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Determinants of customer loyalty and retention : A Study of supermarket customers in Bangalore
Considering the ever dynamic lifestyle of the customers in Bangalore,the proposed study tried to find out the expectations and aspirations of supermarket customers in Bangalore.Most of the currently available studies are based on conceptual understanding and don t have an empirical backup. The proposed study is designed to determine the customer loyalty and retention of Supermarket Customers in Bangalore. newlineThe literature initiates an exhaustive discussion of various constructs leading to customer retention. Based on references from the literature constructs identified for customer retention are customer satisfaction, switching costs and customer loyalty and for customer loyalty the constructs identified are trust,commitment and customer satisfaction.For determining satisfaction the constructs identified in the proposed study are convenience of location, store atmosphere,promotion, customer relationship management practices and merchandise. Through extensive literature review,hypotheses were derived and the proposed conceptual model is developed. newlineObjectives of the proposed study are to empirically validate a model linking customer satisfaction, customer loyalty and customer retention with select antecedents. Research Methodology explains about the population spread from which the samples are collected, the justification for using the particular sampling technique and also about the tool employed for data collection. The techniques employed for checking the reliability and validity of the tool and pilot data analysis are also explained. Data collection was conducted using a structured questionnaire designed using Likert scale measurement. The pilot sample data consisted of 250 respondents.The questionnaires were analyzed using SPSS(v.20,software using Cronbach Alpha, Intra Class Correlation and Confirmatory factor analysis. newlineThe data collected from 600 respondents in Bengaluru city was used for the full fledged study. -
Classifying AI-generated summaries And Human Summaries Based on Statistical Features
In an age where artificial intelligence knows no bounds, it's crucial to know if the textual content is reliable. But, the task of identifying AI-generated content within vast volumes of textual data is a big challenge. The existing studies in feature-based classification only explored prompt-based text responses. This paper explores methods to identify AI-generated summaries using feature-based machine-learning techniques. This study uses the BBC News Summary dataset. The summaries for the dataset are then generated using three of the top-performing summarisation models. Different statistical features like Zipf's Law Score, Flesch Reading Ease Score, and the Gunning Fog Index are used for extracting features for the classification model. The aim is to differentiate AI-generated summaries from human-written summaries. The main part of the study involves extracting the statistical features from the summarized texts, which are then classified using different classification models. Different models like Support Vector Machine (SVM), Random Forest, Decision Tree, and Logistic Regression models are used in the paper. Grid Search is also used to fine-tune SVM for the best results. The right model depends on what the need is. Whether it's accuracy, F1 score, or a mix of both, there are different options to lead you to the truth. The feature-based approach in this paper helps in more explainable classification and can compare how statistical text features are different for human-written summaries and generated summaries. 2024 IEEE. -
Fake News Detection: An Effective Content-Based Approach Using Machine Learning Techniques
Fake news is any information fabricated to mislead readers to spread an idea for certain gains (usually political or financial). In today's world, accessing and sharing information is very fast and almost free. Internet users are growing significantly than ever before. Therefore, online platforms are perfect grounds to spread information to a broader section of society. What could circulate between a relative few can now circulate globally overnight. This advantage also marked the increase in the number of fake news attacks by its users, which is unsuitable for a healthy society. Therefore, there is a need for good algorithms to identify and take down fake information as soon as they appear. This paper aims at solving the problem by automating the process of identifying fake news using its content. Evaluation metrics like the accuracy of correct classification, precision, recall and f1-score assess the performance of the approach. The machine learning approach achieved its best performance with 96.7 percentage accuracy, 96.2 percentage precision, 97.5 percentage recall and 96.9 percentage f1 score on the ISOT dataset. 2022 IEEE. -
A study of CNN models for re-identification of vehicles
Vehicle Re-identification has evolved in recent times. Initially, clicking a single picture of a vehicle or a car was done manually, inviting the workforce to complete a specified task. With the growth in technology, the method and techniques in Vehicle Re-Id also have advanced, transforming from manual to automation. Surveillance cameras were used to capture vehicle images and retrieve information about a specific vehicle. Re-trieving and identifying the images of the vehicle is done using computer vision, the most important branch of computer science and artificial intelligence. Earlier, Vehicle Re-Id implemented a single algorithm on a dataset, making the corresponding result insufficient to determine its effects. This paper proposes a brief survey of multi-modal techniques and methods for vehicle re-identification and fingerprinting. The different attributes of the vehicle are considered for ANPR (Automatic number plate recognition) for identifying the number plate, focusing on the vehicle's details or features as the initial phase of identification, and then the vehicle number plate. 2023 IEEE. -
Improved Computer Vision-based Framework for Electronic Toll Collection
The world is moving towards artificial intelligence and automation because time is the most crucial asset in today's scenario. This paper proposes an automatic vehicle fingerprinting system that avoids long waiting times in toll plazas with the help of computer vision. The number plate recognition and vehicle re-identification focus on this research. Day/night IR cameras are used to get the images of the vehicle and its number plate. The VeRi776 datum, which contains real-world vehicle images, is used to facilitate the research of vehicle re-identification. The proposed framework employs Siamese model architecture to identify the attributes such as color, model, and type of vehicle. The Car License Plate Detection datum is used to evaluate the efficiency of the proposed license plate recognition system. An ensemble of image localization techniques using CNNs and application of the OCR model on the localized snapshot is used to recognize the vehicle's license plate. A combination of license plate recognition and vehicle re-identification techniques is used in the proposed framework to improve the efficiency of identifying vehicles in toll plazas 2022 IEEE. -
Hybrid homomorphic-asymmetric lightweight cryptosystem for securing smart devices: A review
The Internet of Things (IoT) has emerged as a new concept in information and communication technology, and its structure depends on smart device communications. It was evolving as a significant factor of the Internet and made the interconnection of huge devices likely, accumulating huge amounts of information through innovative technologies. Thus, the requirement for IoT security is more significant. Scalable services and applications are susceptible to information leakage and attacks, demanding higher privacy and security. Cryptography is a technique to secure data integrity, confidentiality, authentication, and network access control. Owing to several limitations of IoT devices, the classical cryptographic protocols are not appropriate for all IoT smart devices like smart cities, smart homes and so forth. Consequently, researchers have introduced numerous lightweight cryptographic (LWC) protocols and algorithms for IoT security. Numerous solutions are available in the research field regarding security using cryptographic algorithms in IoT environments; however, such solutions have not attained satisfactory outcomes. So, finding a solution by examining the recent issues is open research. This article investigates the various LWC protocols for IoT devices and provides a reasonable enquiry into existing ubiquitous ciphers. Furthermore, the article appraises various recently presented lightweight (LW) block ciphers and hybrid homomorphic LWC regarding security. In addition, this article assists in comprehending the significance of security features and progression in cryptographic algorithms. Finally, the article reports on the necessary changes and recommends upcoming research focuses. Also, this article assists in realizing the importance of security and progressions in cryptographic algorithms. 2023 John Wiley & Sons, Ltd. -
Bob Dylan: Poet of disruption, dissonance and an aesthetic of dissent
This paper is a brief study of the pivotal figure of folk rock, Bob Dylan. Acclaimed as a songwriter and singer, he was also the poetic voice of the counter culture of the nineteen sixties in America. The counter culture sought to unseat the mainstream establishment that seemed obsessed with war, conservative ideals and religious nationalism. Dylan burst onto this scene 'already a legend' and 'the unwashed phenomenon' (Baez, 1975) projecting the image of the original vagabond and troubadour. A glance at a selection of some of his best known lyrics disabuses one of the notions of his being uninitiated into the discourse of philosophy and literature. He draws freely on and engages with ideas from texts that are sometimes even obscure. The Nobel he was awarded in October 2016 recognized his art for evolving new modes of poetic expression. This paper studies Dylan, the performer and the writer who has masterfully disrupted most accepted literary modes using the dissonance-rich space of Rock music while retaining some of the traditional forms of poetic utterance. AesthetixMS 2016. -
Pink floyd's time: An aural metanarrative exploring time through form, lyric, and musical arrangement
The inability of language to capture the essence of time is a crisis that has been expressed by philosophers starting from St. Augustine to Paul Ricoeur. Appearing on their seminal album, Dark Side of the Moon, Pink Floyd's Time is a profound artistic attempt which transcends this language barrier by using music to bring the listeners to a more direct confrontation with time; doing so by juxtaposing time as calibrated and as experienced through the music and the lyrics, and by making the reader experience time-based affects such as impatience, expectation, monotony, and such. As a direct function of song, time is experienced as musical time in the song, thereby ensuring that the listener's confrontation with time is immersive, with lyrics that describe the nature of experienced and calibrated time working synchronously with the music to complete the image. In the context of its release in 1974, the 6:52 minute song was in engagement with the concept of time as well, in that it was among the pioneering ones which redefined radio broadcast time beyond the standard 3 minutes afforded to popular music tracks, with the commercially preferred listener span in mind. The matter of time thus becomes a multi-layered formal engagement in the song, at the level of lyric, recording, music and listening, thereby making possible an image of time that is polished and rounded. These aural, lyrical and production-based concepts will be addressed and expanded upon to show how Pink Floyd's Time functions as a metanarrative in how it uses and invokes the elements of time to talk about time. AesthetixMS 2020. -
Critical concepts of restrained domination in signed graphs
A signed graph ? is a simple undirected graph in which each edge is either positive or negative. Restrained dominating set D in ? is a restrained dominating set of the underlying graph |?| where the subgraph induced by the edges across ?[D: V D] and within V D is balanced. The minimum cardinality of a restrained dominating set of ? is called the restrained domination number, denoted by ?r(?). In this paper, we initiate the study on various critical concepts to investigate the effect of edge removal or edge addition on restrained domination number in signed graphs. 2022 World Scientific Publishing Company. -
Restrained domination in signed graphs
A signed graph ? is a graph with positive or negative signs attatched to each of its edges. A signed graph ? is balanced if each of its cycles has an even number of negative edges. Restrained dominating set D in ? is a restrained dominating set of its underlying graph where the subgraph induced by the edges across ?[D: V\D] and within V\D is balanced. The set D having least cardinality is called minimum restrained dominating set and its cardinality is the restrained domination number of ? denoted by ?r(?). The ability to communicate rapidly within the network is an important application of domination in social networks. The main aim of this paper is to initiate a study on restrained domination in the realm of different classes of signed graphs. 2020 Anisha Jean Mathias et al., published by Sciendo 2020. -
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A Study on Domination in Signed Graphs
Signed graphs, which represent the positive and negative interactions between networks, have gained signifcant attention in various felds, particularly social network analysis. Domination, a fundamental concept in graph theory, is important in understanding the structural characteristics of graphs and determining the minimum number of vertices needed to cover the entire graph. However, research on domination in the context of signed graphs has been limited, with most studies focusing on graphs. This thesis explores a variant of domination called restrained domination in signed graphs and investigates the characteristic properties of these signed graphs in relation to the restrained domination number. Throughout the thesis, we establish exact values and bounds for the restrained domination number in diferent classes of signed graphs. Additionally, we examine the restrained domination property in various derived signed graphs, including the line signed graph, semi-total point signed graph, semi-total line signed graph, and total signed graph. Additionally, we study criticality concepts associated with the restrained domination number in signed graphs. Specifcally, we analyze the efects of removing edges or vertices from signed graphs, as well as adding edges in signed graphs, on the restrained domination number. Further, we extend the concept of restrained domination number to encompass various variants, namely connected restrained domination number, restrained double domination number, and total restrained domination number for signed graphs. We derive relevant results and newlinefindings for these parameters, contributing to a deeper understanding of domination newlinein signed graphs. -
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IoT based continuous monitoring of cardiac patients using Raspberry Pi
In the recent development the Internet of Things (IoT) brings all electronics objects in to a single domain and it is easy to access everything through internet. The applications of IoT are Smart agriculture, Smart Home, Smart City, Smart health monitoring system etc. The automation of health care is one of the application which monitors the patient health status using IoT to make medical equipments more efficient by monitoring the patient's health, in which identifies the body conditions and reduces the human error. A health care monitoring system is used to monitor patient's body parameters for the particular disese and obtain the various values about it. The heart rate monitor is one of the in system using IoT to recognize the cardic patients condition and monitor the status in emergency situations. It monitors the heart rate of the patient with long term cardiovascular disease. Here the Arduino based microcontroller is used to communicate to the sensors such as pulse sensor and ECG Sensor. The system can analyze the signal, extract features from it, detect the normal or abnormal conditions with the help of Raspberry Pi and the results of the ECG signals is sent to the web server. It ensures the signal transmission of heart rate signal to the database through IoT. This also suggests doctors to care the patient follow-up their patient using the patient's data stored in the database. Thus IoT brings one of the solution for cardiac patient monitoring and also reduces the complexity between patient outcome and technology. 2018 Author(s). -
Experimental investigation on the effect of varying percentage of E-waste particulate filler in GFRP composite laminates
The advent of newer technology increases the electrical and electronic devices into the market in a rapid phase, thereby causing the previous generation gadgets to become obsolete, in spite of the gadgets being in good working condition. This is one of the main causes for the increase of E-waste. In the past two years itself the e-waste has gone up by 8% with respect to weight globally. An attempt is made to utilize the e-waste in a productive manner as a filler material and study its characteristics when subjected to different mechanical tests. This paper describes the fabrication and mechanical characteristics of new polymer composites consisting of E-glass fiber reinforcement along with filler material. Study of composites play a very important role in material science, metallurgy, chemistry, solid mechanics and engineering applications. The specimens were fabricated with the help of hand layup technique followed by vacuum bagging process. Mechanical tests viz., tensile test, Flexural test, and Shore D test has been performed. Samples were made of three different compositions of E-waste filler particulate, 5%, 10% and 15%. These tests have been conducted to find out the impact of varying percentage of filler material on the composite laminates. With the increase in the percentage of e-waste filler, there is a reduction in the tensile strength of the laminate, while the flexural strength of the laminates increased with increase in the filler material. The laminate with 5% filler material exhibited higher hardness than the other two samples. 2019 Elsevier Ltd. -
REMEMBERING PLACE: The Temporality of Trauma in Rudraprayag after the 2013 Flash Floods
The 2013 flash floods reproduced an everyday that was textural, the returning past of the event combined with gestures from within the everyday, to disorient survivors of the event. I attempt in this essay to analyze the return of the event as producing psycho-spatial affects, drawn from the psyches own propensity to return while repressing the event that causes the return, described within psycho-analytic literature as afterwardsness. Such afterwardsness is conditioned by the sheer incomprehensibility of environmental change that took place in just three days in the Mandakini Valley between June 15 and June 17, 2013. Following the flood, delays with the recovery process, and particularly with the process of compensation, exacerbate this trauma, leading to an extension of the temporality of trauma infinitely forward. (2024), (American Anthropological Association). All rights reserved. -
An Anthropologically comprehensive model of education
The educational realm we find ourselves in owes much to the work of philosophers. Educational policy and practice have evolved and progressed across the centuries through their influence, some of which have been through great social travails. Humanity has sifted and accepted them through careful consideration. However, not all philosophies are entirely beneficial. Some are given to aberrations. This doctoral dissertation is a systematic look at some of these philosophies, which on critical evaluation, reveal fault lines in our educational enterprise. newlineThe contemporary educational scenario is dominated by idealism and consumerism and, as such, falls short of promoting the comprehensive welfare of the anthropos or the human person. We present a thesis newlinestatement and employ the historico-critical methodology to examine these issues and use logical, ethical and moral arguments, besides, supporting texts, aphorisms and thought experiments to argue for our position. Jean-Paul Sartre had stated that philosophical anthropology is the study of the essence of the human being and the human condition. With its roots planted there, we present a conceptual model of the anthropos that could serve as the starting point for educational policy. We put forward five dimensions to be catered to by any educational program and call it the newlineAnthropo-Centered Model of Education or ACME. That completes Part I of the dissertation. newlineIn Part II, we explore the five dimensions. The attempt has been to zero in on the underlying issues and elucidate them. At some places, we use analysis, at others, speculation and close synthetically as we integrate our model. The dissertation ends with the prospectus of a high school, newlineenvisioned on the basis of this research, to come up in the city of Bangalore. -
Factors Affecting the Growing Economic Inequality: An Empirical Study with Reference to BRICS Countries
Economic inequality refers to the uneven distribution ofearningsand opportunity between various groups in society and is a point of major concern in almost all the nations in the world. This study aims to analyse the effect of various factors over the increasing inequality in BRICS nations. The study takes into consideration factors like trade openness, credit, net foreign assets and health and tries to assess their impact as a driving force behind the increasing inequality in these countries. The augmented DickeyFuller test for stationarity has been applied followed by multiple regression. To explore causality, Granger causality test is applied. All the models are tested for autocorrelation using the BreuschGodfrey Lagrange Multiplier test. Wald test is applied to examine the significance of independent variables. The study provides statistical evidence about the positive and negative effects of trade openness, healthcare finance, net foreign assets and healthcare expenditure on income inequality in BRICS nations. Findings may help to work intensively on the relevant causes of inequality for these five countries. This paper will add to the already present literature on inequality which is one of the important problems of the countries across the world. 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. -
Influence of ChatGPT in professional communication moderating role of perceived innovativeness
Purpose: ChatGPT, a cutting-edge language model, stands as an unparalleled, unmatched conversational ally, showcasing novel versatility and intelligence in its responses. This research delves into the incorporation of ChatGPT, a powerful generative AI tool, into professional communication. This study utilizes the information system success model (ISSM) to examine the role of ChatGPTs in strengthening information quality (IQ), system quality (SQ) and service quality (SEQ) for improving customer usage intention (UI) and satisfaction (SAT). The study also investigates the moderating impact of perceived innovativeness between these relationships. Design/methodology/approach: The research collected data from a sample of 400 customers through an online survey and validated the hypothesized relationships using structural equation modelling (SEM). Process Macros 4.1 in SPSS 22.0 is used to test the moderating role of perceived innovation between IQ, SQ and SEQ and UI and SAT. Findings: The results of SEM analysis indicate that IQ, SQ and SEQ all positively support UI to use ChatGPT for professional communication with SAT. The result also establishes that perceived innovativeness positively moderates the relationship between IQ, SQ and SEQ and UI and SAT. Originality/value: This research study offers novel contributions to the literature and body of knowledge by establishing the moderating role of perceived innovativeness in strengthening the relationship between IQ, SQ and SEQ and UI and SAT. Further, this study also proposes a 2*2 matrix to segment the UI and SAT of ChatGPT users in professional communication with varying degrees of perceived innovativeness. 2024, Emerald Publishing Limited. -
Predicting Consumers' Usage Intention Towards User-Generated Content: A Hybrid SEM-ANN Approach
With the change in the communication pattern, end-users are engaging in creating content and refer-ring to the content created by other users while making purchase decisions. This research aims at modelling factors affecting consumers' usage intention (UI) towards user-generated content (UGC) using Need for Cogni-tion (NfC) as a moderator of the proposed relationships. The factors affecting consumers' UI involve perceived usefulness (PU), source credibility (SC), information quality (IQ) and NfC. Further, a novel attempt has been made by using the neural network approach to assess the predictive accuracy of the model. A structured ques-tionnaire was used to collect data from 298 consumers through a survey. Data were analysed using two-stage structural equation modelling (SEM) and artificial neural network (ANN). All the independent variables viz., PU, SC, IQ and NfC significantly affect attitude towards UGC, which in turn affects UI. Results of multi-group anal-ysis and a series of chi-square difference tests reveal that a NfC significantly moderates the relationship be-tween PU and attitude, as well as that between SC and attitude. The root mean square error values from the neural network analysis suggest that the models show good predictive accuracy. This study provides a novel assessment of the usage of a hybrid SEM-ANN approach for understanding of UGC by incorporating NfC as a moderator in shaping consumers' attitudes and intentions to use UGC. 2024 World Scientific Publishing Co.