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Influence of social media marketing on the purchase intention of Gen Z
The purpose of this paper is to identify the influence of social media marketing on the purchase intention of Gen Z. A self-administered questionnaire is developed and distributed to 424 respondents who are born after 1994. Independent sample t-test and multiple linear regression model are used for statistical data analysis. The study finds social media marketing more effective than the traditional method of marketing on Gen Z indicating that social media marketing has a positive impact on their purchase intention, brand awareness, product perception, brand loyalty and customer-business interactions. It also reveals that developing the brand awareness, brand loyalty, product perception and customer-business interactions through social media marketing can ultimately influence the purchase intention of Gen Z. This paper addresses the differences in the purchase intention of those who prefer social media ads over traditional ads. It also highlights the importance of social media in marketing communications which help companies in retaining their customers and optimising search engine rankings. 2019 SERSC. -
Influence of Solvent Environment on the Photophysical Properties of Maleamic Acid and Maleimide Derivatives
Absorption and fluorescence spectra of novel maleamic acid (E)-4-oxo-4-(4-((2-oxooxazolidin-4-yl)methyl)phenylamino)but-2-enoic acid (OMPBA) and its maleimide derivative 1-(4-((2-oxooxazolidin-4-yl)methyl)phenyl)-1H-pyrrole-2,5-dione (OMPPD) were recorded in a series of eighteen solvents of increasing polarity at room temperature (25C). A large Stokes shift indicates a bathochromic fluorescence band shift for both molecules. The photoluminescence properties and intramolecular charge transfer (ICT) behavior of OMPBA and OMPPD were analyzed. In the case of OMPPD, ICT contributes to a larger extent towards positive solvatochromism compared to OMPBA. Ground-state and singlet excited-state dipole moments of OMPBA and OMPPD were calculated using solvatochromic methods proposed by Bilot and Kawski, Lippert and Mataga, Bakhshiev, Kawskii and Chamma and Viallet, and also Reichardt. The ground state dipole moment was found to be larger than for the singlet excited state for both molecules. Optimized geometry and HOMOLUMO energies of OMPBA and OMPPD have been determined by DFT and TDDFT/B3LYP/6-311G (d, p). The HOMOLUMO energy gap was calculated from cyclic voltammetry and compared with theoretical values with good agreement. GCRD parameters such as ionization potential (IP), electron affinity (EA), electronegativity ?, chemical potential (?), chemical hardness (?), chemical softness (s) and electrophilicity (?) were calculated for OMPBA and OMPPD. 2018, Springer Science+Business Media, LLC, part of Springer Nature. -
Influence of symmetric/asymmetric boundaries on axisymmetric convection in a cylindrical enclosure in the presence of a weak vertical throughflow
The linear and nonlinear stability of axisymmetric convection of a viscous fluid in a cylindrical enclosure heated from below is investigated for various radius to height ratios. A weak vertical throughflow is imposed in a gravity-aligned or a gravity-opposing manner. Symmetric and asymmetric boundaries of free-free, rigid-rigid and rigid-free types are considered for lower and upper boundaries with isothermal temperature boundary condition. The side-walls are assumed to be rigid and adiabatic. A convergent Maclaurin series representation is considered for the finding of axial trial eigenfunctions. In order to corroborate the results of the present study with those of a previous investigation, the critical Rayleigh number and the number of radial rolls manifesting for any given aspect ratio are determined in the case of no throughflow and an exact match is found. Further, the influence of boundaries and the effect of throughflow on chaotic and periodic regimes of motion are studied with the help of a time series solution and the largest Lyapunov exponent as indicators of chaos. The novelty of the present study is the use of a Maclaurin series representation for the eigenfunctions of the linear problem and using the same in determining the solution with the convective mode. 2023 Elsevier B.V. -
Influence of Synthesis Temperature on the Structural, Morphological and Optical Properties of MoO3 Nanorods
Molybdenum trioxide nanomaterials have attained notable attention in the recent past and are used in various optoelectronic and biomedical applications. Here blue and purple blue light emitting MoO3 nanophosphors were synthesized using the simple hydrothermal method at three different temperatures 100C, 150C, and 200C. Structural characterization using XRD along with Raman spectroscopy confirms the formation of a highly stable orthorhombic phase. Micro strain effects have been analyzed by employing the Williamson-Hall method using a uniform deformation model. Nanorod like morphology was obtained from FESEM. Optical analysis, using Tauc plot shows a decreasing trend in bandgap value with increasing temperature. Emission peaks in the photoluminescence spectrum are associated with the transition between the sub-bands of the Mo5+ defect state. From CIE coordinates it is confirmed that the characteristic light from the samples is blue and purple-blue. Being an excellent blue and purple blue light emitting phosphor, MoO3 is a suitable material for future LED and fluorescence imaging applications. The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2023. -
Influence of Te doping on the dielectric and optical properties of InBi crystals grown by directional freezing
Stoichiometric pure and tellurium (Te) doped indium bismuthide (InBi) were grown using the directional freezing technique in a fabricated furnace. The X-ray diffraction profiles identified the crystallinity and phase composition. The surface topographical features were observed by scanning electron microscopy and atomic force microscopy. The energy dispersive analysis by X-rays was performed to identify the atomic proportion of elements. Studies on the temperature dependence of dielectric constant (?), loss tangent (tan?), and AC conductivity (?ac) reveal the existence of a ferroelectric phase transition in the doped material at 403 K. When InBi is doped with tellurium (4.04 at%), a band gap of 0.20 eV can be achieved, and this is confirmed using Fourier transform infrared studies. The results thus show the conversion of semimetallic InBi to a semiconductor with the optical properties suitable for use in infrared detectors. 2014 University of Science and Technology Beijing and Springer-Verlag Berlin Heidelberg. -
Influence of teacher occupational stress on self-efficacy: Evidences from the pre-and during-covid-19 periods
The teaching profession is undergoing a revolutionary change due to the compulsive integration of technology into education. There is a growing interest in understanding teachers occupational stress and efficacy in online teaching. The participants of this study were schoolteachers in Bengaluru, India. The measures from teachers occupational stress and self-efficacy scales investigate the influence of occupational stress and self-efficacy during two periods before and during COVID-19. The findings of the study reflected that the influence of occupational stress on self-efficacy doubled during COVID-19. Classroom management and resources for online teaching mainly influenced selfefficacy during COVID-19, whereas classroom management and administration proved to influence self-efficacy before COVID-19. Online learning strategies adopted by educational institutions will certainly make an impression on the education system post COVID-19. The current research contributes a significant component in the formation of teacher professional identity. 2022 IGI Global. All rights reserved. -
Influence of Two-Frequency Rotational Modulation on the Dynamics of the Rayleigh-Bard Convection in Water-Based Nanoliquids with Either AA7072 or AA7075 Nanoparticles
The effect of time-periodic two-frequency rotation modulation on Rayleigh-Bard convection in water with either AA7072 or AA7075 nanoparticles is investigated. The single-phase description of the Khanafer-Vafai-Lightstone model is used for modeling the nanoliquids. An asymptotic expansion procedure is adopted in the case of the linear stability to obtain the correction (due to modulation) to the Rayleigh number at marginal stability of unmodulated convection. A nonlinear regime of convection is considered with a nonautonomous generalized Lorenz model as the governing equation. The method of multiscales is then employed to obtain the coupled nonautonomous Ginzburg-Landau equations with cubic nonlinearity from the Lorenz model. These equations are presented in the phase-amplitude form and the amplitude is used to quantify the heat transport. The modulation amplitude is considered to be small (of order less than unity) and moderate frequencies of modulation are considered. We found that there is a threshold frequency beyond which the system behavior reverses. At frequencies below the threshold, the mean Nusselt number increases with an increase in the amplitude of modulation while an opposite influence is seen for values above the threshold. Such a behavior is a consequence of what is analogously seen in the case of the critical Rayleigh number. The influence of two-frequency modulation is more pronounced on the results of the linear and nonlinear regimes compared to that of the single-frequency one. The heat transport is enhanced due to the presence of dilute concentration of suspended nanoparticles (either AA7072 or AA7075 nanoalloys) in water. The influence of nanoparticles is to modify the threshold values generating chaos but it does not qualitatively alter the dynamical behavior of the system. The plots of Lyapunov exponents reveal that there is no possibility of hyper-chaos in the generalized Lorenz model when there is a rotational modulation. 2024 World Scientific Publishing Company. -
Influencer Marketing and Consumer Behaviour: A Systematic Literature Review
Influencer marketing is an emerging area in the field of marketing. Specifically, this topic grabs the attention of several academicians and practitioners because of the key role played by influencers to stimulate consumer behaviour. Significantly, a systematic way of analysing and summarising the works of literature in this nascent area is necessary. A systematic literature review provides a comprehensive overview of the whole literature studied. From this knowledge, a systematic literature review has been undertaken from the period of 2016 to 2021 based on 65 articles from the ABDC journal to fetch relevant research themes, methodology, theories, variables, antecedents and consequences and potential research gaps. From this information, this research proposed an integrative framework which depicts the role of social media influencers in activating consumer behaviour. Future research direction has presented comprising of knowledge gap in the existing literature from key areas such as theory, methodology and settings. This research provides implications for both theories and practice. 2022 Management Development Institute. -
Influencing the influencers through co-creation: Approaches to successful brand strategies
In today's technology-driven landscape, the internet and social media have seamlessly woven themselves into the fabric of both brands and consumers' lives. Among the arsenal of modern marketing strategies, influencer marketing has emerged as a formidable force. It bestows organisations the privilege of accessing extensive and dedicated online influencers and co-creation as a technique, making it one of the most potent tools in their marketing toolkit. This chapter focuses on the intricate art of how brands strategically harness the power of social media platforms and influencers to extend their reach far and wide, aiming to connect with as many consumers as possible. By forging these connections, brands aspire to cultivate a devoted and unwavering fan base, fostering long-term customer loyalty. 2024, IGI Global. All rights reserved. -
Influencing the PageRank using link analysis in SEO
The World Wide Web, along with being a boon, can also be a bane since the information contained in it is growing at an alarming rate, and in order to find the right information the informative content, [6] the search engines have to be highly optimized. There has always been competition between various search engines like Google, Yahoo! and Bing. Although the three work on similar principles, they are very different when it comes to their ranking algorithm. We as users will always use the best search engine which provides the right content in least amount of time and also has a high performance rate and that is only possible if our search engine is optimized. There are certain factors which have great significance in optimizing the search engine. In this paper we are observing the performance of various factors such as incoming links, outgoing links and broken links and their influence on the ranking of a webpage. Research India Publications. -
Informal Waste Recycling in Dharavi A Marxist Feminist Reading of The Women of Wasteland
[No abstract available] -
Information and communication technology integration in education by harare secondary school teachers in relation to school technology culture and their educational leader competencies
Information and Communication Technology (ICT) integration in education refers newlineto using technology in teaching and learning processes. The use of Information and Communication Technology (ICT) in the classroom would solve a lot of the problems related to Zimbabwean secondary school education. It motivates students to learn by providing a variety of learning activities such as watching videos, viewing pictures and models and online quizzes. This interests students who are digital natives and is more applicable to their everyday experiences. newlineStudent participation increases when ICT is used in the classroom as students are newlineconversant with the use of technology. ICT integration in education also allows students to learn in circumstances where there are shortages of teachers. The culture which exists in a school and the competencies of the educational leaders cannot be ignored when planning for and assessing the outcome of ICT integration programs. This study focused on Information and Communication newlineTechnology Integration in Education by Harare Secondary School Teachers, in relation to School Technology Culture and their Educational Leader Competencies . A survey was carried out in government and private secondary schools in Harare, Zimbabwe during the period from October 2012 to mid-2013. The population was all the secondary school teachers in Harare district of Zimbabwe. According to the data obtained from the Ministry of Education in October 2012, the target population of secondary school teachers in Harare was 4 244. The sample size was calculated based on an equation cited from Camorin and Calmorin (2007:230). This newlinegave a sample of 248 teachers from Harare secondary schools. 140 were females and 108 males. Four research instruments were used for data collection: a proforma on demographics, the ICT Integration questionnaire (ICTIQ), the School Technology Culture (STC) Scale and the Educational Leader Competency (ELC) scale. -
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Information extraction and text mining of Ancient Vattezhuthu characters in historical documents using image zoning
The aim of this paper is to develop a system that involves character recognition of Brahmi, Grantha and Vattezuthu characters from palm manuscripts of historical Tamil ancient documents, analyzed the text and machine translated the present Tamil digital text format. Though many researchers have implemented various algorithms and techniques for character recognition in different languages, ancient characters conversion still poses a big challenge. Because image recognition technology has reached near-perfection when it comes to scanning English and other language text. But optical character recognition (OCR) software capable of digitizing printed Tamil text with high levels of accuracy is still elusive. Only a few people are familiar with the ancient characters and make attempts to convert them into written documents manually. The proposed system overcomes such a situation by converting all the ancient historical documents from inscriptions and palm manuscripts into Tamil digital text format. It converts the digital text format using Tamil unicode. Our algorithm comprises different stages: i) image preprocessing, ii) feature extraction, iii) character recognition and iv) digital text conversion. The first phase conversion accuracy of the Brahmi script rate of our algorithm is 91.57% using the neural network and image zoning method. The second phase of the Vattezhuthu character set is to be implemented. Conversion accuracy of Vattezhuthu is 89.75%. 2016 IEEE. -
Information Extraction Using Data Mining Techniques For Big Data Processing in Digital Marketing Platforms
In the dynamic landscape of digital marketing, harnessing the potential of big data has become paramount for informed decision-making. This study explores the integration of data mining techniques within big data processing frameworks to extract valuable information in digital marketing platforms. With the exponential growth of data generated through online interactions, social media, and e-commerce, traditional methods fall short of uncovering meaningful insights. This research focuses on leveraging advanced data mining algorithms to sift through vast datasets, identifying patterns, trends, and user behaviours. The proposed approach aims to enhance marketing strategies by extracting actionable intelligence from diverse data sources. Techniques such as association rule mining, clustering, and sentiment analysis will be employed to unveil hidden correlations, segment target audiences, and gauge consumer sentiment. The scalability of big data frameworks ensures efficient processing of massive datasets, allowing marketers to make real-time, data-driven decisions. Additionally, the study explores the challenges and opportunities associated with implementing data mining in big data environments for digital marketing. This research contributes to the evolving field of digital marketing by providing a comprehensive framework for extracting, processing, and utilizing information from big data. The findings promise to empower marketers with a deeper understanding of consumer behaviour, enabling the development of more personalized and effective marketing strategies in the ever-evolving digital ecosystem. 2023 IEEE. -
Information Management Capacity and Supply Chain Performance: Mediating Effects of Supply Chain Practices, Competencies and Concerns
The present study aims to identify the impact of the information management capacity (IMC) of an organization on its supply chain performance (SCP). Also, this study attempts to understand the mediating role of the various components of supply chain management, namely, practices, competencies and concerns. A survey instrument was used to collect primary data from 250 SMEs which were selected randomly. Structural equation modeling (SEM) technique is used to test the hypotheses using SmartPLS. The final model indicated that information management capacity significantly influences the supply chain performance and supply chain management components, namely supply chain competence, practices and concerns mediate the relationship between information management capacity and supply chain performance. The results of this study provide a significant contribution to the theory of resource-based view. The number of managerial perspectives for improving operational capabilities was explained in this study. 2021 Management Development Institute. -
Information Systems in Bangalore Traffic: A Case Study
Ushus Journal of Business Management, Vol-11 (1), pp. 67-79. ISSN-0975-3311 -
Infusing Circular Reporting Model and Creative Marketing Mix for a Progressive Orange Economy: A Study with reference to Creative Business Units in Karnataka, India in the Post Covid-19 Pandemic
The orange economy which is also known as the creative economy has been an unrecognized industry though it has been a major contributor to economic growth and development. In this research an introspection has been done on four major economic factors such as: Choice of creativity with available resources, Marketing the good with unique strategies, Supply chain of good and services and tackling the demand fluctuations. These four factors rule the creative economy and hence the interlink between all these factors and its impact on the success of orange economy has been discussed in this research. The data has been collected from 30 small-owned creative business units which are spread across Karnataka. An interview schedule has been conducted with the creative business owners to understand the creative business units and its functionality. The structured interview has three layers which include (layer 1: questions related to creative business, layer 2: impact of Covid-19 pandemic on creative business units and layer 3: questions related to marketing, promotion and sales strategies used by creative business units. All the collected data has been exposed to a manual qualitative content coding to find new variables, new themes, cause, and effect and to construct a new conceptual model. The model has been suggested to the creative business units for active consideration and implementation. If the creative business units make use of the suggested marketing mix and strategies, they will be able to sustain themselves in the post-Covid-19 pandemic. The Author(s) 2023. -
Inhibiting extracellular cathepsin d reduces hepatic steatosis in spraguedawley rats y
Dietary and lifestyle changes are leading to an increased occurrence of non-alcoholic fatty liver disease (NAFLD). Using a hyperlipidemic murine model for non-alcoholic steatohepatitis (NASH), we have previously demonstrated that the lysosomal protease cathepsin D (CTSD) is involved with lipid dysregulation and inflammation. However, despite identifying CTSD as a major player in NAFLD pathogenesis, the specific role of extracellular CTSD in NAFLD has not yet been investigated. Given that inhibition of intracellular CTSD is highly unfavorable due to its fundamental physiological function, we here investigated the impact of a highly specific and potent small-molecule inhibitor of extracellular CTSD (CTD-002) in the context of NAFLD. Treatment of bone marrow-derived macrophages with CTD-002, and incubation of hepatic HepG2 cells with a conditioned medium derived from CTD-002-treated macrophages, resulted in reduced levels of inflammation and improved cholesterol metabolism. Treatment with CTD-002 improved hepatic steatosis in high fat diet-fed rats. Additionally, plasma levels of insulin and hepatic transaminases were significantly reduced upon CTD-002 administration. Collectively, our findings demonstrate for the first time that modulation of extracellular CTSD can serve as a novel therapeutic modality for NAFLD. 2019 by the authors. -
Inhibitory potential of ferula assafoetida extract on L-type calcium channel protein revealed by zebrafish studies and molecular docking
Ferula assafoetida is a part of many herbal formulations and hence it is pertinent to check the safety of its components specially to growing embryos. Zebrafish (Danio rerio) is considered to be one of the best models to study human embryonic development and metabolic pathways as its genome is fully sequenced and it possesses easily detectable developmental properties. In present study, the embryos of Danio rerio were treated with different concentrations of methanolic extract of Ferula assafoetida (MEFA) and its effects were checked at different post fertilization periods. Decreased heart beat rates, shrinkage of the chorion wall and other developmental abnormalities leading to the death of the embryos were observed. The methanolic extract of Ferula assafoetida was subjected to GC-MS to determine the different compounds present. Cardiotoxicity of these compounds were studied as it is one of the important factors for the retraction of a drug from the market. Molecular docking studies with L-type calcium channel (LTCC), a protein important for cardiac functioning, showed strong binding to the phytochemicals in the extract, with the maximum binding affinity observed with 26-hydroxycholesterol. The study proves that the methanolic extract of Ferula assafoetida contains phytochemicals which have the potential to cause cardiotoxicity in zebrafish embryos by interfering with the functions of LTCC possibly leading to arrhythmia. Altogether, our data suggest that the usage of these extracts in drug formulations should be done with caution. This is also indicative of the possible cytotoxic effect of the extract which could be tapped in the search for anticancer drugs. 2021 Chemical Publishing Co.. All rights reserved.