health marketing, and participatory governance to address structural and systemic inequities. By moving beyond descriptive narratives, the chapter demonstrates how ethical and inclusive leadership can translate evidence into equitable reform. It argues that sustainable health reform must embed human dignity, social justice, and mental well- being at the core of governance, rather than prioritizing efficiency alone. 2026 by IGI Global Scientific Publishing. All rights reserved. -
From Mass Campaigns to Phygital Governance: Health Literacy, Policy Advertising, and Reform Pathways in India
Over seven decades, Indias health literacy journey has progressed from traditional mass campaigns to integrated phygital governance, blending physical outreach with digital communication. This paper examines the evolution of health communication, policy advertising, and reform through the lens of Indias Five- Year Plans (19512017). It traces the shift from school- based civic education and rural health campaigns to technologically enabled, participatory Information, Education, and Communication (IEC) strategies. While health literacy has remained a core national priority, persistent gaps in equity, access, and behavioral outcomes endure. The study underscores the need for phygital inclusion, participatory communication, and data- driven governance to strengthen public health systems and ensure equitable, sustainable health literacy for all citizens in the digital age. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Global Healthcare Reform Trends: Leadership, Diplomacy, and Governance in the Digital Era
Healthcare reform in the twenty- first century has shifted from a primarily national concern to a complex global governance challenge shaped by digital innovation, economic interdependence, and transnational health risks. The COVID- 19 pandemic exposed critical gaps in leadership, coordination, and governance, underscoring the need for integrated and collaborative reform approaches. This chapter examines global healthcare reform trends in the digital era, focusing on the roles of leadership, health diplomacy, and governance in shaping cross- border policy and system transformation. Drawing on global governance, leadership, health diplomacy, and institutional theories, it conceptualizes healthcare reform as a multilevel process. The chapter introduces a phygital healthcare governance framework that integrates physical and digital systems to promote equity, resilience, and sustainable healthcare reform. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Inclusion in Healthcare Economics: Ensuring Affordability and Accessibility for All Social Groups
Healthcare systems across the globe continue to struggle with persistent inequities in affordability and accessibility, disproportionately affecting marginalized and socioeconomically vulnerable populations. As nations pursue large- scale health reforms, the integration of physical and digital (phygital) healthcare ecosystems presents both transformative opportunities and new ethical challenges. This chapter examines inclusion in healthcare economics through the lenses of affordability, accessibility, and social justice, situating these concerns within contemporary national health reform agendas. Drawing on economic theory, public health policy, and leadership studies, the chapter explores how phygital health models can reduce structural barriers while also risking new forms of exclusion if inequities in digital access, literacy, and governance persist. The chapter contributes a multidimensional framework that integrates economics, marketing, and leadership to advance inclusive, equitable, and sustainable healthcare systems. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Persons With Disabilities: A Critical Analysis of India's Right-Based Approach
Disability is a challenging issue across the globe, as almost 16% of the global population has some kind of disability. India, the most populous country in the world, also faces the severity of disability issues as 2.2% of its population belongs to that group. For a good period, Indian society considered disability as a curse in the context of karma theory. Accordingly, the disabled faced discrimination, marginalization, and social exclusion. Though the Constitution guaranteed equal rights, India's approach towards disabled was mostly based on charitable contributions for their rehabilitation rather than a rights-based approach. But in line with the paradigm shift in the global approach, the Indian perspective also changed, underlining the rights of the disabled. Many policies were designed to give them access to the mainstream of the society, but India lacks adequate strategies for implementing these policies. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Future of Work in Creative Industries
Digital technologies, platform- based labour and AI are causing a significant transformation in the future of work in creative industries. This chapter looks at how the changes are transforming creative professions, work models and career expectations. In the digital transition, numerous cultural barriers to entry have been eliminated and individuals can tap into international markets without institutional intermediaries. With creative employees becoming more freelance and web based entrepreneurs, artists have to manage an increased pressure to balance between creativity and commercial and technological concerns. Lastly, it also gives future research and policy implications such as the need to provide structural systems that safeguard mental health, equitable pay and inclusiveness to opportunities. This chapter contends that creators, platforms, educators and policymakers must work together in order to achieve a healthy and equitable creative economy and sustainable creative futures. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Ethics of Creativity in the Age of AI
The accelerated development of generative artificial intelligence has challenged the principles of creative practice and has laid down them as the established assumptions about the originality, intentions, and cultural significance of humans. This chapter critically discusses the intersection of AI- generated creativity with psychological theories of the agency of humans, social and cultural structures of meaning- making and emerging ethical issues of authorship, ownership and cultural representation. With reference to past and present studies, empirical results and technological advances, the chapter aims to point out the two- sided character of AI as the accelerant of creative possibility and the de- disturbing factor in artistic, economic and cultural ecosystems. It assesses the most notable risks, such as bias, cultural homogenization, deepfakes, labour displacement, and environmental costs, besidesacknowledging the opportunities to democratize, make it more accessible and allow human- machine collaboration. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Exploring AI-Driven Economic Decision Making and Role in Promoting Green Investment
Artificial Intelligence has assumed a disruptive role in the sphere of economic decision-making, specifically in the field of capital allocation towards green investments that would meet global sustainability requirements. Using machine-learning algorithms, neural networks, and big-data analytics, AI can offer greater accuracy in predicting economic patterns and risk assessment of the environment, and using AI can diversify portfolios with low-carbon assets, commercializing the old dichotomy between the financial value of profit and the eco-friendliness. This study discusses the transformations that AI-based tools are ready to make to the traditional economic paradigms, including the predictive analytics in terms of renewable-energy valuation, natural-language processing that would analyze sustainability reporting, or both in combination, a means of creating a paradigm shift where green investments would no longer be considered an act of charity, but rather a data-driven necessity of constructing long-term values. 2026 by IGI Global Scientific Publishing. All rights reserved. -
The Impactful Learning-Empowering Education Beyond Classrooms
Todays education is a dynamic ecosystem influenced by emerging technologies, human skills & iterative learning. The idea of learning beyond classrooms is introduced in this chapter, fostering an influential learning environment that aids in the process of continuous development. Both motivated students and empowered teachers are essential to ensuring the achievement of the impactful learning process. This chapters section offers an analysis of how instructors motivation, co- creation & continual training are essential for maintaining innovation. Education must extend beyond academic excellence to prepare learners for life. A beyond- classrooms learning approach is not a pedagogy but a mindset that integrates the competencies & prepares students to thrive in challenging, real-world situations in addition to achieving academic success. This chapter aims at rethinking education as a concept that expands classrooms, transforms communities, and prepares learners for impactful futures. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Generative Artificial Intelligence and Academic Integrity: Transforming Authorship and Research Standards
Generative AI (GAI) is fundamentally altering the academic authorship and research ethics landscape by sourcing multiple long-held beliefs of originality, intellectual labor, and academic accountability. The rise of tools such as ChatGPT, Gemini, and Claude in the writing, analysis, and creation of knowledge creates an urgent need for Higher Education to redefine the meaning of ethical authorship. This paper seeks to examine how Generative AI has changed many of the long-standing academic traditions, highlighting dependence on technology and analyze the inconsistencies in the AI Policies at institutions of higher education worldwide. By utilizing qualitative and normative methods from deontological and virtue ethics, this study compares the policies of Harvard University and University of Cambridge and highlights the best practices for responsible use and integration of AI technologies. The chapter will also propose a human-centered, accountable, and transparent AI collaboration model that protects academic integrity while supporting continued technological advancement 2026 IGI Global Scientific Publishing. -
Impact of Smart Phones and Social Media Consumer Addiction Affecting Interpersonal Relationship
In this Chapter we will discuss the addiction of smartphones and Social Media Addiction. In this generation accessing the internet and getting connected online with people is very easy now people carry their smart devices with them everywhere and today people use mobile data more than calling someone because each and every individual with all age categories from a kid to senior citizen everyone is being Addicted. While the smartphone and social media platforms have played a crucial role in connecting people in a very easy manner. When people meet social gathering or in a parties they should interact with the people and have should socialise with the people but instead of that a notification from social media apps on smartphones pop's up and within a sec person get engaged with their phones or checking the notification. This is a major issue that is happening in today's time. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Navigating the Nexus: An Integrated Framework for Energy- Water- Food Security in the MENA Region
The Middle East and North Africa (MENA) region confronts a severe and escalating challenge to its resource security, rooted in the complex interdependencies of the Energy- Water- Food (EWF) nexus. This paper presents a comprehensive analysis of the long- term impacts of alternative policy pathways on EWF security and associated socio- economic outcomes. Utilizing a specifically designed Input- Output (IO) modelling framework incorporating flexible production functions and price- induced factor substitution, this study projects outcomes to the year 2050 for ten key MENA countries under five distinct scenarios: a Business- as- Usual (BAU) trajectory, three sector- specific scenarios focused on Energy (ESC), Water (WSC), and Food (FSC), and an integrated EWF Nexus- oriented Scenario (NSC). The analysis reveals that the BAU path, which extrapolates current policies and consumption patterns, leads to a precipitous decline in water and food security, rendering current development models fundamentally unsustainable. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Ensuring Equity and Mitigating Harm in AI (Fairness and Bias)
The rapid spread of Artificial Intelligence (AI) across sectors like healthcare, finance, education, law enforcement, and public administration has dramatically changed how decisions are made, services are delivered, and organizations function. AI holds incredible potential to improve human well-being and drive societal progress. Yet, alongside these opportunities come serious ethical concernsparticularly around fairness, bias, and the risk of reinforcing existing social inequalities. This chapter explores these challenges in depth, offering an interdisciplinary perspective on how bias emerges in AI systems. 2026 by IGI Global Scientific Publishing. All rights reserved. -
A Multi-Dimensional Analysis of NIFTY50's Strategic Integration and Performance on the United Nations' Sustainable Development Goals
In 2015, the United Nations introduced 2030 agenda for Sustainable Development focusing on Sustainable Development Goals (SDGs) and 167 specific targets which are adopted by 193 member countries. The goals serve as a global blueprint for achieving inclusive, equitable and sustainable growth. The present study evaluates the sustainability performance of leading companies listed on the NIFTY50 index to assess how effectively for top performing firms have integrated SDG principles into their strategic planning, disclosure practices and operational frameworks. The resulting scores provide a quantifiable measure of companys alignment with global SDG agenda. Also, the study analyzes the financial performance indicators specifically for stock returns and volatility using NIFTY50 as benchmark. It reveals a positive relationship between higher SDG scores and improved stock performance as well as a negative correlation for volatility suggesting that companies with stronger sustainability engagement tend to offer better risk- adjusted returns. Copyright 2026, IGI Global Scientific Publishing. Copying or distributing in print or electronic forms without written permission of IGI Global Scientific Publishing is prohibited. Use of this chapter to train generative artificial intelligence (AI) technologies is expressly prohibited. The publisher reserves all rights to license its use for generative AI training and machine learning model development. -
Leveraging Big Data Analytics for Sustainable and Ethical Supply Chains
This chapter explores the transformative role of Big Data Analytics in advancing sustainable and ethical supply chains. It examines how data- driven decision- making enables companies to enhance transparency, reduce environmental footprints, and uphold labour and human rights across multi- tier supply networks. The chapter addresses challenges in data integration, ethical AI use, and balancing cost with sustainability objectives, supported by real- world case studies from fashion, food, and electronics sectors. It highlights technological innovations such as digital twins, AI, and blockchain that empower circular economy practices and supply chain resilience. Offering critical insights and future directions, this chapter serves as a comprehensive guide for academia and practitioners committed to responsible supply chain management. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Marketing Mental Wellness in Medical Tourism: A Cross- Cultural Digital Comparison Between Asia and Europe
This chapter explores how Asia and Europe utilize digital marketing to promote mental wellness tourism by blending cultural healing traditions, emotional storytelling, and therapeutic experience design. Through a comparative analysis of India, China, South Korea, Japan, and leading European destinations, it identifies key regional differences in communicating psychological restoration. Asian campaigns emphasize spiritual harmony, sensory immersion, and holistic cultural narratives, whereas European strategies focus on evidence- based wellness, structured therapeutic programs, and nature- assisted emotional recovery. Building on these insights, the chapter introduces the Digital Wellness Marketing Framework, which integrates cultural narrative design, digital storytelling optimization, emotional engagement metrics, and mental wellness ROI. The study contributes both theoretical and practical guidance for designing culturally sensitive, ethical, and emotionally resonant digital marketing strategies in global wellness tourism. 2026, IGI Global Scientific Publishing. -
New Ventures in Medical Tourism: Digital Strategies for Mental Wellness and Patient Trust
Medical tourism is now a global industry which attracts over 14 million patients annually and generating more than 100 billion dollars in revenue. At this stage of development, new startups and digital initiatives are innovative redefining the sectors competitiveness with a focus on mental wellness and trust. While affordability and access were once the major determinants of patients choices, todays travelers are seeking emotional reassurance and genuine connection. In this chapter, I examine the empathic, transparent, psychologically considerate, and emotionally connected digital marketing strategies of tech- driven startups, wellness platforms, and healthcare innovators. It conceptualizes the integration of digital health with entrepreneurial innovation and patient psychology and offers insights and frameworks that view marketing as a form of engagement with compassion. It advocates that the integration of mental wellness with startup- driven digital innovation will transform global medical tourism into a more humane, sustainable, and trusted industry. 2026, IGI Global Scientific Publishing. -
Tooling Evaluations and Reference Architectures for AI- Augmented Agile Project Management: Bridging Practice and Governance in Modern Delivery Organizations
Agile and DevOps practices are central to modern delivery organizations, yet the rapid proliferation of AI- augmented project management tools has created fragmented ecosystems that weaken transparency, governance, and value realization. Although AI copilots, predictive analytics, intelligent backlog management, and autonomous agents promise improved decision- making and delivery performance, their adoption has outpaced coherent evaluation frameworks and governance- aligned architectures. This chapter addresses this gap by proposing a structured approach to evaluating AI- powered Agile tools and designing reference architectures that support responsible human-AI collaboration. Drawing on multi- criteria decision- making models, Agile and DevOps metrics, AI capability theory, and MLOps/LLMOps principles, the chapter integrates technical, organizational, and ethical dimensions. Cross- industry cases illustrate how governance- by- design enhances agility, value creation, and trust in AI- augmented Agile delivery. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Human-Centered Insights Into ChatGPT in General Education: A Mixed-Methods Analysis of Scopus Publications
Artificial intelligence has become the need of the hour with balancing technological advancement and the timeless values of critical thinking, creativity, and ethical learning. Educators and students looking for writing assistance, quick access to information, communicating with others, or developing their language skills will consider CharGPT to be the most useful tool. This chapter focuses on user per-spectives, attitudes and concerns towards CharGPT to essentially guide the ethical development. These trends reveal that ChatGPT has rapidly transitioned from a novel tool to a mainstream academic companion, making it imperative to investigate not just its technological potential but its human-centered implications for general education. This study was conducted through a mixed approach with a systematic analysis of Scopus published research. The authors also extracted Scopus published data and analyzed it using NVivo and VOS viewer software. The sentiment analysis proved that the maximum number of studies affirmed positivity emphasizing the wider acceptance of Chat GPT. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Accessibility, Diversity, and Inclusion in the Digitally Transformed University
This chapter, as per the authors, investigates the critical dimensions of accessibility, diversity, and inclusion in the context of digitally transformed higher education institutions. It presents a comprehensive review of theoretical frameworks such as universal design and social equity, followed by practical implementation models that highlight inclusive pedagogy, adaptive technologies, and administrational best practices. The chapter addresses persistent challenges including digital divides and ethical considerations of Al-driven systems, while also forecasting future trends in sustainable, culturally responsive smart campuses. Through a synthesis of global case studies and policy insights, the chapter offers actionable strategies for building equitable and inclusive digital learning environments that foster participation and success among diverse learner populations. 2026 by IGI Global Scientific Publishing. All rights reserved.