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Effect of Impulse Buying on Socio-economic factors and Retail Categories
Indian Journal of Marketing, Vol. 46, Issue 9, pp. 24-34, ISSN No. 0973-8704 -
Twin deficit hypothesis: Some recent evidence from India /
Global Business And Economics Review, Vol.18, Issue 3/4, pp.487 - 495, ISSN: 1097-4954. -
Exploring the attitudes of employees & strategies adopted towards managing diversity in the information technology context /
Diversity Management is a process intended to create and maintain a positive work environment where the similarities and differences of individuals are valued. Successfully managing diversity can lead to more committed, better satisfied, better performing employees. Literature review on diversity management has mostly emphasised on organization culture, its impact on diversity openness Patrick (2010), human resource management practices in German and Indian companies Paelmke (2007), institutional environments and organizational contexts to diversity-related pressures, expectations, requirements, and incentives Siegel (2006), managing employee diversity: perceived practices and organizational outcomes {Fink, Pastore & Riemer (2003)}, perception of staff and student in relation to equal opportunities / managing diversity in the university Kandola (2001), diversity dimensions in India and its unique features of diversity factors in indian context {Patrickson and OBrien (2001)} strategies for managing human resource diversity, {Dass & Parker (1993)}, -
Pester power and advertisements influence on purchase of food products in a convenience store /
Asian Journal Of Management, Vol.8, Issue 2, pp.204-214, ISSN: 2321-5763 (Online) 0976-9495X (Print). -
Assessing the loyalty of shoppers of attire multi - brand outlets : A research study /
Indian Journal Of Marketing, Vol.47, Issue 9, ISSN: 9738703. -
Whether shoppers of tier I city are aware about multi-brand outlets? /
Asian Journal Of Management, Vol.7, Issue 3, ISSN: 0976-495X (Print), 2321-5763 (Online). -
Effect of impulse buying on socioeconomic factors and retail categories /
Indian Journal of Marketing, Vol.46, Issue 9, ISSN: 0973-8703. -
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Design of new access control structure for provenance based on secret sharing
Access control is one of the important elements in providing confidentiality to the secured data. Access specifiers helps us understand degree of rights given to the users in utilizing data records in a right manner. Tampering the records by unauthorized parties is a high concern in secure communication. Tamper detection plays an important role in trouble shooting an issue associated with network/ host intrusion scenario. The advances in information technology have driven the modern world to focus on the Web for digital information. People across the globe rely on the internet for all the data from generic information to distribution of personal data over heterogeneous networks. Technology has grown so wide to an extent, where almost all of the financial transactions are taking place through online portals. On the other hand, there has been high rise in the security threats towards users confidential data. This information is however shared by the online users while performing financial transaction in e-commerce portals. In order to maintain security mechanism over the untrusted networks various authentication techniques available in this regard. All these security procedures are said to be stubborn and adequate on contextual basis, on the other hand over a period of time the intruders would find out ways to break into systems. Data theft and intrusion into the information systems would increase on a daily basis if defensive measures are not in place. In this concern a new mechanism for securing the data using majority voting concept is proposed. Majority voting for securing the provenance data is applied. Provenance data is data of origin, genesis data and often observed as sensitive data. Provenance is a record of events, timestamps, versions, transformations occurred for the data of interest. Elicitation of an entity's genesis is termed provenance. This understanding is called as data provenance for data objects and their relationships. In most of the cases provenance data is tend to be sensitive, and a small variation or regulation paves way to changes to entire lineage of the connected data. This origin needs to be protected and only approved parties should have right to use the data. Specific description or classification of an instance's historical record or data object is called data provenance. It has many implications in different disciplines in terms of its significance for the acquisition of data flow mechanisms. Personal control of data privacy is a common scenario and various solutions towards security exists. In this regard a unique model is proposed where control of data and its related allies is available with several bodies but however not one; and if access control is to be permitted for a cause based on context, all the entities holding their right keys will have to agree and share on a common platform for accessing the data. Combining these shares in a peculiar pattern allows the grant for accessing data. The method of allocating controls to multiple bodies and allowing grants based on the combination of stakes is called a mechanism for secret sharing. Share separation may be derived from the concept of visual encryption methodology We integrate concepts of secret sharing and provenance to provide an indigenous solution for parameters of information security namely confidentiality, integrity and availability. It is with the availability of exceptional wireless internet access in mobile motivated situations, users and usage data has become massive with respect to media. For example, financial related operations carried out over online platforms by users in many ways were found insecure and unauthenticated. Procedure with appropriate algorithms are available for safe data communication in various modes, however lacks to attain high accuracy and performance with regards to the basic goals of security; confidentiality, integrity, availability at a significant level. Security is the main aspect of any communications among untrusted networks in the current world. Sincere gratitude to many researchers for their tremendous contributions to effective security algorithms despite various threats that compromise the computer systems vulnerabilities. The origin of the data, i.e., by which the transaction thread was created, is the pertinent question to be answered while the financial operation is finalized. This definition of 'data antiquity ' has received good interest from researchers in different fields for many decades and is often termed as data provenance. However, security in provenance has made some progress with recent research, particularly in the field of cyber security. This study emphases on the safety characteristics of data provenance with a distinctive cryptographic approach. The combination of these principles produces unique results for safeguarding the genesis data. -
Group signature based security technique for privacy identity information protection in blockchain /
Patent Number: 202121031204, Applicant: Gauri Arun Varade.
On cryptographic algorithms blockchain is a highlight point dispersed record innovation dependent. By factual techniques, information mining and sociological mining has made clients protection face significant dangers the straightforward and open
blockchain record enhanced. -
Device, system and method for wireless control of medical devices /
Patent Number: 202121038822, Applicant: Dr K. Sampath Kumar.
The various embodiments of the present invention provide a device coupled with a medical apparatus for controlling a function of the said medical apparatus. The device comprises a processing unit, a communication coupler, an actuator, an accelerometer and a sensor package. The communication coupler provides a communication interface between the processing unit and a processor of a medical apparatus. The actuator is connected to the processing unit through an electromechanical mechanism. The accelerometer is connected to the processing unit through a bidirectional channel to control axial stability in a desirable position. The sensor package is installed over the medical apparatus and is connected to the processing unit. -
Influence of emotional intelligence as mediator between workplace spirituality and organisational citizenship behaviour
Spirituality at work has developed as a research discipline over the last decade. There have been a few theoretical studies emphasizing on the significance of the construct. The external and internal factors affecting the relationship of this construct need to be analysed for enabling its implementation in the business world. The construct needs further empirical studies to establish itself as an implementable HR practice, contributing significantly to the bottom line. Organisational citizenship behaviour is critical for performance amidst uncertainty. Emotional intelligence has become more critical in overcoming the challenges faced by the Information Technology (IT) sector in India. This study fills the gap in the current literature studying the influence of emotional intelligence in the relationship between workplace spirituality and organisational citizenship behaviour in the Indian IT sector context. The challenges faced by the Indian IT sector are unique and needs alternative solution to avoid a downfall in the sector contributing majorly to the national GDP. The sample is 800 IT sector employees selected through judgmental sampling. The data is collected by using online survey instruments. SEM modelling has been used to analyse the data and use the same for development of an implementable model relating the dependent and the independent variables. -
Understanding motion poster as an emerging trend in Telugu film promotion /
Telugu film industry is one of the biggest industry in the world with its largest number of film production annually. It produces more than 300 films per year. Telugu film industry has adopted a brand new technology from Hollywood which is gaining popularity in the current promotional techniques. This new trend is called as first look Motion Poster. Motion posters are different from normal wall posters. -
Perspectives Envisaging Employee Loyalty : A Case Analysis
Journal of Management Research Vol. 12, No. 2, pp 100-112, ISSN No. 0974-455X -
Political propaganda portrayed in Hindi films /
Politics being one of the central object in democratic and highly politicize country like India has its impact and influence on every walk of life of this country. Since the beginning of the 20th century cinema in many ways has influenced social consciousness and helped in shaping our inner understanding. Both cinema & politics become important aspects of our society. It is important to study how they interact and how cinema adopt or take shape via political discourse of this country. -
A study on impact of celebrity endorsement on customer attitude towards the brand and purchase intention
Today celebrity endorsement has become a trend and been used as a winning formula and celebrities in India are the role models; people in the country are so influenced that they are attracted & follow the trends, styles also, consume the product they endorse and they associate the brand with the celebrity therefore the companies and the marketers believe that celebrity changes the purchase intention of the buyer. So this has been conducted to find out the impact of celebrity endorsement on customer attitude towards the brand and intention to purchase. To achieve the objective a questionnaire has been formed to collect the primary data of minimum of 200 respondents that will help to come to a conclusion about the impact if celebrity endorsement. The study also tries out to find out the various factors that affect a buyer purchase intention. For this study attributes of a celebrity and the brand have been studied also the attitude towards the brand. To acquire the required results the questionnaire was distributed to the target group aged 15-50 and the data collected was studied , analyzed to come to the conclusion whether celebrity influence the target group of consumers. -
Investigation on Constraints and Recommended Context Aware Elicitation for IoT Runtime Workflow
Various technological and application challenges arise in the advancement of Internet of Things. Apart from Design and Deployment, Security also falls as a primary challenge to overcome. Device Management is becoming more complex as numerous network services to be handled. Inter-device communication for technical aspects appears to be underappreciated. There is a critical necessity to include this area's requirements and challenges. By abstracting data models and operations and expressing them using semantics, M2Mcommunication and interoperability and may be made simple. A thorough investigation of the foregoing is preparing the way for various approaches. Along with Semantics, a high-level language construct is suggested that can enable run-time workflow construction. Things Markup Language is the name of the concept (TML). 2024, Ismail Saritas. All rights reserved. -
An Integration of Satellite A Based Network with Higher Level Type Network with the use of P-P Connection: A Deep Review
The Aerial Access 6g Network (AAN) is seen as a way to access remote and sparsely populated areas not served by traditional terrestrial networks, especially with the advent of 6G technology. This study presents a new approach for efficient data collection and transmission in point to point access networks using low earth orbit (LEO) satellites and high altitude platforms (HAPS). Incorporating LEO satellites as backlinks and HAPs as airborne base stations, the system provides low-bandwidth transmission to ground users. A Time Augmented Graph (TEG) model is proposed to represent the dynamic topology of the air access network according to time slots. With this example, this study can create an entire programming problem with the goal of maximizing data transfer to the country's data processing centre (DPC) while respecting resource constraints. Benders' decomposition-based algorithm (BDA) is proposed to solve the NP-hardness of the problem and is shown to perform well in producing near-optimal solutions. The effectiveness and efficiency of the proposed strategy is verified through simulation results performed in a realistic environment, showing high speed and performance comparable to search methods. By informing the design and optimization of future communication systems, this study will provide a better understanding of how HAP and LEO satellites work together in aerial access networks for the collection and delivery of remote terrain data. 2024 IEEE. -
Bioengineering of biowaste to recover bioproducts and bioenergy: A circular economy approach towards sustainable zero-waste environment
The inevitable need for waste valorisation and management has revolutionized the way in which the waste is visualised as a potential biorefinery for various product development rather than offensive trash. Biowaste has emerged as a potential feedstock to produce several value-added products. Bioenergy generation is one of the potential applications originating from the valorisation of biowaste. Bioenergy production requires analysis and optimization of various parameters such as biowaste composition and conversion potential to develop innovative and sustainable technologies for most effective utilization of biowaste with enhanced bioenergy production. In this context, feedstocks, such as food, agriculture, beverage, and municipal solid waste act as promising resources to produce renewable energy. Similarly, the concept of microbial fuel cells employing biowaste has clearly gained research focus in the past few decades. Despite of these potential benefits, the area of bioenergy generation still is in infancy and requires more interdisciplinary research to be sustainable alternatives. This review is aimed at analysing the bioconversion potential of biowaste to renewable energy. The possibility of valorising underutilized biowaste substrates is elaborately presented. In addition, the application and efficiency of microbial fuel cells in utilizing biowaste are described in detail taking into consideration of its great scope. Furthermore, the review addresses the significance bioreactor development for energy production along with major challenges and future prospects in bioenergy production. Based on this review it can be concluded that bioenergy production utilizing biowaste can clearly open new avenues in the field of waste valorisation and energy research. Systematic and strategic developments considering the techno economic feasibilities of this excellent energy generation process will make them a true sustainable alternative for conventional energy sources. 2023 Elsevier Ltd -
A Retrospection on Mercury Contamination, Bioaccumulation, and Toxicity in Diverse Environments: Current Insights and Future Prospects
Owing to various industrial applications of mercury (Hg), its release into the environment at high concentration is becoming a great threat to living organisms on a global scale. Human exposure to Hg is greatly correlated with contamination in the food chain through cereal crops and sea foods. Since Hg is a non-essential component and does not possess a biological role and exhibits carcinogenic and genotoxic behaviour, biomonitoring with a focus on biomagnification of higher living animals and plants is the need of the hour. This review traces the plausible relationship between Hg concentration, chemical form, exposure, bioavailability, bioaccumulation, distribution, and ecotoxicology. The toxicity with molecular mechanisms, oxidative stress (OS), protein alteration, genomic change, and enzymatic disruptions are discussed. In addition, this review also elaborates advanced strategies for reducing Hg contamination such as algal and phytoremediation, biochar application, catalytical oxidation, and immobilization. Furthermore, there are challenges to overcome and future perspectives considering Hg concentrations, biomarkers, and identification through the nature of exposures are recommended. 2023 by the authors.